# Viant Technology Reviews **Vendor:** Viant Technology LLC **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.2/5.0 **Total Reviews:** 310 ## About Viant Technology The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. ## Viant Technology Pros & Cons **What users like:** - Users appreciate the **fantastic customer support** of Viant Technology, which addresses questions quickly and effectively. (16 reviews) - Users find Viant Technology's platform to be **exceptionally easy to use** , facilitating quick campaign setup and management. (16 reviews) - Users appreciate the **easy setup** of Viant Technology, enabling quick campaign management and performance tracking. (10 reviews) - Users find the **setup ease** of Viant Technology remarkable, allowing smooth campaign launches and quick learning for new users. (10 reviews) - Users highlight the **excellent support team** at Viant Technology, praising their responsiveness and proactive assistance. (10 reviews) - Users appreciate the **ease of campaign management** in Viant Technology, ensuring smooth execution and optimization. (9 reviews) - Users value Viant Technology for its **ease of implementation** and strong integration features that enhance campaign effectiveness. (9 reviews) - Users appreciate the **excellent customer service** and supportive account team at Viant Technology, enhancing their experience significantly. (8 reviews) - Intuitive (7 reviews) - Navigation Ease (6 reviews) **What users dislike:** - Users find the **limited reporting** features frustrating, with unclear interfaces and a challenging learning curve. (5 reviews) - Users find the **reporting limitations** frustrating due to unclear interfaces and difficult data exports, impacting usability. (5 reviews) - Users find the **complex reporting** system of Viant Technology difficult to navigate and lacking user-friendly design. (3 reviews) - Users face **editing difficulties** with bulk updates and tedious workflows, hindering effective campaign management and reporting. (3 reviews) - Users find the **learning curve steep** , particularly when dealing with advanced features and navigating the outdated UI. (3 reviews) - Limited Functionality (3 reviews) - Users find the **reporting features poor** , as they’re unclear and inconvenient compared to other ad platforms. (3 reviews) - Slow Performance (3 reviews) - Targeting Limitations (3 reviews) - Audience Limitations (2 reviews) ## Viant Technology Reviews ### 1. Intuitive DSP with Stellar UI, Needs Better Planning Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie F. | Associate Director, Performance Media , Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Viant Technology?** I personally love Viant Technology's UI because it's catered to traders specifically, making day-to-day optimizations and reporting much easier than other DSPs I've worked with. I love that I can see 'offline sales' within the campaign build and make adjustments automatically, which prevents me from having to pull various reports and open Advanced Reporting tools. The ease of campaign builds and optimization in-platform makes Viant my preferred DSP. The initial setup was very easy, and the support teams are extremely helpful with any questions or guidance needed. **What do you dislike about Viant Technology?** The lack of planning tools and the forecasting tool never seems to be accurate. It would help to have competitor insights available, even if it just encompassed Managed Service data across industry verticals. **What problems is Viant Technology solving and how is that benefiting you?** I love Viant Technology's UI tailored for traders, simplifying day-to-day optimizations and reporting. It lets me see offline sales in campaigns, avoiding report pulls. The built-in optimization tools streamline efforts, but its forecasting tool lacks accuracy and more planning tools would be helpful. ### 2. Comprehensive Attribution with Cost Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Kirsten M. | Director, Streaming Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Viant Technology?** I really appreciate Viant Technology's attribution capabilities. Their household identity graph is very comprehensive, tying a ton of online and offline conversions back to ad exposure, making it feel like the most complete attribution technology out there in programmatic media. I also find their costs to be reasonable, especially compared to competitors, while still providing strong performance. Additionally, their account support has been the most loyal and supportive, which makes a big difference for us as an agency. **What do you dislike about Viant Technology?** I think their audience builder could be much better in-platform. I don't like that we have to use their data team to build out a lot of our custom data segments. And I know in a lot of other platforms, it's something we could easily accomplish on our own. **What problems is Viant Technology solving and how is that benefiting you?** Viant Technology helps us deliver campaigns at reasonable costs with strong performance. Their conversion attribution technology is more advanced and comprehensive than other platforms. ### 3. Intuitive DSP With Strong Optimization Options **Rating:** 4.5/5.0 stars **Reviewed by:** Jose C. | Programmatic Executive, Global CoE, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Viant Technology?