# Top Free Marketing Resource Management Software - Page 2 ## How Many Marketing Resource Management Software Products Does G2 Track? **Total Products under this Category:** 74 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Aprimo (+0.19%) - Among all products in this category, Aprimo recorded the largest rating increase compared to last month _Last updated: August 05, 2026_ ## How Does G2 Rank Marketing Resource Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 42,300+ Authentic Reviews - 74+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Resource Management Software ![G2 Grid® for Marketing Resource Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-resource-management/grids.png?focus%5B%5D=278&focus%5B%5D=16194&focus%5B%5D=1382&focus%5B%5D=114376&focus%5B%5D=24756&focus%5B%5D=3199&focus%5B%5D=27036&focus%5B%5D=4295) Highlighted products: Asana, monday AI Work Platform, Wrike, The Ansira platform, Aprimo, Adobe Marketo Measure (formerly Bizible), Hive, and Opal. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-resource-management/grids.json?focus%5B%5D=asana&focus%5B%5D=monday-com&focus%5B%5D=wrike&focus%5B%5D=the-ansira-platform&focus%5B%5D=aprimo&focus%5B%5D=adobe-marketo-measure-formerly-bizible&focus%5B%5D=hive-hive-hive&focus%5B%5D=opal) **Sponsored** ### MIE Trak Pro MIE Trak Pro is an ERP offering that is ideal for most manufacturing businesses with modules designed to accommodate most production cycles and optimize the capabilities of repetitive, custom, quick-turn and mixed mode operations. MIE Trak Pro streamlines the following features for maximum speed, efficiency, accuracy and control all in real time: Accounting, Business Analytics, CRM, EDI, COM's Bar coding, HR, Inventory Control, Invoicing, Quality Control and Inspection, Repair and Maintenance, RFQ/Quoting, Sales and purchase Order Processing, Time Clock, and Work Order Scheduling and Reporting. The system also offers Kiosk Data Collection and Whiteboard Scheduling modules with drag and drop scheduling and contains customer and vendor centers and an executive management overview to ensure each use and access to real time data updates. MIE Trak Pro is best suited for custom manufactures and fabricators that handle up to $500M in fabrication and processing. The Solution supports several manufacturing modes including discrete, MTO and ETO. To read the full product brochure: [Go to www.mie-solutions.com](http://mie-solutions.com/mie/en/) [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=7&secure%5Bchosen_at%5D=2026-08-05T13%3A57%3A53Z&secure%5Bdisplayable_resource_id%5D=1553&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=4194&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4194&secure%5Bresource_id%5D=7&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-resource-management%2Ffree%3Fpage%3D2&secure%5Btoken%5D=2a4aab2f1e67b253389307ceca9196a64b304d5c0dc20f7a600bb7ced8403006&secure%5Burl%5D=https%3A%2F%2Fmie-solutions.com%2Fmie-trak-pro-g2%2F&secure%5Burl_type%5D=custom_url) ### [MarcomCentral](https://www.g2.com/products/marcomcentral/reviews) Accelerate sales with tools purpose-built for brand managers, marketers, and sales teams. MarcomCentral, a leader in Brand Management for 20+ years, can transform your business with streamlined file organization and simplified collateral distribution. MarcomGather is our incredibly affordable digital asset hub that solves "file sprawl" by centralizing all assets in an intuitive, searchable platform - and getting started is fast. Marcom Portal is our enterprise-grade, custom branded portal for marketing collateral and sales enablement distribution to franchisees, regional offices, partners, and more - all enabled with our white-glove onboarding services. **Average Rating:** 4.1/5.0 **Total Reviews:** 86 #### How Do G2 Users Rate MarcomCentral? - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10) - **Quality of Support:** 8.1/10 (Category avg: 9.2/10) - **Ease of Admin:** 7.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind MarcomCentral? - **Seller:** [MarcomCentral](https://www.g2.com/sellers/marcomcentral) - **Year Founded:** 2000 - **HQ Location:** Solana Beach, CA - **Twitter:** @MarcomCentral 1,075 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c29ed91e0f568a7ba2d2880c756f740ec8ca226ef9bd8f068b4949d75953025c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1185599%2F&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Insurance - **Company Size:** 51% Large, 39% Medium #### What Are Recent G2 Reviews of MarcomCentral? **["Great Partnership"](https://www.g2.com/survey_responses/marcomcentral-review-5006761)** **Rating:** 5.0/5.0 stars _— Verified User in Environmental Services_ [Read full review](https://www.g2.com/survey_responses/marcomcentral-review-5006761) **["Fast Issue Resolution"](https://www.g2.com/survey_responses/marcomcentral-review-8272602)** **Rating:** 5.0/5.0 stars _— Bill B._ [Read full review](https://www.g2.com/survey_responses/marcomcentral-review-8272602) #### What Are G2 Users Discussing About MarcomCentral? - [How has MarcomCentral supported your marketing asset management, and what improvements could be made?](https://www.g2.com/discussions/how-has-marcomcentral-supported-your-marketing-asset-management-and-what-improvements-could-be-made) - [What is MarcomCentral used for?](https://www.g2.com/discussions/what-is-marcomcentral-used-for) ### [Shape Integrated Software](https://www.g2.com/products/shape-integrated-software/reviews) Powerful solutions to take control of PPC spend and performance. Never worry about budget pacing or