# Best Survey Software - Page 25

## How Many Survey Software Products Does G2 Track?

**Total Products under this Category:** 558

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sphinx Declic (+2.35%) - Among all products in this category, Sphinx Declic recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Survey Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 154,300+ Authentic Reviews
- 558+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Survey Software
 ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=8809&focus%5B%5D=89299&focus%5B%5D=13751&focus%5B%5D=663&focus%5B%5D=15217)

Highlighted products: Google Workspace, SurveyMonkey, Jotform, Zoho Survey, Microsoft Forms, Typeform, Microsoft 365, and QuestionPro.

Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft-forms&focus%5B%5D=typeform&focus%5B%5D=microsoft365&focus%5B%5D=questionpro)

**Sponsored**

### Ideally

Ideally is the market research platform that puts real human insight into every creative and commercial decision. We're reinventing research for modern marketing, putting real consumer understanding into the hands of every marketer, strategist, and insights leader who needs it. Our platform delivers fast, always-on insight to understand what customers want, where categories are heading, and how to test ideas, products, and campaigns before they hit the market. Real people. Real responses. At the speed modern brands need to move. More than 250 brands and agencies across the US, UK, and APAC - including Treasury Wine Estates, Burger King, Google, and Rémy Cointreau - trust Ideally to make better decisions, faster.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-08-02T23%3A37%3A30Z&secure%5Bdisplayable_resource_id%5D=28&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=28&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1327193&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%3F1f4bf81d_page%3D2%26page%3D25&secure%5Btoken%5D=0a740162a9e7dd1967b27a0085848116c0738bff3ed89da048c81acfb9cb53b0&secure%5Burl%5D=https%3A%2F%2Fwww.goideally.com&secure%5Burl_type%5D=company_website)

### [WebsiteGear Web Survey](https://www.g2.com/products/websitegear-web-survey/reviews)

WebsiteGear provides free survey account for storage of up to 5,000 survey responses.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate WebsiteGear Web Survey?

- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind WebsiteGear Web Survey?

- **Seller:** [WebsiteGear](https://www.g2.com/sellers/websitegear)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of WebsiteGear Web Survey?

**["Websitegear web survey review"](https://www.g2.com/survey_responses/websitegear-web-survey-review-4319513)**

**Rating:** 5.0/5.0 stars

_— Suman D._

[Read full review](https://www.g2.com/survey_responses/websitegear-web-survey-review-4319513)

**["creating and producing with WebsiteGear Web Survey"](https://www.g2.com/survey_responses/websitegear-web-survey-review-3289226)**

**Rating:** 5.0/5.0 stars

_— rosangela p._

[Read full review](https://www.g2.com/survey_responses/websitegear-web-survey-review-3289226)

#### What Are G2 Users Discussing About WebsiteGear Web Survey?

- [What is WebsiteGear Web Survey used for?](https://www.g2.com/discussions/what-is-websitegear-web-survey-used-for)

### [Zoho Marketing Plus](https://www.g2.com/products/zoho-marketing-plus/reviews)

Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace. With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos. Key Capabilities • Brand & Team Management Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned. • Contacts Management Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences. • Campaign & Project Management Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution. • Budget & Expense Management Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts. • Marketing Collateral Management Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library. • Omnichannel Campaign Execution Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads. • Website Optimization Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor. • Marketing Automation Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints. • Unified Analytics & ROI Tracking Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards.

**Average Rating:** 4.3/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Zoho Marketing Plus?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.9/10)
- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.9/10)
- **Data Exporting:** 5.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Zoho Marketing Plus?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Company Size:** 50% Small, 36% Medium

#### What Do G2 Reviewers Say About Zoho Marketing Plus?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **integration of multiple marketing tools** in Zoho Marketing Plus, streamlining their campaign management effectively.
- Users value the **detailed analytics** in Zoho Marketing Plus, making performance tracking effortless and efficient.
- Users value the **automation features** of Zoho Marketing Plus, significantly simplifying campaign management and enhancing productivity.
- Users praise the **s seamless integration of multiple marketing tools** , enhancing campaign management and simplifying workflows effectively.
- Users value the **detailed user analytics** in Zoho Marketing Plus, enabling effective campaign performance tracking and management.

##### Cons

- Users find a **steep learning curve** for beginners, particularly in grasping integrated applications and limited customization options.
- Users feel the **limited customization** options hinder their ability to tailor reports and features effectively.
- Users experience **slow performance** during login and integration, hindering a smoother workflow with Zoho Marketing Plus.
- Users find the **login process time-consuming** and experience slow progress with third-party integration challenges.
- Users experience **access issues** due to lengthy login processes, preferring a more streamlined one-page login.

