Introducing G2.ai, the future of software buying.Try now
Compare #paid and Later Influence 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Meltwater
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Tracknow
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Shorthand
Visit Website
At a Glance
Market Segments
Small-Business (84.7% of reviews)
Small-Business (44.2% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
#paid
Star Rating
(375)4.7 out of 5
Market Segments
Small-Business (84.7% of reviews)
Entry-Level Pricing
Contact Us
Learn more about #paidLater Influence
Star Rating
(432)4.5 out of 5
Market Segments
Small-Business (44.2% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "Later Influence" excels in "Content Management" with a score of 9.2, making it a preferred choice for those who prioritize organizing and managing their content effectively. In contrast, "#paid" also performs well but slightly edges out with a score of 9.0 in "User-Generated Content (UGC) Management," indicating a stronger focus on leveraging user contributions.
- Reviewers mention that "#paid" shines in "Influencer Recruitment" with a score of 9.1, highlighting its robust tools for finding and engaging influencers. Meanwhile, "Later Influence" scores 8.4 in the same category, suggesting that while it offers solid recruitment features, it may not be as comprehensive as "#paid."
- G2 users note that "Later Influence" has a strong "Quality of Support" rating of 9.5, which is on par with "#paid." This indicates that both platforms provide excellent customer service, but "Later Influence" has a slight edge in user satisfaction regarding support.
- Users on G2 report that "#paid" outperforms "Later Influence" in "Influencer Collaboration," scoring 9.1 compared to Later's 8.7. This suggests that "#paid" offers more effective tools for working with influencers, which could be crucial for brands looking to enhance their collaborative efforts.
- Reviewers mention that "Later Influence" has a more user-friendly interface, reflected in its "Ease of Use" score of 8.6, while "#paid" leads with a score of 9.3. This difference indicates that "#paid" may provide a more intuitive experience for users, making it easier to navigate and utilize its features.
- Users say that "#paid" offers superior "Campaign Analytics" with a score of 8.9, which is essential for brands looking to measure the effectiveness of their marketing efforts. In comparison, "Later Influence" scores 8.2, suggesting that its analytics capabilities may not be as robust or detailed as those of "#paid."
Pricing
Entry-Level Pricing
#paid
Custom pricing + RFP
Contact Us
Move your key metrics with large, measurable, creator marketing campaigns.
- Access to usage rights across channels
- Creator sourcing and management
- Advanced audience demographics
Later Influence
Self-Serve
Contact Us
New to influencer marketing? Get everything your team needs to execute creator campaigns end to end, with no limits on scale.
- 1 Instance/Brand
- Software License Only
Free Trial
#paid
No trial information availableLater Influence
No trial information availableRatings
Meets Requirements
9.2
319
8.8
326
Ease of Use
9.2
323
8.5
332
Ease of Setup
9.1
72
8.5
175
Ease of Admin
9.1
70
8.6
123
Quality of Support
9.5
316
9.4
327
Has the product been a good partner in doing business?
9.4
70
9.3
128
Product Direction (% positive)
9.5
310
9.3
302
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Affiliate Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Influencer Marketing
9.1
121
|
Verified
8.4
249
|
Verified
8.9
102
|
Verified
8.1
167
8.9
113
|
Verified
8.3
247
|
Verified
8.7
105
|
Verified
8.3
246
|
Verified
9.0
156
|
Verified
8.7
250
|
Verified
9.0
104
|
Verified
8.5
217
|
Verified
9.2
161
|
Verified
8.8
244
|
Verified
8.8
132
|
Verified
8.3
247
|
Verified
8.8
123
|
Verified
8.2
247
|
Verified
8.7
90
|
Verified
8.2
233
|
Verified
9.0
82
|
Verified
Feature Not Available
8.9
101
|
Verified
8.7
169
Feature Not Available
7.9
124
|
Verified
8.5
39
Feature Not Available
Agentic AI - Influencer Marketing Platforms
Not enough data
7.4
11
Not enough data
7.2
10
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
7.4
11
Not enough data
7.7
11
Planning
8.6
6
Not enough data
Publishing
8.9
6
Not enough data
Social Media
9.0
8
Not enough data
Planning
8.6
72
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
#paid and Later Influence are categorized as Influencer Marketing Platforms
Unique Categories
#paid is categorized as Content Creation
Later Influence is categorized as Affiliate Marketing
Reviews
Reviewers' Company Size
#paid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Later Influence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
31.1%
Apparel & Fashion
6.5%
Online Media
6.3%
Health, Wellness and Fitness
6.0%
Food & Beverages
5.4%
Other
44.7%
Marketing and Advertising
24.2%
Consumer Goods
20.4%
Retail
14.0%
Food & Beverages
10.2%
Apparel & Fashion
7.4%
Other
23.8%
Discussions
#paid has no discussions with answers
Later Influence has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
