Question 1

Sales Engagement software buying insights at a glance

Accepted Answer

Sales Engagement Software helps sales teams manage and enhance interactions with prospects and customers across multichannel touchpoints, such as email, phone, CRM, and content systems. These platforms typically integrate with CRMs, email, calling tools, unified communications, lead management, and more to centralize communication, automate customer outreach, and streamline sales productivity. The highest-rated sales engagement software unified communications lead management solutions are designed to improve workflow and personalize engagement to increase conversion and retention rates. 
 Most Sales Engagement platforms are priced per user monthly or annually, averaging approximately $71 per user/month when billed annually, or $853/year, with free plans available for small teams and enterprise solutions reaching up to $3,960 per user/year. Based on G2 reviews, sales teams evaluate Sales Engagement Software by comparing CRM integrations, email and call automation, workflow management, reporting capabilities, ease of use, and pricing. 
 If you’re evaluating Sales Engagement software, consider your organization’s size, sales process complexity, integration needs, pricing transparency, onboarding support, and AI capabilities. Essential questions include: 
 
How accurate and frequently updated is the contact and company data?
What onboarding, training, or support resources are included in the subscription?
What integrations are available with CRMs, dialers, and content tools?
How customizable are workflows, cadences, and multichannel engagement features?
Does the platform provide AI assistance for outreach optimization and lead prioritization?
 
 G2’s top-rated Sales Engagement systems currently include Salesforce Sales Cloud, HubSpot Sales Hub, ZoomInfo Sales, Apollo.io, and ActiveCampaign.

Question 2

What is Sales Engagement Software?

Accepted Answer

G2 defines Sales Engagement software as a tool designed to help sales teams interact with prospects and customers throughout the buyer’s journey. A typical sales engagement platform enables users to interconnect email, content management systems, phone conversations, CRMs, and other sales tools. This allows them to house all customer data and communication in one central location, making prospecting and engagement with customers more efficient, streamlined, and personal. 
 Sales Engagement Software, sometimes called Sales Engagement Platform (SEP), works alongside existing Customer Relationship Management (CRM) systems to simplify sales processes, improve productivity, and personalize customer interactions.  
 The global sales engagement software market is projected to grow from $5.5 billion in 2023 to $12.1 billion by 2030, expanding at a compound annual growth rate (CAGR) of 11.8% during the forecast period. (Source 1) 
 On G2, the Sales Engagement Software category currently features 208 products and has amassed 4,673 verified user reviews in the past 12 months. (Source 2)

Question 3

What are the top-reviewed Sales Engagement software on G2?

Accepted Answer

G2 ranks the top sales engagement software using a proprietary algorithm that combines real-user satisfaction scores with product popularity based on review data. Below are the five highest-rated Sales Engagement solutions in this category on G2: 
 1. Salesforce Sales Cloud 
 
Number of Reviews: 3071
Satisfaction: 99
Market Presence: 99
G2 Score: 99
 
 2. HubSpot Sales Hub 
 
Number of Reviews: 3304
Satisfaction: 97
Market Presence: 90
G2 Score: 94
 
 3. ZoomInfo Sales 
 
Number of Reviews: 1267
Satisfaction: 97
Market Presence: 85
G2 Score: 91
 
 4. Apollo.io 
 
Number of Reviews: 4442
Satisfaction: 100
Market Presence: 73
G2 Score: 86
 
 5. ActiveCampaign 
 
Number of Reviews: 3345
Satisfaction: 96
Market Presence: 72
G2 Score: 84
 
 These rankings are determined by combining verified user ratings and publicly available web search popularity data:

The Satisfaction Score measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations. (Source 2)

The Market Presence Score measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence. (Source 2)

G2 ranks products using a unique scoring system called the G2 Score, calculated from real user reviews, online data, and social signals. These scores make it easier to compare and evaluate different software products within each G2 category. (Source 2)

How Many Sales Engagement Software Products Does G2 Track?

Category Stats (Oct 2026)

How Does G2 Rank Sales Engagement Software Products?

G2 Grid® for Sales Engagement Software

Ziplingo

Who Is the Company Behind Ziplingo?

Best Sales Engagement Software - Page 28