--- title: AB Tasty Reviews meta_title: 'AB Tasty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 418 reviews by the users' company size, role or industry to find out how AB Tasty works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 418 scale: '5' date_modified: '2026-08-21' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # AB Tasty Reviews **Vendor:** VWO AB Tasty **Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Average Rating:** 4.4/5.0 **Total Reviews:** 418 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About AB Tasty At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com ## AB Tasty Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users find AB Tasty to be **very easy to use** , appreciating its intuitive interface and user-friendly analytics tools. (72 reviews) - Users commend the **reactive and helpful customer support** from AB Tasty, enhancing their testing experience significantly. (57 reviews) - Users appreciate the **ease of A/B testing setup** with great support and intuitive interface of AB Tasty. (48 reviews) - Users value the **helpful customer support** from AB Tasty, enhancing their testing and optimization experiences significantly. (46 reviews) - Users value the **easy setup** of AB Tasty, enabling quick experiments and personalisation without technical hurdles. (40 reviews) - Users value the **testing efficiency** of AB Tasty, praising its intuitive design and responsive customer support. (36 reviews) - Experimentation (34 reviews) - Features (29 reviews) - Analytics (27 reviews) - Users commend AB Tasty's **user-friendly experience** , efficient decision-making, and excellent support during onboarding and implementation. (26 reviews) **What users dislike:** - Users note the **lack of straightforward integrations** with Salesforce, impacting analytics and requiring manual workaround solutions. (22 reviews) - Users often face **testing difficulties** with AB Tasty, finding the QA process cumbersome and inconsistent with live site visuals. (21 reviews) - Users find the **difficult learning** curve for advanced features in AB Tasty can hinder initial user experience. (20 reviews) - Users find the **learning curve challenging** , particularly with advanced features and navigation of AB Tasty's extensive options. (16 reviews) - Users are disappointed by the **missing native integrations** , which complicates analytics and necessitates workarounds. (16 reviews) - Users face **editor issues** in AB Tasty, leading to time loss and complicating the testing process. (15 reviews) - Steep Learning Curve (15 reviews) - Users often face **technical issues** like latency, slow UI, and difficulties with single-page applications on AB Tasty. (15 reviews) - Users face some **bug issues** that can delay tests, but support quickly resolves most problems. (14 reviews) - Editing Issues (14 reviews) ## AB Tasty Reviews ### 1. A perfect optimization tool that meets our testing needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 02, 2023 **What do you like best about AB Tasty?** AB Tasty allows us to run tests for all levels of technical expertise, using the WYSIWYG editor to create variations in seconds, or taking into account the level of complexity required for each integration through HTML / CSS / JS. **What do you dislike about AB Tasty?** The ability to leverage audiences from other tools. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty helps us to improve our conversions. ### 2. Very helpful staff **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony C. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 17, 2023 **What do you like best about AB Tasty?** Very helpful team members, clear tool; the fact that you're working with unlimited users and a very low impact on loading speed, as well as another pricing model, grants significant advantages for medium and larger companies over other players in the market. Definitely worth a look at least. **What do you dislike about AB Tasty?** As of this point, nothing. The tool does what it should do and provides potential for more **What problems is AB Tasty solving and how is that benefiting you?** How to get more revenue/conversion ### 3. The Best A/B Testing platform out there **Rating:** 5.0/5.0 stars **Reviewed by:** Muhit S. | Digital Experience Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 07, 2023 **What do you like best about AB Tasty?** The most helpful aspect of AB Tasty is their account managers. The platform itself offers a lot of functionalities and the account manager, Elisa is absolutely wonderful to work with. **What do you dislike about AB Tasty?** Sometimes I have some problems with setting up the trackers. But I'm pretty sure that is just my lack of knowledge and will be solved if I ask for a training session. **What problems is AB Tasty solving and how is that benefiting you?** We have a pretty complicated e-commerce website backend and it takes a lot of time and efforts to make changes. With AB Tasty, we can make changes quickly and can track the performance as well. ### 4. Tool and team engines that make you want to do CRO **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** May 25, 2023 **What do you like best about AB Tasty?