Oktopost Reviews & Product Details

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.

Seller

Oktopost

Discussions

Oktopost Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Daniel Kushner (CEO at Oktopost)

Used by Fujitsu IaaS and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

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Oktopost Integrations

(31)

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Susan S.

Senior Director of Digital and Brand Marketing

Mid-Market (51-1000 emp.)

10/22/2026

"B2B-focused social platform with great scheduling and advocacy features and incredible support"

4.5/5

What do you like best about Oktopost?

Oktopost has been a great addition to our tech stack, and the platform has helped us streamline planning and team collaboration. The publishing/content calendar is terrific. It allows us to plan our posts weeks in advance and schedule in advance. Advocacy has helped with getting our sales and customer success teams involved. And having message options they can pick from has helped some people go from not posting at all to posting daily. The B2B focus and Salesforce integration were key selling points, and the Claude integration for content creation looks promising. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

One thing I dislike is that as we brought more advocates on board, our overall engagement metrics for the company page actually dipped, and it's hard to tell if that's good or bad. I wish we had more clarity on how advocacy affects overall engagement or had the ability to analyze that advocacy data separately from company page data. We'd also love it if Advocacy stories could be saved in draft mode to allow for collaboration. We have to keep a separate word doc just to do that. Also, setting up integrations like Salesforce has been a bandwidth challenge, and we could use more tutorials or training to optimize features like the Claude integration. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

The content calendar has helped us collaborate on content and is really flexible with moving planned posts around. Other tools I have used did not have the drag and drop feature as you need to shift things around which was frustrating. And Advocacy has helped us get employees who wouldn't normally post content more involved. Review collected by and hosted on G2.com.

Response from Dafna Sheinberg of Oktopost

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Hi Susan,

Thanks so much for your review!

We love that you are enjoying the publishing and content calendar, and that Oktopost has been a great addition to your tech stack!

Regarding how advocacy affects overall engagement metrics, we have a filter in Social BI for advocacy versus corporate performance. Also, advocacy stories can indeed be saved as drafts. Finally, we have guides on how to get Salesforce and Claude integrated with Oktopost to get it up and running. Please reach out to your AM and we will get this sorted for you!

Thanks again for your review,

Dafna

Content & Community Marketing Manager

Laurel B.

Sales Assistant

Enterprise (> 1000 emp.)

7/2/2026

"Excellent team collaboration with powerful social BI reporting"

4.5/5

What do you like best about Oktopost?

What I like most about Oktopost is how well it supports collaboration across teams. The shared scheduling capabilities make it easy for multiple stakeholders to plan, review, and coordinate content in one place, helping maintain visibility and consistency across our social channels.

I also really value the Social BI and reporting functionality. The ability to build customised reports means we can focus on the metrics that matter most to different stakeholders, making it much easier to measure performance and demonstrate the impact of our social activity.

Another feature I find particularly useful is post tagging. Having a consistent tagging structure allows us to analyse content by campaign, topic, business area, or objective, giving much deeper insights into what is performing well and helping inform future content strategy. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Overall, I'm very happy with Oktopost, but there are a few areas that could be improved.

The new beta video editor hasn't been particularly intuitive to learn. A more user-friendly interface, along with clearer guidance or templates, would make it much easier to use and encourage wider adoption.

Another frustration is having to manually reschedule Advocacy Stories every time I make an edit to a post. It would be great if the schedule could be retained when making minor changes, as this would save time and reduce repetitive admin.

A few additional enhancements that would make the platform even stronger include:

More flexibility when editing scheduled content in bulk.

Additional reporting visualisations and dashboard customisation options.

More advanced search and filtering capabilities within the content library to make it easier to find historic posts. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Oktopost solves several key challenges for our team, particularly around collaboration, reporting, and measuring the impact of our social media activity.

As a global business, it provides a central place for content planning, approvals, and scheduling, making it much easier for teams across different regions and functions to collaborate efficiently while maintaining governance and consistency.

The reporting capabilities are also a significant benefit. I use Oktopost to build our monthly and quarterly reports, as well as to monitor performance on a weekly basis against our social media OKRs. Having access to customised dashboards and reporting helps us quickly identify what's working, spot trends, and make more informed decisions about our content strategy.

The Advocacy platform also helps extend the reach of our content by enabling employees to share posts with their own networks, increasing visibility and engagement beyond our corporate channels. Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

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Hi Laurel,

Thank you for taking the time to leave such a thoughtful and detailed review. We really appreciate it.

