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Compare Adriel and Funnel 
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At a Glance
Market Segments
Small-Business (84.8% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
Starting at $6,000.00
Starting at $120.00
Adriel
Star Rating
(33)4.7 out of 5
Market Segments
Small-Business (84.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $6,000.00
Browse all 3 pricing plansFunnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansAdriel vs Funnel
When assessing the two solutions, reviewers found Adriel easier to use and administer. Reviewers also felt that Adriel was easier to do business with overall. However, reviewers felt that the products are equally easy to set up.
- Reviewers felt that Adriel meets the needs of their business better than Funnel.
- When comparing quality of ongoing product support, reviewers felt that Adriel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adriel over Funnel.
Pricing
Entry-Level Pricing
Adriel
Starter
Starting at $6,000.00
For small teams seeking a centralized marketing data management &reporting platform.
- Advanced & Flexible Connectors
- Template Library Access
- 5 Dashboards
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Adriel
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.9
30
8.8
140
Ease of Use
8.8
32
8.5
143
Ease of Setup
8.8
31
8.8
102
Ease of Admin
9.1
19
8.9
95
Quality of Support
9.8
27
9.1
137
Has the product been a good partner in doing business?
9.6
19
9.1
94
Product Direction (% positive)
9.6
30
8.7
141
Features by Category
Reports
8.3
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.7
9
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.3
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.7
9
Not enough data
Reports
8.3
6
Not enough data
8.6
6
Not enough data
7.5
6
Not enough data
Generative AI
5.8
6
Not enough data
6.1
6
Not enough data
Visualization
8.1
7
Not enough data
8.9
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Data Updates
7.3
5
Not enough data
7.8
6
Not enough data
Collaboration
8.8
7
Not enough data
8.3
6
Not enough data
Feature Not Available
Not enough data
Data Updates
6.7
6
Not enough data
7.4
7
Not enough data
5.8
6
Not enough data
Metrics
8.0
9
9.0
70
8.3
9
8.9
68
Feature Not Available
8.4
46
7.8
9
8.9
45
7.5
8
8.6
44
7.9
8
8.5
56
7.7
8
8.8
56
7.7
8
9.1
71
7.9
8
9.0
43
Reporting
9.4
9
8.6
48
7.9
8
8.8
43
Feature Not Available
8.7
62
7.4
7
8.7
52
Feature Not Available
8.2
40
Feature Not Available
8.1
55
9.0
7
9.2
69
Other
8.9
6
Feature Not Available
8.6
6
Feature Not Available
Feature Not Available
Feature Not Available
7.8
6
8.9
73
8.1
6
8.9
59
Feature Not Available
Feature Not Available
8.3
6
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.9
7
8.9
71
7.9
7
Feature Not Available
8.6
6
9.1
75
8.9
6
8.9
74
Management
Not enough data
8.3
20
Not enough data
7.0
18
Functionality
Not enough data
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Marketing Operations
8.5
19
8.3
76
|
Verified
9.0
18
8.9
85
|
Verified
7.9
18
7.7
43
8.6
18
8.4
74
|
Verified
8.6
18
8.0
46
|
Verified
7.7
17
Feature Not Available
Campaign Activity
9.0
18
8.4
80
|
Verified
9.4
18
8.7
83
|
Verified
7.3
17
8.2
68
|
Verified
9.0
17
8.9
83
|
Verified
7.8
17
7.8
41
7.2
17
7.6
41
|
Verified
Agentic AI - Marketing Analytics
8.7
5
7.5
6
8.7
5
6.9
6
8.7
5
6.7
6
Categories
Categories
Shared Categories
Adriel and Funnel are categorized as Marketing Analytics, ETL Tools, and Digital Analytics
Unique Categories
Adriel is categorized as Big Data Integration Platforms and Data Visualization
Funnel has no unique categories
Reviews
Reviewers' Company Size
Adriel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
66.7%
Consulting
3.0%
Retail
3.0%
Restaurants
3.0%
Publishing
3.0%
Other
21.2%
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Alternatives
Discussions
What is Adriel used for?
1 Comment
Official Response from Adriel
Adriel is an Ad Operations (AdOps) platform used by leading brands and agencies to streamline their digital marketing efforts. It helps businesses automate...Read more
Adriel has no more discussions with answers
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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