#### What Are Recent G2 Reviews of Zoho Marketing Plus?

**["Zoho Marketing Plus: A Decent Tool for Emerging Marketing Campaigns"](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10395474)**

**Rating:** 4.5/5.0 stars

_— Akhileshwar S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10395474)

**["Comprehensive Marketing Tool with Great Features"](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10407580)**

**Rating:** 5.0/5.0 stars

_— Vishwjeet S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10407580)

### [Absolute Poll Manager](https://www.g2.com/products/absolute-poll-manager/reviews)

Absolute Poll Manager is a ready to run Out-Of-The Box survey software that will allow you to easily create professionally-looking surveys, collect instant feedback and business intelligence from your site's visitors.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Absolute Poll Manager?

- **Permissions:** 6.7/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 5.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Absolute Poll Manager?

- **Seller:** [Xigla](https://www.g2.com/sellers/xigla)
- **HQ Location:** N/A
- **Twitter:** @xigla  
159 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of Absolute Poll Manager?

**[""Easy to use and effective""](https://www.g2.com/survey_responses/absolute-poll-manager-review-2967268)**

**Rating:** 5.0/5.0 stars

_— muralee k._

[Read full review](https://www.g2.com/survey_responses/absolute-poll-manager-review-2967268)

#### What Are G2 Users Discussing About Absolute Poll Manager?

- [What is Absolute Poll Manager used for?](https://www.g2.com/discussions/what-is-absolute-poll-manager-used-for)

### [AkioSurvey](https://www.g2.com/products/akiosurvey/reviews)

AkioSurvey is an online survey software that enables users to create, distribute and evaluate online surveys and polls.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate AkioSurvey?

- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind AkioSurvey?

- **Seller:** [Akiosurvey](https://www.g2.com/sellers/akiosurvey)
- **Year Founded:** 2016
- **HQ Location:** Prague, CZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2079ef2e01e1b434d405090ca4296533543ec650bf16a5c21e3543bbd0ed900e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fakiosurvey&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of AkioSurvey?

**["Excellent, easy, and useful for improving your company."](https://www.g2.com/survey_responses/akiosurvey-review-2922991)**

**Rating:** 4.0/5.0 stars

_— Luis A._

[Read full review](https://www.g2.com/survey_responses/akiosurvey-review-2922991)

**["Simplified Survey Success: An Essential Tool for Data-driven Decisions!"](https://www.g2.com/survey_responses/akiosurvey-review-8178541)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/akiosurvey-review-8178541)

#### What Are G2 Users Discussing About AkioSurvey?

- [What is AkioSurvey used for?](https://www.g2.com/discussions/akiosurvey-what-is-akiosurvey-used-for)
- [What is AkioSurvey used for?](https://www.g2.com/discussions/what-is-akiosurvey-used-for)

### [Ambassador Software](https://www.g2.com/products/ambassador-software/reviews)

Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance. Companies use Ambassador to: • Launch and scale referral and affiliate programs • Incentivize customer and partner actions with automated rewards • Collect structured feedback at critical moments across the customer lifecycle • Turn feedback and behavioral signals into automated actions • Track attribution, performance, and revenue impact in one platform Unlike point solutions that focus on a single growth tactic, Ambassador brings activation, incentives, feedback, and measurement together, so teams can reduce tooling sprawl, lower CAC, and make smarter growth decisions based on real customer data. Ambassador is purpose-built for modern GTM teams that need clarity, efficiency, and provable ROI, not more dashboards or disconnected tools.

**Average Rating:** 4.5/5.0

**Total Reviews:** 75

#### How Do G2 Users Rate Ambassador Software?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Ambassador Software?

- **Seller:** [Ambassador](https://www.g2.com/sellers/ambassador)
- **Company Website:** www.getambassador.com
- **Year Founded:** 2021
- **HQ Location:** Seattle WA
- **Twitter:** @Ambassador  
3,933 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=617fe5a6111ff73fd868f0fa3edc23392cf8defac09a9206b70bae901108f92a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F944048%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 45% Small, 43% Medium

#### What Do G2 Reviewers Say About Ambassador Software?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **intuitive ease of use** of Ambassador Software, making setup and tracking campaigns effortless.
- Users highlight the **exceptional customer support** from Ambassador Software, noting responsiveness and expertise during setup and campaigns.
- Users value the **flexibility and ease** of creating effective referral programs tailored to their needs with Ambassador Software.
- Users commend the **easy setup** of Ambassador Software, facilitated by excellent onboarding and supportive resources.
- Users commend the **helpful support** from Ambassador Software, appreciating their responsiveness and expertise in achieving client goals.