It's fantastic to hear that Oktopost is helping your team collaborate more effectively and that features like shared scheduling, post tagging, and Social BI are making it easier to demonstrate the impact of your social media programmes. One of our core goals has always been to help B2B marketing teams move beyond publishing content and give them the insights they need to make better decisions, so it's especially rewarding to hear how you're using customised reporting and tagging to shape your content strategy.

We also genuinely appreciate your constructive feedback. Our new Video Studio is evolving quickly, and making it more intuitive is something we're actively focused on. Your comments around retaining Advocacy Story schedules after edits, greater flexibility for bulk editing, enhanced reporting visualisations, and more powerful search capabilities are all valuable suggestions that help shape our product roadmap.

Thank you again for your partnership and for sharing your experience with the G2 community. We look forward to continuing to support your team and delivering even more value in the months ahead.

Jessica H.

Branding Intern

Enterprise (> 1000 emp.)

7/2/2026

"Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools"

4.5/5

What do you like best about Oktopost?

I spend most of my time on calendar view. The ability to see all your posts at once and drag/drop posts into slots is a great time saver. The SocialBI tool is also great for measuring performance and is used regularly in our reporting.

The advocacy capabilities have also been instrumental in the implementation of our employee advocacy programme. Our teams love the advocacy board and how easy it makes sharing company posts to your own profiles! We have been testing the new AI capabilities too - and the AI rewrite function is great for ensuring we don't publish a sea of identical posts across our employee profiles.

Finally, the Oktopost support teams have been great. Meghan is a fantastic account manager and always provides us with useful and timely support. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Honestly no negatives that aren't consistent across all social tools - e.g. LinkedIn API limitations which are out of your control Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

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Hi Jessica,

Thank you so much for taking the time to share your experience with Oktopost. We're delighted to hear how much value you're getting from the platform.

It's great to know that Calendar View has become such an important part of your daily workflow, and that Social BI is helping you measure performance and communicate results to your stakeholders. We're also thrilled to hear your employee advocacy programme is delivering the outcomes you were hoping for. Helping organisations make it easy for employees to share approved content, while giving them the freedom to personalise it with AI Rewrite, is exactly the balance we set out to achieve.

A special thank you for recognising Meghan. Our Customer Success team is passionate about helping customers get the very best from Oktopost, and we'll be sure to share your kind words with her.

We also appreciate your comments regarding LinkedIn API limitations. As you say, there are some platform constraints that every social media management platform works within, but we're committed to making Oktopost as powerful and intuitive as possible wherever we can, but always in compliance with LinkedIn's regulations.

Thank you again for your partnership and for being part of the Oktopost community. We look forward to supporting your continued success as your programme grows.

Holly K.

Global Social Media Lead

Mid-Market (51-1000 emp.)

6/25/2026

"Great features, great customer service, great tool for social media managers"

5/5

What do you like best about Oktopost?

Oktopost is by far the best social management tool I’ve used, and I take it with me to each new job. The user experience and overall flow are really intuitive, so there’s no bottleneck when it comes to figuring out a tricky tool or trying to find what I need.

I particularly like the reporting side of things - the dashboards and reports are really easy to read and personalise, which helps with my internal reporting. The advocacy features are also great. They’re easy to use and have definitely helped our advocacy programme expand, and I’ve had really positive feedback from advocates about the tool as well.

I also have to mention the support. Our CSM (shout out to Jen!) is fantastic - she’s always on hand to help with my questions, comes to our sessions with suggestions and ideas, and genuinely wants to see us succeed. The technical support team is incredibly helpful too; they’ve worked 1-1 with advocates when queries have come up on their side, and they’re always quick to resolve things. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

There's nothing to say for what I dislike. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Oktopost helps me organise everything in one place (scheduling, reporting, and advocacy) while speeding up what would otherwise be a very manual process. We run a lot of campaigns, and as a one-person social team I’m sometimes posting up to three times per day. With Oktopost’s intuitive scheduling, calendar, and editing features, I can manage all of this seamlessly.

The newer AI features have also helped me refine content and move faster, which frees up more time for strategy and campaign planning. On top of that, the advocacy feature is one of the best I’ve used, with AI capabilities that genuinely save advocates time. Since time is a huge blocker when it comes to motivating employees to engage, I’ve been really pleased with the results so far. Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

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Hi Holly,

Thank you so much for taking the time to leave such a wonderful review. Hearing that you've chosen to bring Oktopost with you throughout your career is one of the highest compliments we could receive, and we're incredibly grateful for your continued trust.