** It’s very intuitive to use. I also like the optimization options the DSP offers to help improve campaign performance **What do you dislike about Viant Technology?** I’ve experienced a few DSP issues. For example, it takes longer to download reports or make granular changes compared to other DSPs. It also takes more time to implement updates or make changes overall, because I don’t think it offers enough options to work in bulk **What problems is Viant Technology solving and how is that benefiting you?** I like how it manages campaigns for traffic and performance. For example, at Olive Garden it helps us manage the number of people who visit the restaurant through its technology and funnel ### 4. Enhanced CTV Targeting, Intuitive Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Jomayra M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Viant Technology?** I use Viant Technology to implement programmatic campaigns and I appreciate that it always offers optimizations to improve these campaigns. I like its strong CTV campaigns that target users at the household level, aligning better with how people actually consume streaming content. The platform's people-based identity feature, specifically Household ID, and its stronger CTV capabilities are major benefits for complementing our needs. Additionally, the initial setup was really good and very intuitive. **What do you dislike about Viant Technology?** I think they could improve real-time optimizations visibility. You can optimize in real time the campaigns, but you can't see how this really impacts the campaign. **What problems is Viant Technology solving and how is that benefiting you?** I use Viant Technology for programmatic campaigns, benefiting from continuous optimizations. It excels in CTV campaigns by targeting at household levels, aligning better with streaming consumption. ### 5. Easy-to-Navigate Conversion Metrics and Brand Lift Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Viant Technology?** I like the ability to see measured and incremental conversions on the platform, with the easy ability to navigate to the metrics/studies you want. I also like how it has the budgets laid out in an easy to navigate way. Brand lift studies are also an extra bonus that allows for more useful data. **What do you dislike about Viant Technology?** I dislike the AI estimate for conversions, as it does not lay out how this is calculated/you are unable to see how the performance of these methods varies across accounts. **What problems is Viant Technology solving and how is that benefiting you?** Viant is solving the problems of easy media buying in one place/one website. It allows for us to easily manage all campaigns. ### 6. Centralized Campaign Management, Perfect Fit for CTV **Rating:** 3.5/5.0 stars **Reviewed by:** Sam L. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Viant Technology?** I enjoy seeing all of our metrics listed for our campaigns, their flight dates, what networks we ran on, etc. It allows one space to manage all of our CTV campaigns, saving us time. I have nothing to note about improvements; it works perfectly for our purposes. **What do you dislike about Viant Technology?** N/a **What problems is Viant Technology solving and how is that benefiting you?** Viant Technology saves us time by managing all our CTV campaigns in one space. I enjoy seeing our campaign metrics, including flight dates and networks. ### 7. Easy to Use with Strong Functionality and a Better UX Than Yahoo DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Viant Technology?** The ease of use and functionality. It is a lot better than yahoo DSP in terms of user experience, at least for me **What do you dislike about Viant Technology?** The thing I dislike about Viant Technology is the the advanced reporting. It’s cool to get the best numbers, but it takes forever and is hard to pull without an api connection **What problems is Viant Technology solving and how is that benefiting you?** The conversion product update that allows us to track all conversion, but set one as the priority ### 8. Easy to Get Started and Comfortable to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Erick J. | programmatic trader, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Viant Technology?** It’s very easy to get started with the full platform and feel comfortable using it. The ability to upload creatives and make bulk updates is great—I haven’t seen that in any other DSP. **What do you dislike about Viant Technology?** At the very beginning, the hierarchy is a bit confusing. You can make a guidebook to help people understand it, especially from the first campaign setting. **What problems is Viant Technology solving and how is that benefiting you?** I like the way we can have control over everything. ### 9. Informative and Handy for Campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Erika T. | Data Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Viant Technology?** I really like the ability to see the different types of conversions in some of the reports. I also appreciate the ability to receive information about app and domain names that we buy media on. **What do you dislike about Viant Technology?** It was a bit rocky to start as it was our first time utilizing this DSP. **What problems is Viant Technology solving and how is that benefiting you?** Viant Technology helps by providing information about my campaigns and the different audience segments in the system. ### 10. Effortless Conversion Tracking with Outstanding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Viant Technology?