  # Best Supply Side Platforms (SSP) - Page 3

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).

To qualify for inclusion in the SSP category, a product must:

- Include publisher ad server functionality or be able to integrate with publisher ad servers
- Connect to ad exchanges and directly to DSPs to sell ad inventory in real times




  
## How Many Supply Side Platforms (SSP) Products Does G2 Track?
**Total Products under this Category:** 100

### Category Stats (May 2026)
- **Average Rating**: 4.29/5 (↑0.01 vs Apr 2026)
- **New Reviews This Quarter**: 9
- **Buyer Segments**: Small-Business 41% │ Mid-Market 33% │ Enterprise 26%
- **Top Trending Product**: AdBook (+0.122)
*Last updated: May 19, 2026*

  
## How Does G2 Rank Supply Side Platforms (SSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,100+ Authentic Reviews
- 100+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Supply Side Platforms (SSP) Is Best for Your Use Case?

- **Leader:** [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
- **Highest Performer:** [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
- **Easiest to Use:** [GaleForceMedia](https://www.g2.com/products/galeforcemedia/reviews)
- **Top Trending:** [EX.CO](https://www.g2.com/products/ex-co/reviews)
- **Best Free Software:** [EX.CO](https://www.g2.com/products/ex-co/reviews)

  
---

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&amp;secure%5Bad_slot%5D=category_product_list&amp;secure%5Bcategory_id%5D=286&amp;secure%5Bdisplayable_resource_id%5D=615&amp;secure%5Bdisplayable_resource_type%5D=Category&amp;secure%5Bmedium%5D=sponsored&amp;secure%5Bplacement_reason%5D=neighbor_category&amp;secure%5Bplacement_resource_ids%5D%5B%5D=615&amp;secure%5Bprioritized%5D=false&amp;secure%5Bproduct_id%5D=1702679&amp;secure%5Bresource_id%5D=286&amp;secure%5Bresource_type%5D=Category&amp;secure%5Bsource_type%5D=category_page&amp;secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsupply-side-platform-ssp%3Fpage%3D3&amp;secure%5Btoken%5D=b58c40026319e512aa07b9ad06fd6357eb35c7f1f12282accbe3662a4f08f802&amp;secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&amp;secure%5Burl_type%5D=custom_url)

---

  ## What Are the Top-Rated Supply Side Platforms (SSP) Products in 2026?
### 1. [Adform Publisher Edge](https://www.g2.com/products/adform-publisher-edge/reviews)
  Pure performance driven technology for results oriented publishers. Publisher Edge allows you to close the loop, connecting all aspects of your business by solving your everyday challenges. At the heart of our approach is enabling your ability to monetize. This means creating individual products, connected through a unified dashboard, which work seamlessly to identify threats and opportunities. Once identified, we give you the essential tools needed to nurture new revenue streams regardless of channel or demand source. Ideal for medium to large enterprises in local or global markets.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate Adform Publisher Edge?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 6.7/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Adform Publisher Edge?**

- **Seller:** [Adform](https://www.g2.com/sellers/adform)
- **Year Founded:** 2002
- **HQ Location:** Copenhagen, Capital Region
- **LinkedIn® Page:** https://www.linkedin.com/company/adform (872 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


### 2. [Adsgard](https://www.g2.com/products/adsgard/reviews)
  Adsgard operates two major programmatic inventory monetization platforms, SSP and AdExchange for mobile and web publishers. With the help of programmatic technology, our partners have the opportunity to automate the monetization process and do it efficiently. We’ve developed our own unique AI-based technologies, which not only allow our partners to increase their earnings, but also do it only with safe and highly relevant ads. For more than 3 years on the market, Adsgard has earned the trust of 75+ premium demand partners. - Various ad formats: Banner, Video, Native, CTV/OTT; - (Non)-skippable, relevant, highly targeted ad; - All types of integrations for all screen types; - Competitive CPM, high Fill Rate; - 100% ad creatives scanned by TMT; - Partners get complete control over their inventory; - Professional Account Management support; - Flexible payment terms.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Adsgard?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Adsgard?**

- **Seller:** [Adsgard](https://www.g2.com/sellers/adsgard)
- **Year Founded:** 2018
- **HQ Location:** Wroclaw, PL
- **LinkedIn® Page:** http://www.linkedin.com/company/adsgard-net (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 3. [Adtelligent Supply Side Platform](https://www.g2.com/products/adtelligent-supply-side-platform/reviews)
  Adtelligent Platform is a Supply-Side Platform designed to meet the demand for efficient ad serving technology and high yield optimization.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Adtelligent Supply Side Platform?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Adtelligent Supply Side Platform?**

