--- title: ActivePrime Reviews meta_title: 'ActivePrime Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how ActivePrime works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 2 scale: '5' date_modified: '2026-09-22' parent_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure ---

ActivePrime Reviews & Product Details

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Finally, No More Duplicate Nightmares in My CRM!"
5/5
What do you like best about ActivePrime?

Ease of use, as the tools works right from Salesforce without installing any software or exporting records.

ActivePrime support is very helpful and walked me through solving all issues.

Their pricing model: it’s based on number of admin users, and not total number of CRM users, which is a big advantage against other options. Review collected by and hosted on G2.com.

What do you dislike about ActivePrime?

Merging rules were a little bit difficult to learn and utilize to customize deduplication process. I contacted support and they helped me managing these rules and customizing them to our specific needs. Review collected by and hosted on G2.com.

Muhammad A.
MA
Muhammad A.
Sr. Systems Analyst - CRM
Enterprise (> 1000 emp.)
"Our data in CRM On Demand is now more reliable after using Active prime"
4.5/5
What do you like best about ActivePrime?

Active Prime Support is always very quick and easy to work with on resolving any issues.It also Increased user productivity as the team can focus on selling, and not trying to determine which account is the right one to use. Review collected by and hosted on G2.com.

What do you dislike about ActivePrime?

There should be option where it would stop user from duplicate account. Right now it only shows them the suggestions. Review collected by and hosted on G2.com.

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