Omniconvert Reviews & Product Details

Omniconvert makes A/B testing on Adobe Commerce incredibly easy once it’s set up, and the real standout is their support team—especially Bogdan. We had a very tricky Magento Cloud integration, and he not only guided us through every step with patience and clarity, but even stayed after hours to help us hit a hard deadline before Black Friday. The platform is powerful, intuitive, and stable, but their level of customer support is on a completely different level. It genuinely feels like having an extension of your team. Review collected by and hosted on G2.com.

There’s very little to dislike. The initial Adobe Commerce integration required some careful configuration, but that’s more a limitation of Magento than Omniconvert. Page flicker is still an issue, but I think that can be solved with some more dev work. And because the support team was so hands-on, even that challenge ended up being a smooth experience. I'm only on my first test, but so far the platform performs flawlessly. Review collected by and hosted on G2.com.

A solid A/B testing and personalisation tool that delivers many of the same perks and features as the big names on the market, but at a more competitive price.

That said, the real stars of the show are the people behind the company. From the very first commercial contact through the integration phase, and all the way to technical support and the optimization consultancy service, we felt listened to, supported, and like we were constantly growing together. Review collected by and hosted on G2.com.

It isn’t especially user-friendly for business users. The learning curve is fairly steep at the beginning, even for technical users, and the UI could use an update. That said, these are minor inconveniences overall.

It would also be nice to have a feature flag/rollout option to support quicker implementation of winning variants. Review collected by and hosted on G2.com.

We've been working with Omniconvert for several years and the collaboration has been consistently excellent. The team & support is proactive, creative, and solution-oriented they don’t just deliver data, they help us understand it and turn it into action. Thanks to their suggestions and implementations our online presence is now much more relevant and engaging for users. We use the platform for A/B testing and to support our communication campaigns. The Explore platform gives us real-time access to insights, allowing us to work both independently and with their guidance - and it's very easy to use. The results speak for themselves we’ve seen significant improvements and real impact. Review collected by and hosted on G2.com.

Sometimes their enthusiasm leads to a lot of ideas at once, which can be a bit overwhelming but it's a good problem to have! Review collected by and hosted on G2.com.

I appreciate the ability to customize almost everything with Omniconvert and implement it with custom code, which makes it very sensible. This flexibility removes the limitations that many other software solutions often have. Additionally, I find it extremely useful that Omniconvert offers a variety of applications, whether through service functions or experiments. This makes the application very versatile and widely applicable. Another major advantage is the integration, which works seamlessly with our other tools, such as our newsletter tool. I would particularly like to highlight Omniconvert's ability to help us better understand our customers, which is extremely valuable for our product range planning. The support in lead generation is also crucial and has a positive impact on our revenue. Finally, Omniconvert combines all the functions we need in a single tool, which no other provider could offer before, making it a significant advantage for us. Review collected by and hosted on G2.com.

The user guidance of surveys and experiments is not perfect and suffers from suboptimal usability. I find it lacks some flexibility. Review collected by and hosted on G2.com.

What I like most about Omniconvert is how intuitive and flexible the platform is for creating and managing experiments. The Visual Editor allows you to make real-time changes without depending on development teams, which makes the entire CRO process faster and more efficient. I also appreciate the segmentation capabilities, the integration with GA4 and Tag Manager, and how easy it is to track performance through the statistical significance model.

Overall, it’s a very complete tool that helps teams move from hypotheses to measurable impact in just a few weeks. Review collected by and hosted on G2.com.

The only aspect that could improve is the initial learning curve, some of the advanced targeting and personalization options require a bit of testing to fully master. Additionally, the loading of previews can sometimes take longer than expected when there are multiple scripts on the site. However, once you understand how the tool works, these are minor issues compared to the overall value it provides. Review collected by and hosted on G2.com.

Omniconvert is very user friendly, the chrome extension makes it extremely easy to test out your variables. There have been a few technical hiccups with the tool, but each of these was addressed swiftly by their CSR and development team. The thing I like most about Omniconvert is how quickly their team responds to any issue brought to them. I've never had to wait more than a day for a representative to reach out to me on any problem I bring to light. Review collected by and hosted on G2.com.

There have been some issues I've experienced with the tool. Some of the reporting numbers were off when I first started using it, but this issue was resolved by their team. Review collected by and hosted on G2.com.

It's very customizable, it allows you to create all types of designs, and it works very well with our website compared to other tools. We've had very few problems when creating personalizations and tests. Review collected by and hosted on G2.com.

Nothing really, the interface is simple — maybe the results area could be a bit easier to read especially for surveys Review collected by and hosted on G2.com.

Omniconvert is very useful for A/B testing and personalization without constantly relying on the development team. The interface is intuitive and easy to use, and experiments can be set up quickly. Additionally, the support provided by the team is responsive and solution-oriented. Review collected by and hosted on G2.com.

Some features require an initial learning period, especially for users without prior experience in A/B testing. In certain situations, some implementations can be more challenging and would not be possible without the support of the Customer Success team, which is highly involved and very helpful. Review collected by and hosted on G2.com.

The Omniconvert team has consistently provided valuable support by offering insightful tests and analyses that take into account the global market, excluding Japan. Their recommendations have been grounded in evidence-based research and have delivered convincing insights, even in cases where the test results did not lead to improved outcomes.

We believe our collaboration has been highly effective in enhancing our website, and we are keen to maintain and further develop this productive relationship. Review collected by and hosted on G2.com.

Nothing. They have always supported us with helpful tests, insight, and next actions Review collected by and hosted on G2.com.

I love how easy it is to run A/B tests, personalization, and surveys all in one place. The platform is powerful but still super intuitive. The support team is top-notch — Bogdan especially has been incredibly helpful and responsive. You can really feel they care about your success. Review collected by and hosted on G2.com.

Honestly, not much! It just takes a bit of time to learn all the features because it’s such a powerful tool. After that, it’s great. Review collected by and hosted on G2.com.