# Best Sales Engagement Software - Page 16 ## How Many Sales Engagement Software Products Does G2 Track? **Total Products under this Category:** 321 ### Category Stats (Aug 2026) - **Average Rating:** 4.56/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Tuco AI (+11.12%) - Among all products in this category, Tuco AI recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Sales Engagement Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 146,600+ Authentic Reviews - 321+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Sales Engagement Software ![G2 Grid® for Sales Engagement Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-engagement/grids.png?focus%5B%5D=6227&focus%5B%5D=506&focus%5B%5D=19743&focus%5B%5D=577&focus%5B%5D=24724&focus%5B%5D=91817&focus%5B%5D=166877&focus%5B%5D=1188166) Highlighted products: HubSpot Sales Hub, Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, GTM Workspace - Powered by ZoomInfo, Gong, lemlist, Instantly, and Nooks. Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-engagement/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=apollo-io&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=gong&focus%5B%5D=lemlist&focus%5B%5D=instantly&focus%5B%5D=nooks) **Sponsored** ### SAP Build SAP Build is a unified low-code development platform that empowers everyone—from business experts to professional developers—to create and innovate faster. It combines three powerful components: SAP Build Apps (for visual app development), SAP Build Process Automation (for workflow and robotic process automation/RPA), and SAP Build Work Zone (for creating engaging business sites). Built on the SAP Business Technology Platform (BTP) and powered by the Joule AI copilot, SAP Build accelerates digital transformation by allowing fusion teams to develop enterprise applications and extensions that adhere to the clean core strategy, ensuring scalability and compliance across the organization. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1400&secure%5Bchosen_at%5D=2026-08-01T07%3A40%3A08Z&secure%5Bdisplayable_resource_id%5D=2360&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1260734&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1260734&secure%5Bresource_id%5D=1400&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-engagement%3Fpage%3D16&secure%5Btoken%5D=14c3f8174b85e186b123395f67f6346380787cd754261cb850fb214b383492b0&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2025%2F11%2Ff210ddf6-2b7f-0010-bca6-c68f7e60039b.html%3Fcampaigncode%3DCRM-YJ25-BTP-408474%26source%3DBUILD-click-campaign-G2&secure%5Burl_type%5D=custom_url) ### [The All-in-One AI Outreach Platform](https://www.g2.com/products/the-all-in-one-ai-outreach-platform/reviews) 360Airo is an AI-powered multichannel outreach platform designed to help sales and marketing teams automate and scale personalized engagement. It combines email outreach, LinkedIn automation, AI-driven sequences, and a unified inbox into one centralized platform. With built-in email warmup, deliverability tools, analytics, and prospect management, 360Airo enables teams to improve reply rates, manage conversations efficiently, and convert more leads into meetings. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind The All-in-One AI Outreach Platform? - **Seller:** [360Airo](https://www.g2.com/sellers/360airo) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e7da1a84685951c4448ac25f0583b75b2512557dd00838c3a3b472d8542d87b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F360-airo%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - **Phone:** +1 (561) 257 4066 #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of The All-in-One AI Outreach Platform? **["Powerful Automation, But Needs UI & Integration Enhancements"](https://www.g2.com/survey_responses/the-all-in-one-ai-outreach-platform-review-12901297)** **Rating:** 4.0/5.0 stars _— Crane Simon ._ [Read full review](https://www.g2.com/survey_responses/the-all-in-one-ai-outreach-platform-review-12901297) ### [TigerLRM](https://www.g2.com/products/tigerlrm/reviews) TigerLRM is the only CRM with Sales Enablement built-in, designed for small to medium-sized businesses. TigerLRM is FREE for up to ten users and only $10 per month after that. Essential tools include: • Digital Asset Management – Have a centralized database for your content, such as brochures, whitepapers, studies, and other collateral. • Sales Playbook – Stop guessing when you’re selling, and use the playbook to counter objections based on the natural path of the sales journey. • Learning Management – Quickly onboard new employees and train seasoned employees at their pace with self-developed courses. Available on any device. • Sales Enablement – Assign a single employee or a team to implement sales enablement in your company. • CRM – Industry-leading Customer Relationship Management to enable your teams. Users can use any tool, or TigerLRM can provide the necessary professionals. TigerLRM comes fully equipped with built-in features and tools that reduce sales guesswork and presumptions. Designed to increase adoption and instill best practices throughout the sales cycle, TigerLRM keeps the sales team focused on driving closes. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate TigerLRM? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Workflow Performance:** 8.3/10 (Category avg: 8.6/10) - **Workflow Management:** 10.0/10 (Category avg: 8.8/10) - **Other Outreach Options :** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind TigerLRM? - **Seller:** [TigerLRM](https://www.g2.com/sellers/tigerlrm) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d08f04bf960d6a57ac2dab9459cbf1d0056c04a4ed68042255fe5e64fde0c7b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftigerlrm%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Are Recent G2 Reviews of TigerLRM? **["TigerLRM is the best tool for stream lining the project management."](https://www.g2.com/survey_responses/tigerlrm-review-9486821)** **Rating:** 4.5/5.0 stars _— Rohit P._ [Read full review](https://www.g2.com/survey_responses/tigerlrm-review-9486821) ### [Togile CRM](https://www.g2.com/products/togile-crm/reviews) Togile CRM is your ultimate cloud-based customer relationship management software designed to help you streamline sales processes, automate business workflows, and boost customer engagement across multiple channels. Built for startups, small businesses, and large enterprises, Togile CRM delivers a 360-degree view of customer interactions, AI-powered lead management, omnichannel communication tools, and real-time sales analytics dashboards. With easy CRM integrations, customizable pipelines, and a user-friendly interface, Togile empowers your team to close more deals, increase productivity, and accelerate business growth—all in one platform. ✅ Best CRM software for growing businesses ✅ Sales automation CRM for small businesses ✅ All-in-one customer relationship management system ✅ Lead tracking and sales pipeline management tool Start your free trial today and experience the smarter way to grow—only with Togile CRM. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Togile CRM? - **Workflow Performance:** 10.0/10 (Category avg: 8.6/10) - **Workflow Management:** 10.0/10 (Category avg: 8.8/10) - **Other Outreach Options :** 10.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind Togile CRM? - **Seller:** [Togile](https://www.g2.com/sellers/togile) - **Year Founded:** 2023 - **HQ Location:** Bangalore, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e96b9d1c4ca844fa9db5b9af954d3c3c9045f07ac7a4d8255bbb635bf74b98fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftogile&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About Togile CRM? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **impressive customization options** of Togile CRM, enabling alignment with unique business processes. - Users value the **automation features** of Togile CRM, streamlining processes and enhancing efficiency in their operations. - Users value the **automation features** of Togile CRM for simplifying processes and enhancing productivity. - Users appreciate the **automation capabilities** of Togile CRM, enhancing efficiency through custom workflows and task scheduling. - Users value the **effective customer management** features of Togile CRM, enhancing their interactions and support efficiency. #### What Are Recent G2 Reviews of Togile CRM? **["The interface is clean and easy to navigate, which makes it simple to find what I need."](https://www.g2.com/survey_responses/togile-crm-review-11400209)** **Rating:** 4.5/5.0 stars _— Aswanth ._ [Read full review](https://www.g2.com/survey_responses/togile-crm-review-11400209) **["A Smart easy to use CRM"](https://www.g2.com/survey_responses/togile-crm-review-11173188)** **Rating:** 5.0/5.0 stars _— Anil F._ [Read full review](https://www.g2.com/survey_responses/togile-crm-review-11173188) ### [Tower CRM](https://www.g2.com/products/tower-crm/reviews) Tower CRM is a modern customer relationship management (CRM) platform designed for growing teams that need powerful sales and marketing capabilities without the complexity of traditional systems. It brings contacts, companies, deals, activities, marketing tools, and reporting into one fast, intuitive workspace built for how teams actually work day to day. In addition to core sales CRM and pipeline management, Tower includes built-in marketing automation and email marketing tools so teams can manage campaigns, nurture leads, and track engagement without relying on multiple disconnected systems. Users can create targeted lists, segment their data, and run outreach that ties directly into their pipeline and customer records, ensuring sales and marketing stay aligned. Tower combines the flexibility of a spreadsheet with the structure of a true CRM and marketing platform. Teams can easily customize fields, organize customer data, and build views that surface exactly what matters. With centralized data management, list building, and segmentation, teams can maintain clean, usable data that powers both outreach and reporting. Unlike legacy platforms that require heavy setup and ongoing administration, Tower is designed for speed to value. Teams can quickly configure pipelines, workflows, and automations, adopt the system faster, and avoid the complexity that often leads to low usage and poor data quality. Built-in reporting and analytics provide clear visibility into pipeline performance, marketing effectiveness, and team activity. Instead of exporting data or building complex dashboards, teams can easily understand what is happening across their business in real time. Designed by experienced operators, Tower CRM focuses on usability, speed, and practical workflows rather than feature bloat. It reduces unnecessary clicks and friction so teams can spend less time managing tools and more time driving revenue. Tower CRM is especially well suited for small and midsize businesses looking for a combined sales CRM, marketing automation platform, email marketing tool, and customer data system that is easy to adopt, flexible to customize, and scalable as they grow. It is ideal for teams replacing spreadsheets or moving away from complex systems that are difficult to maintain and use consistently. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Tower CRM? - **Seller:** [Tower CRM](https://www.g2.com/sellers/tower-crm) - **Year Founded:** 2026 - **HQ Location:** San Diego, US - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=270afae8aa8c2fd6072073ba8acaad1985ef206e556866d5f0c343e39bba907b&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Ftower-crm%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Tower CRM? **["Effortless to Use, Highly Effective"](https://www.g2.com/survey_responses/tower-crm-review-12583505)** **Rating:** 5.0/5.0 stars _— Michael R._ [Read full review](https://www.g2.com/survey_responses/tower-crm-review-12583505) ### [Wavo](https://www.g2.com/products/wavo/reviews) Wavo helps Agencies, SaaS companies, and 3PLs accelerate sales growth with untapped e-commerce leads. Access over 1.4 million verified USA-based decision-makers—the industry’s largest e-commerce contact database, updated monthly. Wavo offers 80% greater market coverage than generic databases by utilizing proprietary web crawling and public records. Our AI-powered personalization tools enable you to craft personalized emails at scale, resulting in 3x more replies compared to standard platforms. Built-in email warmup boosts deliverability by 88%, ensuring your messages reach decision-makers’ inboxes. Streamline your outreach, connect with more prospects, and drive significant sales growth with Wavo. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Wavo? - **Seller:** [Wavo](https://www.g2.com/sellers/wavo) - **Year Founded:** 2019 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=507008b9c3d20e241eda418118ef5372836fad21a7d29b685fc63ff6e9bdf92b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwavo-co&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Wavo? **["A customizable email tracker"](https://www.g2.com/survey_responses/wavo-review-4531649)** **Rating:** 4.5/5.0 stars _— Sabina Y._ [Read full review](https://www.g2.com/survey_responses/wavo-review-4531649) #### What Are G2 Users Discussing About Wavo? - [What is Wavo used for?](https://www.g2.com/discussions/what-is-wavo-used-for) ### [Abisol CRM](https://www.g2.com/products/abisol-crm/reviews) Why Abisol CRM? Why choose between CRM and e-commerce when you can have both. Abisol CRM integrates sales, marketing, service, and e-commerce capabilities into one unified platform. Abisol CRM eliminates the need to juggle multiple tools. With advanced Sales Automation, we simplify and accelerate your operations, helping you focus on what truly matters—growing your business. #### Who Is the Company Behind Abisol CRM? - **Seller:** [Abisol](https://www.g2.com/sellers/abisol) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [acquibee - B2B Sales Prospecting Software](https://www.g2.com/products/acquibee-b2b-sales-prospecting-software/reviews) acquibee is B2B sales prospecting software that tells your team exactly what to do every day: who to call, what to follow up, and what comes next. Not after setup. Not after training. In 30 minutes. If your team already uses Salesforce, HubSpot, or Microsoft Dynamics, you know the problem. Your CRM tracks everything that happened. It does not tell anyone what to do today. Offers go out without follow-up. Leads sit untouched. Every rep works their own way. At the end of the month, revenue is lower than it should be. acquibee adds the layer your CRM is missing: a structured daily workflow for active prospecting, systematic follow-up, and team-wide accountability. No migration, no IT project. It works on top of your existing CRM or Excel. How acquibee works: Blockakquise organizes prospecting into focused work blocks, one contact at a time. No list-scrolling, no context-switching, no lost momentum. Your team knows exactly where to start and when they are done. N€IN Performance tracks how many times a contact was approached before being dropped. It makes visible where your team gives up too early, and keeps every lead active until there is a defined outcome, a yes, a no, or a clear next step. Qualification before prospecting ensures your team only works contacts with verified decision-makers and correct