over/underspending again. PPC Management Platform: Ditch complicated spreadsheets, scripts, and manual PPC budget adjustments. Keep ad spend on track for thousands of campaigns with easy-to-use dashboards and intelligent automation tools. Accurately spend your clients' budgets whether you are at your desk or not. Stop overspending PPC budgets with AutoPilot and control budget pacing with CruiseControl. Data Management Products: Build the custom advertising solutions your agency needs to streamline manual processes, scale results, and outperform the competition. The Shape ADI combines a two-way API that normalizes data across all major PPC ad networks, a managed BigQuery data warehouse, and public connectors to your favorite software tools. Available Integrations: Google Ads (incl. Youtube), Meta (incl. Instagram), Microsoft Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, & TikTok Ads **Average Rating:** 4.0/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate Shape Integrated Software? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10) - **Quality of Support:** 7.9/10 (Category avg: 9.2/10) - **Ease of Admin:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Shape Integrated Software? - **Seller:** [Shape Integrated Software](https://www.g2.com/sellers/shape-integrated-software) - **Year Founded:** 2015 - **HQ Location:** Bend, OR - **Twitter:** @WeAreShape 17 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=71e6525b1e271aa41d230d5111e1c080edebe3b8636ac43f521e1b73f18bdfcf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15201103%2F&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 90% Small, 10% Medium #### What Do G2 Reviewers Say About Shape Integrated Software? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of budget management** with Shape Integrated Software, simplifying control over multiple clients and budgets. - Users find the **time tracking** feature of Shape Integrated Software essential for effective budget management and client control. - Users value the **automation features** of Shape Integrated Software for efficiently managing multiple budgets and clients. - Users find the **organizational control** of Shape Integrated Software invaluable for managing multiple budgets effectively. ##### Cons - Users report **poor customer support** , citing issues with billing and refunds after the acquisition of Shape Integrated Software. #### What Are Recent G2 Reviews of Shape Integrated Software? **["Eliminating the need for other software platforms"](https://www.g2.com/survey_responses/shape-integrated-software-review-8702625)** **Rating:** 5.0/5.0 stars _— Juan H._ [Read full review](https://www.g2.com/survey_responses/shape-integrated-software-review-8702625) **["Very useful tool when managing multiple clients and budgets"](https://www.g2.com/survey_responses/shape-integrated-software-review-10742427)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/shape-integrated-software-review-10742427) ### [Ignition GTM](https://www.g2.com/products/ignition-gtm/reviews) Ignition is an AI agent that collects and analyzes customer and competitive data to generate campaigns and content based on your customers' language, then enable sales. It cuts 90+ days of launch prep to just a few minutes, aligns teams, and surfaces 20-30% more sales opps. **Average Rating:** 5.0/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate Ignition GTM? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Quality of Support:** 10.0/10 (Category avg: 9.2/10) - **Ease of Admin:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 9.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Ignition GTM? - **Seller:** [Ignition GTM](https://www.g2.com/sellers/ignition-gtm) - **Year Founded:** 2021 - **HQ Location:** SAN FRANCISCO, CA - **Twitter:** @HaveIgnition 126 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5daa79648b6f6f30ce0d0820d154f22562c1d51dd6fce064f9a32c82cbc9bf71&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhaveignition%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 60% Medium, 20% Large #### What Are Recent G2 Reviews of Ignition GTM? **["Makes launching products scalable and repeatable"](https://www.g2.com/survey_responses/ignition-gtm-review-8327427)** **Rating:** 5.0/5.0 stars _— Tamara G._ [Read full review](https://www.g2.com/survey_responses/ignition-gtm-review-8327427) **["Ignition changed the way we manage Product Launches"](https://www.g2.com/survey_responses/ignition-gtm-review-8718942)** **Rating:** 5.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/ignition-gtm-review-8718942) ### [Marvia](https://www.g2.com/products/marvia-marvia/reviews) Marvia is a local marketing platform serving franchise and multi-location brands globally, including Domino's, KFC, Burger King, and KidStrong. Founded to solve the scalability challenges faced by growing franchise networks, Marvia has become a trusted partner for brands managing anywhere from 100 to thousands of locations across multiple countries. The platform is designed specifically for franchise marketing teams who need to empower local marketing without adding headcount or risking brand consistency. What Marvia Does Marvia is a local marketing platform built specifically for franchise and multi-location brands that need to scale marketing across hundreds of locations without adding headcount or sacrificing brand consistency. Growing franchise brands face an impossible challenge: franchisees need marketing materials that speak to their local markets, but central marketing teams can't handle hundreds of individual requests while