- **Seller:** [Adtelligent](https://www.g2.com/sellers/adtelligent-c85007e9-3896-4eee-8817-4d1d307d617d)
- **Year Founded:** 2018
- **HQ Location:** Lewes, US
- **Twitter:** @adtelligent (2,312 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/27138560 (155 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 4. [Back Office Suite](https://www.g2.com/products/back-office-suite/reviews)
  Back Office Suite is a publishing and subscription management software that features an extensive reporting option providing key management reports with instant up-to-date information displayed clearly in a dashboard or exported into a variety of formats.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Back Office Suite?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Back Office Suite?**

- **Seller:** [Publishing Software Company](https://www.g2.com/sellers/publishing-software-company)
- **Year Founded:** 1996
- **HQ Location:** Stourport-on-Severn, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/publishing-software-company/ (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 5. [Bidinfluence](https://www.g2.com/products/bidinfluence/reviews)
  BidInfluence stands as the leading SSP dedicated to optimizing the dynamic monetization of digital inventory through cutting-edge programmatic video ads. Our unwavering commitment is to elevate monetization opportunities for independent publishers, offering a comprehensive SSP experience driven by real-time data. Years of dedicated focus on AI and machine learning development have culminated in a technically superior solution. Our platform empowers mobile and web publishers, media owners, and app developers, facilitating the seamless delivery of ads across screens, formats, and verticals.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Bidinfluence?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 6.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Bidinfluence?**

- **Seller:** [Bidinfluence](https://www.g2.com/sellers/bidinfluence)
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **Twitter:** @bidinfluence (3 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bidinfluence/ (9 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Enterprise, 100% Mid-Market


### 6. [BidsCube SSP](https://www.g2.com/products/bidscube-ssp/reviews)
  BidsCube Supply-Side Platform is a solution for publishers to monetize inventory with maximum efficiency using cutting-edge technology stack. With the help of our software, you can efficiently monetize content in apps or websites and achieve your revenue goals. We provide a simple but effective solution. You can add, manage your supply, and analyze results within a convenient interface. You can do it all with the BidsCube SSP app, as well!


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate BidsCube SSP?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind BidsCube SSP?**

- **Seller:** [BidsCube](https://www.g2.com/sellers/bidscube)
- **Year Founded:** 2020
- **HQ Location:** Wrocław, Poland
- **Twitter:** @BidsCube_Ads (8 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bidscube/ (48 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 7. [BidSwitch](https://www.g2.com/products/iponweb-bidswitch/reviews)
  IPONWEB has a vision for the programmatic and media trading ecosystem that is open, transparent and easy to access enabling many different kinds of businesses to buy or sell media in real-time, all in their own unique way. BidSwitch was created to help solve many of the underlying technical challenges and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate BidSwitch?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind BidSwitch?**

- **Seller:** [IPONWEB](https://www.g2.com/sellers/iponweb)
- **HQ Location:** Paris, FR
- **Twitter:** @IPONWEB (861 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/criteo (3,809 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


#### What Are BidSwitch's Pros and Cons?

**Pros:**

- Analytics Insights (1 reviews)
- Audience Targeting (1 reviews)
- Campaign Management (1 reviews)
- Partnership (1 reviews)

**Cons:**

- UX Improvement (1 reviews)

### 8. [ConvertMedia PACT](https://www.g2.com/products/convertmedia-pact/reviews)
  The ConvertMedia PACT sell-side platform (SSP) enables publishers to manage Revenue Per Session for multiple instream and outstream units via a single tag. Publishers can easily configure ConvertMedia’s Breakthrough Video Units and choose which ad experience best integrates with their site, taking into account revenue goals alongside the user experience.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate ConvertMedia PACT?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 6.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind ConvertMedia PACT?**

- **Seller:** [ConvertMedia](https://www.g2.com/sellers/convertmedia)
- **Year Founded:** 2007
- **HQ Location:** New York, New York, United States
- **Twitter:** @ConvertMedia (412 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/taboola (1,914 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Enterprise