data. No energy wasted on wrong numbers, gatekeepers, or incomplete records. acquibee does not replace your CRM. It sits in front of it. Only closed deals and qualified contacts move into your CRM, reducing dead records by up to 95%. Built for German-speaking markets from day one. GDPR-compliant, German server infrastructure, TÜV-certified data center. No US data routing. Ideal for B2B sales teams of 3 or more. No consultants. No implementation project. Productive in 30 minutes. #### Who Is the Company Behind acquibee - B2B Sales Prospecting Software? - **Seller:** [acquibee](https://www.g2.com/sellers/acquibee) - **Year Founded:** 2015 - **HQ Location:** Germering, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d26d1e5cad58ed4decaee053f522756c6dd672b53e97856c056b1cda900e38ee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facquibee%2F&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [Aellysa](https://www.g2.com/products/aellysa/reviews) Aellysa is an application that reduces the manual workload of sales teams by automating daily tasks, resulting in more closed deals and higher revenue for businesses. #### Who Is the Company Behind Aellysa? - **Seller:** [Aellysa](https://www.g2.com/sellers/aellysa) - **HQ Location:** N/A - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1cb5cba7c3a4850d379fa87c423189cc53a43d33d3669246770fe83c0efd7f79&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Faellysa%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Aktok Sales Tools](https://www.g2.com/products/aktok-sales-tools/reviews) Aktok Sales Tools is a powerful, all-in-one sales enablement solution designed to help businesses manage leads, streamline sales activities, and close deals faster. Built within the Aktok digital workspace, it brings automation, tracking, collaboration, and performance insights together in one centralized platform. Whether you are managing inbound leads, outbound sales efforts, or growing a sales team, Aktok Sales Tools equips your business with everything needed to drive predictable revenue growth. Modern sales teams need more than spreadsheets and disconnected tools. Aktok Sales Tools centralizes your entire sales workflow, allowing teams to capture leads, track interactions, monitor pipelines, and manage opportunities without switching between multiple systems. #### Who Is the Company Behind Aktok Sales Tools? - **Seller:** [AKTOK](https://www.g2.com/sellers/aktok) - **Year Founded:** 2020 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e37f007ab32e74d7fea0151801b4e118e4b240c28e36617f92d864e0e50e8089&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faktok-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® ### [Alivo](https://www.g2.com/products/alivo/reviews) Alivo is a software company dedicated to helping home service and improvement businesses grow using AI. We streamline sales processes with custom-trained automation tools designed to save time and boost conversion rates. Our AI sales assistant seamlessly integrates into your workflow, automating outreach, follow-ups, and appointment booking via text messaging and Alivo AI Voice. By automating key sales processes with a personalized and engaging approach, Alivo empowers businesses to close deals faster and more efficiently, driving significant conversions and growth. **Average Rating:** 5.0/5.0 **Total Reviews:** 7 #### How Do G2 Users Rate Alivo? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) #### Who Is the Company Behind Alivo? - **Seller:** [Alivo](https://www.g2.com/sellers/alivo) - **Year Founded:** 2023 - **HQ Location:** South Portland, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97286564af407e832c6297368172e76e97d4f3112df04148a0f67c9e789b5c1c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falivoai%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Alivo? _AI-generated summary from verified user reviews_ ##### Pros - Users rave about Alivo's **exceptional customer support** , highlighting quick responses and a dedicated, helpful team. - Users commend the **intuitive interface** of Alivo, making it easy to implement and navigate for all needs. - Users praise the **responsive customer service** of Alivo, particularly highlighting Max and Hailey's exceptional support. - Users commend Alivo for its **exceptional customer service** , making implementation and support a seamless experience. - Users commend the **intuitive AI technology** of Alivo, enhancing customer engagement and support significantly. ##### Cons - Users note a strong desire for **human interaction** , leading to hang-ups when encountering Alivo's AI responses. - Users express frustration with **AI-generated call interactions** , leading to hang-ups, especially for high-value items. - Users find a **steep learning curve** with Alivo, feeling unsure when updating and implementing changes in the KB. - Users often face **unclear instructions** while updating and implementing changes in Alivo, leading to confusion at times. #### What Are Recent G2 Reviews of Alivo? **["Game-changer for Streamlining Communications and Boosting Sales"](https://www.g2.com/survey_responses/alivo-review-10187703)** **Rating:** 5.0/5.0 stars _— Brody S._ [Read full review](https://www.g2.com/survey_responses/alivo-review-10187703) **["Excellent User-Friendly Platform that Drives Conversions Without Much Effort on My End"](https://www.g2.com/survey_responses/alivo-review-10191208)** **Rating:** 5.0/5.0 stars _— Evan H._ [Read full review](https://www.g2.com/survey_responses/alivo-review-10191208) ### [Axcieve AI sales assistant](https://www.g2.com/products/axcieve-ai-sales-assistant/reviews) The Lead Generation Feature is now Available!! Axcieve AI sales assistant is an AI-powered platform that Offers tools and features to help Sales professionals Achieve more with AI. Axcieve’s Features: Customized Cadences: Axcieve focuses on enabling sellers to build personalized communication plans for each client. Sellers can customize outreach across email, LinkedIn, and calls with actionable AI-driven insights. Content Upload & Integration: Axcieve allows content uploads, such as notes, sales material, and engagement history, streamlining the seller’s workflow. ROI-Focused Outreach: Axcieve integrates tools like ROI calculators to justify investments, enabling sellers to tailor their communication to the customer’s business case. Qualification Frameworks: Axcieve integrates qualification metrics like BANT and MEDDPICC, supported by generative AI that guides sellers in asking the right questions during discovery. Stakeholder Power Mapping: Unlike Outreach, Axcieve offers stakeholder analysis tools, helping sales teams identify influencers, supporters, and blockers within target organizations. Prioritization of Opportunities: Axcieve uses AI to help sellers focus on deals with higher potential, reducing the clutter of excessive dashboards and highlighting the engagements that matter. Customizable Chatbot: Axcieve provides an AI-powered chatbot trained on best sales practices and product information, to offer coaching and tailored recommendations to sellers.Before and during customer interactions. Engagement Analysis: Axcieve analyzes past engagements, customer behavior, and sales history to provide relevant insights that drive deal closure. Discovery Support: With generative AI, Axcieve ensures that sellers capture critical success criteria and focus on value-based selling. Opportunity Analytics: Axcieve provides detailed analytics to help sellers understand the quality and progress of opportunities, enabling them to make data-driven decisions about their pipeline. Simplified Dashboards: Axcieve avoids overwhelming users with excessive data and instead delivers