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Compare Funnelytics and Google Tag Manager 
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At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (53.5% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Funnelytics
Star Rating
(35)4.2 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansGoogle Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Tag Manager excels in "Standard Event Tracking" with a score of 9.1, while Funnelytics falls short at 7.0. Reviewers mention that GTM's ability to set up and manage events without extensive coding knowledge is a significant advantage for marketers.
- Reviewers mention that Google Tag Manager's "Real-Time Reporting" feature is highly rated at 9.3, providing immediate insights into user behavior. In contrast, Funnelytics' real-time capabilities are rated at 6.9, leading users to feel less confident in their ability to make timely decisions based on data.
- Users on G2 highlight that Google Tag Manager offers superior "Custom Event Tracking" with a score of 9.0, allowing for tailored tracking solutions. Funnelytics, rated at 6.5, does not provide the same level of customization, which can limit users' ability to track specific user interactions effectively.
- Reviewers say that Google Tag Manager's "Performance and Reliability" is rated at 9.1, indicating a robust platform that users trust for their analytics needs. Funnelytics, with a score of 7.4, has been noted by users as having occasional performance issues that can hinder data collection.
- G2 users report that Google Tag Manager's "API / Integrations" score of 8.8 reflects its strong compatibility with various marketing tools, making it easier to implement across different platforms. Funnelytics, rated at 7.2, has fewer integration options, which can be a drawback for users looking for a seamless experience.
- Users say that Google Tag Manager's "Ease of Setup" is rated at 7.9, which some find manageable, but Funnelytics shines with a higher score of 8.6, indicating a more user-friendly onboarding process. Reviewers mention that Funnelytics provides better guidance and resources for new users, making it easier to get started.
Pricing
Entry-Level Pricing
Funnelytics
Performance Lite
Free Trial
Per Month
Visualize how people flow through your site and the traffic sources that brought them.
- Automatically track pages and traffic sources
- Cross-Domain tracking
- Unlimited user seats
Google Tag Manager
No pricing availableFree Trial
Funnelytics
Free Trial is available
Google Tag Manager
No trial information availableRatings
Meets Requirements
8.2
17
9.2
338
Ease of Use
8.9
17
8.0
339
Ease of Setup
8.5
8
7.9
199
Ease of Admin
8.1
9
8.3
191
Quality of Support
8.1
16
7.1
277
Has the product been a good partner in doing business?
8.5
9
8.1
166
Product Direction (% positive)
8.1
12
8.8
329
Features by Category
Metrics
6.5
8
9.0
208
6.2
7
8.9
207
6.7
9
8.7
201
7.0
9
9.1
233
6.5
8
9.0
239
Feature Not Available
8.4
184
Feature Not Available
8.3
181
6.5
9
9.1
225
6.9
8
8.6
186
Reporting
6.9
8
Feature Not Available
5.3
6
8.4
167
Feature Not Available
8.0
158
6.3
8
Feature Not Available
6.3
8
Feature Not Available
5.3
6
8.6
171
Feature Not Available
Feature Not Available
Other
6.2
7
8.6
185
Feature Not Available
8.5
169
Feature Not Available
8.3
166
6.7
9
9.0
197
5.0
5
8.8
157
Feature Not Available
7.9
124
Feature Not Available
8.2
151
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.2
6
8.8
159
Feature Not Available
8.7
174
7.4
7
9.0
217
7.2
9
9.1
225
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Funnelytics and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Funnelytics is categorized as Customer Journey Analytics
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Funnelytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.5%
Computer Software
21.9%
Manufacturing
3.1%
Consulting
3.1%
Writing and Editing
3.1%
Other
31.3%
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Discussions
How does the marketing funnel work?
1 Comment
PP
The marketing funnel is a model used by businesses to visualize the customer journey from initial awareness to final purchase. It consists of several stages,...Read more
Funnelytics has no more discussions with answers
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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