### 9. [DecenterAds DSP](https://www.g2.com/products/decenterads-dsp/reviews)
  DecenterAds is a one-stop advertising tech platform that offers efficient solutions for supply and demand. More than 250 companies already use our programmatic advertising and digital technologies, so we have been providing comprehensive advertising services for 10 years. Our technology solutions target customers in various sectors like automotive, IT, telecommunications, entertainment, and finance, helping increase revenues. Our tools effectively manage advertising flow for businesses of all sizes. We started as a DSP for brands, companies, and service providers, later expanding to include an SSP for website owners and an AdExchange for ad buying and placement processes. We prioritize our partners&#39; needs, building an ecosystem that balances traffic demand and trust. With personalized service, we understand our partners&#39; challenges and tailor solutions accordingly. Collaborating closely with advertisers, publishers, broadcasters, and rights holders, we deliver the best results. Our oRTB technology is highly promising in the programmatic industry, supporting all versions of the OpenRTB protocol for faster bidding and transparency. We offer top ad formats (banner, CTV/OTT, audio, video, native) and cover all traffic types (in-app, desktop, mobile web) for maximum efficiency. We continually innovate to meet partners&#39; needs while maintaining honesty, quality, and respect.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate DecenterAds DSP?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind DecenterAds DSP?**

- **Seller:** [DecenterAds](https://www.g2.com/sellers/decenterads)
- **Year Founded:** 2018
- **HQ Location:** Singapore, SG
- **Twitter:** @decenterads (237 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/decenterads/ (16 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 10. [DecenterAds SSP](https://www.g2.com/products/decenterads-ssp/reviews)
  DecenterAds is a company that operates in programmatic advertising. We have our own Supply-Side Platform (SSP) for publishers (website owners and app developers) and own Demand-Side Platform (for direct advertisers, brands, businesses etc). We guarantee high quality demand and traffic by using trusted scanning tools. World famous brands, top-rated apps and info-sites are among our clients. We also support OpenRTB integrations.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate DecenterAds SSP?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind DecenterAds SSP?**

- **Seller:** [DecenterAds](https://www.g2.com/sellers/decenterads)
- **Year Founded:** 2018
- **HQ Location:** Singapore, SG
- **Twitter:** @decenterads (237 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/decenterads/ (16 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


### 11. [Getintent](https://www.g2.com/products/getintent/reviews)
  Getintent. AI-powered bidder, service powered by people. Getintent is the platform that fuels programmatic business. The Getintent highly customizable AI-powered programmatic suite empowers agencies, ad networks and publishers with an essential tool to grow their programmatic revenues. Why Getintent? • Proprietary technology stack; • Transparency and real-time reporting; • Self-service UI and real-time API • AI-based performance optimization; • Service with a human face; • Flexible and affordable.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3

**Who Is the Company Behind Getintent?**

- **Seller:** [Getintent](https://www.g2.com/sellers/getintent)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @GetIntentCom (85 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3928305/ (23 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 12. [Ibillboard](https://www.g2.com/products/ibillboard/reviews)
  iBILLBOARD RTB platform will easily get your advertisement to the proper placements. Take a tour via its functionalities.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Ibillboard?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Ibillboard?**

- **Seller:** [Ibillboard](https://www.g2.com/sellers/ibillboard)
- **Year Founded:** 1999
- **HQ Location:** Opava, CZ
- **LinkedIn® Page:** https://www.linkedin.com/company/stroeerlabs/ (64 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


### 13. [Mantis Ad Network](https://www.g2.com/products/mantis-ad-network/reviews)
  Mantis is an end-to-end advertising network catering to brands operating in the legal cannabis industry and ancillary markets. Mantis offers advertisers and agencies an easy-to-use, self-service DSP coupled with instant access to the largest audience of cannabis and CBD enthusiasts anywhere on the open web. Mantis offers publishers free access to the Mantis SSP, a self-service supply side platform designed to help endemic publications better monetize their audience data and website traffic with unique demand sources unavailable via any other ad platform, exchange, DSP, SSP, or social platform.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Mantis Ad Network?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Mantis Ad Network?**

- **Seller:** [Mantis Ad Network](https://www.g2.com/sellers/mantis-ad-network)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 14. [Sulvo Surge](https://www.g2.com/products/sulvo-surge/reviews)
  Sulvo is an ad server, a marketplace and a pricing engine in one. Sulvo&#39;s pricing tools help publishers discover the true value of their inventory so they can prevent underselling valuable ad inventory.


