# Dovetale vs Upfluence Comparison

---
## Frequently Asked Questions

### What is the difference between Upfluence vs Dovetale?

Upfluence and Dovetale are most clearly distinguished by Upfluence’s broader feature set and more advanced campaign management, while both products are rated equally at 4.6/5 by G2 reviewers.

| [Upfluence](https://www.g2.com/products/upfluence/reviews) | [Dovetale](https://www.g2.com/products/dovetale/reviews) |
| --- | --- |
| 4.6/5 (140 reviews) | 4.6/5 (197 reviews) |
| Small-Business | Small-Business |
| 8.7 | 9.1 |
| 9.3 | 9.6 |
| Campaign Management (4 all-time mentions) | Easy to use and organize influencer campaigns |



### How do the pricing models of Upfluence and Dovetale compare?

Dovetale is favored by reviewers for value, with a higher satisfaction score on price/cost-related dimensions.

- **Upfluence:** In recent reviews, several reviewers mention that Upfluence’s pricing can be high for smaller businesses, though many feel the value is justified by its robust feature set.
- **Dovetale:** Reviewers consistently highlight Dovetale as more affordable and accessible, especially for startups and small businesses.
- **Switching reasons:** Recent reviewers who switched from Upfluence to other platforms cite cost and complexity as primary reasons for leaving.



### What are the best alternatives to Upfluence and Dovetale?

The top three alternatives to Upfluence and Dovetale are CreatorIQ, Sprout Social Influencer Marketing, and GRIN.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Upfluence](https://www.g2.com/products/upfluence/reviews) | 4.6/5 (140 reviews) | Small-Business | Pricing might be high for smaller businesses | Campaign Management (4 all-time mentions) |
| [Dovetale](https://www.g2.com/products/dovetale/reviews) | 4.6/5 (197 reviews) | Small-Business | More affordable for startups and small businesses | Easy to use and organize influencer campaigns |
| [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | — | Advanced analytics and influencer discovery |
| [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | 4.3/5 (413 reviews) | Mid-Market | — | Social media management integration |
| [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | — | Influencer relationship management |



### Which Influencer Marketing Platforms features should I prioritize when comparing Upfluence and Dovetale?

Buyers should prioritize campaign management, influencer discovery, analytics and reporting, integrations, and content approval when comparing Upfluence and Dovetale.

- **Campaign Management:** Upfluence is cited for campaign management in 4 all-time mentions; Dovetale is praised for easy campaign organization in recent reviews.
- **Influencer Discovery:** Upfluence offers advanced filtering and demographic segmentation; Dovetale is noted for robust search tools and engagement rate visibility.
- **Analytics and Reporting:** Upfluence is mentioned for metrics tracking and analytics (1 all-time mention); Dovetale is recognized for clear data presentation and reporting tools in recent reviews.
- **Integrations:** Upfluence integrates with Shopify and Klaviyo, with reviewers highlighting Shopify integration; Dovetale is also praised for Shopify integration in recent reviews.
- **Content Approval:** Upfluence offers a dedicated Content Approval feature; Dovetale supports content upload and review, with positive reviewer sentiment.



### What are the pros and cons of Upfluence vs Dovetale?

Upfluence’s headline strength is advanced campaign management, while Dovetale’s is ease of use and affordability.

- **Upfluence strengths:** Campaign management (4 all-time mentions), customer support (3 all-time mentions), sales increase (3 all-time mentions), metrics tracking (2 all-time mentions), advanced filtering and analytics, robust integrations with Shopify and Klaviyo.
- **Upfluence trade-offs:** Initial complexity (2 all-time mentions), higher pricing for small businesses, some reviewers note a learning curve and complexity for non-specialists.
- **Dovetale strengths:** Easy to use and organize influencer campaigns, affordable for startups and small businesses, praised for Shopify integration, clear data presentation, and strong customer support in recent reviews.
- **Dovetale trade-offs:** Some reviewers mention limited campaign management features, occasional platform glitches, and less comprehensive discovery tools for micro-niches.



### Is Upfluence or Dovetale better for small businesses?

Dovetale is the better fit for small businesses, with both products’ largest reviewer segment being Small-Business and Dovetale receiving stronger small-business sentiment.

- **Upfluence:** Largest segment is Small-Business; reviewers note robust features but mention higher pricing and complexity as challenges for smaller teams.
- **Dovetale:** Largest segment is Small-Business; reviewers consistently highlight ease of use, affordability, and suitability for startups and small teams.



