Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
ZoomInfo Enrich is a data enrichment solution designed to enhance the accuracy and completeness of sales and marketing databases by automatically updating and appending critical business information. By integrating with popular CRM and marketing automation platforms, Enrich ensures that organizations have access to the most current and comprehensive B2B data, enabling more effective customer engagement and decision-making. Key Features and Functionality: - Comprehensive Data Enrichment: Enrich gathers and appends data across more than 200 fields, including company, contact, and technographic attributes, providing a holistic view of prospects and customers. - CRM and Marketing Automation Integration: Seamlessly integrates with platforms such as Salesforce, Marketo, HubSpot, Eloqua, and Microsoft Dynamics 365, ensuring that enriched data is consistently available across all sales and marketing tools. - Automated Data Cleansing: Continuously updates and cleanses databases to maintain data integrity, reducing the manual effort required to keep information current. - Advanced Segmentation and Targeting: Enables improved customer segmentation and personalized targeting by providing detailed insights into customer attributes and behaviors. - Enhanced Lead Management: Improves connection rates with access to more direct-dial phone numbers and enhances sales targeting through better territory management. Primary Value and User Benefits: ZoomInfo Enrich addresses the common challenge of data decay and inaccuracy in sales and marketing databases. By providing automatic, ongoing data enrichment and cleansing, it enables organizations to: - Increase Conversion Rates: Shorten web forms, leading to higher conversion rates by reducing the information required from prospects. - Enhance Customer Insights: Gain deeper insights into customers to uncover upsell opportunities and identify potential churn risks. - Optimize Sales and Marketing Efforts: Focus on driving growth with confidence, knowing that the underlying data is accurate, complete, and up-to-date. By ensuring that sales and marketing teams have access to reliable and comprehensive data, ZoomInfo Enrich empowers organizations to make informed decisions, personalize outreach, and ultimately drive better business outcomes.
The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer.
Reachdesk automates personalized direct mail and e-gifting. We help B2B sales and marketing professionals to break through the digital noise by creating moments that matter for prospects, customers and employees alike. Unlock and scale the highest performing channel to increase reply rates, build pipeline, accelerate deals and drive loyalty - fully integrated and measurable.
Fill your demand generation funnel with B2B marketing solutions that drive engagement at all stages of the funnel. From data to qualified leads and account-based marketing to content syndication, target the audience that you want to reach to fill your pipeline and drive ROI.
AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.
Uberflip is a platform for marketers to create, manage and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.
Metadata is the only AI campaign execution platform for B2B marketers. Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible.
Our B2B marketing technology platform, Activate ABM™, unifies display advertising and lead generation with comprehensive attribution metrics to show full return on investment. ActivateABM is the only account-based marketing full funnel solution driven by intent data, targeting prospects when they are exhibiting the most propensity to buy.