--- title: Annum Integrated Marketing Planning Calendar Reviews meta\_title: 'Annum Integrated Marketing Planning Calendar Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 15 reviews by the users' company size, role or industry to find out how Annum Integrated Marketing Planning Calendar works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 15 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Annum Integrated Marketing Planning Calendar Reviews & Product Details

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Annum's integrated marketing planning software brings all initiatives, campaigns, channels, content, online and offline tactics together in one unified calendar view so marketers can: - Identify opportunities and gaps - Build stronger integrated plans - Create more cohesive and compelling omnichannel customer experiences - Drive more revenue Annum's omnichannel marketing planning software breaks down organizational silos: \> \> Replaces disconnected spreadsheet operations with a dynamic unified plan \> \> Automatically aggregates tactics buried in project management apps to create an executive view and provide tactical transparency and accountability while keeping teams working in their preferred tools Annum's patented design: - Keeps strategy top of mind by highlighting key initiatives above all calendar views - Eliminates random acts of marketing with tags connecting tactics to strategy - Fuels strategic cross-channel decision making with views filterable by campaign, objective, target audience segment, and more - Makes the ideal timing for in-market activations clear by highlighting holidays and seasonal customer insights - Facilitates seamless collaboration with external agency partners by replacing their disconnected spreadsheets with assigned integrated planning channels - Helps teams learn, adapt, and optimize their cross-functional efforts by serving as a historical marketing plan of record - Empowers fiscally responsible decision making with budget management at the tactic level - Eliminates the need to design one-off timelines for executive briefings with clean C-suite ready views - Provides business unit visibility via a parent-child connected calendar structure for enterprise Annum was purpose built for integrated planning and requires no formatting or template sourcing so teams can begin planning immediately. VISIT OUR SITE to learn more, view a demo video, and review case studies \> \> https://www.annumplanning.com/ DOWNLOAD OUR COMPARISON of all solutions listed in G2's "best marketing calendar software" category \> \> https://www.annumplanning.com/best-marketing-calendars/

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Seller
[Annum](https://www.g2.com/sellers/annum)
Discussions
[Annum Integrated Marketing Planning Calendar Community](https://www.g2.com/products/annum-integrated-marketing-planning-calendar/discuss)
Languages Supported

English

Overview by
Patty Radford Henderson (Founder and CEO at Annum - Omnichannel Marketing Planning Calendar | Minnesota Cup 2021 Semifinalist | U of M Discovery Launchpad Incubator | LaunchMN Innovation Grant | gBETA Accelerator | Senior Marketing Consultant)

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## Pricing

Pricing provided by Annum Integrated Marketing....

### Starter

Free Trial

10 Seats Billed Annually or Per Month

### Advanced

$15.00

1 Admin/Contributor Seat Per Month

[
View More Pricing Information
](https://www.g2.com/products/annum-integrated-marketing-planning-calendar/pricing)

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## User Insights

Average based on 15 real user reviews.

Typical contract price

$0k - $0k

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Per Month

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 ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management")
AN

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

10/7/2025

"Great Experience with Annum -- Intuitive, Easy Setup, Rich with Features"

4.5/5

What do you like best about Annum Integrated Marketing Planning Calendar?

I've used a range of marketing planning platforms over the years—some of them expensive and unnecessarily complex, but Annum stands out as my preferred choice. Its intuitive interface and streamlined functionality make it easy to build, manage, and visualize marketing plans without the usual headaches. Unlike other tools that require extensive onboarding or feel bloated with features I rarely use, Annum keeps things simple and efficient. Review collected by and hosted on G2.com.

What do you dislike about Annum Integrated Marketing Planning Calendar?

One area where Annum could improve is in its budgeting and project management capabilities, which currently feel a bit limited for more complex planning needs. I’d love to see more robust tools built in to help track spend and manage cross-functional workflows more seamlessly. Review collected by and hosted on G2.com.

What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?

Annum has helped solve a major challenge for our team: the need to juggle multiple tools and platforms just to manage a single campaign. By centralizing our marketing planning in one place, it gives us a clear, unified view of our efforts. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Aviation & Aerospace](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Aviation & Aerospace")
UA

Verified User in Aviation & Aerospace

Small-Business (50 or fewer emp.)

1/31/2025

"An essential tool for marketing communications teams"

5/5

What do you like best about Annum Integrated Marketing Planning Calendar?

Annum is a must-have tool for marketing communications teams. It's been a game-changer as we organize our content planning, strategy, and efforts. I value it's ease of use and capabilities to view multiple initiatives, campaigns, strategies, and tactics per channel. Before using Annum, it was a challenge to find a tool that integrates encompasses the varying level of marketing efforts happening simultaneously. Being able to see everything happening at once within our work is priceless. It's simple to use, easy to move planning efforts around, and feel confident in our work's organization and processes.

