# CreatorIQ vs Influential powered by Captiv8 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Captiv8 excels in managing influencer campaigns, with users highlighting its ability to simplify communication with multiple influencers. One user noted, "It simplifies the entire process from search to payment," making it a strong choice for those who juggle numerous partnerships.
- **Users say** CreatorIQ is a user-friendly tool for campaign management, particularly appreciated for its AI-driven features that streamline influencer discovery. A reviewer mentioned, "It makes discovering creators easy thanks to AI," which can be a significant advantage for brands looking to optimize their influencer marketing efforts.
- **Reviewers mention** that Captiv8's automated payment system is a standout feature, as it takes care of creator payments at the end of campaigns. This functionality helps users avoid the hassle of tracking payments manually, which is a common pain point in influencer marketing.
- **According to verified reviews** , CreatorIQ offers a comprehensive overview of influencer performance and campaign insights, making it easier for users to track results. One user appreciated the "clear overview of influencer performance," which can aid in measuring the impact of campaigns effectively.
- **G2 reviewers highlight** that Captiv8 has a strong focus on influencer recruitment, with a robust creator discovery system that covers a wide range of influencers. Users noted that it "covers almost 95% of the influencers with thousands of followers," making it a valuable tool for brands seeking diverse influencer partnerships.
- **Users report** that while CreatorIQ has a large pool of influencers, some find it less effective in influencer collaboration compared to Captiv8. A reviewer pointed out that Captiv8's collaboration features are superior, stating, "It simplifies the entire process," which can be crucial for brands looking to foster strong relationships with influencers.



---
## Frequently Asked Questions

### What is the difference between Influential powered by Captiv8 vs CreatorIQ?

Influential powered by Captiv8 stands out for higher reviewer satisfaction on setup, support, and usability, while CreatorIQ is also highly rated but with slightly lower scores in these areas.

| [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) | [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) |
| --- | --- |
| 4.7/5 (505 reviews) | 4.6/5 (581 reviews) |
| Enterprise | Mid-Market |
| 9.1 | 8.5 |
| 9.6 | 9.5 |
| Campaign Management (23 all-time mentions) | Campaign Management (8 all-time mentions) |



### How do the pricing models of Influential powered by Captiv8 and CreatorIQ compare?

Influential powered by Captiv8 is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to CreatorIQ.

- **Influential powered by Captiv8:** In recent reviews, buyers note the platform can be expensive for small agencies or brands, but overall satisfaction with value is high.
- **CreatorIQ:** Reviewers appreciate the streamlined payment process and efficient workflows, but some mention that certain features could be improved for the price.



### What are the best alternatives to Influential powered by Captiv8 and CreatorIQ?

The top three alternatives to Influential powered by Captiv8 and CreatorIQ are Later Influence, GRIN, and Aspire.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) | 4.7/5 (505 reviews) | Enterprise | Can be expensive for small agencies or brands | Campaign Management (23 all-time mentions) |
| [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | Streamlined payment process, efficient workflows | Campaign Management (8 all-time mentions) |
| [Later Influence](https://www.g2.com/products/later-influence/reviews) | 4.5/5 (469 reviews) | Small-Business | — | Ease of Use |
| [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | — | Influencer Management |



### Which Influencer Marketing Platforms features should I prioritize when comparing Influential powered by Captiv8 and CreatorIQ?

Buyers should prioritize Campaign Management, Influencer Management, Ease of Use, Analytics, and Customer Support when comparing Influential powered by Captiv8 and CreatorIQ.

- **Campaign Management:** Influential powered by Captiv8 (23 all-time mentions), CreatorIQ (8 all-time mentions)
- **Influencer Management:** Influential powered by Captiv8 (16 all-time mentions), CreatorIQ (6 all-time mentions)
- **Ease of Use:** Influential powered by Captiv8 (9.1), CreatorIQ (8.6)
- **Analytics:** Influential powered by Captiv8 (8 all-time mentions), CreatorIQ (6 all-time mentions)
- **Customer Support:** Influential powered by Captiv8 (9.6), CreatorIQ (9.5)



### What are the pros and cons of Influential powered by Captiv8 vs CreatorIQ?

Influential powered by Captiv8's headline strength is campaign management, while CreatorIQ is praised for detailed information and analytics.

- **Influential powered by Captiv8 strengths:** Campaign Management (23 all-time mentions), Influencer Management (16), Ease of Use (14), Customer Support (12), Time-saving (12), Helpful (11), Analytics (8), Features (7), Innovation (7), Platform Usability (7), Affiliate Marketing (6), Communication (6), Content Quality (6), Detailed Information (6), User Interface (6), Payouts (5), Dashboard Usability (4), Filtering Features (4), Intuitive (4), Navigation Ease (4)
- **Influential powered by Captiv8 trade-offs:** Can be expensive for small agencies or brands, some reviewers desire more granular influencer categorization, occasional reports of delayed payouts.
- **CreatorIQ strengths:** Campaign Management (8 all-time mentions), Detailed Information (8), Customer Support (7), Analytics (6), Ease of Use (6), Influencer Management (6), User Interface (5), Helpful (4), Metrics Tracking (4), Success Achievement (3), Communication (2), Easy Integrations (2), Filtering Features (2), Intuitive (2)
- **CreatorIQ trade-offs:** Complexity (4 all-time mentions), Technical Issues (4), Content Management (3), Campaign Management (2), Creator Issues (2), Insufficient Information (2), some reviewers note a busy interface and occasional reporting or discovery limitations.



