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Compare G2 Buyer Intent and Informa TechTarget Portal (Priority Engine) 
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Informa TechTarget Portal (Priority Engine)
Optimized for quick response
At a Glance
Market Segments
Mid-Market (50.8% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
Contact Us Per Year
No pricing available
G2 Buyer Intent
Star Rating
(1,156)4.5 out of 5
Market Segments
Mid-Market (50.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about G2 Buyer IntentInforma TechTarget Portal (Priority Engine)
Star Rating
(450)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that G2 Marketing Solutions excels in Quality of Support with a score of 9.3, while Priority Engine has a slightly lower score of 8.9. Reviewers mention that G2's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that G2 Marketing Solutions offers superior Ease of Use with a score of 8.9 compared to Priority Engine's 8.4. Users say that G2's interface is intuitive, allowing for a smoother onboarding experience.
- Users on G2 highlight G2 Marketing Solutions' strong Data Accuracy in Company Data with a score of 8.4, while Priority Engine scores 8.0. Reviewers say that accurate data is crucial for their marketing strategies, and G2 delivers in this area.
- G2 users report that G2 Marketing Solutions shines in Lead Management, particularly in Account Identification with a score of 8.4, compared to Priority Engine's 8.1. Reviewers mention that G2's tools help them effectively identify and target key accounts.
- Reviewers mention that G2 Marketing Solutions provides better Integrations with a score of 8.3, while Priority Engine scores 7.7. Users say that G2's ability to integrate seamlessly with other platforms enhances their overall marketing efforts.
- Users say that G2 Marketing Solutions offers more robust Reporting/Dashboards features, scoring 8.0 compared to Priority Engine's 7.7. Reviewers report that G2's dashboards provide clearer insights into campaign performance, aiding in data-driven decision-making.
Pricing
Entry-Level Pricing
G2 Buyer Intent
Buyer Intent
Contact Us
Per Year
Buyer intent is an add-on to core G2 Profile and Reviews packages designed to accelerate and optimize your pipeline with low funnel intent data signals that reveal in-market buyers.
- Target accounts most likely to convert, increasing MQLs and decreasing acquisition costs
- Accelerate sales cycles and increase win rates
- Combat churn and identify upsell opportunities with category and competitor intent data
Informa TechTarget Portal (Priority Engine)
No pricing availableFree Trial
G2 Buyer Intent
Free Trial is available
Informa TechTarget Portal (Priority Engine)
No trial information availableRatings
Meets Requirements
8.7
899
8.3
351
Ease of Use
8.8
918
8.4
355
Ease of Setup
8.8
678
8.4
98
Ease of Admin
8.9
583
8.2
48
Quality of Support
9.2
883
8.9
306
Has the product been a good partner in doing business?
9.0
590
8.8
49
Product Direction (% positive)
8.2
866
8.3
334
Features by Category
Data Availability
Not enough data
8.1
265
Not enough data
8.1
267
Not enough data
7.8
259
|
Verified
Not enough data
8.0
52
Data Accuracy
Not enough data
7.5
260
Not enough data
8.0
263
Not enough data
7.5
51
Agentic AI - Sales Intelligence
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Platform
Not enough data
7.5
121
Not enough data
8.1
135
|
Verified
Not enough data
8.4
141
Not enough data
7.8
136
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
120
Features
Not enough data
7.8
229
Not enough data
7.4
215
Not enough data
Feature Not Available
Not enough data
7.4
207
|
Verified
Not enough data
7.8
247
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
220
|
Verified
Not enough data
7.5
208
|
Verified
Not enough data
Feature Not Available
Data Availability
7.6
205
7.9
197
8.2
207
8.0
201
7.2
159
7.0
95
Platform Additional Functionality
8.2
202
7.6
156
7.9
167
7.8
106
7.5
153
7.4
94
8.2
172
8.0
111
8.4
175
8.0
114
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.2
122
Not enough data
8.3
125
Not enough data
8.1
123
Lead Management
Not enough data
8.0
113
Not enough data
7.6
111
Not enough data
8.1
114
Marketing Campaigns
Not enough data
7.6
92
Not enough data
Feature Not Available
Not enough data
7.2
89
Not enough data
7.4
89
Not enough data
7.4
88
Data Availability - Marketing Account Intelligence
Not enough data
7.8
23
Data Accuracy - Marketing Account Intelligence
Not enough data
8.1
22
Categories
Categories
Shared Categories
G2 Buyer Intent and Informa TechTarget Portal (Priority Engine) are categorized as Buyer Intent Data Providers
Unique Categories
G2 Buyer Intent has no unique categories
Informa TechTarget Portal (Priority Engine) is categorized as Marketing Account Intelligence and Sales Intelligence
Reviews
Reviewers' Company Size
G2 Buyer Intent
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
52.5%
Information Technology and Services
16.2%
Marketing and Advertising
6.6%
Internet
3.5%
Computer & Network Security
2.3%
Other
18.9%
Information Technology and Services
37.7%
Computer Software
28.6%
Computer & Network Security
9.1%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.4%
Alternatives
Discussions
Anyone else having trouble posting?
8 Comments
CF
Yes, I am having the same problem. I tried with more companies, but none of my evaluations are validated.Read more
Per Seat or Per Use Pricing?? HRtech software
1 Comment
Official Response from Paycor Smart Sourcing (formerly Talenya)
Talenya is priced per job posted on our platform. We do not use per-seat pricing and there is no seat limitation. The cost per job varies depending on...Read more
How can I see my product profile's performance?
1 Comment
Official Response from G2 Buyer Intent
Within your my.G2 dashboard you are able to see an overview of your Reviews, Traffic, Buyer Intent, and Marketing Content.
Additional analytics including...Read more
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
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