# Best Marketing Automation Software - Page 25

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 508

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 508+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316)

Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io)

**Sponsored**

### Navan (Formerly TripActions)

Navan is the global AI-powered business travel and expense platform that makes travel easy for frequent travelers. From finding flights and hotels, to automating expense reconciliation, with 24/7 support along the way, Navan delivers an intuitive experience travelers love and finance teams rely on. See how Navan customers benefit and learn more at navan.com.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-02T12%3A49%3A44Z&secure%5Bdisplayable_resource_id%5D=378&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=39331&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=39331&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D25&secure%5Btoken%5D=fdc1647bc58b3d6eb294693ac1884f47a20619d5783489f4c5a94c50ef712f10&secure%5Burl%5D=https%3A%2F%2Fnavan.com%2Fget-started%2Fdemo%3Futm_medium%3DPaidReviews%26utm_source%3Dg2%26utm_campaign%3DReviewsite_G2_AMER_All_US_EN_TravExp_Pro_NA_All_All_All_Keyword_Review_Demo_Demo_Gated_FY26Q2_H&secure%5Burl_type%5D=custom_url)

### [Infor Omni-Channel Campaign Management](https://www.g2.com/products/infor-omni-channel-campaign-management/reviews)

Infor Omni-channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permissions-based marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive solution that allows you to take action from any device with real-time results.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Infor Omni-Channel Campaign Management?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Infor Omni-Channel Campaign Management?

- **Seller:** [Infor](https://www.g2.com/sellers/infor)
- **Year Founded:** 2002
- **HQ Location:** New York
- **Twitter:** @Infor  
18,472 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0b3dd6227f8bf2585371eff689c32131e1d6fb4a8114161512fe1f2ec60d9bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1711%2F&secure%5Burl_type%5D=linkedin_company_website)  
22,257 employees on LinkedIn®
- **Phone:** 800-260-2640

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Infor Omni-Channel Campaign Management?

**["Nascent campaign management tool"](https://www.g2.com/survey_responses/infor-omni-channel-campaign-management-review-4739308)**

**Rating:** 4.0/5.0 stars

_— Ganesh R._

[Read full review](https://www.g2.com/survey_responses/infor-omni-channel-campaign-management-review-4739308)

#### What Are G2 Users Discussing About Infor Omni-Channel Campaign Management?

- [What is Infor Omni-Channel Campaign Management used for?](https://www.g2.com/discussions/what-is-infor-omni-channel-campaign-management-used-for)

### [iPresso](https://www.g2.com/products/ipresso/reviews)

Integrated Marketing Automation platform for professional marketers. Industry-specific, with support, without a break from development. iPresso is more than just a technology... … and more than automation - everything counts: understanding the industry and business, support oriented to needs and problems, analytics, integration, continuous development. Make your marketing more effective! It’s not just a slogan but our mantra, which we use to develop the system. The core assumption of iPresso is to support professional marketers in their everyday work: integrate data, tools, design and conduct personalized, multi-channel campaigns, measure results and constantly improve them. How do we do it? We are continuously working on making iPresso maximally accessible and intuitive. iPresso is used by marketers from companies and brands operating all over the world. Discover what iPresso places at their disposal. Marketing Automation is complicated and hard to launch? ‍Not with iPresso! Technology is for all people. Marketing Automation was created especially for selected marketers, entrepreneurs and designers. We believe and know from experience that you do not expect a tool overloaded with redundant features.You need iPresso to be as flexible, friendly and integrated as possible. MAiA: The AI Assistant Built Into iPresso One of iPresso's key competitive advantages is MAiA (Marketing AI Assistant) - a built-in artificial intelligence assistant that transforms the way marketers work with campaign data.MAiA automates campaign performance reporting and reduces analysis time from hours to seconds. Instead of manually browsing dashboards and exporting data, a marketer asks a question in natural language and receives a ready-made interpretation of results, optimization recommendations, and actionable conclusions. What MAiA can do: - Generate campaign reports on demand, without manual configuration - Interpret anomalies and trends in data in real time - Compress analytical work from multi-hour sessions to instant answers - Support data-driven marketing decisions at every stage of the funnel - MAiA directly addresses one of the biggest challenges facing modern marketers: data overload combined with a chronic lack of time for interpretation. Adjust iPresso to your industry and business We possess competences and additional functionalities that better match iPresso to a particular industry. iPresso Enterprise is a dedicated marketing automation service for: finance, FMCG, telecommunications, automotive, airlines, media and entertainment, B2B – it’s an option worth considering.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind iPresso?