actionable insights tied directly to closing deals for the best user experience. Generative AI for Qualification: Axcieve’s AI assists sales professionals in qualifying opportunities by asking tailored questions and analyzing responses in real time. Personalized Recommendations: Axcieve provides tailored next-best actions based on customer behavior, deal history, and sales objectives. High Accessibility & Customization: Axcieve’s API-FIRST platform is designed to adapt to the specific needs of sales teams, ensuring frictionless integration with CRMs and other tools they already use. Sales Enablement Exercises: Axcieve offers exercises and simulations to coach sales teams on best practices for opportunity qualification and deal progression. Role-Based Customization: Insights and recommendations are tailored to the specific roles within the sales team, from sales development representatives to account executives. Focus on What Matters: Axcieve emphasizes reducing “content chaos” by providing the most relevant insights, enabling teams to act efficiently. #### Who Is the Company Behind Axcieve AI sales assistant? - **Seller:** [Axcieve](https://www.g2.com/sellers/axcieve) - **Year Founded:** 2024 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a76428b5b5bc986ce3c40b77c41c6728a8f3cc4315bc2a1cfd5ae6cd36813271&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faxcieve&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® ### [Beacon Lead Manager](https://www.g2.com/products/beacon-lead-manager/reviews) Beacon Lead Manager is a powerful and intuitive lead management solution designed to help businesses capture, track, and convert leads efficiently. Whether you're a startup or an enterprise, our platform provides advanced tools to organize leads, automate follow-ups, and boost conversions. #### Who Is the Company Behind Beacon Lead Manager? - **Seller:** [Beacon Lead Manager](https://www.g2.com/sellers/beacon-lead-manager) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e574b45c91d9a713b609e621a3b6c7f4853b2d85210a3f2e1cc038897997a93&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbeacon-lead-manager&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Botsense](https://www.g2.com/products/botsense/reviews) Botsense stands out as India's premier WhatsApp API provider, dedicated to automation solutions that refine customer communication, enhance engagement, and drive sales across the world's most widely used messaging platform. Operating from India, we empower businesses of all sizes to leverage the WhatsApp Business API through seamless integrations, intelligent automated workflows, and personalised interactions. Whether you're a nimble retailer responding to daily inquiries or a multinational enterprise handling a surge of customer support tickets, Botsense equips you with dependable tools to automate dialogue without the hassle of intricate coding. Botsense's strength lies in providing tailored WhatsApp automation solutions for sectors such as automotive, education, real estate, and retail. Our platform enables businesses to develop intelligent WhatsApp chatbots that cater to a variety of tasks, including lead capture, appointment bookings, order tracking, and feedback collection. A car dealership, for example, can set up a bot to schedule test drives and send timely service alerts. Educational institutions rely on us for swift admission responses and fee reminders. At the same time, realtors automatically deliver property information and follow up on leads, accelerating closings. With features that include bulk messaging, campaign oversight, and in-depth analytics to monitor ROI, Botsense emerges as India's foremost WhatsApp marketing solution. Botsense stands out because we make customer support automation on WhatsApp effortless. We seamlessly integrate with CRMs, e-commerce platforms, and other tools, ensuring that data flows smoothly between systems. Faster answers, fewer mistakes, and 24/7 support let businesses keep pace. WhatsApp's high open rates and compliance safeguards ensure that we protect your number from suspension. Our no-code dashboard is intuitive: teams design chat flows, track chats, and grow without needing a team of developers—all while guarding data privacy. Across India, whether you're in Bhopal, Indore, or anywhere in between, we offer regional support that is familiar with local market conditions. Clients report stronger customer loyalty after we take over repetitive tasks, letting their teams focus on strategy. Our service begins with budget-friendly pricing and flexible plans, and onboarding is seamless: we assist with API setup and bespoke training. In an era where speed matters, we turn WhatsApp into your most effective business channel. If you're looking for a WhatsApp API in India that combines simplicity with advanced features, consider Botsense and discover how we enhance customer engagement. #### Who Is the Company Behind Botsense? - **Seller:** [Mohit E Retail and digital services](https://www.g2.com/sellers/mohit-e-retail-and-digital-services) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0fa7b3762b1624b06425efd0fc9de5b49cf25580628ff5eb2bc3b252b6586140&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbotsense%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Budy](https://www.g2.com/products/budy/reviews) Budy is an AI-driven platform designed to transform fragmented data from various SaaS applications into actionable insights, enabling businesses to make informed decisions and drive revenue growth. By integrating with tools like Salesforce, Gong, and Apollo, Budy analyzes unstructured data, such as call transcripts and meeting recordings, to uncover hidden opportunities and provide a continuously updated blueprint of the sales pipeline. #### Who Is the Company Behind Budy? - **Seller:** [Budy](https://www.g2.com/sellers/budy) - **Year Founded:** 2024 - **HQ Location:** Palo Alto, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8177e6c720feff09b5385d7c9511cbed01c9daa47fccd610ef4435e1a90d1a9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbudy-bot%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® ### [Cadivra](https://www.g2.com/products/cadivra/reviews) Cadivra provides B2B sales teams, founders, and agencies with personalised outreach: it writes a unique, researched email per contact, sends from your address, runs follow-ups automatically, and aggregates replies into one inbox to boost reply and meeting rates. #### Who Is the Company Behind Cadivra? - **Seller:** [Cadivra](https://www.g2.com/sellers/cadivra) - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e39073967c950196e11978439401098b1d64518a9fff702124a5abb32ba18ec1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcadivra&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/sales-engagement?order=g2_score&page=15#product-list) - [1](/categories/sales-engagement?order=g2_score#product-list) - [2](/categories/sales-engagement?order=g2_score&page=2#product-list) - … - [12](/categories/sales-engagement?order=g2_score&page=12#product-list) - [13](/categories/sales-engagement?order=g2_score&page=13#product-list) - [14](/categories/sales-engagement?order=g2_score&page=14#product-list) - [15](/categories/sales-engagement?order=g2_score&page=15#product-list) - 16 - [17](/categories/sales-engagement?order=g2_score&page=17#product-list) - [18](/categories/sales-engagement?order=g2_score&page=18#product-list) - [19](/categories/sales-engagement?order=g2_score&page=19#product-list) - [20](/categories/sales-engagement?order=g2_score&page=20#product-list) - [21](/categories/sales-engagement?order=g2_score&page=21#product-list) - [22](/categories/sales-engagement?order=g2_score&page=22#product-list) - [Next ›Next ›](/categories/sales-engagement?order=g2_score&page=17#product-list) Spotlight Categories [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms) [Retail POS Systems](https://www.g2.com/categories/retail-pos) [Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas) [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i) [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation) Similar Categories - [AI Sales Roleplay Tools](/categories/ai-sales-roleplay-tools) - [Conversation Intelligence](/categories/conversation-intelligence) - [Digital Sales Room](/categories/digital-sales-room) - [Email Tracking](/categories/email-tracking) - [Lead-to-Account Matching and Routing](/categories/lead-to-account-matching-and-routing) - [Outbound Call Tracking](/categories/outbound-call-tracking) - [Sales Coaching](/categories/sales-coaching) - [Sales Enablement](/categories/sales-enablement) - [Salesforce CRM Document Generation](/categories/salesforce-crm-document-generation) - [Sales Performance Management](/categories/sales-performance-management) - [Sales Planning](/categories/sales-planning) - [Sales Training and Onboarding](/categories/sales-training-and-onboarding) [Browse Sales Engagement Themes](/categories/sales-engagement/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated October 3, 2024 Sales engagement software streamlines the sales process through integrations with sales communication channels and tools, management of sales messaging and materials, and automation of tasks, messages and workflows. This software enables companies to combine their sales and marketing efforts to create personalized and automated sales journeys; these can include emails, calls, social posts, meetings, and text messages. By standardizing both messaging and the overall sales experience, teams can report on the effectiveness of specific messaging and tactics while also reducing administrative tasks for sales representatives. Sales engagement software will integrate with existing sales solutions, such as a team’s [CRM software](https://www.g2.com/categories/crm), [email software](https://www.g2.com/categories/email), [email tracking software](https://www.g2.com/categories/email-tracking), [outbound call tracking software](https://www.g2.com/categories/outbound-call-tracking), [sales intelligence software](https://www.g2.com/categories/sales-intelligence) or [lead intelligence providers](https://www.g2.com/categories/lead-intelligence), and [sales enablement software](https://www.g2.com/categories/sales-enablement) for content management, among others. To qualify for inclusion in the Sales Engagement category, a product must: - Be a sales-facing product meant for daily use by sales representatives - Integrate sales communication channels (email, calls, social, etc.) within one cohesive platform - Manage standardized sales content such as email templates, call scripts, presentations, social posts, and other marketing materials - Automate multichannel communication sequences and workflows - Provide analytics or insights into sales performance Show More * * * ## How Do You Choose the Right Sales Engagement Software? ### What You Should Know About Sales Engagement Software ### **Sales Engagement software buying insights at a glance** [Sales Engagement Software ](https://www.g2.com/categories/sales-engagement)helps sales teams manage and enhance interactions with prospects and customers across multichannel touchpoints, such as email, phone, CRM, and content systems. These platforms typically integrate with CRMs, email, calling tools, unified communications, lead management, and more to centralize communication, automate customer outreach, and streamline sales productivity. The highest-rated sales engagement software unified communications lead management solutions are designed to improve workflow and personalize engagement to increase conversion and retention rates. Most Sales Engagement platforms are priced per user monthly or annually, averaging approximately $71 per user/month when billed annually, or $853/year, with free plans available for small teams and enterprise solutions reaching up to $3,960 per user/year. Based on G2 reviews, sales teams evaluate Sales Engagement Software by comparing CRM integrations, email and call automation, workflow management, reporting capabilities, ease of use, and pricing. If you’re evaluating Sales Engagement software, consider your organization’s size, sales process complexity, integration needs, pricing transparency, onboarding support, and AI capabilities. Essential questions include: - How accurate and frequently updated is the contact and company data? - What onboarding, training, or support resources are included in the subscription? - What integrations are available with CRMs, dialers, and content tools? - How customizable are workflows, cadences, and multichannel engagement features? - Does the platform provide AI assistance for outreach optimization and lead prioritization? G2’s top-rated Sales Engagement systems currently include Salesforce Sales Cloud, HubSpot Sales Hub, ZoomInfo Sales, Apollo.io, and ActiveCampaign. ### **What is Sales Engagement Software?** G2 defines [Sales Engagement software](https://www.g2.com/categories/sales-engagement) as a tool designed to help sales teams interact with prospects and customers throughout the buyer’s journey. A typical sales engagement platform enables users to interconnect email, content management systems, phone conversations, CRMs, and other sales tools. This allows them to house all customer data and communication in one central location, making prospecting and engagement with customers more efficient, streamlined, and personal. Sales Engagement Software, sometimes called Sales Engagement Platform (SEP), works alongside existing Customer Relationship Management (CRM) systems to simplify sales processes, improve productivity, and personalize customer interactions.  The global sales engagement software market is projected to grow from $5.5 billion in 2023 to $12.1 billion by 2030, expanding at a compound annual growth rate (CAGR) of 11.8% during the forecast period. ([Source 1](https://www.verifiedmarketresearch.com/product/sales-engagement-software-market/)) On G2, the Sales Engagement Software category currently features 208 products and has amassed 4,673 verified user reviews in the past 12 months. ([Source 2](https://documentation.g2.com/docs/research-scoring-methodologies)) ### What are the top-reviewed Sales Engagement software on G2? G2 ranks the top sales engagement software using a [proprietary algorithm](https://documentation.g2.com/docs/research-scoring-methodologies) that combines real-user satisfaction scores with product popularity based on review data. Below are the five highest-rated Sales Engagement solutions in this category on G2: #### [1. Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews) - Number of Reviews: 3071 - Satisfaction: 99 - Market Presence: 99 - G2 Score: 99 #### [2. HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - Number of Reviews: 3304 - Satisfaction: 97 - Market Presence: 90 - G2 Score: 94 #### [3. ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - Number of Reviews: 1267 - Satisfaction: 97 - Market Presence: 85 - G2 Score: 91 #### [4. Apollo.io](https://www.g2.com/products/apollo-io/reviews) - Number of Reviews: 4442 - Satisfaction: 100 - Market Presence: 73 - G2 Score: 86 #### [5. ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - Number of Reviews: 3345 - Satisfaction: 96 - Market Presence: 72 - G2 Score: 84 These rankings are determined by combining verified user ratings and publicly available web search popularity data: - The **Satisfaction Score** measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations. ([Source 2](https://documentation.g2.com/docs/research-scoring-methodologies)) - The **Market Presence Score** measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence. ([Source 2](https://documentation.g2.com/docs/research-scoring-methodologies)) - G2 ranks products using a unique scoring system called the **G2 Score** , calculated from real user reviews, online data, and social signals. These scores make it easier to compare and evaluate different software products within each G2 category. ([Source 2](https://documentation.g2.com/docs/research-scoring-methodologies)) ### **Sales Engagement software pricing and cost considerations** Sales Engagement software pricing considers a variety of strategic, technical, and customer-centric factors when it comes to cost. These factors could include: vendor cost, feature complexity, number of seats (seat-based pricing model), usage limits, deployment, target market, competitive benchmarking, ROI positioning, and contract terms.  Pricing categories typically include: - Free-tiers (and free trials): Offers basic sales engagement features suitable for small teams, startups, and personal use. Free versions may have limited automation needs. - Entry-Level and Mid-Market tiers: Features moderate functionality and aims to meet customer needs. Typically follows a per-user or subscription model, catering to growing businesses. - Enterprise-Level Tiers: Highly customizable, robust platforms with advanced analytics, reporting, support, deployment services, and security compliance for large organizations. Most sales engagement platforms are priced per user (seat–based) per month, though annual billing is often available at a discount. According to G2 data covering 45 sales engagement products across 126 pricing editions, the average annual license cost is approximately $853, or about $71.08 per user per month when billed annually. While some vendors offer [free versions](https://www.g2.com/categories/sales-engagement/free), premium or enterprise-grade sales engagement solutions can reach up to $3,960 per user per year. Organizations should evaluate the Total Cost of Ownership (TCO) when investing in sales engagement software, taking into account key expenses such as onboarding and rep enablement, ongoing user training, CRM and third-party tool integrations, and access to premium support services. Additional costs may arise from advanced feature add-ons (e.g., AI automation, predictive analytics), communication usage limits (e.g., call credits or email volume), and customization for enterprise-scale deployments. ### **Types of Sales Engagement Software on G2** G2 offers a variety of sales engagement software and products based on functionality and focus areas. Here are some key types to consider: - [AI Sales Assistance](https://www.g2.com/categories/ai-sales-assistant): Utilizes AI technology to enhance sales activities through features like AI-driven insights and automation. - [CRM](https://www.g2.com/categories/crm) Integration: Integrates with CRM systems to offer a unified view and improve the sales process with seamless data sharing. - [Email Tracking](https://www.g2.com/categories/email-tracking): Enables email tracking to monitor and analyze how recipients engage with your communications. - [Lead Intelligence](https://www.g2.com/categories/lead-intelligence): Provides insights about leads to improve targeting and engagement strategies. - [Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking): Helps track and manage outbound calls as part of your sales process. - [Sales Analytics](https://www.g2.com/categories/sales-analytics): Offers analytical tools to help understand sales metrics, performance, and customer data. ### **Top Sales Engagement Software features rated by G2 reviewers** Sales engagement software can support a wide range of sales team activities, but not every platform is the same. Depending on your organization and team strategy, it’s important to evaluate the features offered for each software product. Here is a list of top features, according to G2 reviewers: - Multichannel outreach: Engage prospects through email, phone, SMS, and social media, all from a single platform. - Email tracking & automation: Automate personalized email cadences, and track opens, clicks, and replies to optimize messaging. - Sales dialer & voice integration: Call prospects directly from the platform with click-to-dial, call recording, and voicemail drop functionality. - Calendar integration: Schedule meetings seamlessly by syncing with calendars like Google or Outlook. - Sales workflows: Create structured sales sequences with task automation and branching logic based on prospect behavior. - CRM integration: Sync data bi-directionally with CRMs like Salesforce or HubSpot to personalize outreach using real-time insights. - Lead prioritization & scoring: Rank prospects by likelihood to convert based on firmographic and behavioral data. - AI recommendations: Use AI to suggest the best time, channel, or message for engaging each prospect based on past interactions. - Sales coaching & insights: Provide reps with feedback and performance insights to improve messaging, technique, and productivity. - Performance analytics: Track outreach effectiveness by channel, team member, campaign, and customer segment. - Content management: Store approved templates, scripts, and assets for consistent, on-brand communication across the sales team. - Generative AI capabilities: Draft personalized emails or sales messages using AI text generation based on prompts or CRM context. - Integration capabilities: Connect with sales CRMs, communication tools, and marketing platforms to create a seamless sales tech stack. ### **Top Sales Engagement Software benefits identified by G2 reviewers** Based on G2 reviewers, there are several benefits when utilizing sales engagement software, which include: **Ease of Use:** Users frequently highlight that the platforms are intuitive and simple to navigate, reducing onboarding time and improving adoption. “_It helps your data stick to one place and has great compatibility to be used with various other applications directly (ease of integration). Beyond this, it also ensures that you can create the dashboards as per your requirements. You also get to keep visibility of the deals that are being worked upon by your subordinates._” - [Akshay B, Enterprise Implementation Mgr.](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10704516) **High-Quality Data Access:** G2 reviewers value the accuracy, depth, and availability of contact and company data, often mentioning better lead targeting and research. “_The app team has exceeded our expectations in terms of functionality and onboarding support. The best features of the platform so far include being able to see which companies are visiting key pages on our website, being able to update our existing CRM database, and automating our go-to-market business development strategies. The sales process was top notch (we strive to emulate it ourselves), and the onboarding process helped our team maximize the value from the platform. Even though we are in early days, the preliminary results are impressive with more qualified sales opportunities in our pipeline_.” - [Greg S, CEO.](https://www.g2.com/products/zoominfo-sales/reviews/zoominfo-sales-review-10978988) **Time Savings:** Automation of outreach, simplified workflows, and quicker access to data streamline daily sales tasks. “_The built-in meeting scheduler – I use this all the time. It syncs with my Outlook calendar and saves so much time when booking calls. I don’t have to go back and forth on availability anymore. Templates for emails – This was a