** I really like Viant Technology's support team; they help create the reports I need to feed our analysts at the agency. The initial setup was pretty simple, and it was a pretty quick stand up of the technology and placing buys. **What do you dislike about Viant Technology?** Nothing to dislike **What problems is Viant Technology solving and how is that benefiting you?** I use Viant Technology for conversion tracking and their support team helps create the reports needed for our analysts. ### 11. Extremely Easy to Use With Highly Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Viant Technology?** The platform is extremely easy to use and my reps are extremely responsive when I need any assistance or when I need help with strategy + optimizations. **What do you dislike about Viant Technology?** No real downside from my vantage point other than maybe some of the reporting tools give differing information. **What problems is Viant Technology solving and how is that benefiting you?** An easy way for us to run programmatic campaigns in house which creates an additional revenue stream for our agency. ### 12. Powerhouse CTV Activation and ROI Insights with Easy Onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Viant Technology?** Powerhouse in CTV activation and insights. Performance insights across channel mixes is also a strong component for advertisers focused on ROI. Onboarding and support as well as the UX being easy to navigate is helpful! **What do you dislike about Viant Technology?** The AI tool for media planning if you already have a detailed brief could use more robust or in depth features **What problems is Viant Technology solving and how is that benefiting you?** Media activations ### 13. Great CTV Transparency and Cookieless Ads, but Reporting Feels Outdated **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Viant Technology?** CTV audience, transparency - no hidden fees and Cookieless advertising. **What do you dislike about Viant Technology?** Reporting is very old way and finding metrices can be tricky. **What problems is Viant Technology solving and how is that benefiting you?** helping me for my ctv campaigns with accurate targettings ### 14. Extensive Capabilities and Pushing The Edge on Modern Media **Rating:** 4.0/5.0 stars **Reviewed by:** Vinhson P. | Media Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Viant Technology?** Viant's extensive platform and continuous hunger to always be top of market with modern cutting edge technology makes them a stand out partner. We appreciate them working either closely or directly with premium publishers to ensure we get the best inventory and pricing in addition to well thought out research analysis and brand studies for our clients. Our account team usually has great customer service and is very detailed in making sure we are happy with our product and the service. The ease of implementation is great, and the platform is easy to use. We only use managed service but when reviewing tutorials on activating ourselves, it doesn't seem that bad. We love the easy integration of certain pixels for our tourism clients. **What do you dislike about Viant Technology?** Viant sometimes can feel limited in certain RFP's for pushing technology and how we aren't able to append certain pixels on CTV placements. **What problems is Viant Technology solving and how is that benefiting you?** Taking a lot of the load off of our plate by executing managed services and providing reports and analysis since they are in there doing the day to day. ### 15. Ui is clunky and feels very outdated, reporting section makes almost no sense and feels very limited **Rating:** 3.0/5.0 stars **Reviewed by:** Ryan W. | Senior Media Optimization Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Viant Technology?** I like that it has essentially an additional level of control. Most ad platforms have "campaign, ad set, ad" levels, however Viant has a fourth that offers a WIDE variety of capability. Customer Support has been fantastic. Ease of integration is also a huge thing we're going to be implementing. **What do you dislike about Viant Technology?** Reporting section is very unclear, especially when compared to any other ad platform. The ui is old, you can tell it wasn't designed with user experience in mind and the learning curve seems unnecessary. it's also VERY annoying that you have to sign in and receive a confirmation code in your inbox every single time. **What problems is Viant Technology solving and how is that benefiting you?** Viant's ability to provide unique household reach is very big for us at the moment, as well as it's API. ### 16. Great Co-Managed Option **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Viant Technology?** Co-managed option is great for a balance of visibility into performance and managing internal team bandwidth **What do you dislike about Viant Technology?** Export to dsp capability, but this is a new offering **What problems is Viant Technology solving and how is that benefiting you?** retargeting capabilities allowing for full-funnel activations ### 17. Viant DSP Review: A Data-Driven Platform for Omnichannel Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Viant Technology?