Link copied to clipboard

# Dovetale vs Upfluence Comparison - What are their main differences?

Share
[
Export
](/compare/dovetale/upfluence/export.csv)

DovetaleUpfluence[+ Add Product](#)

Pricing

**Dovetale**
Free Trial

**Free** · Shopify Merchants

**Upfluence**
Free Trial

**Starting at $478.00** 1 Search and Contact Module Per Month · Modular Custom Pricing

**Pricing Insights**
from reviews

Time to Implement

**Dovetale**
1 monthFaster

Based on 34 responses

**Upfluence**
2 months

Based on 26 responses

Return on Investment

**Dovetale**
9 months3 months sooner

Based on 20 responses

**Upfluence**
12 months

Based on 18 responses

Perceived Cost

**Dovetale**
$$$$$

**Upfluence**
$$$$$

Average Discount

**Dovetale**
Not enough reviews yet

**Upfluence**
36%

 ![Dovetale](https://images.g2crowd.com/uploads/product/hd_favicon/f86cb8cdced07d21e7929ea3c77e4e38/dovetale.svg "Dovetale")

 ![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

**Pros & Cons**
from reviews

**Dovetale**
Not enough data

**Upfluence**
[
Campaign Management (4)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770650&qs=pros-and-cons#reviews)[
Customer Support (3)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770305&qs=pros-and-cons#reviews)[
Initial Complexity (2)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770209&qs=pros-and-cons#reviews)[
Authentication Issues (1)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770145&qs=pros-and-cons#reviews)

Screenshots

**Dovetale**
 ![Dovetale screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/161068/screenshot-1.png)

**Upfluence**
 ![Upfluence screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/160018/ecommerce.png)

**Ratings**
from reviews

Meets Requirements

**Dovetale**

8.8

8.8131

**Upfluence**

8.8

8.8118

Ease of Use

**Dovetale**

9.2

9.2131

**Upfluence**

8.8

8.8119

Ease of Setup

**Dovetale**

9.1

9.166

**Upfluence**

8.7

8.757

Ease of Admin

**Dovetale**

9.1

9.164

**Upfluence**

8.7

8.750

Quality of Support

**Dovetale**

9.6

9.6131

**Upfluence**

9.3

9.3116

Has the product been a good partner in doing business?

**Dovetale**

9.4

9.465

**Upfluence**

8.8

8.848

Product Direction (% positive)

**Dovetale**

9.4

9.4120

**Upfluence**

8.7

8.7105

**Features**
ratings from reviews

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

8.6

120

9.0

86

Influencer Marketing

Influencer Recruitment

8.6

99

|

Verified

8.9(won by 0.3)

82

|

Verified

Influencer Segmentation

8.8(tied score)

102

|

Verified

8.8(tied score)

85

|

Verified

Influencer Collaboration

8.3

88

|

Verified

9.0(won by 0.7)

79

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting and Dashboards

8.7

93

|

Verified

9.0(won by 0.3)

74

|

Verified

Data Importing and Exporting Tools

8.8

95

|

Verified

9.0(won by 0.2)

71

|

Verified

Influencer Scoring

Feature Not Available

8.9(won by default)

84

|

Verified

Audience Analysis

Feature Not Available

8.9(won by default)

86

|

Verified

User-Generated Content (UGC) Management

Feature Not Available

9.4(won by default)

54

Content Approval

Feature Not Available

9.2(won by default)

71

|

Verified

Campaign Analytics

Feature Not Available

9.1(won by default)

75

|

Verified

Influencer Whitelisting

Feature Not Available

9.2(won by default)

41

|

Verified

Influencer Compensation

Feature Not Available

9.1(won by default)

42

Social Commerce

Feature Not Available

8.9(won by default)

19

E-Commerce Integration

Not enough data

9.1(won by default)

25

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Blogger Outreach[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

9.3

35

Identify

Blogger Database

Not enough data

9.1(won by default)

33

Blogger Search Engine

Not enough data

9.3(won by default)

34

Selection Criteria

Not enough data

9.2(won by default)

33

Manage

Import/Export

Not enough data

9.2(won by default)

30

Automatic Follow-up

Not enough data

9.4(won by default)

12

Multichannel Outreach

Not enough data

9.0(won by default)

28

Product Tracking

Not enough data

9.3(won by default)

25

Content Scheduling

Not enough data

9.7(won by default)

13

Results

Curation

Not enough data

9.5(won by default)

13

Reports and Visualization

Not enough data

9.4(won by default)

29

Campaign Analytics

Not enough data

9.4(won by default)

27

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Dovetale](https://images.g2crowd.com/uploads/product/hd_favicon/f86cb8cdced07d21e7929ea3c77e4e38/dovetale.svg "Dovetale")](https://www.g2.com/products/dovetale/reviews)

Dovetale

Small-Business(50 or fewer emp.)