** The support and expertise of the CSM is a real added value. The tool is regularly updated with new features. **What do you dislike about AB Tasty?** Sometimes the tool bugs during the update of variants according to the software configurations of the PC on which we are working. **What problems is AB Tasty solving and how is that benefiting you?** Optimizations on buttons or wording are quick and easily testable to then optimize our overall conversion. ### 5. A powerful solution, user friendly and really easy to implement, with great teams to support **Rating:** 4.5/5.0 stars **Reviewed by:** Francois M. | EMEA Direct to Consumer Lead, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 22, 2022 **What do you like best about AB Tasty?** Very easy to implement Very easy to roll-out (in 10 markets & 30 websites in 1 year) Easy to use, create an experiment & copy/paste/deploy them across websites/platforms A strong support from AB tasty teams in usage & training **What do you dislike about AB Tasty?** We would need more support on technical side to optimize experiment impacts on loading times **What problems is AB Tasty solving and how is that benefiting you?** 2 majors ones: 1- Personalization: thanks to AB tasty we have been able to implement more personalized experiences for our shoppers on e-commerce + improve our e-merchandizing 2- AB tests: it clearly helps us to test different messages, contents, UX to ensure we move into the right direction focused on performance and KPIs driven ### 6. At the service of user knowledge **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** June 23, 2023 **What do you like best about AB Tasty?** Simple tool to use, which allows us to experiment and improve our product knowledge. **What do you dislike about AB Tasty?** With the many possibilities offered by AB Tasty, you need to practice a lot to become an expert. At Maisons du Monde, we are currently required to call on a developer. **What problems is AB Tasty solving and how is that benefiting you?** We must develop only what brings value. AB Tasty allows us to test, calculate an increment, and provide very factual elements to support the optimizations we wish to develop. ### 7. A good platform but can be hard to adapt to certain environments **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 23, 2023 **What do you like best about AB Tasty?** Easy and quick when you need to launch a very easy test or a patch **What do you dislike about AB Tasty?** When you have a complex environment, the easiest test can become very long and tricky to put up **What problems is AB Tasty solving and how is that benefiting you?** It allows us to test specific elements we point out during our analysis and to optimize with the best version ### 8. A powerful tool allowing us to customize journeys in just a few clicks **Rating:** 4.0/5.0 stars **Reviewed by:** Anabelle P. | Chef de projet web analytics, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** December 02, 2022 **What do you like best about AB Tasty?** The widget gallery that allows for a lot of customization and A/B testing actions without much technical knowledge. The ability to be completely autonomous in creating tests/personalizations. **What do you dislike about AB Tasty?** Many product developments sometimes force us to recreate a campaign from A to Z when we could have simply duplicated it and changed the elements. Not very practical and a waste of time. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to make patches on certain elements of our sites that might be down. A time saver to be able to do it independently without going through development. ### 9. Top testing software, and very good customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Clément L. | Consultant CRO et A/B Testing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** June 23, 2023 **What do you like best about AB Tasty?** The chat when we need help is very effective! **What do you dislike about AB Tasty?** The recipe mode that often bugs on mobile and sometimes also on desktop **What problems is AB Tasty solving and how is that benefiting you?** to increase the conversion rate, to optimize the pages and other UX KPIs ### 10. An efficient and powerful platform with personalized support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** November 22, 2022 **What do you like best about AB Tasty?** AB Tasty is a very powerful tool, allowing us to improve our customer experiences very quickly. The editor being very intuitive, it allows our teams to become quickly autonomous and agile. The follow-up with our CSM and data analyst enables us to develop more complex and customized tests or personalizations tailored to our objectives. **What do you dislike about AB Tasty?** In 5 years of use, I have rarely had problems with AB Tasty. In my opinion, the improvement today lies in the sometimes too long development times. There could also be even more personalized and proactive follow-up. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty has allowed us to demonstrate the importance of CRO within our teams. Beyond being a test & learn and personalization tool, it also allows us to apply patches to our sites very quickly. This helps us to compensate for the lack of agility from IT. ### 11. Very understandable tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Salomé M. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** June 22, 2023 **What do you like best about AB Tasty?** Very simple to use tool and very easily understandable. A large number of tests can be performed. **What do you dislike about AB Tasty?** Bugs related to the update of the TAG or QA Assistant. **What problems is AB Tasty solving and how is that benefiting you?** Mainly UX issues to optimize conversion. ### 12. A decision-making accelerator **Rating:** 4.5/5.0 stars **Reviewed by:** Nissa L. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** February 15, 2023 **What do you like best about AB Tasty?** accompaniment, recommendations, sharing of use cases and market trends, technical support, ease of use of the editor, widgets, e-learning **What do you dislike about AB Tasty?** the necessity to regularly go through developments and thus code for our campaigns **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to test our optimization hypotheses on our own users before proceeding with developments. ### 13. Valuable insights and great ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Susanna H. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 09, 2023 **What do you like best about AB Tasty?** Easy to use interface, great customer service, and powerful tool. AB Tasty has allowed us to gain many insights and improve the user experience, as well as increase conversion. **What do you dislike about AB Tasty?** Sometimes the platform lags especially coming into the WYSIWYG tool. **What problems is AB Tasty solving and how is that benefiting you?** We have a very visually busy site with high traffic, and in an evolving industry. We want to find out what is or isn't useful to users, so AB Tasty allows us to test and eliminate features that aren't working. ### 14. Great summits, webinars, and technical experts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 08, 2023 **What do you like best about AB Tasty?** Easy and simple to use for client-side implementation **What do you dislike about AB Tasty?** Needs more robust analytics and reporting **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is helping us solve our digital experience strategy and how we can best solve our customer needs. ### 15. Great Ab testing tool for insight and decision making **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 25, 2023 **What do you like best about AB Tasty?** Platform user friendly, customer experience, great analytics and metrics **What do you dislike about AB Tasty?** The visual editor could be improved, it may be limited so you need to have coding skills **What problems is AB Tasty solving and how is that benefiting you?** testing variations and new ideas that may or may not intice better conversion rates ### 16. A simple and efficient tool **Rating:** 4.5/5.0 stars **Reviewed by:** David G. | Directeur adjoint du Numérique, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 24, 2023 **What do you like best about AB Tasty?** Simple to use, great insights and analytics. Powerful to make even big changes on web pages. **What do you dislike about AB Tasty?** From my point of view, really nothing ;) **What problems is AB Tasty solving and how is that benefiting you?** Helping for making decisions about UX and UI ### 17. A stunning solution by its simplicity and depth of possibilities **Rating:** 4.0/5.0 stars **Reviewed by:** Camille C. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** March 03, 2023 **What do you like best about AB Tasty?** The variety of measures that can be tracked + the autonomy from the development team **What do you dislike about AB Tasty?** the interface is complex + the QA phase **What problems is AB Tasty solving and how is that benefiting you?** Check UX hypotheses Analytics tracking ### 18. Tool and quality support! **Rating:** 4.5/5.0 stars **Reviewed by:** Pauline B. | Cheffe de projet digital, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** November 22, 2022 **What do you like best about AB Tasty?** The ease of use and the support from our CSM that allows us to build a complete AB test roadmap. **What do you dislike about AB Tasty?** The bugs for testing the tests, sometimes we cannot visualize the desired variation and we have to start over several times. **What problems is AB Tasty solving and how is that benefiting you?** I don't quite understand this question because we don't necessarily have problems, but AB Tasty helps us build our project specifications, particularly in the UX UI part. ### 19. Complete and complementary solution with each CMS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** June 23, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AB Tasty?** The ability to launch A/B tests/Personalization independently depending on the complexity of the test **What do you dislike about AB Tasty?** Must subscribe to a more expensive plan to benefit from developers on certain tests **What problems is AB Tasty solving and how is that benefiting you?