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Bitly Reviews & Product Details

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Bitly Reviews (923)

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Reviews

Bitly Reviews (923)

View 2 Video Reviews
4.5
923 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Bitly for its ease of use and powerful tracking features, which streamline link shortening and management. The platform's ability to create custom links and QR codes enhances branding and user engagement, making it a valuable tool for marketing efforts. However, some users note that the pricing for advanced features can be high.

Pros & Cons

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Miguel F.
MF
Miguel F.
Software Developer
Information Technology and Services
Mid-Market (51-1000 emp.)
"There's a lot more to Bitly than shortening links!"
4.5/5
What do you like best about Bitly?

We wanted to stop sharing long, messy URLs in emails, notifications, and different parts of our product. I never expected I'd end up checking its analytics almost every week. The first integration was for a set of automated notifications that included links generated by our own system. They worked, but they didn't look very trustworthy. Integrating the Bitly API was easier than I expected, and within a couple of hours those links were much cleaner and easier to share. The biggest surprise was finding out it addressed problems beyond mere appearances. I could finally see which links people were clicking, where the traffic was coming from, and which ones were barely getting any attention. I've also been using dynamic QR Codes, and they've already saved me from reprinting marketing materials. During one campaign, the landing page changed just a few days before an event. Instead of creating new QR codes and printing everything again, I simply updated the destination and kept using the same printed materials. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The free plan is a great place to start, but some of the features I rely on the most, like custom domains, more detailed analytics, and a few management tools, are only available on the higher-tier plans. Once you start depending on those features, upgrading becomes pretty easy to justify. Review collected by and hosted on G2.com.

Response from Bitly Inc. of Bitly

Thank you Miguel for such a detailed review! The QR code story is a perfect example of why Dynamic QR Codes exist, and it's great to hear it saved you from reprinting materials mid-campaign. Really glad the API integration was smoother than expected too. And the Weekly Insights catch you described is exactly the kind of visibility we built it for!

We appreciate the honest note on feature tiers and we'll make sure that feedback reaches our product team. We're thrilled to have you on board and we're here if you ever need anything!

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Bitly: a good service for marketing and for shortening URLs"
5/5
What do you like best about Bitly?

What I like the most is its simple and intuitive interface and how fast it is. Additionally, it integrates with tools like Canva to make your work easier. The pricing starts with a free plan (so that everyone can access the tool). Support is limited in the free plan, and it's true that many options are locked. It integrates AI to get your perfect domain, even to create links. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

In some links, a Bitly page appears telling you where you will be redirected. It is true that for people who click on the link, it is quite annoying and can affect the experience. Those of us who use Bitly do so because we want to create short links so that customers can remember them and it is easier for them than entering a long URL. Review collected by and hosted on G2.com.

Response from Bitly Inc. of Bitly

Thank you for the detailed review! Really glad the interface, speed, and Canva integration are working well for you.

On the redirect page: that's part of how we keep Bitly accessible on the free plan. The good news is that paid plans remove it entirely, so your links go straight to the destination with no interruption. If that's a priority for your workflow, it might be worth a look at bitly.is/Right4U to find the right fit.

We're here if you have any questions!

Galyna T.
GT
Galyna T.
Lead Generation Manager
Small-Business (50 or fewer emp.)
"On-brand links, more trust from leads, and good performance analytics"
5/5
What do you like best about Bitly?

1. Bitly is just very easy to use.

2. Branded short links. Before, we used generic shorteners or HubSpot links, and they looked a bit cheap. With Bitly, we can use lookalike branded domain, which looks way more trustworthy and on-brand.

3. I like that we can track clicks and see what kind of content gets more engagement. It helps us understand what works better.

4. If the destination page changes, we can update the link without replacing it everywhere. Love that. That saves time, especially considering the fact that we use same links across a few campaigns.

P.S. Love their marketing newsletter! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I haven’t really had any negative experience with them. I do realize that I’m probably underusing our subscription, and there are a few more things for us to explore. So maybe just a soft nudge or some kind of educational newsletter series with tips on how to get the most out of the subscription. Review collected by and hosted on G2.com.

Suzanne F.
SF
Suzanne F.
Director of Operations
Small-Business (50 or fewer emp.)
"Simple and Professional Link Sharing"
4/5
What do you like best about Bitly?

I use Bitly to shorten links and share them easily with clients and agents on my real estate team. I like how simple it is to use, and I really appreciate how quick and straightforward the initial setup was. We rely on shortened links to share RSVP pages with clients for the client appreciation events we host, and to clean up longer URLs we send often—like Email Subscribe links, our Team Blog page, and more. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I don't like how it requires logging in and maxes the number of links you can shorten. I wish they had an easier free option with ads without capping how many short links you can make. Review collected by and hosted on G2.com.

Response from Bitly Inc. of Bitly

Thank you Suzanne for the kind words! It's great to hear Bitly is helping your real estate team keep client communications clean and professional, RSVP pages, listing links, and team resources all in one place is exactly the kind of workflow we love to support.

We appreciate the honest feedback on the free plan limits, we'll make sure it gets shared with our product team.

We're glad to have you and your team on board, and we're here if you ever need anything.

Omar A.
OA
Omar A.
Operations Engineer
Mid-Market (51-1000 emp.)
"Fast, Easy URL Shortening for SMS and Chat Links, Pricing is a little confusing"
4/5
What do you like best about Bitly?