71.5%

Mid-Market(51-1000 emp.)

22.3%

Enterprise(\> 1000 emp.)

6.1%

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)

Upfluence

Small-Business(50 or fewer emp.)

68.3%

Mid-Market(51-1000 emp.)

21.6%

Enterprise(\> 1000 emp.)

10.1%

Small-Business

(50 or fewer emp.)

71.5%

68.3%

Mid-Market

(51-1000 emp.)

22.3%

21.6%

Enterprise

(\> 1000 emp.)

6.1%

10.1%

Reviewers' Industry

[![Dovetale](https://images.g2crowd.com/uploads/product/hd_favicon/f86cb8cdced07d21e7929ea3c77e4e38/dovetale.svg "Dovetale")](https://www.g2.com/products/dovetale/reviews)
Dovetale

Marketing and Advertising

32.4%

Public Relations and Communications

11.2%

Apparel & Fashion

8.4%

Consumer Goods

6.1%

Entertainment

5.0%

Other

36.9%

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)
Upfluence

Marketing and Advertising

18.1%

Health, Wellness and Fitness

6.5%

Retail

6.5%

Consumer Goods

6.5%

Apparel & Fashion

5.8%

Other

56.5%

FAQs

## Dovetale vs Upfluence FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Upfluence vs Dovetale?

Upfluence and Dovetale are most clearly distinguished by Upfluence’s broader feature set and more advanced campaign management, while both products are rated equally at 4.6/5 by G2 reviewers.

| [Upfluence](https://www.g2.com/products/upfluence/reviews) | [Dovetale](https://www.g2.com/products/dovetale/reviews) |
| --- | --- |
| 4.6/5 (140 reviews) | 4.6/5 (197 reviews) |
| Small-Business | Small-Business |
| 8.7 | 9.1 |
| 9.3 | 9.6 |
| Campaign Management (4 all-time mentions) | Easy to use and organize influencer campaigns |

### How do the pricing models of Upfluence and Dovetale compare?

Dovetale is favored by reviewers for value, with a higher satisfaction score on price/cost-related dimensions.

- **Upfluence:** In recent reviews, several reviewers mention that Upfluence’s pricing can be high for smaller businesses, though many feel the value is justified by its robust feature set.
- **Dovetale:** Reviewers consistently highlight Dovetale as more affordable and accessible, especially for startups and small businesses.
- **Switching reasons:** Recent reviewers who switched from Upfluence to other platforms cite cost and complexity as primary reasons for leaving.

### What are the best alternatives to Upfluence and Dovetale?

The top three alternatives to Upfluence and Dovetale are CreatorIQ, Sprout Social Influencer Marketing, and GRIN.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Upfluence](https://www.g2.com/products/upfluence/reviews) | 4.6/5 (140 reviews) | Small-Business | Pricing might be high for smaller businesses | Campaign Management (4 all-time mentions) |
| [Dovetale](https://www.g2.com/products/dovetale/reviews) | 4.6/5 (197 reviews) | Small-Business | More affordable for startups and small businesses | Easy to use and organize influencer campaigns |
| [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | — | Advanced analytics and influencer discovery |
| [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | 4.3/5 (413 reviews) | Mid-Market | — | Social media management integration |
| [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | — | Influencer relationship management |

### Which Influencer Marketing Platforms features should I prioritize when comparing Upfluence and Dovetale?

Buyers should prioritize campaign management, influencer discovery, analytics and reporting, integrations, and content approval when comparing Upfluence and Dovetale.

- **Campaign Management:** Upfluence is cited for campaign management in 4 all-time mentions; Dovetale is praised for easy campaign organization in recent reviews.
- **Influencer Discovery:** Upfluence offers advanced filtering and demographic segmentation; Dovetale is noted for robust search tools and engagement rate visibility.
- **Analytics and Reporting:** Upfluence is mentioned for metrics tracking and analytics (1 all-time mention); Dovetale is recognized for clear data presentation and reporting tools in recent reviews.
- **Integrations:** Upfluence integrates with Shopify and Klaviyo, with reviewers highlighting Shopify integration; Dovetale is also praised for Shopify integration in recent reviews.
- **Content Approval:** Upfluence offers a dedicated Content Approval feature; Dovetale supports content upload and review, with positive reviewer sentiment.