  **Average Rating:** 3.4/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate Sulvo Surge?**

- **SSP Functionality :** 0.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 0.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 5.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 0.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Sulvo Surge?**

- **Seller:** [Sulvo](https://www.g2.com/sellers/sulvo)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @SulvoX (282 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3184659 (8 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 15. [Teads](https://www.g2.com/products/teads/reviews)
  Teads’ omnichannel, outcomes-based platform enables marketers to plan, activate, optimize, and measure advertising campaigns across premium environments. By combining high-quality supply with predictive AI, dynamic creative tools, and full-funnel measurement, Teads helps brands deliver meaningful business results with greater efficiency and control. Through direct relationships with more than 10,000 premium media partners and a global ecosystem of advertisers, Teads offers extensive reach and sophisticated decisioning capabilities. The platform’s AI-powered optimization engine evaluates billions of signals in real time to maximize attention, improve engagement, and drive measurable outcomes across upper, mid, and lower-funnel objectives. Marketers can set multi-KPI goals, optimize in-flight with full transparency, and leverage context-driven targeting and attention insights to enhance performance. Teads is recognized as a leader in high-impact creative, premium video, mobile experiences, and emerging channels such as CTV. The platform provides a seamless workflow for creative development, testing, and iteration, enabling brands to deliver beautiful, relevant ads that match the quality of the environments in which they appear. With integrated measurement and attribution capabilities, marketers can directly connect media investments to brand lift, consideration, conversions, and sales. Headquartered in New York, Teads operates in 30+ countries with nearly 1,700 employees, supporting more than 20,000 advertisers worldwide. As one of the most scaled platforms on the open web, Teads brings together quality media, advanced AI, and innovative creative to make advertising more effective for brands and more respectful for consumers.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Teads?**

- **SSP Functionality :** 6.7/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.9/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Teads?**

- **Seller:** [Teads](https://www.g2.com/sellers/teads)
- **Year Founded:** 2005
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/teads/ (1,858 employees on LinkedIn®)
- **Ownership:** NASDAQ: TEAD

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 60% Small-Business, 40% Mid-Market


#### What Are Teads's Pros and Cons?

**Pros:**

- Audience Targeting (1 reviews)
- Targeting (1 reviews)


### 16. [TeqBlaze White Label SSP + Ad Exchange](https://www.g2.com/products/teqblaze-white-label-ssp-ad-exchange/reviews)
  With SmartyAds White Label SSP publishers receive an ultimate control over their inventory monetization, maximize the value of their inventory, and achieve unparallelled customization opportunities for the platform that functions according to their own media-selling needs. SmartyAds White Label SSP solution is a tailor-made technology that perfectly adapts to your business objectives and scales up according to the monetization KPI you expect to achieve. Right after rapid platform installation, you can configure the settings according to your current media-selling preferences: include and exclude demand partners from trading process, prioritize certain ad formats and resolutions for each type of inventory, and chose suitable monetization model. Unique features that distinguish SmartyAds White Label SSP from other solutions: - Unique partnership network creation - Your own trading terms establishment - Scaling up according to your business needs and budget - Scalability to various business blueprints - Time-saving, no need to build the platform from scratch - Commission-free ecosystem - Benefit from robust, commission-free service designed to help media-sellers capitalize on every served impression. - - Acquire your own independent SSP technology.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate TeqBlaze White Label SSP + Ad Exchange?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind TeqBlaze White Label SSP + Ad Exchange?**

- **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2)
- **Year Founded:** 2013
- **HQ Location:** Wilmington, US
- **Twitter:** @SmartyAds (403 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3592611/ (75 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 17. [TripleLift](https://www.g2.com/products/triplelift/reviews)
  TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate TripleLift?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 5.6/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind TripleLift?**

- **Seller:** [TripleLift](https://www.g2.com/sellers/triplelift)
- **Year Founded:** 2012
- **HQ Location:** New York, New York
- **Twitter:** @TripleLiftHQ (2,065 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2513413/ (354 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 62% Mid-Market, 31% Enterprise


### 18. [Vertoz](https://www.g2.com/products/vertoz/reviews)
  Vertoz is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement. Our company’s proprietary technology, advanced capabilities and the programmatic platform is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers. We call our platform as a “Ingenious Plex – The Complete Advertising and Monetization Suite”. Our Ingenious Programmatic Plex, self-serve DSP, gives your business uplift in terms of extended audience reach, optimized campaign delivery, cross platform optimization and the best conversion rates to match your advertising and marketing goals. Connect to our premium publishers, ad-exchanges and SSP’s to serve your ad to the right audience at right time and place. Target the right audience and reconnect with them anywhere. Hence, leverage our superior technology and unique custom models for your campaigns. Reach out to viewers universally with our multi-screen solutions. We ensure your advertising presence is present on all devices and platforms. Vertoz’s dedicated account specialists ensure complete optimization and support, while our experienced Ad Ops team monitors the quality of publisher websites that we partner with. Founded in 2012, Vertoz has offices worldwide with its global headquarter in New York, U.S.A Vertoz also has offices in other locations like San Francisco, London, Dubai, Mumbai &amp; New Delhi.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate Vertoz?**