maintaining brand standards. Marvia solves this by giving franchisees the power to create, customize, and distribute on-brand marketing materials themselves, no design experience required. The platform centralizes everything franchisees need in one place: brand-approved templates through Marvia's Dynamic Template system, Digital Asset Management (DAM) for all marketing assets, integrated Brand Guidelines, Marketing Calendar for campaign coordination, Social Campaigns for direct posting to Facebook and Instagram, Meta Ads integration for hyperlocal advertising, and a Marketing Shop for unified print ordering. Franchisees can personalize templates with local offers, events, and community connections using Marvia DNA, which automatically populates location-specific data, while locked brand elements ensure perfect consistency. Creative Request workflows manage custom needs and approvals. What used to take weeks of back-and-forth with corporate now takes minutes. The Value Marvia Delivers For central marketing teams, Marvia eliminates up to 83% of repetitive localization requests. Instead of fielding constant asks for "this flyer but with our address" or "that social post but for our event," teams can focus on strategic initiatives while franchisees activate local marketing independently. The platform provides comprehensive analytics on template usage, campaign participation, user engagement, and location-level performance—visibility that's impossible when franchisees operate in silos or go rogue with off-brand tools. Unlike platforms that force you to adapt to their workflows, Marvia acts as a true partnership. The platform is modular, start with what you need (Branded Templates, DAM, Brand Guidelines, Marketing Shop, Marketing Calendar, or Social Campaigns) and scale as you grow. White-label customization ensures the experience feels native to your brand, and the customer success team collaborates to design solutions that fit your specific workflows and drive franchisee adoption. Teams report dramatic workload reduction, campaign deployment acceleration from weeks to minutes, and increased franchisee participation. As Domino's reports: "We're seeing that participating stores turn out to have better performance, not only in sales and order growth but also in profitability." The result? Franchisees who actually use the platform to drive local revenue, central teams who reclaim their time for strategic work, and a brand that maintains perfect consistency while activating marketing at scale across every location. **Average Rating:** 4.4/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate Marvia? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Quality of Support:** 9.4/10 (Category avg: 9.2/10) - **Ease of Admin:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 9.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Marvia? - **Seller:** [Marvia](https://www.g2.com/sellers/marvia) - **Company Website:** www.getmarvia.com - **Year Founded:** 2007 - **HQ Location:** Amsterdam - **Twitter:** @marvia 488 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4cf5be75a4ae4419abf04833f348660b3045fae2825e69585e9d5b8dc050e77b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F202777%2F&secure%5Burl_type%5D=linkedin_company_website) 30 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 47% Small, 42% Medium #### What Do G2 Reviewers Say About Marvia? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of organizing and sharing assets** with Marvia, especially its connectivity with other tools. - Users highlight the **excellent customer support** of Marvia, noting its friendliness and problem-solving capabilities. - Users value the **pragmatic design** of Marvia, which significantly enhances their efficiency and saves time. - Users find Marvia to be **easy to organize and share assets** , enhancing connectivity with other tools like social media. - Users appreciate the **easy editing** capabilities of Marvia for organizing and sharing assets seamlessly. ##### Cons - Users find the **rigid design limitations** of Marvia frustrating, requiring excessive work for desired flexibility and customization. - Users find the **complex customization** process cumbersome, leading to frustration and limited flexibility in design. - Users find the **cloud-only design limiting** , expressing a need for a desktop application for certain tasks. - Users find the **learning curve steep** , with rigidity in design and limitations causing frustration during template creation. - Users find the **learning curve challenging** , with rigid templates and programming issues causing frustration and confusion. #### What Are Recent G2 Reviews of Marvia? **["Everything about local marketing in one place"](https://www.g2.com/survey_responses/marvia-review-7508710)** **Rating:** 4.0/5.0 stars _— Rosalinda v._ [Read full review](https://www.g2.com/survey_responses/marvia-review-7508710) **["Enabling effective local marketing activities in a scalable way"](https://www.g2.com/survey_responses/marvia-review-5319393)** **Rating:** 4.5/5.0 stars _— Verified User in Restaurants_ [Read full review](https://www.g2.com/survey_responses/marvia-review-5319393) #### What Are G2 Users Discussing About Marvia? - [What is Marvia used for?](https://www.g2.com/discussions/what-is-marvia-used-for) - 1 comment ### [Admation](https://www.g2.com/products/admation/reviews) Admation is a comprehensive marketing project management software designed to streamline and enhance the efficiency of creative projects and workflows. Offering a suite of powerful features across marketing project