Reviewers mention that Facebook excels in user engagement features, particularly with its robust advertising tools and audience targeting capabilities, which are crucial for small businesses looking to maximize their reach.
Users report that Thunderclap's unique crowdfunding feature allows for collective social media campaigns, but many find the platform's usability lacking, as reflected in its lower ease of use score.
G2 users highlight that Facebook's ease of setup is significantly higher, making it a more accessible option for small businesses that may not have extensive technical resources.
Users on G2 express disappointment with Thunderclap's customer support, noting that response times can be slow and the quality of assistance is not as reliable compared to Facebook's support services.
Reviewers say that Facebook's product direction is viewed more positively, with frequent updates and new features being rolled out, while Thunderclap's updates seem less frequent and less impactful.
Users report that while Thunderclap has a niche appeal for specific campaigns, Facebook's overall versatility and integration with other tools make it a more favorable choice for everyday marketing needs.
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