Compare SOCi and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (53.1% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
SOCi
Star Rating
(3,994)4.5 out of 5
Market Segments
Small-Business (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiSprout Social
Star Rating
(6,202)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its social listening capabilities, allowing users to spot trends and potential crises before they escalate. This feature is particularly praised for its ability to monitor messages, mentions, and keywords across various platforms, making it a powerful tool for proactive engagement.
- Users say that SOCi offers a user-friendly experience, especially for small businesses, with features that simplify post scheduling and updating information like Google hours. The calendar view for posts is highlighted as a convenient way to manage content across different platforms.
- Reviewers mention that Sprout Social's reporting features are highly effective, with many users finding the reports and graphs helpful for presentations. This capability enhances the overall value of the platform for businesses looking to analyze their social media performance.
- According to verified reviews, SOCi's ease of use is a significant advantage, with users appreciating how quickly they can schedule and repeat posts. This simplicity is particularly beneficial for those who may not have extensive marketing experience.
- G2 reviewers highlight that while Sprout Social has a slightly lower star rating, it receives higher overall satisfaction scores, indicating that users feel it provides more comprehensive features despite some learning curve. Many users noted that the platform is easy to learn, taking only a few hours to get accustomed to.
- Users report that SOCi's customer support is commendable, with many finding it responsive and helpful. This aspect is crucial for businesses that rely on timely assistance to navigate their marketing efforts effectively.
Pricing
Entry-Level Pricing
SOCi
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
SOCi
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.9
3,256
8.5
5,281
Ease of Use
8.7
3,440
8.8
5,341
Ease of Setup
8.8
2,168
8.7
3,706
Ease of Admin
8.9
1,388
8.8
2,230
Quality of Support
8.8
2,688
8.6
4,717
Has the product been a good partner in doing business?
9.0
1,375
8.7
2,196
Product Direction (% positive)
8.8
3,256
8.9
5,197
Features by Category
Social Analytics
7.8(won by 0.1)
767
7.7
2975
8.2(won by 0.4)
809
7.8
3156
8.6
828
8.8(won by 0.2)
3367
7.9(won by 0.7)
727
7.2
2603
Feature Not Available
7.0(won by default)
2609
7.9(won by 0.6)
729
7.3
2369
8.2(won by 1.1)
729
7.1
2308
Reports & Dashboards
8.2(won by 0.1)
787
8.1
3217
8.3
787
8.5(won by 0.2)
3265
8.5(tied score)
787
8.5(tied score)
3126
Feature Not Available
Feature Not Available
Agentic AI - Social Media Analytics
7.8(won by 1.6)
199
6.2
893
7.8(won by 1.6)
197
6.2
889
7.8(won by 1.6)
194
6.2
879
7.7(won by 1.5)
196
6.2
887
7.8(won by 1.5)
195
6.3
889
Business Tools
8.1
158
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
7.9
162
Not enough data
8.0
161
Not enough data
Customer Tools
8.5
171
Not enough data
8.3
162
Not enough data
8.0
161
Not enough data
8.1
158
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.5
50
Not enough data
7.4
50
Not enough data
7.6
49
Not enough data
7.5
48
Not enough data
7.7
47
Not enough data
Listing Management
8.2
634
Not enough data
8.3
624
Not enough data
8.1
619
Not enough data
8.4
642
Not enough data
Performance
8.5
658
Not enough data
8.5
668
Not enough data
Local Search Optimization
8.2
410
Not enough data
8.4
425
Not enough data
8.5
436
Not enough data
8.6
424
Not enough data
8.7
437
Not enough data
8.5
441
Not enough data
Content & Collaboration
8.9
1572
8.9
3185
8.5
1538
7.9
2924
8.3
1402
8.2
3010
8.3
1422
8.0
2893
8.6
1470
8.3
3002
8.4
1470
Feature Not Available
Social Management
8.6
1727
8.6
4294
9.0
1796
8.9
4317
8.3
1627
8.1
3812
8.6
1714
8.5
4183
8.1
1529
Feature Not Available
8.4
1517
7.9
2898
Feature Not Available
7.5
2489
Agentic AI - Social Media Management
7.9
376
6.2
1062
7.9
374
6.4
1053
8.1
374
6.5
1059
8.0
373
6.5
1045
8.0
374
6.4
1035
7.9
374
6.4
1036
8.0
374
6.5
1036
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
8.1
227
Not enough data
8.1
230
Not enough data
8.2
230
Not enough data
8.1
230
Not enough data
8.1
229
Not enough data
8.2
231
Not enough data
Social Functionality
8.8
1250
Not enough data
Campaign Management
8.7
1193
Not enough data
8.5
697
Not enough data
8.5
1190
Not enough data
8.3
1145
Not enough data
8.5
1147
Not enough data
Feature Not Available
Not enough data
8.5
1101
Not enough data
Feature Not Available
Not enough data
8.3
1076
Not enough data
8.5
1123
Not enough data
8.4
1081
Not enough data
8.1
1056
Not enough data
8.3
1059
Not enough data
Targeting
8.4
1163
Not enough data
Feature Not Available
Not enough data
8.3
1090
Not enough data
8.3
1104
Not enough data
Platform
8.3
1081
Not enough data
8.4
1114
Not enough data
8.7
1156
Not enough data
8.8
1176
Not enough data
8.6
1088
Not enough data
8.6
1137
Not enough data
8.7
1123
Not enough data
Feature Not Available
Not enough data
8.4
685
Not enough data
Responses
8.1
38
Not enough data
8.3
44
Not enough data
8.1
35
Not enough data
Automation - AI Agents
8.0
33
Not enough data
8.4
39
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
45
Not enough data
Platform
8.3
35
Not enough data
8.3
35
Not enough data
8.2
33
Not enough data
Autonomy - AI Agents
8.2
32
Not enough data
8.4
35
Not enough data
8.6
35
Not enough data
8.2
34
Not enough data
Generative AI
8.3
44
Not enough data
8.6
34
Not enough data
Responses
8.2
89
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.6
83
Not enough data
Feature Not Available
Not enough data
Platform
8.0
77
Not enough data
8.3
81
Not enough data
8.3
82
Not enough data
8.4
81
Not enough data
Feature Not Available
Not enough data
8.3
75
Not enough data
8.3
86
Not enough data
Generative AI
8.4
66
Not enough data
8.2
66
Not enough data
Survey Management
8.6
185
Not enough data
8.6
186
Not enough data
8.7
185
Not enough data
8.6
183
Not enough data
Survey Customization
8.6
179
Not enough data
8.8
179
Not enough data
8.7
140
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.9
180
Not enough data
8.6
179
Not enough data
8.7
181
Not enough data
8.7
182
Not enough data
Agentic AI - Survey
8.7
60
Not enough data
8.6
60
Not enough data
8.7
62
Not enough data
Monitoring & Listening
Not enough data
8.5
1902
Not enough data
7.0
1435
Not enough data
8.0
1217
Not enough data
7.9
1195
Not enough data
7.7
1162
Not enough data
7.8
1190
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
386
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1208
Not enough data
8.6
1964
Not enough data
8.1
1224
Not enough data
7.8
1126
Generative AI
Not enough data
7.1
863
Not enough data
6.9
849
Process
Not enough data
8.4
1466
Not enough data
7.9
1247
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1521
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1429
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content Generation - AI Content Creation Platforms
8.5
54
Not enough data
8.6
52
Not enough data
8.8
60
Not enough data
Management - AI Content Creation Platforms
8.6
52
Not enough data
8.7
50
Not enough data
8.4
49
Not enough data
Consumer Intelligence
8.6
993
|
Verified
Not enough data
8.3
954
|
Verified
Not enough data
8.5
979
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.3
937
|
Verified
Not enough data
8.9
1045
|
Verified
Not enough data
Media Monitoring
8.9
1031
|
Verified
Not enough data
8.9
1050
Not enough data
8.6
962
|
Verified
Not enough data
In-House Management
8.0
577
Not enough data
8.2
919
|
Verified
Not enough data
Generative AI
8.1
759
Not enough data
Agentic AI - Online Reputation Management
7.8
210
Not enough data
7.8
209
Not enough data
8.0
212
Not enough data
7.8
212
Not enough data
7.9
213
Not enough data
7.9
212
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
Customer Interaction Automation - AI Customer Support Agents
8.1
35
Not enough data
8.1
36
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
Automation
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
Autonomy
7.9
35
Not enough data
8.0
35
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Sprout Social are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Sprout Social is categorized as Social Media Listening Tools and Social Customer Service
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
22.9%
Health, Wellness and Fitness
6.8%
Marketing and Advertising
6.8%
Retail
5.6%
Leisure, Travel & Tourism
5.0%
Other
52.9%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.9%
Discussions
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
Is there a place of education for users?
7 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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