management, workflow management, online proofing, marketing compliance, marketing resource management, and digital asset management, Admation is engineered to address the multifaceted challenges of managing creative projects. Key Features of Admation: Marketing Project Management: Admation provides tools to plan, execute, and monitor marketing projects with ease, facilitating seamless collaboration among team members. Its project management capabilities allow users to set timelines, allocate resources, and track project progress in real-time. Workflow Management: With Admation, managing workflows becomes straightforward, enabling teams to automate repetitive tasks, set approval pathways, and ensure that projects move forward without unnecessary delays. Its workflow management tools are designed to increase productivity and ensure that every project component receives the attention it requires. Online Proofing: Admation's online proofing feature simplifies the review and approval process, allowing stakeholders to provide feedback directly on creative assets. This feature not only accelerates the approval process but also ensures accuracy and efficiency in incorporating feedback. Marketing Compliance: Ensuring compliance with industry standards and brand guidelines is made easier with Admation. Its compliance features help manage and enforce marketing compliance, reducing the risk of errors and non-compliance issues. Marketing Resource Management: Admation offers robust resource management tools that help businesses optimise the utilisation of their marketing resources. By providing visibility into resource availability and project demands, Admation helps in making informed decisions to manage workload and priorities. Digital Asset Management: A pivotal feature of Admation is its digital asset management capability, which allows teams to store, organise, and retrieve digital assets with ease. This feature ensures that all creative assets are centrally located, version-controlled, and easily accessible, enhancing efficiency and preventing the misuse or loss of valuable digital content. Best Suited For: Admation is ideal for a wide range of users and industries, including: • Marketing departments seeking to streamline their creative processes and manage projects efficiently. • Advertising agencies looking for a solution to coordinate creative workflows, client revisions, and approvals. • Creative teams in need of a tool to facilitate collaboration, manage assets, and ensure brand consistency across all marketing materials. • Industries such as banking, insurance, retail, education, and government, where marketing compliance, efficient resource management, and secure digital asset management are critical. What Sets Admation Apart: User-Friendly Interface: Designed with simplicity in mind, Admation's interface is intuitive, making it easy for teams to adopt and utilise its full range of features without a steep learning curve. Comprehensive Solution: By combining project management, workflow automation, online proofing, compliance, resource management, and digital asset management in a single platform, Admation eliminates the need for multiple disjointed tools, making it a one-stop solution for managing creative projects. Enhanced Collaboration: With its collaborative tools, Admation fosters a culture of teamwork and open communication, ensuring that all team members are aligned and can contribute effectively to project success. Admation stands out as a versatile and comprehensive tool for managing creative projects, offering features that streamline workflow, enhance collaboration, ensure marketing compliance, and simplify digital asset management. Whether you're an advertising agency, a marketing department, or a creative team, Admation offers the tools you need to manage your projects efficiently and effectively, making it an essential asset for any team managing creative projects. **Average Rating:** 3.8/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Admation? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Quality of Support:** 7.8/10 (Category avg: 9.2/10) - **Ease of Admin:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Admation? - **Seller:** [Simple.io](https://www.g2.com/sellers/simple-io) - **Year Founded:** 2008 - **HQ Location:** Sydney, AU - **Twitter:** @simplehq 438 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e71e071b367ff8bf49ae0d2d8495143737922718f5a40e45fffff40a745bcb87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimplehq%2F&secure%5Burl_type%5D=linkedin_company_website) 39 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Insurance - **Company Size:** 57% Medium, 26% Small #### What Do G2 Reviewers Say About Admation? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **organized communication** that Admation provides, facilitating smooth project management and collaboration across teams. - Users appreciate the **ease of management** with Admation, which enhances organization and streamlines project workflows effectively. - Users appreciate the **ease of understanding** with Admation, which simplifies project management and enhances team collaboration. - Users love the **ease of use** of Admation, appreciating its organized interface that streamlines project management and approvals. - Users value the **easy setup** of Admation, which enhances organization and efficiency in project management. ##### Cons - Users find the **approval process clunky** , causing delays and frustration during project management and navigation. - Users find the **complex user interface** of Admation