** Improve the conversion rate ### 20. Integrates Excellently with our website **Rating:** 4.0/5.0 stars **Reviewed by:** Josh C. | CRO Lead, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 20, 2023 **What do you like best about AB Tasty?** Fast customer support via chat with followup. Simple to use editor. **What do you dislike about AB Tasty?** A few quality of life changes would be nice. Better grouping of tests. Where you can actaully move them into folders to clear up the main screen. A copy and paste feature between tests would also be great **What problems is AB Tasty solving and how is that benefiting you?** To ensure our booking process is the best it can be. ### 21. Dashboard is user friendly and customer support / resolution from flagship is quick **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 24, 2023 **What do you like best about AB Tasty?** Deployment of code is easy and rollback release feature is also very helpful. **What do you dislike about AB Tasty?** Lacks the feature of sending random additional data while sending a set of events. **What problems is AB Tasty solving and how is that benefiting you?** Flagship is helping us to create better CI, CD pipeline and in case of any issues, it has the roll back feature which helps us revert the push. ### 22. Creative, easy to navigate, clear results and great support. **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecca L. | Ecommerce executive, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 07, 2022 **What do you like best about AB Tasty?** Amazing functionality to implement creative tests on-site and the regular catch-ups and support from Scarlett to overcome any blockers is great. **What do you dislike about AB Tasty?** The QA process is sometimes difficult on mobile, and sometimes we are limited with what AB Tasty tools we can use due to our own website functionality. **What problems is AB Tasty solving and how is that benefiting you?** Creating a smoother and more engaging customer experience on both our subscription and online shop website platforms to increase OSC. ### 23. Getting the freedom to explore new optimisation by testing your website in a simple way **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 22, 2022 **What do you like best about AB Tasty?** Easy to use for the workers. Great results dashboard. Easy API setup. Being able to do simple test with the visual editor and more complex tests with the code editor **What do you dislike about AB Tasty?** A better and faster datalayer integration would be great to allow us to explore more opportunities (speaking about testing here) without having to use flagship. **What problems is AB Tasty solving and how is that benefiting you?** Wonderfull support service (chat) when you have a minor issue. The account manager is also a great way to challenge our testing strategy. Ab tasty allow to test possible optimization on our website and to help our data driven strategy. ### 24. The best experimentation and personalization platform on the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Martin B. | Directeur associé - Directeur Artistique et UX Designer - Wordpress, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** February 01, 2023 **What do you like best about AB Tasty?** The interface and features are simple and fun, and the CSM team is always available. **What do you dislike about AB Tasty?** The training and self-training materials could be more specific depending on the professions (UX, UXR, UI) **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is an excellent UWR and CRO platform, which allows you to quickly remove irritants and save development time. ### 25. To be used asap **Rating:** 4.5/5.0 stars **Reviewed by:** anthony l. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 15, 2023 **What do you like best about AB Tasty?** the efficiency of the tool and the team that help us to implement campaigns. **What do you dislike about AB Tasty?** to implement in 1 click previous successful campaign **What problems is AB Tasty solving and how is that benefiting you?** Double price in crotia that enable us to not close our website and loose business. ### 26. Solid Testing Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Joe H. | CRO Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 07, 2022 **What do you like best about AB Tasty?** The account or customer support is outstanding. Our contacts are very collaborative & responsive to our needs. **What do you dislike about AB Tasty?** The interface does not have strong overall or aggregate-type reporting. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to manage tests efficiently using the visual editor, and allows non-technical team members to execute sophisticated tests. ### 27. Great team, great tool to fast and easy AB test and personalization campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 22, 2022 **What do you like best about AB Tasty?** Having a direct tchat with the support at any moment. Tool pretty easy to use and regular updates with new features **What do you dislike about AB Tasty?** The furstration of not being able to do many tests at the same time but that's the rule for coherent results **What problems is AB Tasty solving and how is that benefiting you?