Link copied to clipboard # CDK CRM vs Matador Comparison - What are their main differences? Share [ Export ](/compare/cdk-crm/matador/export.csv) CDK CRMMatador[+ Add Product](#) Pricing **CDK CRM** No pricing available **Matador** No pricing available **Pricing Insights** from reviews Time to Implement **CDK CRM** 2 months Based on 8 responses **Matador** Not enough reviews yet Return on Investment **CDK CRM** 9 months Based on 10 responses **Matador** Not enough reviews yet Perceived Cost **CDK CRM** $$$$$ **Matador** Not enough reviews yet Average Discount **CDK CRM** Not enough reviews yet **Matador** Not enough reviews yet **Pros & Cons** from reviews **CDK CRM** Not enough data **Matador** Not enough data Integrations **CDK CRM** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89731116024b6de6f2666da73acf814e/cdk.jpg "Product Avatar Image") CDK ](https://www.g2.com/products/cdk/reviews)[ View all ](https://www.g2.com/products/cdk-crm/integrations) **Matador** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89731116024b6de6f2666da73acf814e/cdk.jpg "Product Avatar Image") CDK ](https://www.g2.com/products/cdk/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89731116024b6de6f2666da73acf814e/cdk-crm.jpeg "Product Avatar Image") CDK CRM ](https://www.g2.com/products/cdk-crm/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4689125d3082880fe28f2507278a88de/cox-automotive-dealer-com.png "Product Avatar Image") Dealer.com ](https://www.g2.com/products/cox-automotive-dealer-com/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_816a36aa4e3c921c2e33ef4fe12a959a/dealersocket.png "Product Avatar Image") DealerSocket ](https://www.g2.com/products/dealersocket/reviews)[ View all ](https://www.g2.com/products/matador/integrations) Screenshots **CDK CRM** ![CDK CRM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/77501/expirable-direct-uploads_2Fa5cd9dcf-6232-44ab-b1bb-c668600b393a_2FDealBuilder.PNG) **Matador** No screenshot available **Ratings** from reviews Meets Requirements **CDK CRM** 8.7 8.761 **Matador** 9.9 9.923 Ease of Use **CDK CRM** 8.6 8.662 **Matador** 9.9 9.923 Ease of Setup **CDK CRM** 8.9 8.933 **Matador** 10.0 10.013 Ease of Admin **CDK CRM** 8.7 8.731 **Matador** 9.8 9.811 Quality of Support **CDK CRM** 7.9 7.959 **Matador** 10.0 10.023 Has the product been a good partner in doing business? **CDK CRM** 8.8 8.831 **Matador** 10.0 10.011 Product Direction (% positive) **CDK CRM** 7.7 7.757 **Matador** 10.0 10.019 **Features** ratings from reviews Automotive Marketing 8.3 7 9.5 13 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 25.4% Mid-Market(51-1000 emp.) 56.3% Enterprise(\> 1000 emp.) 18.3% Small-Business(50 or fewer emp.) 25.4% Mid-Market(51-1000 emp.) 56.3% Enterprise(\> 1000 emp.) 18.3% Small-Business(50 or fewer emp.) 60.0% Mid-Market(51-1000 emp.) 32.5% Enterprise(\> 1000 emp.) 7.5% Small-Business(50 or fewer emp.) 60.0% Mid-Market(51-1000 emp.) 32.5% Enterprise(\> 1000 emp.) 7.5% **Reviewers' Industry** [![CDK CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk-crm.jpeg "CDK CRM")](https://www.g2.com/products/cdk-crm/reviews) CDK CRM Automotive 87.3% Retail 4.2% Consumer Services 2.8% Wholesale 1.4% Marketing and Advertising 1.4% Other 2.8% [![Matador](https://images.g2crowd.com/uploads/product/hd_favicon/3451a5fffe3b61aa188217a840fd66a3/matador.svg "Matador")](https://www.g2.com/products/matador/reviews) Matador Automotive 82.1% Marketing and Advertising 7.7% Wholesale 2.6% Transportation/Trucking/Railroad 2.6% Real Estate 2.6% Other 2.6% Alternatives **CDK CRM Alternatives** ![DealerSocket](https://images.g2crowd.com/uploads/product/hd_favicon/92363e506e785ab6bdb09b11e546186e/dealersocket.svg "DealerSocket") [ DealerSocket ](/products/dealersocket/reviews) ![Podium](https://images.g2crowd.com/uploads/product/hd_favicon/7ad51b1556a385a48c1ebe601ccfab27/podium.svg "Podium") [ Podium ](/products/podium/reviews) ![Dabadu XRM](https://images.g2crowd.com/uploads/product/hd_favicon/2d89dd30907a9826bc05381397dd25c1/dabadu-xrm.svg "Dabadu XRM") [ Dabadu XRM ](/products/dabadu-xrm/reviews) ![Dealer.com](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4689125d3082880fe28f2507278a88de/cox-automotive-dealer-com.png "Dealer.com") [ Dealer.com ](/products/cox-automotive-dealer-com/reviews) **Matador Alternatives** ![Podium](https://images.g2crowd.com/uploads/product/hd_favicon/7ad51b1556a385a48c1ebe601ccfab27/podium.svg "Podium") [ Podium ](/products/podium/reviews) ![Impel](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_36870a7193f92196232b20883379c3bf/impel.png "Impel") [ Impel ](/products/impel/reviews) ![DealerSocket](https://images.g2crowd.com/uploads/product/hd_favicon/92363e506e785ab6bdb09b11e546186e/dealersocket.svg "DealerSocket") [ DealerSocket ](/products/dealersocket/reviews) ![Dabadu XRM](https://images.g2crowd.com/uploads/product/hd_favicon/2d89dd30907a9826bc05381397dd25c1/dabadu-xrm.svg "Dabadu XRM") [ Dabadu XRM ](/products/dabadu-xrm/reviews) ## CDK CRM vs Matador FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between CDK CRM vs Matador? Matador stands out over CDK CRM with higher reviewer ratings, stronger support, and superior ease of