What is Online Reputation Management Software?

Online reputation management software, also known as review management software, is designed to help businesses monitor their online reviews across many review platforms. These solutions help companies identify and respond to negative reviews, promote positive customer experiences, and solicit new reviews from their customer base. Most products also contain functionality for monitoring brand mentions across social media channels. In addition to aggregating reviews, online reputation management platforms interpret and analyze review data to provide an overall picture of a brand’s reputation. These tools use sentiment analysis to determine positive, negative, or neutral emotion, enabling users to quickly discover unsatisfied customers and remedy the situation if necessary. Businesses also use online reputation management software to capture positive customer experiences and leverage them as social proof. What Types of Online Reputation Management Software Exist? Online reputation management software can take a proactive or reactive approach to customer reviews. Reactive platforms exclusively provide review monitoring tools to either identify positive reviews or send alerts in case of negative reviews. Proactive products, on the other hand, provide tools such as review request forms, surveys, SMS marketing, and other mechanisms for review generation. Depending on a company’s strategies for review generation and customer experience, certain proactive, reactive, and hybrid response products can provide great overall benefit.

What are the Common Features of Online Reputation Management Software?

Online reputation management platforms offer a range of features that enable businesses to gather, monitor, analyze, and distribute customer reviews. Customer feedback: Online reputation management products are designed to scrape reviews from a variety of review platforms and store them as historical records. This allows users to view all their online reviews from one centralized platform, rather than manually checking individual review sites. In addition to collecting reviews, online reputation management tools use feedback data to help businesses analyze their brand reputation, customer sentiment, and customer demographics. Review generation: Most online reputation management platforms provide one or more methods for generating new customer reviews. Common tools for review generation include web forms and invitations to fill out surveys via email, SMS, or messaging platforms. As a result, many products integrate with or offer features from other popular software solutions, such as email marketing software, live chat software, and SMS marketing software. Competitive intelligence: Companies may wish to benchmark their reputation performance against their competitors’ to see how they stack up. Online reputation management platforms offer competitive intelligence features that enable users to monitor their competitors’ reputations and customer sentiment in real time. Competitive intelligence data can help a business identify gaps in their competitors’ offerings and leverage this knowledge to improve their products or marketing strategies. Sentiment analysis: Many online reputation management products incorporate natural language processing (NLP) software algorithms to analyze the text of a review or social media message and assign it a positive, negative, or neutral sentiment. Sentiment analysis gives users greater visibility into how customers are feeling and makes it easier to identify the most common issues or frustrations customers are raising. Social media marketing: In online reputation management platforms, social media marketing tools help businesses engage in social listening and respond to customers on social networks. As a growing number of consumers share their experiences online, businesses need to be aware of what customers are saying about them on social media. These tools enable companies to respond quickly to customer complaints as well as promote positive customer experiences. Other Features of Online Reputation Management Software: Digital Media Monitoring Capabilities, Employee Performance Capabilities, Revenue Reporting Capabilities, Social Media Management Capabilities, Team Workflow Capabilities

What are the Benefits of Online Reputation Management Software?

Online reputation management software can be beneficial across many different areas of business. While the main function of online reputation management platforms is to gather and interpret customer reviews, these products also provide capabilities for turning bad reviews into positive customer experiences, generating new reviews, and improving a company’s website ranking on search engines. Review management: Most online reputation management software comes with tools for users to monitor keywords and brand mentions. Different alerts can be automated to signify positive and negative reviews as well as customer inquiries. Since it’s nearly impossible to delete or hide reviews, online reputation management products allow teams to identify users who expressed negative experiences. Instead of reporting the review or complaining to the reviewer days, weeks, or months later, companies can quickly ask about the problems and remedy the issues. If a business can fix or alleviate the complaint, customers are more likely to recommend a product or edit their review. Additionally, when businesses respond publicly to negative reviews, it demonstrates to potential customers that the company cares about providing a positive experience. Review automation: It can be difficult for businesses to gather positive, verified feedback from real customers, but online reputation management software makes the process easier with capabilities for collecting reviews from a business’ customer base. These products come equipped with customizable surveys and forms that can be sent to customers, usually via email or SMS. Advanced solutions offer workflows to automate review generation. For example, a review request may be sent to a customer after they make a purchase or finish a conversation with customer support. Most products will enable businesses to collect customer reviews for a variety of review sites, social media platforms, and search engines, although some may focus on only one channel. Reputation monitoring: With so many channels available for consumers to share their experiences with a product or business, it can be difficult for companies to gain an overall view of their brand’s reputation. Online reputation management platforms monitor multiple outlets where consumers may be leaving feedback about a business, so marketers and business owners don’t have to worry about tracking a dozen different review sites, directories, and social media channels. Review management software allows them to see all their brand’s reviews and ratings from a single dashboard. These solutions also enable businesses to view historical performance, which can be useful for understanding how a brand’s reputation has changed over time. Search engine optimization (SEO): Online reputation management software can help businesses improve their website’s ranking on search engines. In local searches, search engine algorithms favor businesses with more reviews and higher ratings. Testimonials and customer reviews are also a great source of user-generated content, which businesses can post on social media as part of their SEO strategy.