The de facto standard for URL shortening. It’s quick and easy to create shortened URLs for SMS campaigns and for embedded chat links. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Without any warning, they started inserting ads as a splash/landing page before connecting to the target URL. We don’t mind paying for the service since it’s scalable, but there was no notice, and the ads weren’t Bit.ly-related. To the average user, it looked like a scam or virus-style redirect. We ended up having to upgrade our plan just to avoid a bad user experience. Review collected by and hosted on G2.com.

Response from Bitly Inc. of Bitly

Thank you Omar for the feedback, and for being a Bitly customer! Ads on free plan links are part of how we keep Bitly accessible at no cost, we understand the transition wasn't communicated as clearly as it should have been, and we appreciate your patience with that.

On the paid plan, you've got ad-free redirects across all your links, plus the branded URLs, analytics, and scalability that sound like a great fit for your SMS and chat workflows.

We're glad you're set up for a clean user experience, and we're here if there's anything else we can help with.

Verified User in Hospital & Health Care
UH
Verified User in Hospital & Health Care
Mid-Market (51-1000 emp.)
"Bitly WAS great."
2/5
What do you like best about Bitly?

It's very stable. Never had any issues with the platform. The short urls and QR codes worked all the time I used it. Even when changing the links they all worked perfectly Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Their package offering is not close to some of their competitors. The competition has better offerings while Bitly moved to less competitive offerings. I remember about a year ago Bitly offered 1,500 links, 1,500 QR codes and 5 landing pages for their basic package. Now, for the same package, they offer 10 QR codes, 500 links and 10 landing pages. Rebrandly.com has a better offering, similar to the old Bitly offering. Review collected by and hosted on G2.com.

Response from Bitly Inc. of Bitly

Thank you for the honest feedback, really glad the platform's reliability and link management have worked well for you throughout. We appreciate you sharing your thoughts on our package changes. Bitly's plans are designed to serve a wide range of users and use cases, and we know that means the fit isn't always perfect for everyone. Feedback like yours is exactly what informs those conversations. Thanks for taking the time to share it!

Carlos Devis Y.
CY
Carlos Devis Y.
Youtube Channel Manager
Small-Business (50 or fewer emp.)
"It is easy to use, it helps me a lot with my funnels and to track sales."
5/5
What do you like best about Bitly?

It helps me to shorten links and customize them. I like the function of replacing the link without changing the short one. It is very easy to use, offers metrics, and it's easy to find old links. Additionally, the initial setup was very simple, and I have noticed its progress over the years. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Sometimes I don't know if the reports are accurate and I would like to be notified when there are broken links.

And the plan I currently have seems a bit expensive to me, however, it works well for what I use it for. Review collected by and hosted on G2.com.

Pily C.
PC
Pily C.
Manager BL Marketing Initiatives
Small-Business (50 or fewer emp.)
"User-Friendly URL Shortening with Powerful Free Features"
5/5
What do you like best about Bitly?

I really like how easy Bitly is to use. The free version is comprehensive, and as a new user, you don't need to pay for a higher version. For paid users, there's flexibility with the back end of the links and personalization. I also love how user-friendly and straightforward it is for my team, making it easy to implement even for those who aren't tech-savvy. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I think the interface could be a little bit more attractive. It's not necessary, but it takes a little bit of getting used to as a user to know how to use it correctly. Review collected by and hosted on G2.com.

Response from Liliya Elogullari of Bitly

Hi Pily C., thank you for your positive feedback of Bitly. We are glad you are using Bitly for link customization.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below.

Thank you again for your review.

See how Bitly improved
Shade A.
SA
Shade A.
Keynotes and Professional Development Trainings
Small-Business (50 or fewer emp.)
"Simple, Convenient Link Tracking with QR Codes and Analytics"
4.5/5
What do you like best about Bitly?

I love that Bitly is simple, convenient, and easy to use. I also appreciate being able to create QR codes and track link analytics so I can see who clicked, how many people engaged, and how my links are performing. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I hate that the links are case sensitive. If you mess up a link, it's a wrap. I usually create all caps or all lowercase links. Review collected by and hosted on G2.com.

Response from Social Team of Bitly

This made our day. Thank you! Knowing exactly who's clicking and how your links are performing is the whole point, so it's great to hear the analytics are delivering real value for you. We'll keep making it even better. 🙌

Daniel Eduardo V.
DV
Daniel Eduardo V.
Project manager
Mid-Market (51-1000 emp.)
"Well-Established and Recognizable to Users"
5/5
What do you like best about Bitly?

I like that it is already well stablished and its recognizable by the users Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Sometimes user can distrust some masked URLs Review collected by and hosted on G2.com.

Questions about Bitly? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Rhino L.
RL
Rhino Linings
•
Last activity over 1 year ago

Link Clicks Decreasing?

2 Upvotes
1
Join the conversation
Martin J.
MJ
Martin James
•
Last activity about 1 year ago

Auto Links Creation

2 Upvotes
1
Join the conversation

Pricing Options

Pricing provided by Bitly.

Free

Free

Core

Starting at $120.00
Per Year

Growth

Starting at $29.00
Per Month
Bitly Comparisons
Bitly Features
Audience Insights
Branded Shortlinks
Link Analytics
Bulk URL Creation
Geographic Targeting
Device/OS Targeting
Digital Analytics
Data Sharing and Exporting