### Is Influential powered by Captiv8 or CreatorIQ better for small businesses?

Later Influence and GRIN are both better fits for small businesses than Influential powered by Captiv8 or CreatorIQ, but between the two, CreatorIQ has a stronger presence in the mid-market segment, while Influential powered by Captiv8 is more enterprise-focused.

- **Influential powered by Captiv8:** Largest segment is Enterprise; reviewers note the platform can be expensive for small agencies or brands.
- **CreatorIQ:** Largest segment is Mid-Market; reviewers highlight ease of use and efficient workflows, but do not specifically cite small-business fit as a primary strength.



### Which Influencer Marketing Platforms platform has better integrations?

Reviewer sentiment does not indicate a clear winner between Influential powered by Captiv8 and CreatorIQ for integrations.

- **Influential powered by Captiv8:** Recent reviews mention integrations with platform partners through API, supporting detailed reporting and campaign management.
- **CreatorIQ:** Recent reviews mention easy integration with CRM and platform integrations that support campaign management and analytics.



### How do Influential powered by Captiv8 and CreatorIQ compare on customer support?

Influential powered by Captiv8 and CreatorIQ are rated at near-parity for Quality of Support, with scores of 9.6 and 9.5 respectively, indicating both are highly regarded by reviewers.

- **Influential powered by Captiv8:** Reviewers consistently praise the customer support team for being responsive, helpful, and acting as an extension of their own teams.
- **CreatorIQ:** Reviewers highlight the support team's responsiveness, knowledge, and willingness to resolve issues, with many citing positive experiences with account managers and customer success teams.



### Which is easier to implement, Influential powered by Captiv8 or CreatorIQ?

Influential powered by Captiv8 is rated higher for Ease of Setup at 9.1 versus CreatorIQ's 8.5, a difference of 0.6 points, indicating a smoother implementation experience.

- **Influential powered by Captiv8:** Reviewers describe setup as straightforward, with many citing easy onboarding and rapid adoption across teams.
- **CreatorIQ:** Reviewers note the platform is generally easy to set up, but some mention a learning curve with new features and occasional manual processes during onboarding.



### Which product has better Social Commerce?

Influential powered by Captiv8 is more frequently cited for Social Commerce capabilities than CreatorIQ.

- **Influential powered by Captiv8:** Affiliate Marketing (6 all-time mentions), reviewers highlight end-to-end social commerce features, including referral link generation and full-funnel reporting.
- **CreatorIQ:** Reviewers mention affiliate landing pages and campaign management, but with fewer all-time mentions for social commerce-related features.



| | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 582 | 505 | 
| **Largest Market Segment** | Mid-Market (42.7% of reviews) | Enterprise (50.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### CreatorIQ

Pros:
- Detailed Information (5 reviews)
- Analytics (4 reviews)

Cons:
- Complexity (3 reviews)
- Content Management (3 reviews)

### Influential powered by Captiv8

Pros:
- Campaign Management (33 reviews)
- Influencer Management (27 reviews)

Cons:
- Influencer Management (4 reviews)
- Payment Issues (4 reviews)

---
## Ratings Comparison
| Rating | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
  | **Meets Requirements** | 8.5 (461 reviews) | 9.2 (423 reviews) | 
  | **Ease of Use** | 8.6 (466 reviews) | 9.1 (428 reviews) | 
  | **Ease of Setup** | 8.5 (198 reviews) | 9.1 (267 reviews) | 
  | **Ease of Admin** | 8.7 (169 reviews) | 9.1 (179 reviews) | 
  | **Quality of Support** | 9.5 (457 reviews) | 9.6 (421 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (174 reviews) | 9.5 (187 reviews) | 
  | **Product Direction (% positive)** | 9.5 (448 reviews) | 9.4 (405 reviews) | 

---
## Pricing

### CreatorIQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Influential powered by Captiv8

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Influential powered by Captiv8** | N/A | N/A |

#### Additional Functionality

| Feature | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Influential powered by Captiv8** | 9.8/10 | 64 |