### Which Influencer Marketing Platforms platform has better integrations?

Upfluence and Dovetale are both praised for Shopify integration, with no clear reviewer preference for broader integrations.

- **Upfluence:** Reviewers highlight integration with Shopify and Klaviyo, with recent positive sentiment for Shopify integration.
- **Dovetale:** Reviewers consistently mention Shopify integration as a key benefit for influencer gifting and campaign management.



### How do Upfluence and Dovetale compare on customer support?

Dovetale scores higher on Quality of Support by 0.3 points, indicating a material advantage over Upfluence.

- **Upfluence:** Reviewers frequently praise customer support, onboarding, and live Q&A sessions, with 3 all-time mentions for customer support and a 9.3 Quality of Support score.
- **Dovetale:** Reviewers consistently highlight responsive and helpful support, fast issue resolution, and strong onboarding, with a 9.6 Quality of Support score.



### Which is easier to implement, Upfluence or Dovetale?

Dovetale leads Upfluence on Ease of Setup by 0.4 points, indicating a smoother implementation experience.

- **Upfluence:** Reviewers describe onboarding as helpful and setup as intuitive for most, but some mention a learning curve and complexity for non-specialists.
- **Dovetale:** Reviewers consistently praise the simple, user-friendly setup process, with several noting that even interns and new team members can get started quickly.



### Which product has better Content Approval?

Upfluence is the stronger product for Content Approval, with a dedicated feature and positive reviewer sentiment.

- **Upfluence:** Offers a dedicated Content Approval feature, with reviewers highlighting the ability to review influencer posts prior to publishing and positive feedback on campaign workflow.
- **Dovetale:** Supports content upload and review, with reviewers noting streamlined content approval processes, but lacks a dedicated Content Approval feature in the feature list.



| | Dovetale | Upfluence | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 197 | 140 | 
| **Largest Market Segment** | Small-Business (71.5% of reviews) | Small-Business (68.3% of reviews) | 
| **Entry Level Price** | Free | Starting at $478.00 1 Search and Contact Module Per Month | 

---
## Top Pros & Cons

### Dovetale

**Not enough data**

### Upfluence

Pros:
- Helpful (5 reviews)
- Campaign Management (4 reviews)

Cons:
- Complexity (2 reviews)
- Initial Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Dovetale | Upfluence | 
|---|---|---|
  | **Meets Requirements** | 8.8 (131 reviews) | 8.8 (118 reviews) | 
  | **Ease of Use** | 9.2 (131 reviews) | 8.8 (119 reviews) | 
  | **Ease of Setup** | 9.1 (66 reviews) | 8.7 (57 reviews) | 
  | **Ease of Admin** | 9.1 (64 reviews) | 8.7 (50 reviews) | 
  | **Quality of Support** | 9.6 (131 reviews) | 9.3 (116 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (65 reviews) | 8.8 (48 reviews) | 
  | **Product Direction (% positive)** | 9.4 (120 reviews) | 8.7 (105 reviews) | 

---
## Pricing

### Dovetale

#### Entry-Level Pricing

Plan: Shopify Merchants

Price: Free

Description: Shopify stores can now get started building your community of influencers and affiliates for free.

Key Features:
- Recruitment page
- Affiliate tracking
- Gifting

[Browse all 2 editions](https://www.g2.com/products/dovetale/pricing)

#### Free Trial

Yes

### Upfluence

#### Entry-Level Pricing

Plan: Modular Custom Pricing

Price: Starting at $478.00 1 Search and Contact Module Per Month

Description: Scale effectively with tailored modules that maximize value and ROI as your business evolves.

Key Features:
- Search and Contact

[Learn more about Upfluence](https://www.g2.com/products/upfluence/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dovetale** | N/A | N/A |
| **Upfluence** | N/A | N/A |

#### Additional Functionality

| Feature | Dovetale | Upfluence | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Dovetale** | N/A | N/A |
| **Upfluence** | 9.3/10 | 35 |

#### Identify

| Feature | Dovetale | Upfluence | 
|---|---|---|
| **Blogger Database** | Not enough data | 9.1 (33 reviews) | 
| **Blogger Search Engine** | Not enough data | 9.3 (34 reviews) | 
| **Selection Criteria** | Not enough data | 9.2 (33 reviews) | 

#### Manage

| Feature | Dovetale | Upfluence | 
|---|---|---|
| **Import/Export** | Not enough data | 9.2 (30 reviews) | 
| **Automatic Follow-up** | Not enough data | 9.4 (12 reviews) | 
| **Multichannel Outreach** | Not enough data | 9.0 (28 reviews) | 
| **Product Tracking** | Not enough data | 9.3 (25 reviews) | 
| **Content Scheduling** | Not enough data | 9.7 (13 reviews) | 

