BrightEdge Reviews & Product Details

I use the “conversational keywords” search the most! Additionally, I love our customer success manager. We meet with her bi-weekly and she helps us solve any issues as well as keeping us updated with all the new BrightEdge updates. Plus I just like her personally. She’s a great asset to BrightEdge and represents our connection to BrightEdge in the best way. Review collected by and hosted on G2.com.

Very robust platform that has a pretty significant learning curve to get the most out of. I feel like there’s not enough time in the day to get the most out of the tool! But that’s a personal problem - not a flaw of bright edge. Review collected by and hosted on G2.com.

I love how BrightEdge is constantly evolving with AI search recommendations, tools, and dashboards. They also host useful webinars about AI search strategy. BrightEdge is a powerful tool for SEO strategy and they are always changing as search changes. Review collected by and hosted on G2.com.

The interface isn't always easy to use or navigate. It is extremely powerful and packed with multiple options or views, but for strategy managers who aren't constantly in the platform, it can be hard to get around and find what you need. If you are in it often, I'm sure this isn't a problem Review collected by and hosted on G2.com.

I like that BrightEdge is thinking outside the box and creating custom tools that answer questions marketers have consistently, which other platforms can't answer, particularly Google's Search Console, which is very basic. It gives us the ability to go deeper and to have historical data that we lose after a time with Search Console. Also, it was not too hard and relatively easy to set up. Review collected by and hosted on G2.com.

BrightEdge is not very transparent in terms of what limitations there are in its datasets and will tend to oversell what it can offer to get you in the door. And then later on, you realize that they can't actually give you what you're looking for. What they supposedly promised. Review collected by and hosted on G2.com.

BrightEdge is a great platform. The features are robust and the access to data is top-notch. But, the customer service is the thing that really sets them apart. I have a small team and so having a biweekly meeting/ work session with an expert is invaluable. Review collected by and hosted on G2.com.

Some of the menu items aren't organized intuitively. There is a learning curve to which tools/settings are where. There are some issues with platform speed. The delay is only a few seconds but I would love to see a speedier response. Review collected by and hosted on G2.com.

Everything I need to be a successful SEO is in BrightEdge. Tools like data cube provide a lot of insight and allow me to get information in one place and not have to go to different platforms. Review collected by and hosted on G2.com.

I was trying to convince the people in my current company to get BrightEdge. Any help is appreciated. More help creating dashboards and more flexibility to making custom dashboards. Review collected by and hosted on G2.com.

I find the Content IQ feature to be incredibly helpful over the last few years. It has provided me with valuable insights into my website's performance. On a similar note, the AI Catalyst feature stands out as it allows me to see how my website stacks up against the competition within the rapidly evolving search landscape. This feature has become increasingly valuable with the emergence of new search dynamics and platforms like ChatGPT. The ability to have a centralized location where I can understand my competitive stance and citation sources is tremendously beneficial. Additionally, DataCube is an invaluable tool that I use regularly for keyword and competitor research. It provides essential insights into where competitors rank that we might not, which is crucial for staying competitive. I also greatly appreciate how BrightEdge simplifies the process of tracking keywords across numerous websites I have worked on throughout my career. The intuitive nature of the platform facilitates easy reporting and understanding of ranking changes and algorithm updates. Furthermore, the initial setup with BrightEdge was effortless, thanks to the assistance from their CSM. Their help in incorporating our keyword list and setting up keyword and page groups made the process much easier than anticipated. Review collected by and hosted on G2.com.

Nothing at this time Review collected by and hosted on G2.com.

I have been using BrightEdge for six years and am very happy with the progress they have made. BrightEdge stands out for its robustness compared to other platforms like SEMrush, and its setup process was extremely simple and seamless, thanks to the help from the account manager assigned to us. The platform's capabilities in solving the AI landscape shift by providing tools to understand visibility changes and offering competitive recommendations are very valuable to me. I greatly appreciate features like Data CubeEx, which has seen significant growth in its analytical capabilities over the years. The integration of content recommendations and the AI catalyst enhances our brand presence, making a significant positive difference. SearchIQ and Content Advisor are particularly amazing for providing ongoing recommendations. I find their constant investment in technology to adapt to AI and SEO changes very promising. I rate BrightEdge a 10 out of 10 for recommending to another business due to its effective functionalities and sustained innovations. Review collected by and hosted on G2.com.

I would like to see more visualization options within the tool and dashboards for better ongoing visibility. Additionally, having notifications or recommendations in real-time would be beneficial. Review collected by and hosted on G2.com.

The guidance and direction we get on our regular calls with Brightedge are extremely valuable. The tool itself is fantastic, but it's really the value of a dedicated expert that makes the relationship highly valuable. Review collected by and hosted on G2.com.

It can be a bit complex and time consuming to work through the initial setup, and if you don't get that right upfront, then you're moving your baseline and restarting when you make adjustments. Review collected by and hosted on G2.com.

I appreciate BrightEdge's ability to optimize content effectively. It helps structure articles, recommends topics to cover, and provides keywords to add to the copy, which enhances the overall quality and relevance of the content. The on-page recommendations and site assessments are extremely valuable, as they provide us with crucial metrics necessary for reporting to leadership and outline actionable next steps for improvement. I find the initial setup process very easy, making it accessible and time-efficient right from the start. My high likelihood of recommending BrightEdge, scoring it a 10 out of 10, reflects my overall satisfaction with the product. Review collected by and hosted on G2.com.

Addressing the debate on if SEO has a causation or correlation impact. Review collected by and hosted on G2.com.

The customer reps are very helpful, always preparing relevant agendas tailored to the needs of their clients. Reporting capabilities are customizable and detailed, allowing users to do anything they need within one platform to find new SEO strategies and promote success. Review collected by and hosted on G2.com.

It'd be helpful to have deeper walkthroughs dedicated to new features that launch especially for SEO specialists. With all the rapid change in the industry due to the introduction of AI, new tools are popping up quickly - which keeps BE ahead of the game - but it'd be great to get a deeper understanding of what launches. Review collected by and hosted on G2.com.