Best Mobile Attribution Platforms - Page 2
Mobile attribution platforms are used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software tracks where users first learn about an app and also connects them with multiple identifiers to measure the pre- and post-install app journey. Unlike attribution software—which can use pixels and cookies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales teams—mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile apps were created as siloed entities without the concept of cookies, so mobile attribution software uses identifiers like IP addresses, device IDs, device types, browsers, operating systems, etc. Many mobile attribution software providers use the term "people-based" attribution, which expands the scope of attribution by consolidating all the interactions and conversions of each user, regardless of where those activities take place.
Marketers use this type of software to help measure and optimize marketing performance metrics in real time across every marketing channel and ad network. This type of software is based on an attribution window, or conversion window, which is the period of time in which a user’s action (i.e., view or click) preceding app install counts as having an impact on that decision for installation. Mobile attribution software often integrates with software solutions used by sales and marketing teams, including, ad network software, marketing automation software, and CRM software. Marketing teams can also use these solutions in conjunction with mobile marketing software, mobile app optimization software, and mobile app analytics software.
To qualify for inclusion in the Mobile Attribution category, a product must:
Best Mobile Attribution Platforms At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adjump is a leading Programmatic Advertising Platform. It is an all-in-one platform tailored for mobile publishers to expand their apps or games. We help in both user acquisition and monetization, hel
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
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Apptrove empowers mobile marketers to conquer every stage of the user journey. We're your one-stop mobile measurement partner, providing the data and insights you need to optimize user acquisition and
- 80% Small-Business
- 20% Mid-Market
273 Twitter followers
- Overview
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- User Satisfaction
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Grovs helps mobile apps grow faster—smarter. Track installs, boost engagement, and optimize ROI across the full user journey with deep links, referral tracking, and clear, actionable analytics. Grovs
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
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Oplytic is a mobile marketing analytics and engagement software that improves sales and marketing effectiveness and helps enterprises run smarter mobile marketing, communication, and sales programs.
- 100% Mid-Market
57 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
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Find new customers, lower acquisition costs, and scale your Meta ads profitably with Proxima’s AI Audiences.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Tapstream is a marketing dashboard for app makers to track acquisition, retention and ROI across channels.
- 100% Mid-Market
- Overview
- User Satisfaction
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Affise MMP is a privacy-focused mobile measurement partner (MMP) platform designed for app marketers to accurately track and attribute mobile app installs, user actions, and campaign performance in re
5,034 Twitter followers
- Overview
- User Satisfaction
- Seller Details
FalconMetrics is a mobile attribution tool built for app creators. We help apps track and optimize their ad campaigns with our FalconTrack technology. Our Flutter-first SDK and direct integration to a
- Overview
- User Satisfaction
- Seller Details
Kalruck is a next-generation attribution SDK built for ad networks, marketing agencies, and app developers who need fast, reliable, and cost-effective campaign tracking. Our SDK is lightweight, priva
- Overview
- User Satisfaction
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Linkrunner is an AI-powered Mobile Measurement Partner (MMP) for growth-stage, mobile-first apps in emerging markets. It unifies mobile attribution, dynamic & deferred deep linking, referral links