#### Link Options

| Feature | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Custom Links** | Not enough data | 9.8 (62 reviews) | 
| **Referral Link Generator** | Not enough data | 9.9 (62 reviews) | 
| **Smart Link** | Not enough data | 9.7 (60 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 10.0 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 9.7 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.7 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 10.0 (6 reviews) | 
| **Decision Making** | Not enough data | 10.0 (6 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Tracking Options

| Feature | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Email Updates** | Not enough data | 9.7 (62 reviews) | 
| **Activity Tracking** | Not enough data | 9.8 (63 reviews) | 
| **Cookieless Tracking** | Not enough data | 9.9 (59 reviews) | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Affiliate Management

| Feature | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Affiliate Network** | Not enough data | 9.8 (63 reviews) | 
| **Commissions and Payouts** | Not enough data | 9.7 (62 reviews) | 
| **Customization** | Not enough data | 9.7 (62 reviews) | 

#### Additional Functionality

| Feature | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Affiliate Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Electronic Payments** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Multi Level Marketing (MLM)** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Banner Management** | Not enough data | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | 7.7/10 | 415 |
| **Influential powered by Captiv8** | 9.0/10 | 330 |

#### Influencer Marketing

| Feature | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Influencer Recruitment** | 7.8 (362 reviews) ✓ Verified | 8.9 (311 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.1 (343 reviews) | 8.9 (305 reviews) ✓ Verified | 
| **Audience Analysis** | 8.5 (333 reviews) ✓ Verified | 9.1 (312 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.1 (346 reviews) ✓ Verified | 9.0 (305 reviews) ✓ Verified | 
| **Influencer Collaboration** | 7.8 (313 reviews) ✓ Verified | 9.0 (303 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 7.3 (188 reviews) | 8.8 (266 reviews) ✓ Verified | 
| **Content Approval** | 7.7 (234 reviews) ✓ Verified | 9.2 (293 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.7 (383 reviews) ✓ Verified | 9.1 (301 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.8 (387 reviews) ✓ Verified | 9.1 (309 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.5 (362 reviews) ✓ Verified | 9.0 (283 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 6.9 (114 reviews) ✓ Verified | 8.9 (250 reviews) | 
| **Influencer Compensation** | 6.6 (121 reviews) ✓ Verified | 8.9 (265 reviews) ✓ Verified | 
| **Social Commerce** | 6.4 (109 reviews) ✓ Verified | 8.9 (230 reviews) | 
| **E-Commerce Integration** | 6.2 (101 reviews) ✓ Verified | 8.8 (223 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 9.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (8 reviews) | 
| **Decision Making** | Not enough data | 9.0 (8 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Influential powered by Captiv8 (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | CreatorIQ | Influential powered by Captiv8 | 
|---|---|---|
| **Small-Business** | 40.6% | 24.3% | 
| **Mid-Market** | 42.7% | 25.1% | 
| **Enterprise** | 16.7% | 50.6% | 

### By Industry

#### CreatorIQ

- **Marketing and Advertising:** 30.8%
- **Cosmetics:** 15.8%
- **Consumer Goods:** 9.7%
- **Public Relations and Communications:** 8.4%
- **Apparel & Fashion:** 5.4%
- **Retail:** 4.8%
- **Entertainment:** 4.1%
- **Health, Wellness and Fitness:** 3.8%
- **Food & Beverages:** 2.9%
- **Online Media:** 2.3%
- **Other:** 12.0%

#### Influential powered by Captiv8

- **Marketing and Advertising:** 31.7%
- **Consumer Goods:** 6.8%
- **Hospital & Health Care:** 5.0%
- **Food & Beverages:** 4.6%
- **Health, Wellness and Fitness:** 4.2%
- **Education Management:** 3.8%
- **Apparel & Fashion:** 3.0%
- **Financial Services:** 2.6%
- **Public Relations and Communications:** 2.6%
- **Entertainment:** 2.2%
- **Other:** 33.5%

---
## Alternatives

### Alternatives to CreatorIQ

- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (384 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (413 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (267 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2403 reviews)

### Alternatives to Influential powered by Captiv8

- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2403 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (413 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (384 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [inBeat](https://www.g2.com/products/inbeat/reviews) — 4.9/5 stars (585 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)

---
## Top Discussions

### CreatorIQ

- Title: [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) — 1 comment
  > **Top comment:** "Hey Dan, great question! EMV is calculated based on 2 variables:

 1. The type of post. Each piece of content starts off at a baseline EMV value based on..."

### Influential powered by Captiv8

- Title: [What is Captiv8 io?](https://www.g2.com/discussions/what-is-captiv8-io) — 4 comments, 4 upvotes
  > **Top comment:** "It allows users to build, manage, and execute influencer marketing programs all in one single platform. Truly superior technology across the board. "
- Title: [How do you use Captiv8?](https://www.g2.com/discussions/how-do-you-use-captiv8) — 2 comments
  > **Top comment:** "Captiv8 is a full service tool, you can build influencer campaigns in the platform, find the creators you want to activate and then manage their content in..."
- Title: [What does Captiv8 do?](https://www.g2.com/discussions/what-does-captiv8-do) — 1 comment, 2 upvotes
  > **Top comment:** "influencer marketing"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/creatoriq-vs-influential-powered-by-captiv8)