It's fantastic to hear that Oktopost is helping you manage scheduling, reporting, and employee advocacy in one place, especially as a one person social team running multiple campaigns every day. We designed the platform to remove manual effort so marketers can spend more time on strategy, and it's great to know features like Calendar View, custom reporting, AI Rewrite, and Employee Advocacy are helping you do exactly that.

A special thank you for recognising Jen and our Technical Support team. We'll be sure to share your kind words with them. Our Customer Success and Support teams are passionate about helping every customer get the most value from Oktopost, and it's wonderful to hear they've made such a positive impact.

Thank you again for being such a valued member of the Oktopost community. We look forward to continuing to support you and your team as your social media and advocacy programmes grow.

Andrea B.

Social Media Manager

Enterprise (> 1000 emp.)

6/19/2026

"All-in-one social media tool with strong support"

4.5/5

What do you like best about Oktopost?

We use Oktopost across our postal organization for everything related to social media — from publishing and community management to our employee advocacy program. We value having everything in one place. It makes our workflows more efficient and our analytics more meaningful.

The tool is very easy to use, both for us as social media managers and for our corporate influencers. The user interface is highly intuitive.

We also particularly appreciate the strong support and guidance from our Oktopost contact person, which goes far beyond troubleshooting and regularly provides us with valuable input. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

The German translation leaves much to be desired. It is clearly a machine translation and sometimes incorrect. While it can occasionally be amusing, it also causes confusion.

One example: the English word “share” (as in how often something was shared) was translated as “Aktien,” which means corporate stock. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

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Andrea,

Wow. Thank you so much for taking the time to share such thoughtful feedback. We're so happy to hear that Oktopost has become such a central part of your social media workflows from publishing to advocacy and beyond and, of course, that our team has been able to support you along the way. It's why we love doing what we do, and putting everything in one place, is exactly why we built Oktopost --> to make managing and measuring social, easy!

We also really appreciate your transparency on the German translations. We've shared your feedback (including the "Aktien" example!) directly with our product team so they can review and improve the localization experience. Feel free to also let your account manager know! Thanks again for helping us make Oktopost great, and for being such a strong and valued member of the Oktopost community!

Zoe B.

Brand, Community and Communications Manager

Mid-Market (51-1000 emp.)

6/19/2026

"Easy to Use, Fast Onboarding, and Helpful Support with Innovative AI Features"

4.5/5

What do you like best about Oktopost?

The platform is incredibly easy-to-use, which means advocates can be onboarded extremely quickly. It can also be integrated into platforms such as HubSpot so you can tie social media activity back to ROI. I have always found the Oktopost team incredibly helpful and they are more than happy to help support you with any technical questions or provide advice on how to optimise your advocacy programme. There's also a good level of innovation with the video editing and AI capabilities. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Overall, the pricing is reasonable but I do think the cost of adding an additional admin or board quite expensive. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Employee advocacy is helping us maximise the reach of our brand on social media. Before Oktopost, we were relying heavily on the brand account. Oktopost is enabling us to turn employees into thought-leaders and brand ambassadors, and we're seeing an increased amount of traffic from organic social to high-value assets like customer case studies. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

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Hi Zoe,

Thank you so much for taking the time to share your experience with Oktopost with us! We're so happy to hear that Oktopost has been easy to adopt and that your advocates can get up and running quickly. Making advocacy simple and scalable is exactly why we built Oktopost Advocacy, so it's great to know it's helping expand your brand's reach and elevate your employees as thought leaders. We're also glad you're seeing value in our video editing and AI capabilities. Innovation for both remains a key focus for us, and we're excited to bring even more your way.

And of course, thank you for the kind words about our team. Helping customers build successful advocacy programs is what we're passionate about, and we've shared all your feedback directly with the team.

Thanks again for your review and for being a valued Oktopost customer!

Matt C.

Global Social Media Director

Enterprise (> 1000 emp.)

10/14/2026

"Straightforward to Use, with Exceptionally Helpful Support"

4/5

What do you like best about Oktopost?

The account and support teams are extraordinarily helpful and responsive. The product itself is straightforward to use and is always being iterated one to improve. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Sometimes functionality updates to the platform can be slow, but when they do go-live, they are always very useful and fully functioning. Review collected by and hosted on G2.com.