** ABTasty helps us chosing the best options when we want to add a new feature on the sites. No intuition or feeling about something that might work, only proofs. ### 28. Good product with great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Nicoals S. | senior product data analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** flagship is easy to use and is now used in several different teams in our company. we were able to set up ab tests as well as progressive rollout that allowed us to gather great insights before fully going to production. Moreover, customer service is really great and helpful to help us use flagship at the most of its capabilities. all questions are answered really fast and feedback is heard when it comes to improvment ideas. **What do you dislike about AB Tasty?** I think flagship needs some additionnal features in their UX as to make it "safer" to use. staging and prod spaces are far too similar, and activate/desactive ab test is really easy (one single click) which can lead to issue if someone is not careful. **What problems is AB Tasty solving and how is that benefiting you?** flagship allows us to do some ab tests that gives us product insights; we use it with mixpanel to better understand the results we have and improvments to do afterwards. ### 29. A great tool for building personalized journeys at each touchpoint with our visitors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** December 02, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AB Tasty?** AB Tasty offers to easily create personalized experiences and journeys based on behavioral data from our visitors through the audience manager. **What do you dislike about AB Tasty?** Upgrades of widgets can render some tests that are performed once a year obsolete upon reactivation (because they were initially created on a previous version of the widget). **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to save time on our development timelines by enabling us to modify elements on our visitor journeys. It also allows us to push personalized and adapted messages. ### 30. Enterprise AB Testing Platform with ROI Solutions Baked In **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 08, 2022 **What do you like best about AB Tasty?** We use ABTasty on a Shopify+ environment for both tests and revenue campaigns. It's easy to use, and we've seen particularly good ROI using some of their simple banner features on product cards and checkout. **What do you dislike about AB Tasty?** Sometimes the rendering of the platform can be slow and a bit clunky on the backend, but I think that's to be expected with this type of SAAS, so it's hard to fault them for that. **What problems is AB Tasty solving and how is that benefiting you?** We strategically test new features, copy, and creative on our site. It's easy to spin up a quick test to determine if users find the feature valuable before investing in the coding of a more permenaent solution. ### 31. A must have tool for digital marketing managers **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed J. | Senior Marketing Manager Tunisia & Morocco, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 04, 2020 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AB Tasty?** The tool is very easy to use and you don't need to have knowledge in coding. **What do you dislike about AB Tasty?** We need to have more features and plug-ins. **Recommendations to others considering AB Tasty:** A very interesting no code tool but need some support to use it properly. Besides , it requires a minimun number of visitors so that the tests start to have meaning. **What problems is AB Tasty solving and how is that benefiting you?** Doing multivariate tests without any knowledge in coding, it helped me doing a lot of optimization and improved our conversion rate. ### 32. The Best AB Testing Platform on the market in 2022 **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas E. | Head of CRO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 28, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AB Tasty?** Amazing support and the most powerful AB software I have used in my 17 years as a Digital Marketer! Highly recommended and Elisa provides 10-star support!! **What do you dislike about AB Tasty?** Nothing so far, great software matched by excellent support **Recommendations to others considering AB Tasty:** Great platform and support. This is the best AB Testing software I've ever used and allows you to make major changes right on the Control web page and then determine if it is a winning test before putting the effort into development on the Live website. **What problems is AB Tasty solving and how is that benefiting you?** Testing different variants of pages, increasing conversion rate and lead generation. ### 33. AB Tasty, an essential partner, accompanies us on our CRO roadmap. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** June 13, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AB Tasty?** Support, the ability to propose solutions, and listening to satisfy our needs and adapt to our technical and organizational subjects. **What do you dislike about AB Tasty?