##### Cons

- Users express concerns over the **lack of customization** in Ambassador Software, limiting its adaptability to specific program needs.
- Users experience a **steep learning curve** initially, but support eases the transition to effective use.
- Users find the **complexity** in Ambassador Software overwhelming, particularly with its confusing backend and onboarding experience.
- Users find the **limited customization** options in Ambassador Software restrict their ability to tailor the experience effectively.
- Users find the **poor usability** of Ambassador Software overwhelming and non-intuitive, hindering their overall experience.

#### What Are Recent G2 Reviews of Ambassador Software?

**["Effective marketing tool that's user friendly"](https://www.g2.com/survey_responses/ambassador-software-review-9471897)**

**Rating:** 4.0/5.0 stars

_— Lauren W._

[Read full review](https://www.g2.com/survey_responses/ambassador-software-review-9471897)

**["Extremely happy!"](https://www.g2.com/survey_responses/ambassador-software-review-9750548)**

**Rating:** 5.0/5.0 stars

_— Ashley L._

[Read full review](https://www.g2.com/survey_responses/ambassador-software-review-9750548)

#### What Are G2 Users Discussing About Ambassador Software?

- [What is the difference between an ambassador and an affiliate?](https://www.g2.com/discussions/what-is-the-difference-between-an-ambassador-and-an-affiliate)
- [What type of marketing is brand ambassador?](https://www.g2.com/discussions/what-type-of-marketing-is-brand-ambassador)
- [What is ambassador application?](https://www.g2.com/discussions/what-is-ambassador-application)
- [What is a referral ambassador?](https://www.g2.com/discussions/what-is-a-referral-ambassador)

### [ArcSurvey](https://www.g2.com/products/arcsurvey/reviews)

ArcSurvey is a customer survey tool that collects real-time feedback and then analyses customer data to provide actionable insights. It is flexible and customizable to suit your individual needs. Build participant-friendly forms to get closer to your audience.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate ArcSurvey?

- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ArcSurvey?

- **Seller:** [Archarina](https://www.g2.com/sellers/archarina)
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f53a134ae60c97fcea4e2dc7ffc98ea6c054d4188ae9f06868053fee59523f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Farcharina&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®
- **Phone:** +1 (732) 705 - 7771

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of ArcSurvey?

**["Solution of All Survey..!!"](https://www.g2.com/survey_responses/arcsurvey-review-7955607)**

**Rating:** 4.5/5.0 stars

_— Anuradha C._

[Read full review](https://www.g2.com/survey_responses/arcsurvey-review-7955607)

**["A powerful tool to make data-driven decisions to improve operations and customer experience."](https://www.g2.com/survey_responses/arcsurvey-review-7916641)**

**Rating:** 4.0/5.0 stars

_— Hafsal M._

[Read full review](https://www.g2.com/survey_responses/arcsurvey-review-7916641)

### [Askflow AI](https://www.g2.com/products/askflow-ai/reviews)

Welcome to Askflow AI 🛍️ We are a leading e-commerce marketing quiz solution that's here to transform your business. With our visually appealing interface and engaging quizzes, we uncover your customers' preferences through AI-driven personalized recommendations. Say goodbye to uncertainty in purchase decisions and hello to higher conversion rates, increased revenue, and reduced product returns. Our platform seamlessly integrates interactive quizzes into your Shopify store, providing valuable insights to enhance your e-commerce journey. Unlock the full potential of your business with Askflow's powerful quiz solutions! Try now in Shopify and witness remarkable results! apps.shopify.com/askflow-ai

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Askflow AI?

- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Askflow AI?

- **Seller:** [Askflow AI](https://www.g2.com/sellers/askflow-ai)
- **Year Founded:** 2023
- **HQ Location:** London, GB
- **Twitter:** @AskflowAI  
11 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4cd8fab13114db40bb9572095338912fcb4f11727bfcc9a08d0461b7c5e875a8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faskflow-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Askflow AI?