It is a strong tool that helps us not only organize our own work, but highlight and demonstrate our team's ongoing efforts and hardwork on a daily, weekly, monthly, and ongoing basis. It is a tool that we use daily on our team. From the start, it's been a simple streamlined process to integrate and implement our work into the platform. Patty at Annum has been immensely helpful and supportive to our team from the start and continues to be a resource for us to this day. Review collected by and hosted on G2.com.

What do you dislike about Annum Integrated Marketing Planning Calendar?

As with every other tool, there are always opportunities for improvement. A feature request to the Annum team (which they've graciously acknowledged), would be to "unselect" an individual channel at a time. This isn't a deal-breaker, as it's still immensely easy to use and navigate. However, we've found that kind of additional feature may be useful as well to help streamline our work. Review collected by and hosted on G2.com.

What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?

Annum helps our marketing communications team plan and organize our many ongoing and often overlapping efforts. We often have multiple campaigns, tactics and quick-turn initiatives happening at the same time. Annum makes it simple to have a clear view into everything we have going on and move our efforts around accordingly, if needed. It makes our planning and execution much more streamlined. It also helps our team collaborate in stronger ways. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Ashley R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashley R.")
AR

Ashley R.

Sr Manager, Content Strategy

Mid-Market (51-1000 emp.)

1/15/2024

"Finally a true marketing calendar!"

5/5

What do you like best about Annum Integrated Marketing Planning Calendar?

Annum has been integral to our marketing planning and strategy. It's easy to use and pre-built so we were able to get our marketing calendar up and running quick. The team is quick to answer any of our questions and train the team. A team of 15+ are in this tool daily. From tactical executors to c-suite this tool has been helpful to have full visibility into our marketing strategy and plan. Review collected by and hosted on G2.com.

What do you dislike about Annum Integrated Marketing Planning Calendar?

We haven't found many downsides. The team has been very receptive to any questions that we have about the product. They have also taken into account our suggestions for improvements and have quickly integrated them or put them on their roadmap for fixing. Review collected by and hosted on G2.com.

What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?

It helps us centralize all activities across our channels. For a B2B company with multiple sub-brands, it's often times hard to see where there is cross over or gaps. This tool allows us to easily organize our channels, plan for upcoming quarters, spot gaps, and provide transparecy across the organization. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Chemicals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Chemicals")
UC

Verified User in Chemicals

Mid-Market (51-1000 emp.)

9/12/2024

"Annum makes planning our marketing and communication initiatives easy!"

5/5

What do you like best about Annum Integrated Marketing Planning Calendar?

Annum combined a lot of the features we wanted into one platform. We liked incorporating multiple channels and organizing everything by color and strategic priority. The ability to change the view from day, month, and flow is helpful depending on how members of our team work best. Review collected by and hosted on G2.com.

What do you dislike about Annum Integrated Marketing Planning Calendar?

I would love it if Annum had a search bar. It would make finding a tactic much easier, especially if it's months back. Review collected by and hosted on G2.com.

What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?

Our team chose Annum because it provides a central place for tracking activity. We use the calendar feature to plan social media, website posts, news releases, internal and external events, advertising, and due dates. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Mariana Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mariana Q.")
MQ

Mariana Q.

Founder, Chief Strategist

Enterprise (\> 1000 emp.)

10/16/2023

"Great tool: intuitive, comprehensive, all-in-one place simplicity"

4.5/5

What do you like best about Annum Integrated Marketing Planning Calendar?

We adopted Annum as our team of 30+ people working across Marketing, PR, Digital/web, Social, Internal Comms, Events and Creative services did not have a way to see what everyone else was working on, what they could leverage, what could be intergarted accross the teams. Review collected by and hosted on G2.com.

What do you dislike about Annum Integrated Marketing Planning Calendar?

The tool is easy to use, intuitive. We can choose the best view - look at all the efforts going on the quarter, or select only by channel, or by theme, etc. Review collected by and hosted on G2.com.

What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?

It is helping us better integrate content, news and efforts across channels - and see where we can leverage something in other opportunities (for example, if there are PR news that could be highlighted in Social, or even use it as a RTB on an ad, etc Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Joe P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe P.")
JP

Joe P.

Senior Director of Marketing, ASPENX

Small-Business (50 or fewer emp.)

8/14/2023

"Fantastic Tool that both educates & operationalizes Marketing function"

5/5

What do you like best about Annum Integrated Marketing Planning Calendar?

Aunnum has allowed the team to move from clunky excel spreadsheets to a tool that illuminates not only our goals and objectives, but allows us to illustrate our actions proactively out to our cross-functional partners. Review collected by and hosted on G2.com.

What do you dislike about Annum Integrated Marketing Planning Calendar?

Ultimately, I wish the tool could incorporate project management aspects and give us the ability to "@" other users to communicate changes to the plan. I anticipate it integrating with PM tools though as well. Review collected by and hosted on G2.com.

What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?

Annum is giving us the ability to harness the overall business objectives and strategically plan our markeitng initiatives to ensure we're not 'marketing for the sake of marketing' - but ultimately, developing actions that resonate with consumers in acheiving our business goals and objectives. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Karen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karen S.")
KS

Karen S.