- **SSP Functionality :** 6.7/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Vertoz?**

- **Seller:** [Vertoz](https://www.g2.com/sellers/vertoz)
- **Year Founded:** 2012
- **HQ Location:** Mumbai, IN
- **Twitter:** @vertozgroup (1,492 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2501416 (298 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 43% Mid-Market, 43% Small-Business


### 19. [Vyadd](https://www.g2.com/products/vyadd/reviews)
  VYADD s.r.o. is a programmatic platform for mobile advertisers and publishers.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Vyadd?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Vyadd?**

- **Seller:** [VYADD s.r.o.](https://www.g2.com/sellers/vyadd-s-r-o)
- **Year Founded:** 2011
- **HQ Location:** Sofia, BG
- **LinkedIn® Page:** https://www.linkedin.com/company/vyadd-ltd-company (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 20. [Actirise](https://www.g2.com/products/actirise/reviews)
  🚀 Take your website monetization to the next level with Actirise Instantly transform your WordPress website into a revenue powerhouse. The Actirise plugin offers effortless monetization with seamless onboarding, automatic ad integration, and advanced tools like ads.txt management, consent management, and analytics. It’s your personal site kit for monetization, handling all the heavy lifting. With our self-service onboarding system, you can go from plugin install to live monetization in just a few steps — no technical knowledge required. Access much more demand than relying solely on Google AdSense or Amazon Ads; we connect you directly to our premium SSP partners. Our powerful and intuitive real-time auction solution gives you complete control over pricing and performance optimization. Functioning like an ad inserter to dynamically place advanced ads or use shortcodes, Actirise ensures accurate integration. We use AI to optimize ad pressure, formats, price floors, and CTR, ensuring high-growth revenue and improving overall ad performance.



**Who Is the Company Behind Actirise?**

- **Seller:** [Actirise](https://www.g2.com/sellers/actirise)
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/actirise/ (12 employees on LinkedIn®)



### 21. [adfurikun](https://www.g2.com/products/adfurikun/reviews)
  adfurikun is a smartphone app-focused supply side platform.



**Who Is the Company Behind adfurikun?**

- **Seller:** [adfurikun](https://www.g2.com/sellers/adfurikun)
- **HQ Location:** N/A
- **Twitter:** @adfurikun (601 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)



### 22. [Adperium for Publishers](https://www.g2.com/products/adperium-for-publishers/reviews)
  Adperium is a self-service online advertising network.



**Who Is the Company Behind Adperium for Publishers?**

- **Seller:** [Adperium](https://www.g2.com/sellers/adperium)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)



### 23. [AdRiver SSP](https://www.g2.com/products/adriver-ssp/reviews)
  AdRiver SSP for Publishers helps to open the potential of the advertising space with the help of RTB technology.



**Who Is the Company Behind AdRiver SSP?**

- **Seller:** [AdRiver](https://www.g2.com/sellers/adriver)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)



### 24. [Ad Server](https://www.g2.com/products/ad-server/reviews)
  Topsort&#39;s Ad Server is a comprehensive, API-driven solution designed to empower retailers and marketplaces to build and manage their own advertising platforms. By integrating seamlessly with existing systems, it enables the creation of auction-based ad campaigns, including sponsored listings and display ads, without the need for extensive in-house development. This flexibility allows businesses to monetize their digital spaces effectively while maintaining control over the user experience.



**Who Is the Company Behind Ad Server?**

- **Seller:** [Topsort](https://www.g2.com/sellers/topsort)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, California, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/topsort (114 employees on LinkedIn®)



### 25. [Adsor - Self-Service Ad Management Platform for Websites](https://www.g2.com/products/adsor-self-service-ad-management-platform-for-websites/reviews)
  Adsor is a self-serve ad management platform designed specifically for publishers, enabling them to take full control of their ad spaces without requiring technical expertise. The platform allows users to manage ad placements, accept bookings, and maximize revenue by setting their own rates and choosing their advertisers. With advanced tools for ad space creation, fallback ads, and performance analytics, Adsor helps publishers overcome common ad management challenges. Ideal for website owners, bloggers, media publishers, and app developers, Adsor simplifies ad management and enhances monetization opportunities.



**Who Is the Company Behind Adsor - Self-Service Ad Management Platform for Websites?**

- **Seller:** [Adsor](https://www.g2.com/sellers/adsor)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)




    ## What Is Supply Side Platforms (SSP)?
  [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)
  ## What Software Categories Are Similar to Supply Side Platforms (SSP)?
    - [Video Advertising Software](https://www.g2.com/categories/video-advertising)
    - [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms)
    - [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)

  
    