setup. | [CDK CRM](https://www.g2.com/products/cdk-crm/reviews) | [Matador](https://www.g2.com/products/matador/reviews) | | --- | --- | | 4.4/5 (77 reviews) | 4.8/5 (47 reviews) | | Mid-Market | Small-Business | | 8.9 | 10.0 | | 7.9 | 10.0 | | Direct connection to CDK DMS | AI assistant for after-hours customer response | ### How do the pricing models of CDK CRM and Matador compare? Matador is rated higher for value, with a stronger Price/Cost satisfaction score than CDK CRM. - **CDK CRM:** Reviewers note the platform is robust and integrates with CDK Drive, but some mention a desire for more up-to-date features and AI capabilities. - **Matador:** Reviewers highlight the efficiency and time savings from automations and AI, with frequent praise for the value delivered, especially for small teams. ### What are the best alternatives to CDK CRM and Matador? Podium, DealerSocket, and Matador are the top alternatives to CDK CRM. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [CDK CRM](https://www.g2.com/products/cdk-crm/reviews) | 4.4/5 (77 reviews) | Mid-Market | — | Direct connection to CDK DMS | | [Matador](https://www.g2.com/products/matador/reviews) | 4.8/5 (47 reviews) | Small-Business | — | AI assistant for after-hours customer response | | [Podium](https://www.g2.com/products/podium/reviews) | 4.5/5 (2109 reviews) | Small-Business | — | — | | [DealerSocket](https://www.g2.com/products/dealersocket/reviews) | 3.8/5 (66 reviews) | Mid-Market | — | — | ### Which Automotive Marketing features should I prioritize when comparing CDK CRM and Matador? Buyers comparing CDK CRM and Matador should prioritize ease of setup, quality of support, AI-driven automation, and integration capabilities. - **Ease of Setup:** CDK CRM scores 8.9, Matador scores 10.0. - **Quality of Support:** CDK CRM scores 7.9, Matador scores 10.0. - **AI-driven Automation:** Matador is frequently praised for its AI assistant and automation features, which drive faster customer response and engagement. - **Integration Capabilities:** CDK CRM integrates with CDK DMS; Matador integrates with Facebook leads and CRM systems, with reviewers noting ease of integration. ### What are the pros and cons of CDK CRM vs Matador? Matador’s headline strength is its AI-driven automation and support, while CDK CRM’s strength is its direct DMS integration and robust dealership tools. - **CDK CRM strengths:** Direct integration with CDK Drive and DMS, robust reporting and analytics, easy navigation for dealership staff, strong lead and customer management. - **CDK CRM trade-offs:** Reviewers mention slower support response, occasional system downtime, and a desire for more advanced AI and automation features. - **Matador strengths:** AI assistant for after-hours and instant customer response, high ease of use and setup, strong automation for lead handling and SMS engagement, excellent customer support. - **Matador trade-offs:** Reviewers note a desire for more third-party integrations and occasional learning curve with frequent feature updates. ### Is CDK CRM or Matador better for small businesses? Matador is better suited for small businesses, as reflected by its largest reviewer segment and high satisfaction scores. - **CDK CRM:** Largest segment is Mid-Market, with reviewers appreciating its robust dealership tools but noting some complexity and slower support. - **Matador:** Largest segment is Small-Business, with reviewers consistently praising ease of use, rapid setup, and strong support for small teams. ### Which Automotive Marketing platform has better integrations? Matador is favored for integrations, with reviewers highlighting its connections to Facebook leads and CRM systems. - **CDK CRM:** Integrates with CDK DMS, mentioned in recent reviews. - **Matador:** Integrates with Facebook leads and CRM systems, with reviewers noting ease of integration and frequent updates to expand capabilities. ### How do CDK CRM and Matador compare on customer support? Matador outperforms CDK CRM on Quality of Support by a significant margin, with a 2.1-point advantage (10.0 vs 7.9). - **CDK CRM:** Reviewers describe support as sometimes slow or less knowledgeable, with mixed experiences on issue resolution. - **Matador:** Reviewers consistently praise the support team’s responsiveness, helpfulness, and rapid problem-solving. ### Which is easier to implement, CDK CRM or Matador? Matador is easier to implement than CDK CRM, with a 1.1-point higher Ease of Setup score (10.0 vs 8.9). - **CDK CRM:** Reviewers note a generally straightforward setup but mention occasional complexity and a learning curve for new users. - **Matador:** Reviewers consistently highlight rapid, plug-and-play setup and immediate staff adoption, with strong support during onboarding. ## CDK CRM vs Matador When assessing the two solutions, reviewers found Matador easier to use, set up, and administer. Reviewers also preferred doing business with Matador overall. - Reviewers felt that Matador meets the needs of their business better than CDK CRM. - When comparing quality of ongoing product support, reviewers felt that Matador is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Matador over CDK CRM.