Page 7 | Best Online Reputation Management Software: User Reviews from October 2026

GoReminders

Text message & email appointment reminders! Reduce no-show clients at appointments and meetings with this appointment scheduling & reminder system. Save time and money with automatic reminders & confirmations for your customers, patients, staff, volunteers & more. Customizable reminder messages & recurring appointments. Try it risk-free with our 14-day trial. Quotes from users: "... I didn’t need a complicated booking site and GoReminders is just straight to the point and easy to work with. Some other sites were too confusing to navigate and didn’t get straight to the point."

Average Rating: 4.8/5.0

Total Reviews: 319

How Do G2 Users Rate GoReminders?

Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind GoReminders?

Seller: GoReminders
Company Website:
Year Founded: 2013
HQ Location: Brooklyn, New York
Twitter: @GoReminders
3,349 Twitter followers
LinkedIn® Page: www.linkedin.com
7 employees on LinkedIn®

Who Uses This Product?

Who Uses This: Owner, Office Manager
Top Industries: Health, Wellness and Fitness, Automotive
Company Size: 70% Small, 3% Medium

What Do G2 Reviewers Say About GoReminders?

AI-generated summary from verified user reviews

Pros

Users find GoReminders to be easy to use, significantly improving client appointment management and reducing no-shows.
Users value the appointment reminders feature of GoReminders, significantly reducing no-show rates and improving communication.
Users value the preset text reminders feature of GoReminders for reducing no-show rates and ensuring reliability.
Users appreciate the automated scheduling and reminders of GoReminders, enhancing efficiency and reducing no-shows.
Users appreciate the automated text reminders from GoReminders, significantly reducing no-show rates and enhancing client communication.

Cons

Users find GoReminders a bit expensive, especially with additional costs despite having a yearly subscription.
Users express frustration over missing features like bulk editing tools and effective import/export options, limiting efficiency.
Users find the pricing issues confusing due to too many options and prefer fewer, clearer tiers.
Users face frequent scheduling issues with GoReminders, including limited customization and inadequate support for client management.
Users find integration issues frustrating, wishing for smoother connections with EHR systems and existing customer lists.

What Are Recent G2 Reviews of GoReminders?

"GoReminders has been a game changer for my business"

Rating: 4.0/5.0 stars

Best Online Reputation Management Software - Page 7

How Many Online Reputation Management Software Products Does G2 Track?

Category Stats (Oct 2026)

How Does G2 Rank Online Reputation Management Software Products?

G2 Grid® for Online Reputation Management Software

How Do G2 Users Rate GoReminders?

Who Is the Company Behind GoReminders?

Who Uses This Product?

What Do G2 Reviewers Say About GoReminders?

Pros

Cons

What Are Recent G2 Reviews of GoReminders?

What Are G2 Users Discussing About GoReminders?

How Do G2 Users Rate Reviewshake?

Who Is the Company Behind Reviewshake?

Who Uses This Product?

What Are Recent G2 Reviews of Reviewshake?

What Are G2 Users Discussing About Reviewshake?

How Do G2 Users Rate FeedbackExpress?

Who Is the Company Behind FeedbackExpress?

Who Uses This Product?

What Are Recent G2 Reviews of FeedbackExpress?

What Are G2 Users Discussing About FeedbackExpress?

AI can help you find the answers. G2 helps you trust them.

How Do G2 Users Rate Mobrium?

Who Is the Company Behind Mobrium?

Who Uses This Product?

What Do G2 Reviewers Say About Mobrium?

Pros

What Are Recent G2 Reviews of Mobrium?

How Do G2 Users Rate Repuso?

Who Is the Company Behind Repuso?

Who Uses This Product?

What Are Recent G2 Reviews of Repuso?

How Do G2 Users Rate Rio SEO?

Who Is the Company Behind Rio SEO?

Who Uses This Product?

What Do G2 Reviewers Say About Rio SEO?

Pros

Cons

What Are Recent G2 Reviews of Rio SEO?

What Are G2 Users Discussing About Rio SEO?

How Do G2 Users Rate GuestTouch?

Who Is the Company Behind GuestTouch?

Who Uses This Product?

What Are Recent G2 Reviews of GuestTouch?

How Do G2 Users Rate LocalClarity?

Who Is the Company Behind LocalClarity?

Who Uses This Product?

What Do G2 Reviewers Say About LocalClarity?

Pros

What Are Recent G2 Reviews of LocalClarity?

What Are G2 Users Discussing About LocalClarity?

How Do G2 Users Rate reviewflowz?

Who Is the Company Behind reviewflowz?

Who Uses This Product?

What Do G2 Reviewers Say About reviewflowz?

Pros

Cons

What Are Recent G2 Reviews of reviewflowz?

How Do G2 Users Rate SKEEPERS Verified Reviews?

Who Is the Company Behind SKEEPERS Verified Reviews?

Who Uses This Product?

What Do G2 Reviewers Say About SKEEPERS Verified Reviews?

Pros

Cons

What Are Recent G2 Reviews of SKEEPERS Verified Reviews?

What Are G2 Users Discussing About SKEEPERS Verified Reviews?

How Do G2 Users Rate UpCity?

Who Is the Company Behind UpCity?

Who Uses This Product?

What Are Recent G2 Reviews of UpCity?

What Are G2 Users Discussing About UpCity?

How Do G2 Users Rate Mobal.io?

Who Is the Company Behind Mobal.io?

Who Uses This Product?

What Do G2 Reviewers Say About Mobal.io?

Pros

Cons

What Are Recent G2 Reviews of Mobal.io?