#### Results

| Feature | Dovetale | Upfluence | 
|---|---|---|
| **Curation** | Not enough data | 9.5 (13 reviews) | 
| **Reports and Visualization** | Not enough data | 9.4 (29 reviews) | 
| **Campaign Analytics** | Not enough data | 9.4 (27 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Dovetale** | 8.6/10 | 120 |
| **Upfluence** | 9.0/10 | 86 |

#### Influencer Marketing

| Feature | Dovetale | Upfluence | 
|---|---|---|
| **Influencer Recruitment** | 8.6 (99 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 
| **Influencer Scoring** | Feature Not Available | 8.9 (84 reviews) ✓ Verified | 
| **Audience Analysis** | Feature Not Available | 8.9 (86 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.8 (102 reviews) ✓ Verified | 8.8 (85 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.3 (88 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | Feature Not Available | 9.4 (54 reviews) | 
| **Content Approval** | Feature Not Available | 9.2 (71 reviews) ✓ Verified | 
| **Campaign Analytics** | Feature Not Available | 9.1 (75 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.7 (93 reviews) ✓ Verified | 9.0 (74 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.8 (95 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Feature Not Available | 9.2 (41 reviews) ✓ Verified | 
| **Influencer Compensation** | Feature Not Available | 9.1 (42 reviews) | 
| **Social Commerce** | Feature Not Available | 8.9 (19 reviews) | 
| **E-Commerce Integration** | Not enough data | 9.1 (25 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Dovetale | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Dovetale | Upfluence | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Upfluence (1):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)


---
## Reviewer Demographics

### By Company Size

| Segment | Dovetale | Upfluence | 
|---|---|---|
| **Small-Business** | 71.5% | 68.3% | 
| **Mid-Market** | 22.3% | 21.6% | 
| **Enterprise** | 6.1% | 10.1% | 

### By Industry

#### Dovetale

- **Marketing and Advertising:** 32.4%
- **Public Relations and Communications:** 11.2%
- **Apparel & Fashion:** 8.4%
- **Consumer Goods:** 6.1%
- **Entertainment:** 5.0%
- **Cosmetics:** 4.5%
- **Food & Beverages:** 4.5%
- **Health, Wellness and Fitness:** 3.9%
- **Retail:** 3.9%
- **Internet:** 2.2%
- **Other:** 17.9%

#### Upfluence

- **Marketing and Advertising:** 18.1%
- **Health, Wellness and Fitness:** 6.5%
- **Retail:** 6.5%
- **Consumer Goods:** 6.5%
- **Apparel & Fashion:** 5.8%
- **Internet:** 4.3%
- **Information Technology and Services:** 3.6%
- **Entertainment:** 3.6%
- **Public Relations and Communications:** 3.6%
- **Computer Software:** 2.9%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to Dovetale

- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (581 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (383 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2403 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (282 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)

### Alternatives to Upfluence

- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (413 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (581 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (383 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (282 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (265 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)

---
## Top Discussions

### Dovetale

- Title: [What features are you most commonly using to track influencer campaign performance? Does Dovetale satisfy your needs or are you using it in conjunction with other platforms/tools?](https://www.g2.com/discussions/24161-what-features-are-you-most-commonly-using-to-track-influencer-campaign-performance-does-dovetale-satisfy-your-needs-or-are-you-using-it-in-conjunction-with-other-platforms-tools) — 3 comments, 1 upvote
  > **Top comment:** "From my point of view it is one-stop shop. No need for use any tools outside of Dovetale for us. It has a good search tool, you can create list and sort..."
- Title: [Regarding influencer audience, Dovetale will be able to map the followers geographic location as it had in the beginning?](https://www.g2.com/discussions/51653-regarding-influencer-audience-dovetale-will-be-able-to-map-the-followers-geographic-location-as-it-had-in-the-beginning) — 1 comment, 1 upvote
  > **Top comment:** "Yes it does."

### Upfluence

- Title: [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) — 1 comment *(includes official response)*
  > **Top comment:** "An influencer marketing platform is a software solution designed to facilitate the process of connecting brands with social media influencers for marketing..."
- Title: [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "You can a software like torleado https://torleado.com to search for influencers for free!"
- Title: [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes, payments for influencers can be sent directly from the platform. All currencies are supported. You can also edit W9 forms (U.S. only). 
"
- Title: [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign...."
- Title: [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dovetale-vs-upfluence)