frustrating, leading to a slower and less intuitive experience. - Users find Admation's interface to have a **difficult navigation** that can hinder efficiency with a steep learning curve. - Users find that the **lack of clarity** in Admation can lead to a frustrating and time-consuming navigation experience. - Users find the **lack of intuitiveness** in Admation frustrating, as it leads to a steep learning curve and slow navigation. #### What Are Recent G2 Reviews of Admation? **["Great visual tool for EDMs and other marketing creative"](https://www.g2.com/survey_responses/admation-review-9645566)** **Rating:** 4.0/5.0 stars _— Laura H._ [Read full review](https://www.g2.com/survey_responses/admation-review-9645566) **["Admation Streamlines Project Management and Approval Processes"](https://www.g2.com/survey_responses/admation-review-11822466)** **Rating:** 4.5/5.0 stars _— Nicholas S._ [Read full review](https://www.g2.com/survey_responses/admation-review-11822466) ### [Zoho Marketing Plus](https://www.g2.com/products/zoho-marketing-plus/reviews) Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace. With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos. Key Capabilities • Brand & Team Management Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned. • Contacts Management Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences. • Campaign & Project Management Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution. • Budget & Expense Management Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts. • Marketing Collateral Management Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library. • Omnichannel Campaign Execution Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads. • Website Optimization Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor. • Marketing Automation Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints. • Unified Analytics & ROI Tracking Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards. **Average Rating:** 4.3/5.0 **Total Reviews:** 13 #### How Do G2 Users Rate Zoho Marketing Plus? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Quality of Support:** 8.6/10 (Category avg: 9.2/10) - **Ease of Admin:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Zoho Marketing Plus? - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho 137,880 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 employees on LinkedIn® - **Phone:** +1 (888) 900-9646 #### Who Uses This Product? - **Company Size:** 50% Small, 36% Medium #### What Do G2 Reviewers Say About Zoho Marketing Plus? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **integration of multiple marketing tools** in Zoho Marketing Plus, streamlining their campaign management effectively. - Users value the **detailed analytics** in Zoho Marketing Plus, making performance tracking effortless and efficient. - Users value the **automation features** of Zoho Marketing Plus, significantly simplifying campaign management and enhancing productivity. - Users praise the **s seamless integration of multiple marketing tools** , enhancing campaign management and simplifying workflows effectively. - Users value the **detailed user analytics** in Zoho Marketing Plus, enabling effective campaign performance tracking and management. ##### Cons - Users find a **steep learning curve** for beginners, particularly in grasping integrated applications and limited customization options. - Users feel the **limited customization** options hinder their ability to tailor reports and features effectively. - Users experience **slow performance** during login and integration, hindering a smoother workflow with Zoho Marketing Plus. - Users find the **login process time-consuming** and experience slow progress with third-party integration challenges. - Users experience **access issues** due to lengthy login processes, preferring a more streamlined one-page login. #### What Are Recent G2 Reviews of Zoho Marketing Plus? **["Zoho Marketing Plus: A Decent Tool for Emerging Marketing Campaigns"](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10395474)** **Rating:** 4.5/5.0 stars _— Akhileshwar S._ [Read full review](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10395474) **["Comprehensive Marketing Tool with Great Features"](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10407580)** **Rating:** 5.0/5.0 stars _— Vishwjeet S._ [Read full review](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10407580) ### [Annum Integrated Marketing Planning Calendar](https://www.g2.com/products/annum-integrated-marketing-planning-calendar/reviews) Annum's integrated marketing planning software brings all initiatives, campaigns, channels, content, online and offline tactics together in one unified calendar view so marketers can: - Identify opportunities and gaps - Build stronger integrated plans - Create more cohesive and compelling omnichannel customer experiences - Drive more revenue Annum's omnichannel marketing planning software breaks down organizational silos: \> \> Replaces disconnected spreadsheet operations with a dynamic unified plan \> \> Automatically aggregates tactics buried in project management apps to create an executive view and provide tactical transparency and accountability while keeping teams working in their preferred tools Annum's patented design: - Keeps strategy top of mind by highlighting key initiatives above all calendar views - Eliminates random acts of marketing with tags connecting tactics to strategy - Fuels strategic cross-channel decision making with views filterable by campaign, objective, target audience