# Awin vs ClickBank Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Awin excels in providing a robust and user-friendly platform, with many users appreciating the **Partner Discovery tool** that simplifies finding new promotional relationships. This feature, along with a wide portfolio of brands, makes it easier for users to navigate and leverage opportunities effectively.
- **Users say** that ClickBank stands out for its **quick setup process** , allowing anyone to create an account in just a few minutes. This ease of entry is particularly appealing for those new to affiliate marketing, as highlighted by users who value the platform's simplicity and intuitive interface.
- **Reviewers mention** that Awin's analytics tools are a significant advantage, making it straightforward to track metrics and performance. Users have noted that once set up, the platform can run itself, which is a huge time-saver for busy marketers.
- **According to verified reviews** , ClickBank's management of VAT and sales taxes is a major benefit, as it can save businesses the equivalent of a full-time employee. This feature is particularly valuable for small businesses looking to streamline operations and reduce overhead costs.
- **G2 reviewers highlight** that while Awin has a slightly lower ease of use score compared to ClickBank, it still offers a comprehensive affiliate tracking system that many users find effective. However, some users feel that Awin could improve in customizing links and tracking features.
- **Users report** that ClickBank's marketplace provides detailed information about products, which enhances the user experience. However, the overall satisfaction with ClickBank is lower compared to Awin, indicating that while it has strong features, it may not meet all user expectations as effectively.



| | Awin | ClickBank | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 459 | 22 | 
| **Largest Market Segment** | Small-Business (60.3% of reviews) | Small-Business (100.0% of reviews) | 
| **Entry Level Price** | Starting at $49.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Awin

Pros:
- Ease of Use (194 reviews)
- Affiliate Marketing (106 reviews)

Cons:
- Poor Customer Support (55 reviews)
- Improvement Needed (24 reviews)

### ClickBank

Pros:
- Affiliate Marketing (2 reviews)
- Ease of Use (2 reviews)


---
## Ratings Comparison
| Rating | Awin | ClickBank | 
|---|---|---|
  | **Meets Requirements** | 8.1 (361 reviews) | 8.5 (18 reviews) | 
  | **Ease of Use** | 8.1 (366 reviews) | 9.1 (18 reviews) | 
  | **Ease of Setup** | 8.0 (308 reviews) | 7.5 (6 reviews) | 
  | **Ease of Admin** | 8.3 (186 reviews) | Not enough data | 
  | **Quality of Support** | 7.3 (341 reviews) | 7.8 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (186 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.2 (350 reviews) | 6.6 (17 reviews) | 

---
## Pricing

### Awin

#### Entry-Level Pricing

Plan: Awin Access 

Price: Starting at $49.00 Per Month

Description: Awin Access gives you everything you need to launch a simple and cost-efficient, self-managed programme, without the hassle of a long-term contract.

Key Features:
- Unlimited access to over 1M vetted partners 
- Intuitive reporting dashboard 
- Email support and expert tips to grow your programme 

[Browse all 3 editions](https://www.g2.com/products/awin-com/pricing)

#### Free Trial

Yes

### ClickBank

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Awin** | 7.1/10 | 353 |
| **ClickBank** | 8.5/10 | 12 |

#### Link Options

| Feature | Awin | ClickBank | 
|---|---|---|
| **Custom Links** | 7.9 (289 reviews) | 8.9 (11 reviews) | 
| **Referral Link Generator** | 8.1 (283 reviews) | 9.5 (10 reviews) | 
| **Smart Link** | 7.3 (266 reviews) | Not enough data | 

#### Agentic AI - Affiliate Marketing

| Feature | Awin | ClickBank | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (150 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (149 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (152 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (148 reviews) | Not enough data | 
| **Proactive Assistance** | 5.9 (150 reviews) | Not enough data | 
| **Decision Making** | 6.4 (149 reviews) | Not enough data | 

#### Tracking Options

| Feature | Awin | ClickBank | 
|---|---|---|
| **Email Updates** | 7.1 (285 reviews) | 8.1 (8 reviews) | 
| **Affiliate Tracking** | 8.2 (322 reviews) | 9.2 (11 reviews) | 
| **Cookieless Tracking** | 7.5 (270 reviews) | 7.0 (5 reviews) | 