** Viant makes it surprisingly easy to launch omnichannel campaigns, with a clean UI and intuitive workflow that shortens the ramp-up time for new users. We use the platform frequently across CTV, display, and mobile, and the ease of implementation was a big plus—it integrated smoothly with our existing data sources and ad tech stack. The platform’s cookieless targeting and people-based approach are future-proof, delivering strong performance even without third-party cookies. Reporting is detailed yet accessible, and we really value the transparency of log-level data. On top of that, customer support has been excellent—the Viant team is responsive, knowledgeable, and proactive in helping us troubleshoot and improve campaign performance. Integrations with first-party data and measurement partners are straightforward and allow for scalable personalization and attribution. **What do you dislike about Viant Technology?** The learning curve can be steep for new users—especially when navigating more advanced features like custom reporting or log-level data exports. While the UI is improving, some workflows (like setting up segments or pulling certain performance reports) still feel less intuitive than other DSPs. Additionally, support documentation could be more robust, especially for newer functionalities or integrations. **What problems is Viant Technology solving and how is that benefiting you?** Viant helps us navigate the shift away from third-party cookies by offering reliable cookieless targeting through household-level and people-based identifiers. That’s been critical for maintaining performance and reach across platforms like CTV and digital audio, where traditional cookie-based solutions fall short. It also solves for cross-device fragmentation by enabling unified campaign execution and measurement across multiple channels—all from a single DSP. This has streamlined our workflow, improved media efficiency, and given us clearer visibility into what’s driving conversions. Another key benefit is the access to log-level data, which allows our analytics team to run deeper attribution models and deliver insights back to the business much faster. Combined with strong customer support and easy integrations, Viant has become a dependable part of our media strategy. ### 18. Love VIANT DSP! **Rating:** 4.5/5.0 stars **Reviewed by:** Karla D. | Programmatic Executive, Global CoE, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Viant Technology?** The campaigns spend and perform really well — I use it all the time! It's always fast and easy to use, even for reporting. Customer service is top-notch! Whenever we have a question, we can reach out to the team by email, and they always help us figure things out. **What do you dislike about Viant Technology?** I can't see the type or level of access I have on my account. **What problems is Viant Technology solving and how is that benefiting you?** Before using Viant, managing campaigns across different platforms felt overwhelming and time-consuming. Viant simplifies the process with a clean interface and centralized tools. I especially appreciate the real-time reporting dashboard and the responsive customer support team — they’re always quick to help with any questions. ### 19. Easy to use! Delivers great results! **Rating:** 5.0/5.0 stars **Reviewed by:** Vlada B. | Programmatic Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Viant Technology?** The creative upload function is a SAVIOR! I utilize it all the time and it is very straightforward on how to use it. The setup process in general is simple and easy to follow, yet delivers great results and has advanced reporting capabilities! Our reps are helpful and reply quickly if any issues come up pre or post-launch! I highly recommend Viant! **What do you dislike about Viant Technology?** The forecaster tool is not as accurate and it takes a while for audiences to populate **What problems is Viant Technology solving and how is that benefiting you?** Viant makes it easier to reach the right people with your ads, without relying on cookies. Their platform helps you target audiences more accurately across CTV, digital, and other channels, while also showing you exactly how your ads are performing. It’s all about making advertising simpler, smarter, and more effective. ### 20. Seamless user experience, incredible customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Viant Technology?** The Viant DSP user experience is very self explanatory and easy to use! I also appreciate our representatives who are so friendly, accommodating, and helpful. It is easy to create campaigns, upload creatives, and receive feedback from the viant team about optimizing our campaigns. I cannot express how helpful our Viant reps are when we need to troubleshoot! **What do you dislike about Viant Technology?** I dislike that you are unable to bulk edit creative flights and a couple other missing features, like seeing reports across seat IDs/companies for ease of sharing/use **What problems is Viant Technology solving and how is that benefiting you?** Viant's great data measurement solves the issue of explaining attribution and how our advertising genuinely benefits clients, whether that's represented by sales, offline foot traffic, etc. It also provides an easy user experience for traders of all levels. ### 21. The platform is simple to use, and the Viant team is very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Viant Technology?** The platform is very easy to navigate compared to other platforms. It gives clear insights into campaigns, it's easy to adjust budgets and plans when live, and easy to make optimizations within as well. The customer support is amazing. The best reps work at viant **What do you dislike about Viant Technology?