segment, and more - Makes the ideal timing for in-market activations clear by highlighting holidays and seasonal customer insights - Facilitates seamless collaboration with external agency partners by replacing their disconnected spreadsheets with assigned integrated planning channels - Helps teams learn, adapt, and optimize their cross-functional efforts by serving as a historical marketing plan of record - Empowers fiscally responsible decision making with budget management at the tactic level - Eliminates the need to design one-off timelines for executive briefings with clean C-suite ready views - Provides business unit visibility via a parent-child connected calendar structure for enterprise Annum was purpose built for integrated planning and requires no formatting or template sourcing so teams can begin planning immediately. VISIT OUR SITE to learn more, view a demo video, and review case studies \> \> https://www.annumplanning.com/ DOWNLOAD OUR COMPARISON of all solutions listed in G2's "best marketing calendar software" category \> \> https://www.annumplanning.com/best-marketing-calendars/ **Average Rating:** 4.9/5.0 **Total Reviews:** 15 #### How Do G2 Users Rate Annum Integrated Marketing Planning Calendar? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Quality of Support:** 10.0/10 (Category avg: 9.2/10) - **Ease of Admin:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 9.5/10 (Category avg: 8.7/10) #### Who Is the Company Behind Annum Integrated Marketing Planning Calendar? - **Seller:** [Annum](https://www.g2.com/sellers/annum) - **Year Founded:** 2020 - **HQ Location:** St. Paul, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=095a09aee968d4273b09ad94646b88aa85283531a2f9603c22d5fc95421f39c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fannumplanning%2F&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 60% Small, 27% Medium #### What Do G2 Reviewers Say About Annum Integrated Marketing Planning Calendar? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Annum, enjoying its intuitive interface and streamlined functionality for planning. - Users appreciate the **navigation ease** of Annum, effortlessly managing and visualizing complex marketing plans without complications. - Users appreciate the **intuitive interface and simplicity** of Annum, making marketing planning efficient and hassle-free. - Users value the **ease of use and comprehensive capabilities** of Annum for effective marketing campaign management. - Users praise the **excellent customer support** of Annum, enhancing their experience with prompt assistance and guidance. ##### Cons - Users feel the **limited budgeting and project management capabilities** of Annum hinder their complex planning requirements. - Users find **budgeting options overwhelming** , as they desire more streamlined tools for complex project management. - Users find the **project management capabilities limited** , craving more robust tools for complex planning and budget tracking. - Users find the **budgeting and project management capabilities limited** , hindering their ability to manage complex planning needs effectively. #### What Are Recent G2 Reviews of Annum Integrated Marketing Planning Calendar? **["Great Experience with Annum -- Intuitive, Easy Setup, Rich with Features"](https://www.g2.com/survey_responses/annum-integrated-marketing-planning-calendar-review-11776328)** **Rating:** 4.5/5.0 stars _— Verified User in Non-Profit Organization Management_ [Read full review](https://www.g2.com/survey_responses/annum-integrated-marketing-planning-calendar-review-11776328) **["An essential tool for marketing communications teams"](https://www.g2.com/survey_responses/annum-integrated-marketing-planning-calendar-review-10785002)** **Rating:** 5.0/5.0 stars _— Verified User in Aviation & Aerospace_ [Read full review](https://www.g2.com/survey_responses/annum-integrated-marketing-planning-calendar-review-10785002) #### What Are G2 Users Discussing About Annum Integrated Marketing Planning Calendar? - [What is Annum Integrated Marketing Planning Calendar used for?](https://www.g2.com/discussions/what-is-annum-integrated-marketing-planning-calendar-used-for) - 1 comment ### [Etropo](https://www.g2.com/products/etropo/reviews) Etropo is a modern, cloud-based budgeting platform built specifically for marketing teams. It helps replace the endless cycle of spreadsheets with a single, easy-to-use workspace where teams can plan, track, and manage their marketing budgets in real time. With Etropo, you can see exactly how your planned spend compares to actual results, so you always know where your budget stands. It connects directly with major ad platforms like Google Ads and LinkedIn Ads, automatically pulling in spend data to save time and reduce manual errors. The tool also includes invoice automation and helpful reminders through Slack to keep everyone on track. The platform’s visual dashboards make it easy to understand performance at a glance and identify where to reallocate funds for maximum impact. For CMOs and marketing leaders, Etropo provides a clear, real-time view of financial performance without all the manual hassle. Overall, Etropo is perfect for marketing teams that have outgrown spreadsheets and want a smarter, more collaborative way to manage their budgets. It brings transparency, speed, and confidence to marketing finance — all in one place. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 #### Who Is the Company Behind Etropo? - **Seller:** [Etropo](https://www.g2.com/sellers/etropo) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd0bf07347ac8dcd84235fb59c5e9c53d2b98a08f8aad902167630a81697c11&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fetropo%2F&secure%5Burl_type%5D=linkedin_company_website) #### Who Uses This Product? - **Company Size:** 67% Medium, 33% Small #### What Are Recent G2 Reviews of Etropo? **["Centralized Budgeting with Room for More Integration"](https://www.g2.com/survey_responses/etropo-review-12604063)** **Rating:** 5.0/5.0 stars _— Patryk S._ [Read full review](https://www.g2.com/survey_responses/etropo-review-12604063) **["Effortless marketing Budget Management with Real-Time Sync to LinkedIn and Google Ads"](https://www.g2.com/survey_responses/etropo-review-12603678)** **Rating:** 5.0/5.0 stars _— Ola K._ [Read full review](https://www.g2.com/survey_responses/etropo-review-12603678) ### [EDEE Budget Pacing](https://www.g2.com/products/edee-budget-pacing/reviews) EDEE is a PPC budget management tool that allows digital marketing agencies to monitor & manage ad spend across their entire client portfolio and keep track of their KPIs. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 #### Who Is the Company Behind EDEE Budget Pacing? - **Seller:** [EDEE AI](https://www.g2.com/sellers/edee-ai) - **Year Founded:** 2020 - **HQ Location:** Nottingham, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6bb7b579150773be51b1fb24f3ff555b89a57d7c846142761e82b7b6a3c294a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fedee-ai&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of EDEE Budget Pacing? **["EDEE - best tool for budget management"](https://www.g2.com/survey_responses/edee-budget-pacing-review-7597953)** **Rating:** 5.0/5.0 stars _— Asha N._ [Read full review](https://www.g2.com/survey_responses/edee-budget-pacing-review-7597953) **["Good choice for Budgets"](https://www.g2.com/survey_responses/edee-budget-pacing-review-7598016)** **Rating:** 5.0/5.0 stars _— Cristina S._ [Read full review](https://www.g2.com/survey_responses/edee-budget-pacing-review-7598016) ### [TidyMktr](https://www.g2.com/products/tidymktr/reviews) TidyMarketer is a planning tool for marketers. Media Planning, Campaign Calendar and Marketing Team Coordination and Communication in one easy to use solution. **Average Rating:** 2.3/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate TidyMktr? - **Quality of Support:** 10.0/10 (Category avg: 9.2/10) - **Ease of Use:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind TidyMktr? - **Seller:** [TidyMktr](https://www.g2.com/sellers/tidymktr) - **Year Founded:** 2015 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b65b075c20e387572802a60578d8b5bd5fa0a8c50dcd0616378a5f43d1509a8f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftidymktr&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of TidyMktr? **["great tool"](https://www.g2.com/survey_responses/tidymktr-review-665179)** **Rating:** 4.5/5.0 stars _— Verified User in Entertainment_ [Read full review](https://www.g2.com/survey_responses/tidymktr-review-665179) #### What Are G2 Users Discussing About TidyMktr? - [What is TidyMktr used for?](https://www.g2.com/discussions/what-is-tidymktr-used-for) ### [Brandgility](https://www.g2.com/products/elateral-brandgility/reviews) The Brandgility Marketing Collateral Management (MCM) Platform allows organizations to easily store and share brand assets and safely empower their teams to build sales & marketing collateral with no-code, smart templates that automatically comply with brand guidelines. The Brandgility MCM Platform includes a Digital Asset Library, Template Studio, and Marketing Collateral Portal, each serving a distinct function to enhance brand consistency and efficiency. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Brandgility? - **Quality of Support:** 10.0/10 (Category avg: 9.2/10) - **Ease of Use:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Brandgility? - **Seller:** [Brandgility](https://www.g2.com/sellers/brandgility) - **Year Founded:** 1998 - **HQ Location:** Westchester, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=edd6fb911659af551ae81ead3813b18f8af014b7bfdebed7cbb1093c1a3dfc69&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandgility&secure%5Burl_type%5D=linkedin_company_website) 35 employees on LinkedIn® - **Phone:** +44 (0)1252 740740 #### Who Uses This Product? - **Company Size:** 200% Medium #### What Are Recent G2 Reviews of Brandgility? **["Elateral review"](https://www.g2.com/survey_responses/brandgility-review-167501)** **Rating:** 4.0/5.0 stars _— Angel G._ [Read full review](https://www.g2.com/survey_responses/brandgility-review-167501) #### What Are G2 Users Discussing About Brandgility? - [What is Brandgility used for?](https://www.g2.com/discussions/what-is-brandgility-used-for) ### [Budgee](https://www.g2.com/products/budgee/reviews) Budgee is a budget planning and management software solution designed specifically for marketing teams. It helps users to centralize their budget planning, connect plans to actual spending from accounting systems, and automate the reconciliation process. The platform is intended for marketing professionals—including CMOs, department heads, and campaign managers—as well as the finance teams who collaborate with them. It addresses the common workflow disconnection where budget plans are managed in static spreadsheets while actual expenditures are recorded in separate accounting systems. This gap often results in a lack of real-time visibility, leading to time-consuming manual reconciliation, surprise overspending, and an inability to reallocate underutilized funds effectively. Budgee functions by providing