game-changer for me. I can write a message once, save it, and reuse it with a few tweaks. It’s a huge time-saver, especially when I’m reaching out to a lot of people. Real-time activity feed – I like being able to see who’s opening emails or visiting the site. It gives me a better idea of who’s interested without being too pushy._” - [Avon Y, Marketing Associate.](https://www.g2.com/products/hubspot-sales-hub/reviews/hubspot-sales-hub-review-11036035) **Sales Outreach Tools:** Sales engagement software emphasizes the strength of outreach features like automated cadences and multichannel touchpoints. “_This tool provided a much-needed insight into our service market buyer intent search activity and the key decision makers in those organizations. I typically use this program daily, and it is always open in my browser. It integrated well into our Hubspot CRM and Outlook email_.” - [Harry A, National Sales Director.](https://www.g2.com/products/zoominfo-sales/reviews/zoominfo-sales-review-11017063) ### **Top Sales Engagement software challenges identified by G2 reviewers** While there are several benefits of sales engagement software, users can encounter challenges that can impact usability, effectiveness, and return on investment (ROI). Analyzing thousands of G2 reviews shows persistent challenges, including data reliability issues, UX friction points, feature constraints, and onboarding difficulties. Below, we break down the most frequently reported obstacles: **1. Data accuracy and reliability issues** : Reviewers often express frustration with outdated or inconsistent contact data, which undermines outreach efforts and affects conversion rates. - **Questions to ask your Sales Engagement software vendor** : How often is your contact data refreshed and validated? Do you provide transparency into data sources or offer data enrichment capabilities? - **How to overcome this challenge** : Look for vendors who offer real-time data validation features. Ask about data update frequencies and test sample records for accuracy before committing. **2. Steep learning curve for advanced users** : Even when some tools offer intuitive interfaces for basic tasks, users frequently mention advanced features or workflow customization requiring time to master. - **Questions to ask your Sales Engagement software vendor** : What onboarding, training, or certification resources are available? How do you support teams during the implementation phase?  - **How to overcome this challenge:** Select a vendor that offers guided onboarding, help documentation, tutorials, and live support. Consider platforms with role-based UX customization for varying experience levels. **3. Limited feature flexibility** : Several users report a desire for more customizable workflows or enhanced multichannel features. Rigid systems can restrict how teams engage prospects. - **Questions to ask your Sales Engagement software vendor** : Can users customize sequences, cadences, or outreach logic? What’s your product roadmap for expanding multichannel capabilities? - **How to overcome this challenge:** Look for sales engagement software that often announces frequent feature releases or transparent timelines. Ask about community-driven updates or custom development options for enterprise clients. **4. Inconsistent performance and occasional bugs** : Some reviewers mention platform slowdowns, glitches, or UX quirks that disrupt daily productivity, particularly with large data sets or integrations. - **Questions to ask your Sales Engagement software vendor** : What uptime do you guarantee, and how are performance issues resolved? Can you share recent improvements or bug-fix logs? - **How to overcome this challenge:** Evaluate platforms through trials and request SLAs. Favor vendors with dedicated success teams and visible issue-tracking or changelogs. **5. Integration complexity or limitations** : While sales engagement platforms aim to be the center of outreach operations, CRM and tool integration challenges are a common complaint among G2 reviewers. - **Questions to ask your Sales Engagement software vendor** : What integrations are native, and which require third-party connectors? Do you support custom integrations or offer technical implementation help? - **How to overcome this challenge:** Seek platforms with app integrations to your core CRM, email, and dialer stack. Clarify whether support is available for integration setup or troubleshooting. ### **What is Sales Engagement software used for?** Based on thousands of G2 reviews, sales engagement software is primarily used for lead discovery, automating personalized outreach, enhancing lead quality, and improving overall sales productivity. Here is a detailed breakdown of these uses: - **Lead discovery:** Users rely on sales engagement tools to identify and find potential customers. Platforms often provide verified contact data and company insights, helping sales teams build targeted lists of high-quality leads. - **Automated outreach and sequencing:** Sales reps frequently use these platforms to create multistep outreach sequences that span email, phone, LinkedIn, and SMS.  - **Time-saving and productivity gains:** Reviewers highlight the significant time savings from automated tasks, scheduled cadences, and centralized dashboards. This allows teams to focus more on selling and less on administrative work. - **Data insights:** Users value the ability to access real-time information about buyer behavior, account intent signals, and contact activity within the same platform. - **Improving outreach quality and conversion:** By using engagement analytics (e.g., open rates, reply rates, call connects), teams can test messaging, optimize cadences, and increase the likelihood of securing meetings and moving deals forward. ### **Who uses Sales Engagement software?** There are a variety of job roles for which sales engagement software is used. Analyzing G2 reviewer demographics, typical users include CEOs, owners, founders, account executives, directors, and managers. Common industries where this software has been used include computer software, IT services, marketing and advertising, financial services, and staffing/recruiting services. ### Highest Rated Sales Engagement Software for Unified Communications and Lead Management The highest rated sales engagement software unified communications lead management tools help sales teams manage outreach, lead activity, calling, CRM updates, pipeline visibility, and customer communication in one place. Based on G2 reviews, these tools are recognized for lead tracking, CRM integration, multichannel engagement, workflow automation, and sales productivity: - [**HubSpot Sales Hub**](https://www.g2.com/products/hubspot-sales-hub/reviews) **:** Centralizes sales engagement, CRM activity, lead management, email tracking, calling, pipeline updates, and automation. It is a strong fit for teams that want sales outreach and customer communication managed from one connected system. - [**Apollo.io**](https://www.g2.com/products/apollo-io/reviews) **:** Supports lead management, contact discovery, email outreach, calling, CRM syncing, and outbound prospecting. It is well-suited for sales teams that need both engagement tools and prospect data in one platform. - [**Nooks**](https://www.g2.com/products/nooks/reviews) **:** Helps teams improve sales communication through calling workflows, AI dialers, coaching, and prospect engagement. It is a strong option for outbound teams that rely heavily on live conversations and coordinated sales activity. ### Best Sales Engagement Software for Multi-Channel Leads The best sales engagement software for multi-channel leads helps teams reach prospects across