Small-Business (50 or fewer emp.)

5/15/2023

"A new way to think about marketing planning"

5/5

What do you like best about Annum Integrated Marketing Planning Calendar?

By far, the biggest benefit of Annum is having a birdseye view of all marketing activities - and their associated costs. Annum allows us to manage ad spend and other marketing costs in one place. It provides cross-team visibility into marketing, which is very useful if you have a large team that operates in silos. Review collected by and hosted on G2.com.

What do you dislike about Annum Integrated Marketing Planning Calendar?

While Annum is a fantastic planning tool, it assumes that the user knows how to create a marketing plan. If you don't know how to approach marketing planning, you won't be able to fully appreciate what Annum can do.

I think integrating Annum with a reporting tool would be a great feature. Most marketers want to know how their marketing campaigns performed. Tying results back to the original marketing plan would allow users to analyze the impact of a campaign from start to completion. Review collected by and hosted on G2.com.

What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?

As an agency working with many clients, Annum provides an easy way to plan each client's marketing campaigns. It allows me to add as much detail as I would like since it allows custom fields to be added. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Carey M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carey M.")
CM

Carey M.

Head of Marketing

Small-Business (50 or fewer emp.)

8/9/2023

"This software is the PERFECT solution and what I have always wanted!"

5/5

What do you like best about Annum Integrated Marketing Planning Calendar?

Annum is the dream tool for all marketers, to help keep all channels organized at a glance. I love the ability to be able to share this plan with others! Review collected by and hosted on G2.com.

What do you dislike about Annum Integrated Marketing Planning Calendar?

My hope is that Annum will soon feature downloadable budget information, and integration with analytics from other platforms, but I understand some of that may be on the horizon. Review collected by and hosted on G2.com.

What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?

In the past, I was using several spreadsheets to track information about marketing efforts, but a spreadsheet has never been a good solution. This is perfect! Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Gabby G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabby G.")
GG

Gabby G.

Social Media Strategist

Small-Business (50 or fewer emp.)

5/22/2023

"Bringing team members together"

5/5

What do you like best about Annum Integrated Marketing Planning Calendar?

If you're looking for a tool to provide organization and clarity to your cross-functional marketing team, Annum provides that exact solution. Have instant visibility across teams, track campaigns and improve line of sight for collaborative projects all in one place. Review collected by and hosted on G2.com.

What do you dislike about Annum Integrated Marketing Planning Calendar?

Annum has some updates that would make the user experience more seamless but any feedback I or my team members have provided are items already on their product improvement roadmap so nothing new to contribute. That's the benefit of having a marketing tool created by marketers for marketers. They know how we think and what we need and have predicted those needs so far. Review collected by and hosted on G2.com.

What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?

Line of sight across our corporate communications teams was difficult with our previous tool. So much so that team members has opted to not use it because it was not user friendly only extrapolating our visibility issues. Now, with Annum, we have a tool with a more intuitive user experience that professionals aren't groaning when they use it and the tool helps us understand who is working what and when and where we can align on project efforts. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

MR

Megan R.

Small-Business (50 or fewer emp.)

2/23/2023

"Finally - the marketing planning calendar I've been searching for!"

5/5

What do you like best about Annum Integrated Marketing Planning Calendar?

At the St. Paul Area Chamber, we host nearly 100 events a year. Being able to strategically plan all of our marketing campaigns in one visually appealing tool has been a huge improvement and allows us to traffic manage so we aren't overwhelming our members with competing messages. Review collected by and hosted on G2.com.

What do you dislike about Annum Integrated Marketing Planning Calendar?

Any technical issues we've had have been addressed immediately through Annum's product support team. Review collected by and hosted on G2.com.

What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?

We have a very small team and a lot of events. Annum helps us plot out our tactics, add language and artwork to be posted as scheduled, and work ahead in ways we haven't before. We can see what campaigns need to be adjusted so they don't conflict with others and our staff can see that we have clear plans for effectively marketing everything in a timeframe that makes sense for our brand. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

## Questions about Annum Integrated Marketing Planning Calendar? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

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Ask about Annum Integrated Marketing Planning Calendar
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GU

Guest User
•
Last activity almost 3 years ago

What is Annum Integrated Marketing Planning Calendar used for?

0 Upvotes

1

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## Pricing Options

Pricing provided by Annum Integrated Marketing....

### Starter

Free Trial

10 Seats Billed Annually or Per Month

### Advanced

$15.00

1 Admin/Contributor Seat Per Month

### Enterprise

Contact Us

1 Subscription Per Year

[
View More Pricing Information
](https://www.g2.com/products/annum-integrated-marketing-planning-calendar/pricing)

##### Categories on G2

[Marketing Calendar](https://www.g2.com/categories/marketing-calendar)[Marketing Resource Management](https://www.g2.com/categories/marketing-resource-management)

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