** Honestly, I don't think there's many. I do notice that there are some days when the platform is extremely slow and it seems to happen a good amount with Viant compared to some other platforms **What problems is Viant Technology solving and how is that benefiting you?** Viant helps us understand which audiences best perform depending on many factors like time of year, channel, and more. Viant provides detailed insights into what performed well or did not perform well so we can share information and suggestions with clients ### 22. Neuances but overall solid paltform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Viant Technology?** We recently transitioned to Viant and it has been a relatively smooth transition. The customer support is good, there are a lot more robust features than our old platform, and certain features have been easier while others have been more difficult. **What do you dislike about Viant Technology?** The platform has a rough UI. It can be very confusing at times to figure out what section you are in or where you should be to complete certain tasks. Not everything is intuitive or makes sense. **What problems is Viant Technology solving and how is that benefiting you?** Viant allows us as an agency to bring a lot more campaigns in house and gives us more control over those campaigns. We have a more robust set of targeting and easy to understand taxonomy of who exactly we are targeting. ### 23. I would highly recommend viant to anyone working in the digital space **Rating:** 5.0/5.0 stars **Reviewed by:** Gisele . | Assistant Digital Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Viant Technology?** I love how easy the interface is to use, but most importantly the support. We have an awesome viant team that answers all of our questions and are always there when we need them. **What do you dislike about Viant Technology?** Honestly the only one I have encountered so far is the lack of bulk upload option for creative flighting. **What problems is Viant Technology solving and how is that benefiting you?** Viant's recent launch of their own AI solution underscores their commitment to innovation and their ongoing efforts to remain at the forefront of the industry. ### 24. DSP with the best conversion attribution system & expert team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Viant Technology?** Compared to other DSPs I've worked with, Viant has the most robust and comprehensive attribution and measurement. Not to mention how experienced and helpful their team is! **What do you dislike about Viant Technology?** the user interface can be a bit more complex for new users & limited data targeting capabilities outside of the US **What problems is Viant Technology solving and how is that benefiting you?** the AI features to help streamline reporting & optimizations. they've also recently updated their AR suite to bring in additional conversion studies/features such as the contribution study and exposure/conversion timestamp swaps on conversion lift. Both of those updates have helped streamline reporting & help prove the value of our campaigns to our clients. ### 25. Efficient and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Ken E. | Programmatic Trader, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Viant Technology?** How efficient it is and how easy it is to find every aspect and setting of the platform **What do you dislike about Viant Technology?** So far, it is the DSP that I like the most. **What problems is Viant Technology solving and how is that benefiting you?** The lack of simplicity in navigation that exists in most DSPs or demand-side platforms ### 26. Viant Adelphic DSP Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Viant Technology?** Viant is user-friendly, easy to navigate and pretty straight forward when it comes to setting up campaign builds. I've had a lot of great success using the audiences from the Identity Management tool. The customer support with our account team is unmatched, always willing to help quickly and go above and beyond to support our client's needs. **What do you dislike about Viant Technology?** The downsides of Viant technology are the lack of accuracy and difficulty to use the forecasting tool. I wish this was easier to use and more reliable for planning purposes. Another downside is that there is limited scale and targetability in international countries. **What problems is Viant Technology solving and how is that benefiting you?** Viant Technology is helping our clients achieve their campaign goals and KPIs, while assisting our team with more advanced strategies and audience targeting needs. ### 27. User friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Claudio M. | Senior Programmatic Trader, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Viant Technology?** It is easy to determine in which level of the hierarchy you are. **What do you dislike about Viant Technology?** Some metrics like "Video Plays" are not available. **What problems is Viant Technology solving and how is that benefiting you?** Setting up a campaign is quick. ### 28. overall good platform but doesnt drive the best performance compared to other platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Viant Technology?