Bitly Reviews & Product Details

1. Bitly is just very easy to use.

2. Branded short links. Before, we used generic shorteners or HubSpot links, and they looked a bit cheap. With Bitly, we can use lookalike branded domain, which looks way more trustworthy and on-brand.

3. I like that we can track clicks and see what kind of content gets more engagement. It helps us understand what works better.

4. If the destination page changes, we can update the link without replacing it everywhere. Love that. That saves time, especially considering the fact that we use same links across a few campaigns.

P.S. Love their marketing newsletter! Review collected by and hosted on G2.com.

I haven’t really had any negative experience with them. I do realize that I’m probably underusing our subscription, and there are a few more things for us to explore. So maybe just a soft nudge or some kind of educational newsletter series with tips on how to get the most out of the subscription. Review collected by and hosted on G2.com.

It helps me to shorten links and customize them. I like the function of replacing the link without changing the short one. It is very easy to use, offers metrics, and it's easy to find old links. Additionally, the initial setup was very simple, and I have noticed its progress over the years. Review collected by and hosted on G2.com.

Sometimes I don't know if the reports are accurate and I would like to be notified when there are broken links.

And the plan I currently have seems a bit expensive to me, however, it works well for what I use it for. Review collected by and hosted on G2.com.

I really like how easy Bitly is to use. The free version is comprehensive, and as a new user, you don't need to pay for a higher version. For paid users, there's flexibility with the back end of the links and personalization. I also love how user-friendly and straightforward it is for my team, making it easy to implement even for those who aren't tech-savvy. Review collected by and hosted on G2.com.

I think the interface could be a little bit more attractive. It's not necessary, but it takes a little bit of getting used to as a user to know how to use it correctly. Review collected by and hosted on G2.com.

I like that it is already well stablished and its recognizable by the users Review collected by and hosted on G2.com.

Sometimes user can distrust some masked URLs Review collected by and hosted on G2.com.

Bitly is seamless and efficient in shortening links, which is useful in printed materials or social media posts

The tool gives analytical insights concerning the number of clicks over time, geolocation, and others

Bitly allows us to have custom links, which ensures users reinforce the identity of a brand

Using Bitly is straightforward and easy across all systems, including web browsers, marketing tools, mobile apps and others Review collected by and hosted on G2.com.

Bitly has a free version that has limited analytical capabilities

Bitly has security issues, where short URLs are suspicious and can trigger spamming Review collected by and hosted on G2.com.

It’s incredibly easy to use, and the feature set is a perfect fit for our organization. It covers everything we need, from simple URL shortening to QR code generation for our video and printed collateral. Review collected by and hosted on G2.com.

There isn’t much to dislike about it. For the price point, I think it offers a ton of features. A few things—like limiting the number of times you can edit a URL after the link has been created—can be a bit restrictive, but overall it hasn’t really been a problem for me. Review collected by and hosted on G2.com.

It’s incredibly easy to use and very intuitive. We use it daily for our social media campaigns. Having access to analytics is essential, and being able to brand the links with our own domain is a game-changer. Review collected by and hosted on G2.com.

Some platforms show redirect warnings, which discourages users from clicking the links. Review collected by and hosted on G2.com.

I have Bitly integrated with Sprout Social for link shortening. It helps protect the character count of my posts and provides a clean look to the content. I like being able to personalize a shortened link for all of our brand posts. The initial setup of Bitly was simple. Review collected by and hosted on G2.com.

I think that links shortened in the platform should not stop working if someone stops using Bitly. For example, if a company uses Bitly for years and then, for whatever reason, decides not to renew with Bitly and allows their service to expire, the years worth of Bitly links that are out in the universe are no longer active. I think companies paid for those links and they should stay active for life. Review collected by and hosted on G2.com.

What works best about Bitly is its reliability and flexibility when used with structured governance.

It allows clean slug control, consistent tagging, and dependable redirect performance. When UTMs are applied before shortening, it becomes a practical campaign-level measurement layer rather than just a link shortener.

Exports are straightforward, which makes performance reconciliation and reporting manageable without heavy marketing automation tools. Review collected by and hosted on G2.com.

The analytics are useful for high-level click tracking, but reporting depth is somewhat limited. Native dashboards could offer more multi-dimensional filtering and visualization, especially for teams managing structured campaign taxonomies.

Bulk link management and governance controls could also be more robust for organizations operating at scale.

Overall, the tool performs reliably, but more advanced analytics and reporting flexibility would strengthen it significantly. Review collected by and hosted on G2.com.

I like how seamless Bitly is. I appreciate how many customization options there are, and it's great how easy it is to keep things organized in the platform. It helps a lot when we create a lot of QR codes for different units within our bigger organization. It's nice to have different ways to organized our QR codes since we deal with many different partners, and we can keep those organized by type. Plus, the customization options are awesome because sometimes we use the same link but need multiple QR codes for it. It’s great to have that backlink customization capability and add URL parameters, etc. Review collected by and hosted on G2.com.

I feel like sometimes reporting isn't as seamless as I'd like it to be. For example, we like to segment our QR codes. So I wish there was a way to create a dashboard for very specific QRs (certain tags, certain titles, etc.). Review collected by and hosted on G2.com.