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Compare Adobe Audience Manager and Lotame Spherical Platform 
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Mid-Market (58.9% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerLotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Audience Manager excels in audience segmentation with a score of 8.6, while Lotame Spherical Platform shines even brighter with a score of 9.0, indicating a more robust capability in creating targeted audience segments.
- Reviewers mention that the quality of support for Lotame Spherical Platform is significantly higher, scoring 9.2 compared to Adobe Audience Manager's 7.4, suggesting that users may find more responsive and helpful assistance with Lotame.
- G2 users highlight that Adobe Audience Manager offers superior data export tools, scoring 8.7, which allows for more flexible data handling compared to Lotame's score of 8.6, making it easier for users to manage their data.
- Users on G2 report that the ease of setup is a strong point for Lotame Spherical Platform, with a score of 8.4, while Adobe Audience Manager lags behind at 7.2, indicating that users may face more challenges when implementing Adobe's solution.
- Reviewers mention that both platforms perform well in data integration, with Adobe Audience Manager and Lotame Spherical Platform both scoring 8.8 for 1st-party data integration, but Lotame slightly trails in 2nd-party integration with a score of 8.0 compared to Adobe's 8.5.
- Users say that while both platforms offer good performance and reliability, Adobe Audience Manager scores slightly higher at 8.8 compared to Lotame's 8.7, suggesting a marginal edge in stability and performance for Adobe's solution.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableLotame Spherical Platform
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableLotame Spherical Platform
No trial information availableRatings
Meets Requirements
8.2
18
8.4
97
Ease of Use
7.5
21
8.6
96
Ease of Setup
7.4
9
8.4
48
Ease of Admin
6.9
6
8.5
49
Quality of Support
7.5
16
9.2
94
Has the product been a good partner in doing business?
8.1
6
9.3
50
Product Direction (% positive)
6.8
18
8.7
88
Features by Category
Data Integration
8.8
17
8.8
64
Feature Not Available
8.0
46
7.9
16
8.2
62
7.6
16
6.9
31
7.3
15
7.9
42
Feature Not Available
8.6
52
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
9.0
67
8.5
13
8.1
63
7.8
17
8.0
64
8.0
16
7.6
60
Platform
8.3
16
8.2
55
8.3
15
8.7
56
Feature Not Available
8.7
63
8.2
14
8.3
52
8.2
11
8.3
41
Categories
Categories
Shared Categories
Adobe Audience Manager and Lotame Spherical Platform are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Lotame Spherical Platform has no unique categories
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
What is lotame?
2 Comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
What does the word "Lotame" mean?
1 Comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 Comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
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