**["Great tool for small online stores"](https://www.g2.com/survey_responses/askflow-ai-review-9013093)**

**Rating:** 4.0/5.0 stars

_— Verified User in Mental Health Care_

[Read full review](https://www.g2.com/survey_responses/askflow-ai-review-9013093)

**["It helps my customers"](https://www.g2.com/survey_responses/askflow-ai-review-9005883)**

**Rating:** 5.0/5.0 stars

_— Abdul Z._

[Read full review](https://www.g2.com/survey_responses/askflow-ai-review-9005883)

### [Ask Inline](https://www.g2.com/products/ask-inline-ask-inline/reviews)

Ask Inline automates the hard parts of collecting feedback: building surveys, segmenting customers and finding insights. Stop feeling bad about the data you're ignoring, we deliver the actionable insights to you.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Ask Inline?

- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 7.5/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Ask Inline?

- **Seller:** [Ask Inline](https://www.g2.com/sellers/ask-inline)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **Twitter:** @askinlineco  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=77bc7dbb00b54a8c2176d7feca236cd69acca94246cb8bdb1a6c8a5beb14cd83&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fask-inline&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Ask Inline?

**["Quick and simple"](https://www.g2.com/survey_responses/ask-inline-review-7670272)**

**Rating:** 4.5/5.0 stars

_— shanely a._

[Read full review](https://www.g2.com/survey_responses/ask-inline-review-7670272)

**["Trusted site"](https://www.g2.com/survey_responses/ask-inline-review-10737543)**

**Rating:** 5.0/5.0 stars

_— Raymond O._

[Read full review](https://www.g2.com/survey_responses/ask-inline-review-10737543)

### [Bonfyre](https://www.g2.com/products/bonfyre/reviews)

Bonfyre is the only "closed loop" employee engagement platform, helping customers like Duke Energy, Medtronic, and Adtalem drive engagement at enterprise scale and save 5-7 figures annually with lower software and rewards costs. Our platform brings together multiple engagement tools - Team Activities, Broadcasts, Surveys, Challenges, Recognition, Nominations, Rewards, and more - into the channels employees are already using everyday (Microsoft Teams, email, SMS, QR codes and our native Bonfyre App for Android/iOS). And with Culture Coach AI, we translate engagement survey data into directly measurable, suggested actions Managers can take in 2-3 clicks. Our award-winning Recognition solution is disrupting the industry. Our customers have seen a 2x increase in recognition activity and net cost savings of $35 pp/yr. Bonfyre's 800+ digital gift cards across 80 countries mean team members get immediate, full purchasing power without having to save up points. This also saves customers money on shipping costs and other fees (typically 15% of rewards spend).

**Average Rating:** 4.7/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Bonfyre?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Bonfyre?

- **Seller:** [BonfyreApp](https://www.g2.com/sellers/bonfyreapp)
- **Year Founded:** 2012
- **HQ Location:** St.Louis, US
- **Twitter:** @BonfyreApp  
1,714 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7509fa36f3f51d830ea3bfe613bb2f5da58053844fa2905e9bfb662a74614865&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbonfyre-app%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Medical Devices
- **Company Size:** 63% Large, 19% Medium

#### What Do G2 Reviewers Say About Bonfyre?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Bonfyre's **excellent customer support** , highlighting its helpful team and commitment to continuous improvement.
- Users value the **enhanced employee engagement** Bonfyre provides, fostering connections and collaboration in a user-friendly platform.
- Users highlight the **effective remote collaboration** Bonfyre fosters, enhancing connectivity and engagement across teams.
- Users praise the **ease of use** of Bonfyre, especially with its seamless integration into MS Teams.
- Users find Bonfyre to be **intuitive and easy to use** , enhancing collaboration and engagement seamlessly within Teams.

##### Cons

- Users desire more **formatting options** for posts in Bonfyre, including bullets and bold text for better expression.
- Users desire more **formatting options** in Bonfyre, like bullets and bold text, to enhance their posts.
- Users desire a wider range of **emojis for reactions** on Bonfyre to enhance their communication experience.

#### What Are Recent G2 Reviews of Bonfyre?

**["Highly recommend Bonfyre to easily connect with employees!"](https://www.g2.com/survey_responses/bonfyre-review-10940354)**

**Rating:** 5.0/5.0 stars

_— Susie G._

[Read full review](https://www.g2.com/survey_responses/bonfyre-review-10940354)

**["Revived our Employee Engagement!"](https://www.g2.com/survey_responses/bonfyre-review-10871298)**

**Rating:** 5.0/5.0 stars

_— Bryana J._

[Read full review](https://www.g2.com/survey_responses/bonfyre-review-10871298)

#### What Are G2 Users Discussing About Bonfyre?

- [What is Bonfyre used for?](https://www.g2.com/discussions/what-is-bonfyre-used-for)

### [Clickiny](https://www.g2.com/products/clickiny/reviews)

Clickiny is a powerful, easy-to-use platform designed to help businesses and individuals create dynamic forms, quizzes, and surveys effortlessly. Whether you're generating leads, collecting customer feedback, or conducting research, Clickiny offers a seamless experience with smart logic, audience segmentation, and automation features.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Clickiny?