Response from Dafna Sheinberg of Oktopost

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Hi Matt!

Thank you for leaving us a G2 review - we truly appreciate it!

I'll make sure our account and support teams see your kind words, they'll be more than happy.

I hear you on the pace of updates. I'd always rather see new features done right than rushed out, but I know waiting isn't fun, so I appreciate your patience, and letting us know.

Finally, it's great to hear the Marketo integration is getting real data into your sales and marketing teams' hands. Well done!

Thanks so much for being part of the Oktopost community!

Dafna

Content & Community Marketing Manager at Oktopost

Leora S.

Senior Social Media Manager

Small-Business (50 or fewer emp.)

9/30/2026

"Favorite Posting Tool with an Easy Interface and Great Client Dashboards"

5/5

What do you like best about Oktopost?

It's my favorite posting tool! Easy to use, simple interface, and great reporting capabilities with really cool looking Dashboards to share with my clients. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

If we have to post natively, it takes too long for posts to show up in Oktopost so that I can add them as a Reshare option in advocacy. Sometimes takes up to 12 hours. Review collected by and hosted on G2.com.

Response from Dafna Sheinberg of Oktopost

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Hi Leora! Thanks so much for your review.

I'm so glad that you love the new AI agent! I do too. Making it easy for advocates to share with very little effort is exactly what we built it for, and it's great to hear that it's working for you and your team.

Thanks for flagging the delay on native posts showing up in Oktopost. I know that wait slows your advocacy workflow, and I've shared your feedback with our product team. In some cases, the delay comes from processing times on the social networks' side before the post becomes available to pull into Oktopost. One tip from me: I publish everything through Oktopost. That way the post is ready to add to the Advocacy Board right away, and you get full tracking on its performance metrics in your reports.

Really appreciate you being such a great part of the Oktopost community!

Best,

Dafna - Content & Community Marketing Manager at Oktopost

Olivia S.

Communications, Engagement & Marketing Specialist

Enterprise (> 1000 emp.)

6/12/2026

"An intuitive social media management tool with strong employee advocacy"

4/5

What do you like best about Oktopost?

Oktopost is easy to use, intuitive, and makes managing social media content efficient.

The employee advocacy feature is particularly strong and provides a simple, well-organised way for employees to share content.

The team is also friendly, responsive, and always willing to help, which makes for a great overall experience. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Some features feel a little dated compared to other tools on the market, particularly around AI. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Oktopost helps us manage multiple social media accounts in one place, making it easier to plan, schedule, and measure content performance.

It also provides visibility into both global and local account data, helping us understand what's working and make more informed decisions.

Conversion tracking is another great feature, giving us insight into the impact of our social activity, although we're still relatively new to using it and have more opportunity to maximise its value. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

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Hi Olivia,

Thank you so much for taking the time to share your Oktopost experience with us. Hearing that Oktopost is providing your team with a well organized way for your employee advocates to easily share content is exactly the kind of feedback we love to receive. Even more, knowing you're finding our support team friendly, responsive, and always willing to help truly makes our day. We pride ourselves on being an extension of your team and we look forward to sharing this feedback directly with them!

We also really appreciate your candid feedback regarding our interface and AI features. We’ve actually been pouring a lot of love (and engineering resources!) into our AI capabilities and UX updates recently to ensure they match the "B2B grit" marketers deserve. A few of our latest AI capabilities include the Advocacy Agent and Agent Builder! You can find them both in the AI Management section of your account. Have a look and I know your account manager, Andrew, will be happy to walk you through even more of what's coming and hear more about what specific AI tools would move the needle most for you.

Thank you again for partnering with us and being such a strong member of the Oktopost community!

Patrick L.

Social Media Manager

Mid-Market (51-1000 emp.)

2/2/2021

"Full-featured solution with few pain points"

4.5/5

What do you like best about Oktopost?

Publishing, advocacy, inbox, and analytics are unified in one tool. The dashboards are easy to build and straightforward to customize. Support and onboarding are top-notch, and I especially appreciate the proactive alerts about outages and backend issues. Overall, the tool feels fast and reliable. Advocates also report that the AI text functionality is helpful. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

I can’t tag items in bulk. As an admin, I also can’t manage advocates’ topic subscriptions from the back end. I don’t have enough visibility into the integrations to tell whether they’re actually adding value. On top of that, advocate licenses are pricey. Review collected by and hosted on G2.com.