#### Affiliate Management

| Feature | Awin | ClickBank | 
|---|---|---|
| **Affiliate Network** | 8.5 (330 reviews) | 9.2 (8 reviews) | 
| **Commissions and Payouts** | 8.2 (304 reviews) | 9.0 (8 reviews) | 
| **Customization** | 7.2 (289 reviews) | 7.5 (6 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **ClickBank** | N/A | N/A |

#### Influencer Marketing

| Feature | Awin | ClickBank | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | Not enough data | 
| **Influencer Scoring** | Not enough data | Not enough data | 
| **Audience Analysis** | Not enough data | Not enough data | 
| **Influencer Segmentation** | Not enough data | Not enough data | 
| **Influencer Collaboration** | Not enough data | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | Not enough data | 
| **Content Approval** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Data Importing and Exporting Tools** | Not enough data | Not enough data | 
| **Influencer Whitelisting** | Not enough data | Not enough data | 
| **Influencer Compensation** | Not enough data | Not enough data | 
| **Social Commerce** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Awin | ClickBank | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

**Unique to Awin (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | Awin | ClickBank | 
|---|---|---|
| **Small-Business** | 60.3% | 100.0% | 
| **Mid-Market** | 32.0% | 0% | 
| **Enterprise** | 7.6% | 0% | 

### By Industry

#### Awin

- **Retail:** 18.5%
- **Marketing and Advertising:** 17.7%
- **Health, Wellness and Fitness:** 9.4%
- **Apparel & Fashion:** 5.1%
- **Consumer Goods:** 4.6%
- **Leisure, Travel & Tourism:** 4.3%
- **Consumer Electronics:** 4.1%
- **Automotive:** 2.5%
- **Financial Services:** 2.0%
- **Cosmetics:** 2.0%
- **Other:** 29.9%

#### ClickBank

- **Marketing and Advertising:** 45.5%
- **Information Technology and Services:** 13.6%
- **Outsourcing/Offshoring:** 4.5%
- **Online Media:** 4.5%
- **Music:** 4.5%
- **Management Consulting:** 4.5%
- **Internet:** 4.5%
- **Higher Education:** 4.5%
- **Health, Wellness and Fitness:** 4.5%
- **Gambling & Casinos:** 4.5%
- **Other:** 4.5%

---
## Alternatives

### Alternatives to Awin

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) — 4.3/5 stars (93 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.7/5 stars (48 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (923 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (720 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (571 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)

### Alternatives to ClickBank

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.7/5 stars (48 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (923 reviews)
- [Everflow](https://www.g2.com/products/everflow/reviews) — 4.7/5 stars (192 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (720 reviews)
- [Systeme.io](https://www.g2.com/products/systeme-io/reviews) — 4.8/5 stars (750 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — 4.8/5 stars (314 reviews)
- [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) — 4.3/5 stars (93 reviews)

---
## Top Discussions

### Awin

- Title: [What is awin publisher?](https://www.g2.com/discussions/what-is-awin-publisher) — 2 comments
  > **Top comment:** "Publishers are the websites, blogs, editorials, comparison engines, influencers, etc.. that you work with to share your brand to a larger audience...."
- Title: [What is awin used for?](https://www.g2.com/discussions/what-is-awin-used-for) — 2 comments
  > **Top comment:** "Awin is one of the biggest affiliate network in US and you can sell your products through their affiliation with CPS commissions."
- Title: [How do I become an affiliate publisher?](https://www.g2.com/discussions/how-do-i-become-an-affiliate-publisher) — 1 comment *(includes official response)*
  > **Top comment:** "To become a Publisher on the Awin Platform, you need to sign up via this link: https://www.awin.com/gb/publishers - Whether you're a traditional publisher,..."
- Title: [What is awin platform?](https://www.g2.com/discussions/what-is-awin-platform) — 1 comment
  > **Top comment:** "Affiliation platform for marketing acquisition"

### ClickBank

- Title: [What is the best way to maximize the full potential of the sales of clickbank products?](https://www.g2.com/discussions/27718-what-is-the-best-way-to-maximize-the-full-potential-of-the-sales-of-clickbank-products) — 1 comment
  > **Top comment:** "I recently joined SAS Affiliate easy way to grab commissions and it has been going really well https://bit.ly/3xDDlhf . What do you think about it?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/awin-com-vs-clickbank)