- **Permissions:** 7.5/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Clickiny?

- **Seller:** [Clickiny](https://www.g2.com/sellers/clickiny)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Clickiny?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **quick access** for design customization offered by Clickiny, enhancing their overall design experience.
- Users love the **design customization** capabilities of Clickiny, allowing for quick and easy personalization options.
- Users value the **quick access for design customization** offered by Clickiny, enhancing their overall experience.
- Users love the **amazing features** of Clickiny, enhancing their overall experience and enjoyment.
- Users love the **amazing features** of Clickiny, enhancing their overall experience and satisfaction.

##### Cons

- Users experience **slow loading times** with Clickiny, affecting the efficiency of their tasks and overall satisfaction.
- Users often face **slow performance** issues with Clickiny, impacting their overall efficiency and experience.

#### What Are Recent G2 Reviews of Clickiny?

**["Clickiny"](https://www.g2.com/survey_responses/clickiny-review-10981726)**

**Rating:** 4.0/5.0 stars

_— Scott J._

[Read full review](https://www.g2.com/survey_responses/clickiny-review-10981726)

**["Great tool"](https://www.g2.com/survey_responses/clickiny-review-10979810)**

**Rating:** 5.0/5.0 stars

_— Will C._

[Read full review](https://www.g2.com/survey_responses/clickiny-review-10979810)

### [Crowdoscope](https://www.g2.com/products/crowdoscope/reviews)

Crowdoscope is a tool for obtaining the collective intelligence of small or large groups of people. It is a self-organising visual environment that can support an unlimited amount of participants.

**Average Rating:** 3.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Crowdoscope?

- **Seller:** [Crowdoscope](https://www.g2.com/sellers/crowdoscope)
- **HQ Location:** Shoreditch, GB
- **Twitter:** @Crowdoscope  
1,346 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a15d24f240c420be546ef88909e552789471ea5e6618a2cc35c6123eabb46fcb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrowdoscope&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Large, 33% Medium

#### What Are Recent G2 Reviews of Crowdoscope?

**["Gathering Survey Data Made Easy"](https://www.g2.com/survey_responses/crowdoscope-review-4247123)**

**Rating:** 4.0/5.0 stars

_— Vineet S._

[Read full review](https://www.g2.com/survey_responses/crowdoscope-review-4247123)

**["Surveys made easy and intelligent"](https://www.g2.com/survey_responses/crowdoscope-review-4247041)**

**Rating:** 4.0/5.0 stars

_— Hubert R._

[Read full review](https://www.g2.com/survey_responses/crowdoscope-review-4247041)

#### What Are G2 Users Discussing About Crowdoscope?

- [What is Crowdoscope used for?](https://www.g2.com/discussions/what-is-crowdoscope-used-for)

### [CultureID 60-Day Access](https://www.g2.com/products/cultureid-60-day-access/reviews)

Experience CultureID with 60-Day Access, featuring unlimited surveys, immediate insights, and a preview of the Institute's leadership resources. This cost-effective trial includes personalized guidance, with the option to upgrade to a full annual subscription to fully leverage CultureID's transformative tools.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate CultureID 60-Day Access?

- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 6.7/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind CultureID 60-Day Access?

- **Seller:** [CultureID](https://www.g2.com/sellers/cultureid)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3195c3eb526bc80f517c742663030bde3854d6c40cb8666a0e138bd60ead3e0e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fculture-id%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of CultureID 60-Day Access?

**["Its all Average and nothing new"](https://www.g2.com/survey_responses/cultureid-60-day-access-review-10045676)**

**Rating:** 4.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/cultureid-60-day-access-review-10045676)

**["First discussions of our corporate values"](https://www.g2.com/survey_responses/cultureid-60-day-access-review-10057897)**

**Rating:** 4.5/5.0 stars

_— Renata V._

[Read full review](https://www.g2.com/survey_responses/cultureid-60-day-access-review-10057897)

### [DataQire](https://www.g2.com/products/dataqire/reviews)

DataQire is a powerful software tool that makes programming surveys easy, fast, and accurate, allowing you to create surveys in minutes, increase response rates with advanced survey design features, and analyze data in real-time. With an intuitive interface and powerful features, DataQire empowers users to design, launch, and analyze surveys with ease. Whether you're conducting market research, gathering customer feedback, or conducting academic studies, DataQire offers the flexibility and functionality you need to get the job done. With DataQire, you can revolutionize your survey research and get the insights you need to make informed decisions for your business.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate DataQire?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind DataQire?

