Acquia Digital Experience Platform Features
Content (9)
Content Authoring
Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Formatting content is straight-forward and painless.
Versioning
Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Approval Process
Can easily institute an approval routing process between authors and editors.
Content Scheduling
Easily schedule content to be published at a certain time and in a certain order.
Asset Management
System allows the storage and management of rich media files.
Internal Search
Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Design (4)
Breadth of Pre-Built Templates
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile
Effective mobile templates are available and easily customizable.
Branding/Themes
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization
The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (8)
User Community
The system has a large and interactive community of users.
SEO
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization
Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
Access pre-built and custom reports and dashboards.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Analytics (8)
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
Audience Insights
Helps users understand audience demographics and evaluate visitor behavior.
Reports & Dashboards
Create reports and dashboards to analyze results of campaigns.
Personalization
Streamlines personalization by integrating customer data repositories into systems that deliver content.
Marketing Automation
Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.
Personalization
Offers built-in personalization tools to tailor content to users.
Content Performance
Offers content performance analytics.
Content Management (3)
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
Asset Management
System allows the storage and management of rich media files.
Portals and Sites
Able to create user portals and sites.
Design & Development (2)
No-Code App Development
Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.
Low-Code App Development
Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.
Visitor Behavior (3)
Monitoring
Monitor the behavior of website and online store visitors
Targeting
Ability to target website visitors based on behavioral patterns
Guided Selling
Adapt the selling process to each visitor, including content and pricing
Templates (3)
Library
Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
Allows users to customize templates and use them on multiple channels easily
Optimization
Track the performance of different versions of templates and suggest optimizations
Personalization (8)
Recommendation
Recommend products based on order history and online behavior
Content
Provide custom content to website visitors based on their online behavior
Cart Abandonment
Deliver messages targeted at buyers who are about to leave an online store
Search
Optimize search based on the role of the user or inventory availability
Personalization Engine
Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations
Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (3)
Web
Integrate personalized content and recommendations on websites
Email
Define customized email templates which are sent automatically
Mobile
Include personalization features that are mobile-friendly and responsive
Administration (4)
Marketing Campaigns
The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Easily digestible visual representations of data collected by the platform.
User Data
Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations
The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Functionality (3)
Developer Tools
Provide developer-focused tools for website creation and maintenance.
Automation
Automate repetitive web development processes.
Website Staging
Offer staging and other pre-production environments for web development.
Support (2)
CMS Variety
Support traditional and headless CMS.
Compliance
Offer or foster security compliance capabilities, e.g., SOC 2.
Management (3)
Web Content Dedication
Provide web-dedicated content management capabilities.
Website Hosting
Provides website hosting capabilities.
Role-Based Permissions
Dictate user access and permissions based on organizational role.
Publishing (3)
Automated Publishing
Automatically publishes content at a time set by users.
Multi-language
Can support content being viewed in multiple languages.
AR/VR Capability
Capable of deploying content to AR and/or VR platforms.
Development (4)
Image Management
Provides limited digital asset management.
Reuseable Content
Uses XML-based content structuring to support reuse of content pieces.
Unlimited Environments
Provides unlimited environments to develop projects.
Form Builder
Provides a built-in form builder.
Agentic AI - Web Content Management (2)
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Headless CMS (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Digital Experience Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting





