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Compare Instapage and WordPress.org 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
$79.00 Per Month
No pricing available
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansWordPress.org
Star Rating
(9,359)4.4 out of 5
Market Segments
Small-Business (72.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WordPress.orgInstapage vs WordPress.org
When assessing the two solutions, reviewers found Instapage easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that WordPress.org meets the needs of their business better than Instapage.
- When comparing quality of ongoing product support, reviewers felt that Instapage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of WordPress.org over Instapage.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
WordPress.org
No pricing availableFree Trial
Instapage
Free Trial is available
WordPress.org
No trial information availableRatings
Meets Requirements
8.5
419
8.8
8,304
Ease of Use
9.0
419
8.3
8,350
Ease of Setup
9.0
234
8.2
4,489
Ease of Admin
8.9
228
8.5
4,441
Quality of Support
8.7
390
7.8
6,711
Has the product been a good partner in doing business?
8.5
216
8.5
3,837
Product Direction (% positive)
7.8
400
8.0
8,170
Features by Category
Content
Not enough data
8.9
6853
|
Verified
Not enough data
8.5
6807
|
Verified
Not enough data
8.4
1953
Not enough data
8.6
6852
|
Verified
Not enough data
8.6
1853
Not enough data
8.5
5973
|
Verified
Not enough data
8.1
5757
|
Verified
Not enough data
8.0
6184
|
Verified
Not enough data
8.4
5970
|
Verified
Design
Not enough data
8.4
6736
|
Verified
Not enough data
8.4
6525
|
Verified
Not enough data
8.5
6802
|
Verified
Not enough data
8.5
6996
|
Verified
Platform
Not enough data
8.6
5868
|
Verified
Not enough data
8.4
6120
|
Verified
Not enough data
8.3
6172
|
Verified
Not enough data
8.6
6552
|
Verified
Not enough data
8.2
5059
|
Verified
Not enough data
8.3
4666
Not enough data
8.2
6175
|
Verified
Not enough data
8.4
5048
|
Verified
Agentic AI - Web Content Management
Not enough data
7.7
92
Not enough data
7.6
91
Page Customization
9.2
135
|
Verified
Not enough data
8.1
133
|
Verified
Not enough data
7.9
122
|
Verified
Not enough data
7.8
125
|
Verified
Not enough data
Page Optimization
8.4
119
|
Verified
Not enough data
7.9
133
|
Verified
Not enough data
7.2
119
|
Verified
Not enough data
6.8
99
|
Verified
Not enough data
Integrations
6.6
59
|
Verified
Not enough data
7.5
87
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
Generative AI
6.4
27
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.7
45
Not enough data
6.1
28
Not enough data
8.5
55
Not enough data
Experimental Design
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Not enough data
Analytics
7.4
53
Not enough data
7.7
48
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AWS Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Categories
Categories
Shared Categories
Instapage and WordPress.org share no categories
Unique Categories
Instapage is categorized as Personalization, Landing Page Builders, Heatmap Tools, A/B Testing, and Website Builder
WordPress.org is categorized as Web Content Management and AWS Marketplace
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WordPress.org
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Marketing and Advertising
11.7%
Information Technology and Services
6.9%
Computer Software
5.8%
Higher Education
4.4%
Internet
3.7%
Other
67.5%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
Is WordPress org free to use?
6 Comments
NC
Yes Wordpress.org is free to use, but you must invest in domain and hostingRead more
How the custom CSS option works ?
4 Comments
MP
First of all - ALWAYS make a child theme so that updates don't remove any customization you might make. Than you create your own style sheet and your own...Read more
Which is the best alternative to Wordpress?
4 Comments
DL
If you're looking for ease of use then it's hard to beat WordPress unless you go with a solution like Squarespace or Wix which severely limits what you can...Read more
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