** the economic model: purchase of campaigns vs days of support **What problems is AB Tasty solving and how is that benefiting you?** UX irritants and the fluidity of journeys ### 34. Good tool, very good relationship with the team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 22, 2022 **What do you like best about AB Tasty?** How precise is to understand our design proposition to optimize our product and internal tools **What do you dislike about AB Tasty?** to don't have enough traffic to run more tests **What problems is AB Tasty solving and how is that benefiting you?** Conversion and UX optim to send out our new website ### 35. A comprehensive tool for the daily life of the CRO **Rating:** 4.5/5.0 stars **Reviewed by:** Romain H. | Consultant Digital Marketing - Web Agency, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** AB Tasty is the tool I primarily use in my daily CRO activities. Simple for the novice, but quite powerful for the experienced user. **What do you dislike about AB Tasty?** The use for a technical/expert profile is recommended for complex setups, especially for Single Page Applications. **What problems is AB Tasty solving and how is that benefiting you?** Useful for business issues to test, and for personalization for which it makes a perfect combo with UX Analysis solutions. ### 36. Revue AB Tasty **Rating:** 4.5/5.0 stars **Reviewed by:** stephanie j. | D, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** The ability to : - use the QA assistant - manage different accounts **What do you dislike about AB Tasty?** The data dashboard could be more user friendly **Recommendations to others considering AB Tasty:** It provides efficient insights on your customers throughout all the phases of new product implementation and optimization. **What problems is AB Tasty solving and how is that benefiting you?** The optimization of our conversion tunnel + the ergonomy of our new menu + the high bounce rate on product with low availability ### 37. Best feature management solution for ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** Easy flag management, start from the use-case mindset is perfect from Product Managers, automatic rollback of KPIs is really important for us as we make changes to our check-out systems. **What do you dislike about AB Tasty?** The dark UI design can be distracting, I'd like the option to switch between dark and light mode. **Recommendations to others considering AB Tasty:** Highly recommend **What problems is AB Tasty solving and how is that benefiting you?** Manage feature flags and having a kill switch on our features, A/B testing on our mobile app along with their client-side solution for our websites, reducing anxiety when rolling out new features. ### 38. Experience with AB Tasty **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** The user interface is very smooth and easy to use. Technically, some things can be optimized, but the tool is simple to use, especially for newcomers. **What do you dislike about AB Tasty?** The weight of the tag is important, generating an impact on the site's interaction times. **What problems is AB Tasty solving and how is that benefiting you?** ABTasty is used to A/B test elements, deploy customizations, launch startup POCs, deploy patches and warning messages when needed, and also create tracking on the fly. ### 39. Good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Manel M. | Lead Analytics & Tracking, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** Easy to use. App is not Easy to AbTest but so strategic. **What do you dislike about AB Tasty?** Implementation was complicated, need to be prepared with tech teams **Recommendations to others considering AB Tasty:** None **What problems is AB Tasty solving and how is that benefiting you?** Improve CRO ### 40. Perfect tool to empower an AB Test strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** Implementation, easy to use tool, widgets easy to implement **What do you dislike about AB Tasty?** Some test are more difficult to understand in their results **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is helpful in our digital strategy as it makes the tests easy to implement and give us the flexibility to test different variations ### 41. ABtasty for Online Banking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** Agility, speed, and potential for innovation **What do you dislike about AB Tasty?** the sometimes tedious recipe, more possibility to transform AB variations into personal ones **What problems is AB Tasty solving and how is that benefiting you?** Slice through certain debates on the UI, know the quantified impacts of UI and UX developments before implementation, decision making. ### 42. Great product, technical and useful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** Enable the power of ABTasty on native application **What do you dislike about AB Tasty?** Technical tool, which may seem complex at first glance **Recommendations to others considering AB Tasty:** Need technical interlocutors on the project **What problems is AB Tasty solving and how is that benefiting you?