### What are the pros and cons of Upfluence vs Dovetale?

Upfluence’s headline strength is advanced campaign management, while Dovetale’s is ease of use and affordability.

- **Upfluence strengths:** Campaign management (4 all-time mentions), customer support (3 all-time mentions), sales increase (3 all-time mentions), metrics tracking (2 all-time mentions), advanced filtering and analytics, robust integrations with Shopify and Klaviyo.
- **Upfluence trade-offs:** Initial complexity (2 all-time mentions), higher pricing for small businesses, some reviewers note a learning curve and complexity for non-specialists.
- **Dovetale strengths:** Easy to use and organize influencer campaigns, affordable for startups and small businesses, praised for Shopify integration, clear data presentation, and strong customer support in recent reviews.
- **Dovetale trade-offs:** Some reviewers mention limited campaign management features, occasional platform glitches, and less comprehensive discovery tools for micro-niches.

### Is Upfluence or Dovetale better for small businesses?

Dovetale is the better fit for small businesses, with both products’ largest reviewer segment being Small-Business and Dovetale receiving stronger small-business sentiment.

- **Upfluence:** Largest segment is Small-Business; reviewers note robust features but mention higher pricing and complexity as challenges for smaller teams.
- **Dovetale:** Largest segment is Small-Business; reviewers consistently highlight ease of use, affordability, and suitability for startups and small teams.

### Which Influencer Marketing Platforms platform has better integrations?

Upfluence and Dovetale are both praised for Shopify integration, with no clear reviewer preference for broader integrations.

- **Upfluence:** Reviewers highlight integration with Shopify and Klaviyo, with recent positive sentiment for Shopify integration.
- **Dovetale:** Reviewers consistently mention Shopify integration as a key benefit for influencer gifting and campaign management.

### How do Upfluence and Dovetale compare on customer support?

Dovetale scores higher on Quality of Support by 0.3 points, indicating a material advantage over Upfluence.

- **Upfluence:** Reviewers frequently praise customer support, onboarding, and live Q&A sessions, with 3 all-time mentions for customer support and a 9.3 Quality of Support score.
- **Dovetale:** Reviewers consistently highlight responsive and helpful support, fast issue resolution, and strong onboarding, with a 9.6 Quality of Support score.

### Which is easier to implement, Upfluence or Dovetale?

Dovetale leads Upfluence on Ease of Setup by 0.4 points, indicating a smoother implementation experience.

- **Upfluence:** Reviewers describe onboarding as helpful and setup as intuitive for most, but some mention a learning curve and complexity for non-specialists.
- **Dovetale:** Reviewers consistently praise the simple, user-friendly setup process, with several noting that even interns and new team members can get started quickly.

### Which product has better Content Approval?

Upfluence is the stronger product for Content Approval, with a dedicated feature and positive reviewer sentiment.

- **Upfluence:** Offers a dedicated Content Approval feature, with reviewers highlighting the ability to review influencer posts prior to publishing and positive feedback on campaign workflow.
- **Dovetale:** Supports content upload and review, with reviewers noting streamlined content approval processes, but lacks a dedicated Content Approval feature in the feature list.

Alternatives

**Dovetale Alternatives**

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

[
GRIN
](/products/grin/reviews)

 ![Aspire](https://images.g2crowd.com/uploads/product/hd_favicon/d1ed297f3143d7fd7b3794c18583c523/aspireiq-aspire.svg "Aspire")

[
Aspire
](/products/aspireiq-aspire/reviews)

 ![#paid](https://images.g2crowd.com/uploads/product/hd_favicon/6da1977c835218b580269b56a9e6f1d6/paid-paid.svg "#paid")

[
#paid
](/products/paid-paid/reviews)

**Upfluence Alternatives**

 ![Sprout Social Influencer Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/9c7644dda45ba15962b5e6b08e47dc9f/sprout-social-influencer-marketing.svg "Sprout Social Influencer Marketing")

[
Sprout Social Influencer...
](/products/sprout-social-influencer-marketing/reviews)

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

[
GRIN
](/products/grin/reviews)

 ![#paid](https://images.g2crowd.com/uploads/product/hd_favicon/6da1977c835218b580269b56a9e6f1d6/paid-paid.svg "#paid")

[
#paid
](/products/paid-paid/reviews)

## Dovetale vs Upfluence

When assessing the two solutions, reviewers found Dovetale easier to use, set up, and administer. Reviewers also preferred doing business with Dovetale overall.

- Dovetale and Upfluence both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Dovetale is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dovetale over Upfluence.