a collaborative, multi-view planning module. It then connects directly to accounting software like QuickBooks and Xero to automatically import actual transactions. Users can then categorize and assign this spending data against the planned budget items, providing a real-time, "budget vs. actual" comparison for the entire organization. Key features and value propositions include: Provides a centralized planning module with an AI-assisted spreadsheet importer that helps users quickly migrate and set up their existing budgets, replacing static spreadsheet workflows. Integrates with accounting systems, including QuickBooks and Xero, to automatically import actual spending data and vendor information for reconciliation. Features a transaction management system where users can reconcile imported expenses against their corresponding budget line items, either manually or with AI-powered rules. Includes a real-time dashboard and reporting tools that visualize key metrics such as "Planned vs. Actual," "Remaining Budget," and "Budget Utilization." Offers an automation engine for creating intelligent alerts that notify users when spending approaches or exceeds pre-set budget thresholds. #### Who Is the Company Behind Budgee? - **Seller:** [Budgee](https://www.g2.com/sellers/budgee) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fb34e681675c1f9e3118465a34e84771b7e21dd7a266bdef6c4bb0d32051d2a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbudgee-platform%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [MarketerBoard](https://www.g2.com/products/marketerboard/reviews) Marketerboard is a SaaS platform that empowers marketers to plan, organize, manage & execute their marketing campaigns. "Precisely, it is a platform for team & customer marketing that makes your planning, organizing & management efforts simple, easy & sorted. The saas marketing platform is designed for marketers, start-ups, entrepreneurs, solopreneurs, agencies, organizations, and small & medium businesses who want seamless, agile, and scalable intuitive marketing campaign solutions. It helps organizations to centralize all their marketing plans, strategies, and campaigns under one dashboard, thus making it easy for them to track and manage all marketing channels through one platform. What you can do with Marketerboard - - A holistic view of project/campaign - Plan for integrated channels from a single platform - Prepare content calendar - Plan, schedule and send Emails, SMS and press releases. - Collaborate and stay connected with your team through (Tasks, Notes, Documents and Meetings) Marketerboard wants you to do more with less. So we offer flexible pricing, that doesn’t cost your pocket and has a solution for everyone in your team. It has a 30 days free trial, to explore the collaborative customer marketing platform." #### Who Is the Company Behind MarketerBoard? - **Seller:** [MarketerBoard](https://www.g2.com/sellers/marketerboard) - **Year Founded:** 2016 - **HQ Location:** Pune, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea005bb3e3c3861d778d5507f0958a5d5ca6d897e9b2e37bcdda548fb5ac46d8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketerboard&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Revup Marketing](https://www.g2.com/products/revup-marketing/reviews) Measure complete marketing ROI, align marketing objectives to business goals, manage your budget, track expenses, and conduct scenario planning. Revup is your marketing financial performance solution for focused planning, optimized execution and ultimately, measurable performance. #### Who Is the Company Behind Revup Marketing? - **Seller:** [Revup Marketing](https://www.g2.com/sellers/revup-marketing) - **Year Founded:** 2023 - **HQ Location:** St Charles, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2259c40b66d1bba854986e6f21648d6a81ce5888eb30763a47db9c5e6d3cf010&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevup&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Trans4m Marketing](https://www.g2.com/products/trans4m-marketing/reviews) Founded in London in 2012, Transcend360 is an international business, with teams in the US and UK. Transcend360 focuses on helping organisations better manage central and local marketing functions. Our "Trans4mMarketing" Marketing Operations Management (MOM) Solution is a cloud based platform designed to improve the productivity of marketing teams. The solution has a number of ingredients all designed with marketing in mind. From marketing planning, managing budgets and marketing development funds, delivering assets to local marketers or partners, governance, approvals, content creation, managing innovation, customer journey / campaign planning, through to content publishing, workflow automation and insightful analytics, we bring together your people, unify your brand, and provide end to end transparency across everything you do. #### Who Is the Company Behind Trans4m Marketing? - **Seller:** [Transcend360 Group Limited](https://www.g2.com/sellers/transcend360-group-limited) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/marketing-resource-management/free?order=g2_score#product-list) - [1](/categories/marketing-resource-management/free?order=g2_score#product-list) - 2 - Next ›Next › Spotlight Categories [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) [Board Management Software](https://www.g2.com/categories/board-management) [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms) [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Resource Management Themes](/categories/marketing-resource-management/themes)