# What is Annum Integrated Marketing Planning Calendar used for?

What is Annum Integrated Marketing Planning Calendar used for?

##### Post Metadata
- Posted at: almost 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Annum is use for integrated omnichannel planning. Once a brand's strategy is determined, the tactical plan is built in Annum. Within Annum all initiatives, and online and offline channels and tactics are represented. Marketers can filter by campaign and target audience to optimize cross-channel coverage, messaging, and content sequencing.

Annum also serves as a historical plan of record so marketers can learn and adapt.

##### Comment Metadata
- Posted at: almost 3 years ago
- Author title: Founder and CEO at Annum - Omnichannel Marketing Planning Calendar | Minnesota Cup 2021 Semifinalist | U of M Discovery Launchpad Incubator | LaunchMN Innovation Grant | gBETA Accelerator | Senior Marketing Consultant




## Related Product
[Annum Integrated Marketing Planning Calendar](https://www.g2.com/products/annum-integrated-marketing-planning-calendar/reviews)

## Related Category
[Marketing Calendar](https://www.g2.com/categories/marketing-calendar)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4