** I like all the available technology like the machine learning segments and ease of use in platform. Additionally, we have an exceptional Viant support team who is very good and responsive. **What do you dislike about Viant Technology?** We are not driving the best performance when we compare it to our other DSPs we're running in. **What problems is Viant Technology solving and how is that benefiting you?** We're currently running a CTV campaign in this platform, we're trying to reach audiences across all different platforms. ### 29. Friendly DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Viant Technology?** The campaign summary with all KPIs and the ease of implementation. **What do you dislike about Viant Technology?** In the report section don't have all the KPIs, like video complete view. **What problems is Viant Technology solving and how is that benefiting you?** The platform has a well-structured hierarchy for creating a campaign without spending more budget than what is assigned. ### 30. Viant Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Viant Technology?** The new AI planning tool has been great. Hoping to get to use the audience builder tool more for future buys! **What do you dislike about Viant Technology?** The AI is a lil AI-y, if that makes sense at all. The suggestions can be interesting but are fairly broad in scope or answer **What problems is Viant Technology solving and how is that benefiting you?** The planning tool is helping better figure out audience and day parting for campaigns where I have minimal budgets but large client hopes and dreams. Competitive rates + the ability to control the inventory in a buy ### 31. Great Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Viant Technology?** I like how easy it is to navigate the platform. **What do you dislike about Viant Technology?** I wish reporting metrics were easier to view within each campaign. For example breakdowns of audience metrics instead of having to go through report builder. **What problems is Viant Technology solving and how is that benefiting you?** Helping us buy programmatic media in an easier way ### 32. I am a programmatic specialist who also works hands on keyboard in platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Viant Technology?** Viant's platform is very easy to navigate while also providing high quality data recognition and updating in real time. Building and setting a campaign live is very simple, and if trouble arises the support team is always quick and helpful in finding the issue. **What do you dislike about Viant Technology?** I don't have many dislikes when it comes to Viant techonlogy. **What problems is Viant Technology solving and how is that benefiting you?** Viant is simplifying DOOH activation for me, I had never run a DOOH campaign before, and working in Viant provided me a smooth and easy process. ### 33. Super helpful and also willing to resolve the challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Iman G. | Sr Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Viant Technology?** Customer support, Reporting, varoius CTV sources **What do you dislike about Viant Technology?** Not that much being easy to know how to optimize **What problems is Viant Technology solving and how is that benefiting you?** Client needs for OLV and CTV ### 34. Senior Manager, Programmatic **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Viant Technology?** Platform is straight-forward and easy to learn/start implementing. **What do you dislike about Viant Technology?** Something that is missing is the ability to apply bulk edits or uploads for mass updates across all campaigns. It can become tedious to make the same update to each order one at a time. **What problems is Viant Technology solving and how is that benefiting you?** Implementing campaigns for localized regions has proved beneficial for our strategy. ### 35. Viant Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Viant Technology?** Ease of Use, Ease of Implementation, Data accessibility is easy to use. **What do you dislike about Viant Technology?** Downsides are sometimes data on a day by day level isn't able to be exported correctly. **What problems is Viant Technology solving and how is that benefiting you?** Viant Technology helps solve my data driven questions. ### 36. Viant is an easy to use DSP with a very helpful support staff. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Viant Technology?** Easy to use platform and the level of support from the Viant Team is unmatched. **What do you dislike about Viant Technology?** Viant is very easy to use compared to other DSPs. **What problems is Viant Technology solving and how is that benefiting you?** Ease of use, helpful staff, straight forward reporting and advanced reporting capabilities. ### 37. Good Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Viant Technology?** Customer support is solid, questions are always addressed fairly quickly **What do you dislike about Viant Technology?** Some of the nuanced items, such as things not uploading **What problems is Viant Technology solving and how is that benefiting you?** They provide a unified platform for managing ad campaigns across multiple channels and platform simplifies campaign management ### 38. Viant performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Viant Technology?** It's so easy to set a campaign and follow the performance. **What do you dislike about Viant Technology?** Sometimes is not easy to follow some updates. **What problems is Viant Technology solving and how is that benefiting you?