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Compare Adobe Audience Manager and Lotame Spherical Platform 
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Mid-Market (58.9% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerLotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformAdobe Audience Manager vs Lotame Spherical Platform
When assessing the two solutions, reviewers found Lotame Spherical Platform easier to use, set up, and administer. Reviewers also preferred doing business with Lotame Spherical Platform overall.
- Reviewers felt that Lotame Spherical Platform meets the needs of their business better than Adobe Audience Manager.
- When comparing quality of ongoing product support, reviewers felt that Lotame Spherical Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Lotame Spherical Platform over Adobe Audience Manager.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableLotame Spherical Platform
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableLotame Spherical Platform
No trial information availableRatings
Meets Requirements
8.2
18
8.4
97
Ease of Use
7.5
21
8.6
96
Ease of Setup
7.4
9
8.4
48
Ease of Admin
6.9
6
8.5
49
Quality of Support
7.5
16
9.2
94
Has the product been a good partner in doing business?
8.1
6
9.3
50
Product Direction (% positive)
6.8
18
8.7
88
Features by Category
Data Integration
8.8
17
8.8
64
Feature Not Available
8.0
46
7.9
16
8.2
62
7.6
16
6.9
31
7.3
15
7.9
42
Feature Not Available
8.6
52
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
9.0
67
8.5
13
8.1
63
7.8
17
8.0
64
8.0
16
7.6
60
Platform
8.3
16
8.2
55
8.3
15
8.7
56
Feature Not Available
8.7
63
8.2
14
8.3
52
8.2
11
8.3
41
Categories
Categories
Shared Categories
Adobe Audience Manager and Lotame Spherical Platform are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Lotame Spherical Platform has no unique categories
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
What is lotame?
2 Comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
What does the word "Lotame" mean?
1 Comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 Comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
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