** Allow testing on native app, and customize the screens ### 43. Great relationship between us and them. Many ideas and reactive team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** Simplicity of testing. Support is very reactive. **What do you dislike about AB Tasty?** Maybe the data coling from the platform has to be more transparent. Sometimes we don't understand comparing to other tools **What problems is AB Tasty solving and how is that benefiting you?** Performance for the speed of our websites. ### 44. Really good and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** The disponibility of the team, the facility of the app **What do you dislike about AB Tasty?** Nothing for now. Maybe just more example of what we can do, and some users stories. **What problems is AB Tasty solving and how is that benefiting you?** Conversion rate ### 45. Amazing tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 08, 2021 **What do you like best about AB Tasty?** I like that there are widgets that make the AB test creation a breeze to create. **What do you dislike about AB Tasty?** I don't think there is anything really to harp on about AB Tasty. I enjoy the tool a lot. **Recommendations to others considering AB Tasty:** I think it should definitely be considered for all use cases when evaluating AB Testing tools. **What problems is AB Tasty solving and how is that benefiting you?** We are solving the problem of long test creation by creating tests within minutes. ### 46. Great toolset for optimizing our site and increasing engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Noah T. | Lead Product Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 25, 2021 **What do you like best about AB Tasty?** We love the ease with which AB Tasty has enabled us to test new features and optimize existing ones. Their tools are friendly and intuitive, their help content is actually helpful, and their support team has been a delight to work with. We've also been excited to see the rapid growth of their toolset in our relatively short time with AB Tasty, with new features like the dedicated code editor. What really set AB Tasty apart from similar tools for us was that it just worked with our single page app. Our SPA architecture caused various problems with each of the other tools we tried, but AB Tasty just worked right out of the box. **What do you dislike about AB Tasty?** We preferred the reporting suite from a competitor that we trialed, but overall, AB Tasty won hands down for ease of use and great support. We've supplemented AB Tasty's reporting tools with their out of the box integrations for Heap and Segment, and we've been very happy with the results. **Recommendations to others considering AB Tasty:** AB Tasty and their competitors each offer free trials. Take advantage of that and find the right solution that works for your team and your stack. **What problems is AB Tasty solving and how is that benefiting you?** We've made some dramatic improvements in user registration and activation rates using AB Tasty to experiment with our onboarding flow. We've also had great success increasing adoption of a few key features using experiments to drive discovery and engagement. ### 47. Very useful AB Testing Platform especially if you're not technical. **Rating:** 4.5/5.0 stars **Reviewed by:** Chris N. | Senior Product Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 11, 2020 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AB Tasty?** Easy to use for nontechnical users. Also allows SPA support that functions very well with our needs. Comes with functions that allow me to skip having to go to developers like using exit modals. **What do you dislike about AB Tasty?** Harder for nontechnical users to set up GA tracking. Also, sample sizes need to be calibrated from the base CR better. Because of that, I don't trust the reporting tool to declare statistical significance. Reporting can be improved by having it those filters come in as easily as Excel pivot tables than having to go through and export the data. **Recommendations to others considering AB Tasty:** Try out the product first before making a decision. And if you need more time to test, just ask and they're pretty generous to make sure you're making the right decision. **What problems is AB Tasty solving and how is that benefiting you?** Learning what users are looking for and validating their needs. Also allows us to try off-the wall tests to see how users react. Coming up with ideas in which to improve our product. Finding out what sorts of messaging and concepts resonate with our users. ### 48. Great Editor and support team to help with test development and ideas **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew H. | Web Analytics, SEO, and Conversion Rate Optimization, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 26, 2021 **What do you like best about AB Tasty?** The editor is great allowing for more flexibility from marketing users than comparable testing products. With the editor we can easily setup test that with other products would require more getting our development team involved. Reporting makes it easy to show the uplift in revenue for our eCommerce conversion rate tests. **What do you dislike about AB Tasty?