email, phone, LinkedIn, sequences, CRM workflows, and automated follow-ups. Based on G2 reviews, these tools are recognized for multichannel outreach, campaign tracking, prospect engagement, and workflow efficiency: - [**lemlist**](https://www.g2.com/products/lemlist/reviews) **:** Supports personalized email outreach, LinkedIn touches, campaign tracking, sequences, and lead engagement workflows. It is a strong fit for teams focused on scalable outbound campaigns across multiple channels. - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) **:** Combines prospect data, email sequencing, calling, lead lists, and CRM integrations. It is well-suited for sales teams that want to source, contact, and manage leads from one platform. - [**Instantly**](https://www.g2.com/products/instantly/reviews) **:** Helps teams run email outreach campaigns, manage lead lists, automate follow-ups, and scale outbound prospecting. It is a strong option for teams that prioritize fast campaign setup and email-led engagement. ### Sales Engagement Software With Reliable Calling Systems, According to User Reviews Sales engagement software with reliable calling systems helps outbound teams manage calls, dialers, follow-ups, call tracking, coaching, and prospect conversations more efficiently. Based on G2 reviews, these tools are recognized for calling workflows, dialer performance, call visibility, and sales productivity: - [Nooks](https://www.g2.com/products/nooks/reviews) **:** Offers AI-powered calling workflows, parallel dialing, call coaching, and outbound productivity tools. It is a strong fit for sales teams that depend on high-volume calling and live prospect conversations. - [**Vanillasoft**](https://www.g2.com/products/vanillasoft/reviews) **:** Supports call prioritization, lead routing, cadence management, and inside sales calling workflows. It is well-suited for teams that need structured calling processes and consistent follow-up. - [**Close**](https://www.g2.com/products/close/reviews) **:** Combines calling, SMS, email, CRM, pipeline management, and sales automation. It is a strong option for teams that want calling and deal management in one sales engagement platform. ### Largest B2B Lead Database: Sales Engagement Platforms for Outbound Prospecting Sales engagement platforms with large B2B lead databases help sales teams find verified contacts, enrich lead lists, access emails and direct dials, and launch outbound campaigns faster. Based on G2 reviews, these tools are recognized for prospecting data, contact accuracy, lead enrichment, outbound workflows, and campaign execution: - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) **:** Provides a large B2B contact database, verified emails, direct dials, lead filters, sequencing, and CRM integrations. It is a strong fit for outbound teams that need prospecting data and engagement tools together. - [**GTM Workspace - Powered by ZoomInfo**](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) **:** Offers company intelligence, contact data, buyer insights, and go-to-market prospecting capabilities. It is well-suited for teams that need broad B2B data coverage and targeted outbound planning. - [**Clodura.AI**](https://www.g2.com/products/clodura-ai/reviews) **:** Supports B2B lead discovery, verified emails, direct dials, intent signals, and prospecting workflows. It is a strong option for teams looking to identify high-intent leads and improve outbound targeting. ### Sales Engagement Platforms With Multi-Channel Outreach for Small Sales Teams Sales engagement platforms with multi-channel outreach for small sales teams help lean teams automate follow-ups, manage lead activity, personalize outreach, and reach prospects across email, phone, LinkedIn, and CRM workflows. Based on G2 reviews, these tools are recognized for ease of use, automation, campaign management, CRM visibility, and scalable outreach: - [**lemlist**](https://www.g2.com/products/lemlist/reviews) **:** Helps small teams manage personalized outbound campaigns across email and LinkedIn with automated sequences and tracking. It is a strong fit for lean sales teams that need scalable outreach without complex setup. - [**HubSpot Sales Hub**](https://www.g2.com/products/hubspot-sales-hub/reviews) **:** Combines CRM, email tracking, calling, pipeline management, automation, and reporting in one system. It is well-suited for small teams that want a simple, centralized sales engagement workflow. - [**Smartlead**](https://www.g2.com/products/smartlead/reviews) **:** Supports email outreach, campaign automation, inbox management, and lead follow-up workflows. It is a strong option for small outbound teams that need to scale email engagement efficiently. ### **Common Sales Engagement software integrations** We analyzed extensive user-review data to identify common software categories users frequently integrate with sales engagement software: - **Customer Relationship Management (**[CRM](https://www.g2.com/categories/crm)**) systems**: These are the most essential integrations for sales engagement tools, enabling two-way sync between outreach activity and customer records. - **Email and Calendar Platforms** : Sales Engagement integration with [email](https://www.g2.com/categories/email) and [calendars](https://www.g2.com/categories/calendar-software) is crucial for automating and scheduling meetings with customers. - **Dialers and** [VoIP Tools](https://www.g2.com/categories/voip-providers?): Some platforms can integrate with native dialers and Voice over Internet Protocol (VoIP) features to sync call logs, recordings, and call outcomes. - **Sales Intelligence and** [Data Providers](https://www.g2.com/categories/web-data-providers): These integrations allow users to enrich contact data and access buyer insights without switching platforms. - **Document & Content Management Tools** : Some sales engagement platforms integrate with [content management systems](https://www.g2.com/categories/content-management) to include sales collateral in sequences or track content engagement. - [Marketing Automation Platforms](https://www.g2.com/categories/marketing-automation): These integrations help unify the sales and marketing funnel, especially for lead handoffs and lifecycle tracking. ### **Future of Sales Engagement Software** **Real-Time AI Assistance in Sales Interactions** : Companies are deploying AI assistants to support sales representatives during live customer interactions. These assistants provide real-time information and suggestions, improving response times and enabling reps to focus more on consultative selling. **Integration of Buyer Intent Data** : Modern sales engagement tools are incorporating buyer intent signals to identify and prioritize prospects who are actively researching relevant products or services. This integration enables sales teams to engage with potential customers at the optimal time, enhancing conversion rates. **Consolidation of Sales Tech Tools** : There's a growing trend towards unifying various sales tools into comprehensive platforms that offer functionalities like revenue operations, conversation intelligence, and predictive analytics. ([Source 3](https://research.g2.com/insights/salestech-trends-2024)) ### Sources 1. [Verified Market Research. _Sales Engagement Platform Market Size And Forecast_ (2023–2030).](https://www.verifiedmarketresearch.com/product/sales-engagement-software-market/) 2. **G2 reviews data:** G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read [G2’s full scoring methodology](https://documentation.g2.com/docs/research-scoring-methodologies) **.** 3. [**2024 Trends: Consolidation in SalesTech to Drive Sales Execution**](https://research.g2.com/insights/salestech-trends-2024)