** Easy implementing ### 39. Great audience and targeting capabilites **Rating:** 3.0/5.0 stars **Reviewed by:** Waithira K. | Programmatic Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Viant Technology?** The Viant platform is well integrated with many suppliers and capabilities and provides great access into targeting and audiences for campaigns. Particularly, the integration with Commerce signals across the Adelphic DSP is a great as well as the off the shelf PMPs curated in the marketplace. **What do you dislike about Viant Technology?** The reporting functionality could be improved across self service to be able to see Reach/Frequency and be improved for a smoother user experience (slow/laggy download of reports). **What problems is Viant Technology solving and how is that benefiting you?** off the shelf targeting and audience building ### 40. Excellent platform , very easy to work with! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Viant Technology?** Friendly platform and very good audiences, very easy to use! **What do you dislike about Viant Technology?** nothing , when I started using the platform the team at Viant were very helpful **What problems is Viant Technology solving and how is that benefiting you?** The audiences in other platforms were very small ### 41. Viant's ad tech helps facilitate optimal campaign performance that delight our clients **Rating:** 4.5/5.0 stars **Reviewed by:** Pat F. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Viant Technology?** I like the ease of updating multiple buy lines in one fell swoop, using spreadsheet editor and the bulk edit tool. I also like the data integrations and custom audience building capabilities that are 100% cookieless. Last but not least, advanced reporting (foot traffic /visitation lift, conversion lift, brand lift) all super helpful in proving impact and incrementality, not just volume. **What do you dislike about Viant Technology?** I wish there was an easier way to report out on reach and frequency. **What problems is Viant Technology solving and how is that benefiting you?** Unified/standardized targeting is a key problem that Viant solves. I can connect to multiple publishers and suppliers all using the same targeting layers so there's consistency and flexibility to shift budget where the right segments are found. Viant also solves our need to measure in-store visitation without having to leverage a 3rd party like PlaceIQ or Foursquare. ### 42. Dashboard needs improvement when organizing campaigns **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Viant Technology?** The Ai tool. Controlling your budget and pacing **What do you dislike about Viant Technology?** The dashboard and how everything is on one page **What problems is Viant Technology solving and how is that benefiting you?** Different form of data ### 43. The demographic targeting, the scalability of US Households, quality data providers, support. **Rating:** 5.0/5.0 stars **Reviewed by:** David K. | Founder, Managing Member, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Viant Technology?** We have used other DSP's biggest to smallest. There is just no comparison. **What do you dislike about Viant Technology?** The UIUX of the platform is a bit confusing. More help from AI with regard to bid optimization would be awesome. **What problems is Viant Technology solving and how is that benefiting you?** We use our patented technology that is Acxiom based. When we combine the two platforms, the results are always; double or more the industry average. Regardless of Product or Service being advertised. ### 44. Lee Junkin Review **Rating:** 5.0/5.0 stars **Reviewed by:** Lee J. | Platform Media Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Viant Technology?** The ability to see real time data for almost every metric in the campaign. The bid multipliers section is great and really easy to use. It's nice to be able to filter live campaign reporting by dates and see all the data without needing to pull a report. Overall it's much more easy to use than other platforms. **What do you dislike about Viant Technology?** Sometimes when filtering dates in the top left on a campaign the page doesn't change. I need to reload the browser. sometimes multiple times. When I copy a line and try and either copy or associate creatives they don't get copied over to the new line. **What problems is Viant Technology solving and how is that benefiting you?** Being able to change bid factors so quickly is very helpful. Identity graph makes audience matching much more effective. ### 45. Viant Technology Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Viant Technology?** Ability to drive traffic and impressions **What do you dislike about Viant Technology?** Difficult to measure in Google Analytics **What problems is Viant Technology solving and how is that benefiting you?** Trying to scale ### 46. Viant is great to work with **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Maritime | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Viant Technology?** Percise targeting and being able to advertise across the web with ease make it a preferred DSP to use. Their are plenty of resources to learn and our account manager has been helpful with questions and assistance. **What do you dislike about Viant Technology?