# ActivePrime Reviews
**Vendor:** ActivePrime  
**Category:** [Data Quality Tools](https://www.g2.com/categories/data-quality)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 2
## About ActivePrime
ActivePrime provides innovative, automated customer intelligence solutions helping more than 120,000 users in 42 countries. Our data quality and fuzzy search technologies enable our customers to generate consolidated, actionable customer intelligence from both cloud and on-premise data.




## ActivePrime Reviews
  ### 1. Finally, No More Duplicate Nightmares in My CRM!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 31, 2019

**What do you like best about ActivePrime?**

Ease of use, as the tools works right from Salesforce without installing any software or exporting records.

ActivePrime support is very helpful and walked me through solving all issues.

Their pricing model: it’s based on number of admin users, and not total number of CRM users, which is a big advantage against other options. 


**What do you dislike about ActivePrime?**

Merging rules were a little bit difficult to learn and utilize to customize deduplication process. I contacted support and they helped me managing these rules and customizing them to our specific needs.


**What problems is ActivePrime solving and how is that benefiting you?**

The problem was finding and merging large amount of duplicates, especially duplicates with little value variations that we couldn’t figure out how to find. 

CleanCRM tool helped us finding and merging all types of duplicates that already exist in our CRM.
On the other hand, CleanEnter and CleanImport help us preventing new duplicates from entering our CRM when we are importing or manually inserting new leads and contacts into Salesforce. 


  ### 2. Our data in CRM On Demand is now more reliable after using Active prime

**Rating:** 4.5/5.0 stars

**Reviewed by:** Muhammad A. | Sr. Systems Analyst - CRM, Enterprise (> 1000 emp.)

**Reviewed Date:** October 18, 2016

**What do you like best about ActivePrime?**

Active Prime Support is always very quick and easy to work with on resolving any issues.It also Increased user productivity as the team can focus on selling, and not trying to determine which account is the right one to use.

**What do you dislike about ActivePrime?**

There should be option where it would stop user from duplicate account. Right now it only shows them the suggestions.

**What problems is ActivePrime solving and how is that benefiting you?**

Our organization is the parent company for ten separate companies sharing
one instance of CRM On Demand. With 200,000 Contacts
and 70,000 Accounts, We rely on CRM data for prospecting,
sales and operations, and accurate contact information is critical
for the sales team to be quick, effective and reactive in sales.
After the CRM On Demand implementation, we quickly realized
we needed a way to clean up thousands of duplicates which had
been loaded and created complaints by users of the CRM. We also
needed a way to prevent duplicates as sales and operations created
new contacts. Duplicate data made it difficult to produce opportunity
reports for management.


## ActivePrime Discussions
  - [What is ActivePrime used for?](https://www.g2.com/discussions/what-is-activeprime-used-for)

- [View ActivePrime pricing details and edition comparison](https://www.g2.com/products/activeprime/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+23%3A27%3A38+-0500&secure%5Bsession_id%5D=be5ca849-10e3-4bee-9e27-ad1b0bbe30d9&secure%5Btoken%5D=30a987ddaa061b51c9d306acbcc916c32650e0155066c5eeb7644ae0eb5053f5&format=llm_user)

## ActivePrime Features
**Functionality**
- Identification
- Correction
- Normalization
- Preventative Cleaning
- Data Matching

**Management**
- Reporting
- Automation
- Quality Audits
- Dashboard
- Governance

**Generative AI**
- AI Text Generation
- AI Text Summarization

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