- **Seller:** [Sudhanshu Gupta and Abhishek Anand](https://www.g2.com/sellers/sudhanshu-gupta-and-abhishek-anand)
- **Year Founded:** 2017
- **HQ Location:** Noida, Faridabad, Rudrapur Uttrakhand, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dc962cd5365a5c05d0e89cf1aaabd7a539bfb003077d76aa5c517a540089df2c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flemniscatetech&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of DataQire?

**["I've tried many survey tools before, but this one stands out for its ease of use."](https://www.g2.com/survey_responses/dataqire-review-7738758)**

**Rating:** 5.0/5.0 stars

_— payal s._

[Read full review](https://www.g2.com/survey_responses/dataqire-review-7738758)

**["Did the software allow you to customize your surveys according to your needs?"](https://www.g2.com/survey_responses/dataqire-review-7738856)**

**Rating:** 5.0/5.0 stars

_— Bajrang T._

[Read full review](https://www.g2.com/survey_responses/dataqire-review-7738856)

### [DilogR](https://www.g2.com/products/dilogr/reviews)

DilogR is an interactive multimedia platform that empowers publishers, trainers, brands, and bloggers to engage with consumers.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### Who Is the Company Behind DilogR?

- **Seller:** [Dilogr](https://www.g2.com/sellers/dilogr)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1c32f9cd4abe0f3d20e129df77cb740b7300984b65936a0bd875e91c83ad8b3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmanyclicks-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of DilogR?

**["Convenient platform for surveys"](https://www.g2.com/survey_responses/dilogr-review-3226790)**

**Rating:** 4.5/5.0 stars

_— Santiago David R._

[Read full review](https://www.g2.com/survey_responses/dilogr-review-3226790)

#### What Are G2 Users Discussing About DilogR?

- [What is DilogR used for?](https://www.g2.com/discussions/what-is-dilogr-used-for)

### [EasyGoingSurvey.com](https://www.g2.com/products/easygoingsurvey-com/reviews)

Create, distribute and analyze your surveys online

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate EasyGoingSurvey.com?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind EasyGoingSurvey.com?

- **Seller:** [EasyGoingSurvey.com](https://www.g2.com/sellers/easygoingsurvey-com)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of EasyGoingSurvey.com?

**["Easy money"](https://www.g2.com/survey_responses/easygoingsurvey-com-review-3374547)**

**Rating:** 4.0/5.0 stars

_— Verified User in Design_

[Read full review](https://www.g2.com/survey_responses/easygoingsurvey-com-review-3374547)

**["very easy and simple to use"](https://www.g2.com/survey_responses/easygoingsurvey-com-review-3374294)**

**Rating:** 4.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/easygoingsurvey-com-review-3374294)

#### What Are G2 Users Discussing About EasyGoingSurvey.com?

- [What is EasyGoingSurvey.com used for?](https://www.g2.com/discussions/what-is-easygoingsurvey-com-used-for)

- [‹ Prev‹ Prev](/categories/survey?open_modal_url=%2Fproducts%2Ftitanforms%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=24#product-list)
- [1](/categories/survey?open_modal_url=%2Fproducts%2Ftitanforms%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score#product-list)
- [2](/categories/survey?open_modal_url=%2Fproducts%2Ftitanforms%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=2#product-list)
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- [24](/categories/survey?open_modal_url=%2Fproducts%2Ftitanforms%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=24#product-list)
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- [27](/categories/survey?open_modal_url=%2Fproducts%2Ftitanforms%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=27#product-list)
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- [29](/categories/survey?open_modal_url=%2Fproducts%2Ftitanforms%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=29#product-list)
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- [38](/categories/survey?open_modal_url=%2Fproducts%2Ftitanforms%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=38#product-list)
- [Next ›Next ›](/categories/survey?open_modal_url=%2Fproducts%2Ftitanforms%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=26#product-list)

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[Browse Survey Themes](/categories/survey/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research.

While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback.

Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Survey category, a product must:

- Enable the creation and customization of questions
- Gather, report on, and archive response data
- Be shareable and distributable

Show More

* * *

## How Do You Choose the Right Survey Software?

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.