** My knowledge with DSP isn't that broad so it's hard for me to say what is lacking. I would say, I still occassionally struggle with the ad hiechary and layering inside of adelphic. **What problems is Viant Technology solving and how is that benefiting you?** Helping us get in front of more people while controling more aspects of the campaign/targeting compared to other digital marketing programs. ### 47. Good tech and great levels of customer service. **Rating:** 3.5/5.0 stars **Reviewed by:** Harriet B. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2024 **What do you like best about Viant Technology?** We have great support from the Viant team and they go above and beyond to support us. The UI is easy to use and navigate. Able to target/deliver at the zip+4 level. **What do you dislike about Viant Technology?** There is no API integrations with SSP's, so you have to manually add deals and there is no way to control the volume of spend going toward a particular deal within a single line item. It is a waste of time and resources to have to set up a line item per publisher. With the numbers of publishers we work with this limited functionality means we cannot manage all our publishers within the Viant DSP. **What problems is Viant Technology solving and how is that benefiting you?** It is one of the few DSP's that can execute campaign targeting/delivery down to the zip+4 level. ### 48. Good and Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Viant Technology?** Viant's platform is very user friendly. Despite the complexity of their tools, the interfaces easy to navigate. **What do you dislike about Viant Technology?** Although the platform is generally user-friendly, some of the more advanced features can be a bit daunting for newcomers. A more extensive onboarding process or additional training resources could help users understand better. **What problems is Viant Technology solving and how is that benefiting you?** Accurately targeting the right audience is a significant challenge in advertising. Viant's advanced data solutions and artificial intelligence capabilities enable precise audience segmentation and targeting, ensuring that ads reach the most relevant consumers. ### 49. A Great Product Complemented By Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Emma M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Viant Technology?** Viant technology is intuitive, user-friendly, cutting-edge and best of all, accompanied by a dedicated, responsive customer service team. Campaigns are easy to set up and manage and the team we work with frequently reaches out proactively with optimization opportunities. **What do you dislike about Viant Technology?** The data library can be a tad overwhelming, but the search feature is useful and the team is more than willing to help you pull together custom data segments that complement your goals. It's also my understanding that an AI chat feature is on the horizon that would be able to assist with building out audiences. **What problems is Viant Technology solving and how is that benefiting you?** Viant is leading the way in cookieless advertising solutions. ### 50. GREAT Customer Service and a DSP with Holistic Capes taboot **Rating:** 4.0/5.0 stars **Reviewed by:** Nick S. | Director - Integrated Media Planning, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Viant Technology?** It's quite the agnostic & holistic platform as it pertains to having all of the tech & tools, as well as data/plugins, that one would need to run a programmatic campaign. The UI is very easy to use and is integrated with LiveRamp and other platforms/vendors to be able to push your own 1P, 2P or 3P data into the platform to leverage. The team is always available when you need them; and they're right there by your side to ensure you're setting up & implementing things properly from a campaign setup perspective. We've historically used the DSP quite a lot at my agency, particularly our programmatic experts in house, and have found it to be one of our top Go-To platforms for running a number of campaigns. **What do you dislike about Viant Technology?** Coming from a healthcare marketing agency, it would be extremely beneficial if Viant/Adelphic had tools that were specific to my industry -- e.g. outcomes measurement tools/capes, patient modeling, HCP targeting capabilities, more granular contextual/keyword targeting by using conditions & therapeutic areas, etc. **What problems is Viant Technology solving and how is that benefiting you?** They're a one-stop-shop for all things programmatic buying, and that makes the lives of our media buyers & programmatic traders a lot easier -- when we can use one platform/one partner to handle a brunt of all the buying and across various ad formats, channels, inventory sources, audiences, etc. ## Viant Technology Discussions - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [View Viant Technology pricing details and edition comparison](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+21%3A36%3A32+-0500&secure%5Bsession_id%5D=8183fa5f-088e-47cc-a0da-7232333561f9&secure%5Btoken%5D=36743d4dd98e798b597c0e51e07f82bb19880de56a87956bfd71ee8008ab0967&format=llm_user) ## Viant Technology Integrations - [DV Pinnacle](https://www.g2.com/products/dv-pinnacle/reviews) - [Grasp](https://www.g2.com/products/grasp/reviews) ## Viant Technology Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Viant Technology Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (163 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews)