Compare Fullstory and Hotjar 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (52.1% of reviews)
Entry-Level Pricing
Contact Us
Free 35 Daily sessions
Fullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansHotjar
Star Rating
(341)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate features like session tracking and custom events, which help in understanding user behavior and improving performance.
- Users say that Hotjar shines in its user-friendly interface, particularly with its heatmaps and session recordings. Reviewers find these features intuitive and effective for visualizing user behavior, making it easier to identify areas for UX improvements without extensive analysis.
- According to verified reviews, Fullstory's support quality is highly rated, with users noting the availability of technical information during customer sessions, which aids in troubleshooting. This level of support is seen as a significant advantage for teams needing quick resolutions.
- Reviewers mention that while Fullstory has a slightly steeper learning curve, its comprehensive analytics capabilities make it a powerful tool for mid-market companies. In contrast, Hotjar's ease of setup and straightforward features appeal more to small businesses looking for quick wins.
- G2 reviewers highlight that Hotjar's recent updates have improved its functionality, particularly in heatmap analysis, which users find saves time and enhances clarity in understanding user interactions. This makes it a practical choice for teams focused on immediate UX enhancements.
- Users report that Fullstory's advanced features, such as frustration tracking and detailed session replays, provide a deeper understanding of user experiences, although some find it less accessible compared to Hotjar's more straightforward approach to user behavior analysis.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Fullstory
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.7
887
8.6
261
Ease of Use
8.2
898
8.9
264
Ease of Setup
8.4
533
9.0
125
Ease of Admin
8.7
319
8.9
115
Quality of Support
9.0
686
8.6
179
Has the product been a good partner in doing business?
9.0
301
8.7
102
Product Direction (% positive)
8.8
850
8.1
257
Features by Category
Metrics
8.5
271
8.7
25
8.6
265
9.1
27
8.3
254
9.0
24
8.7
272
9.1
23
8.4
278
8.8
20
7.8
246
8.6
19
7.7
246
8.7
17
8.2
259
8.9
20
8.5
261
8.9
25
Reporting
8.7
276
Feature Not Available
8.3
264
8.9
19
7.9
263
Feature Not Available
8.7
268
8.1
20
7.9
235
8.5
19
7.8
241
8.2
17
8.4
264
8.8
21
Other
8.3
265
8.0
24
7.8
232
Feature Not Available
8.0
256
Feature Not Available
7.6
227
7.6
17
7.4
227
8.1
15
6.6
222
Feature Not Available
7.6
215
Feature Not Available
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
254
8.2
70
7.8
258
Feature Not Available
8.7
272
8.9
139
8.3
272
8.8
139
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
75
Not enough data
8.8
80
Not enough data
8.6
81
Not enough data
8.8
80
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
9.0
378
|
Verified
9.0
70
|
Verified
8.6
356
|
Verified
8.9
71
|
Verified
8.5
378
|
Verified
8.5
51
|
Verified
A/B Testing
8.5
355
|
Verified
9.1
36
|
Verified
Feature Not Available
8.8
36
8.3
359
|
Verified
8.8
52
|
Verified
8.2
328
|
Verified
8.8
36
|
Verified
Visitor Information
8.5
368
|
Verified
7.6
45
|
Verified
8.2
366
|
Verified
8.6
40
Agentic AI - Session Replay
5.9
23
8.8
7
User Analysis
8.4
40
Not enough data
8.1
38
Not enough data
User Support
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Not enough data
Walkthrough Type
8.9
43
Not enough data
9.1
53
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Feature Not Available
7.7
175
Feature Not Available
7.3
189
Feature Not Available
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
76
7.8
9
8.2
83
8.1
9
8.4
83
9.1
9
7.5
78
7.8
6
7.1
77
8.6
7
Feature Not Available
Feature Not Available
Administration
7.8
78
7.6
7
6.7
80
5.7
5
7.2
77
8.8
8
Generative AI
5.8
77
6.7
5
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
Not enough data
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
6.7
10
Not enough data
Self-Service Experience
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Not enough data
Self-Service Platform
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
8.6
114
8.3
172
8.2
95
8.2
159
8.6
109
8.1
171
8.1
102
8.7
172
8.9
125
Reporting
8.9
189
9.3
153
9.3
199
9.0
147
8.7
186
8.7
127
8.4
173
7.9
106
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Hotjar are categorized as E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, and Digital Analytics
Unique Categories
Fullstory is categorized as Generative AI Infrastructure, SAP Store, Customer Data Platform (CDP), Mobile App Analytics, Mobile App Optimization, Customer Self-Service, and Digital Adoption Platform
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), User Research, Software Testing, and Survey
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Marketing and Advertising
15.8%
Computer Software
14.9%
Information Technology and Services
11.1%
Internet
9.5%
Retail
5.7%
Other
43.0%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
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