** The editor can be buggy when working on overly customized websites. This is understandable and less of an issue with AB Tasty, lies more on how we built our systems. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty helps us setup an report out against tests quickly with little developer resources needed. We have seen a noticeable uplift in conversion rate while using AB Tasty. We have also tested ideas which seemed to make sense but ended up not being preferred by our users. AB Tasty help us prevent from spending time and dollars on work that would not benefit our users. ### 49. AB Tasty has been an invaluable partner for digital optimization and agility **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle E. | VP, Marketing and Communications, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 18, 2021 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AB Tasty?** The platform is easy to use and the service/support is great. We can easily start our own campaigns or we can work with AB Tasty's team to help us design more complicated tests and customizations. **What do you dislike about AB Tasty?** Could use a little bit more detailed/customizable reporting. Right now the analytics portion is a little complicated to understand and doesn't necessarily give us all the details and reporting control we'd like. **What problems is AB Tasty solving and how is that benefiting you?** Helping to direct our customers to the information that they are looking for, without needing to spend a lot of time and money in development. ### 50. An amazing tool ! **Rating:** 5.0/5.0 stars **Reviewed by:** Alexis R. | Responsable Marketing Acquisition, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 27, 2021 **What do you like best about AB Tasty?** The AB Tasty platform really empowers you. As a Marketing team member without specific code nor technique skills, you can really easily deploy any kind of optimization! **What do you dislike about AB Tasty?** As nothing is perfect, the widget list still needs to be a bit larger. **What problems is AB Tasty solving and how is that benefiting you?** UX, conversion rate, funnel optimization, you name it! Many different kinds of solutions and tests can be run and deployed in order to maximize your platform efficiency. ## AB Tasty Discussions - [What are some examples of how you have used the personalization features?](https://www.g2.com/discussions/what-are-some-examples-of-how-you-have-used-the-personalization-features) - 1 comment, 1 upvote - [Can I carry out tests without the help of my technical teams?](https://www.g2.com/discussions/easy-to-use) - 1 comment, 1 upvote - [How does AB Tasty use the data it collects?](https://www.g2.com/discussions/ab-tasty-and-data-protection-1bd205bf-e955-41ff-ad84-ab6d379cf476) - 1 comment, 1 upvote - [Is AB Tasty compliant with personal data protection laws?](https://www.g2.com/discussions/ab-tasty-and-data-protection) - 1 comment, 1 upvote - [How do I install AB Tasty on my site?](https://www.g2.com/discussions/setup-and-technical-requirements) - 1 comment, 1 upvote - [View AB Tasty pricing details and edition comparison](https://www.g2.com/products/ab-tasty/reviews?page=7&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-24+19%3A16%3A34+-0500&secure%5Bsession_id%5D=a39ecf73-8814-48dc-bae0-b3a0615d62e6&secure%5Btoken%5D=70515be7ec039a188df865543c8e98b7848641ba29cd2a54d007cd78491c1ae3&format=llm_user) ## AB Tasty Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - [Fundraise Up](https://www.g2.com/products/fundraise-up/reviews) - [GA Insights](https://www.g2.com/products/ga-insights/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - [imagino](https://www.g2.com/products/imagino/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Microsoft Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - [Optimove](https://www.g2.com/products/optimove/reviews) - [Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) - [Segment](https://www.g2.com/products/segment-segment/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## AB Tasty Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Usability - Emotion AI** - Multi-Modal Support - Setup Simplicity - Platform Integration - User Interface Design **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Performance Optimization - Emotion AI** - Data Privacy - Scalability - Real-Time Processing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Security & Compliance - Emotion AI** - Emotion Granularity - Ethical AI Compliance - Encryption Support **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Advanced Features - Emotion AI** - Integration APIs - Adaptive Emotion Responses - Multi-Language Support **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Detection Features - Emotion AI** - Voice Emotion Analysis - Facial Expression Recognition - Emotion Detection in Low-Quality Inputs **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Emotion AI** - Adaptive Learning - Natural Language Interaction **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top AB Tasty Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [Kameleoon](https://www.g2.com/products/kameleoon/reviews) - 4.6/5.0 (132 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)