- **Seller:** [ENCJA.COM S.A.](https://www.g2.com/sellers/encja-com-s-a)
- **Year Founded:** 2007
- **HQ Location:** Katowice, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6af948eff952c9c747c6e9af49d21766ad0497415ea818fe97d80bd147a43ec7&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fencja-com-s-a-&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of iPresso?

**["Tailored for marketers"](https://www.g2.com/survey_responses/ipresso-review-135908)**

**Rating:** 4.5/5.0 stars

_— Darla L._

[Read full review](https://www.g2.com/survey_responses/ipresso-review-135908)

#### What Are G2 Users Discussing About iPresso?

- [What is iPresso used for?](https://www.g2.com/discussions/ipresso-what-is-ipresso-used-for)
- [What is iPresso used for?](https://www.g2.com/discussions/what-is-ipresso-used-for)

### [itracMarketer](https://www.g2.com/products/itracmarketer/reviews)

itracMarketer is the only Email marketing and marketing automation solution built for medium-sized and large business growth that delivers no worry CASL compliance and respects data privacy with data stored in Canada. As the trusted choice of Canadian digital marketers, itracMarketer saves time with automated campaigns and lead capture, amplifies customer acquisition and retention, and optimizes marketing performance. itracMarketer is a simple, affordable solution that adapts to your business operations and how you interact with customers while integrating with your business systems. With reliable, personal touch service we are you extension of your marketing team.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate itracMarketer?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind itracMarketer?

- **Seller:** [itracMarketer](https://www.g2.com/sellers/itracmarketer)
- **Year Founded:** 2003
- **HQ Location:** Toronto, CA
- **Twitter:** @itracmarketer  
842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2399e3cd5dcc694d2e3f2e6b0899cd7e847e286a564592412c0ee94523235f2f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fitracmedia-inc%3Ftrk%3Dnav_account_sub_nav_company_admin&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large, 100% Medium

#### What Are Recent G2 Reviews of itracMarketer?

**["Automatic platform for open rate Gurns software."](https://www.g2.com/survey_responses/itracmarketer-review-2921899)**

**Rating:** 5.0/5.0 stars

_— Faith A._

[Read full review](https://www.g2.com/survey_responses/itracmarketer-review-2921899)

### [ItsBot](https://www.g2.com/products/itsbot/reviews)

ItsBot is an all-in-one AI platform offering smart marketing and support tools to help businesses automate customer engagement. From AI-powered chat agents and voice assistants to email marketing bots and inbox warm-up tools, ItsBot helps businesses boost efficiency, improve response time, and drive conversions. Designed for startups, enterprises, and agencies, ItsBot simplifies communication and delivers 24/7 support without the need for complex setups.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind ItsBot?

- **Seller:** [Suites 360 Solutions](https://www.g2.com/sellers/suites-360-solutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a384d7064bf36cec278d2328916e415067eca5c42f4538393759277c31549b70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fitsbot&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ItsBot?

**["ItsBot Chat Agent: AI chatbot that guides you to results"](https://www.g2.com/survey_responses/itsbot-review-13052301)**

**Rating:** 5.0/5.0 stars

_— Jonathan V._

[Read full review](https://www.g2.com/survey_responses/itsbot-review-13052301)

### [JustRelate Home](https://www.g2.com/products/justrelate-home/reviews)

JustRelate Home is a composable marketing technology orchestration platform that helps organizations unify, manage, and coordinate their entire martech stack through a centralized command center designed for modern marketing operations and cross-functional collaboration. Our Home platform represents the evolution of marketing technology management, transforming fragmented tool collections into cohesive, orchestrated ecosystems. Built on composable architecture principles, JustRelate Home serves as the operational foundation that connects marketing automation, CRM, email building, web development, and analytics tools within structured workflows organized around brands, campaigns, and projects. The platform addresses the critical challenge facing modern marketing teams: managing complexity while maintaining agility. As organizations adopt specialized tools for different marketing functions, operational fragmentation often undermines efficiency and strategic alignment. JustRelate Home eliminates this friction by providing a unified workspace where teams can orchestrate campaigns, manage assets, and coordinate activities across their entire technology stack without losing context or duplicating effort. Through intelligent project hierarchies and contextual AI integration, the platform enables marketing teams to operate with both creative freedom and systematic precision. Teams can leverage best-of-breed tools while maintaining centralized oversight, brand consistency, and streamlined collaboration across internal teams and external partners. Composable Architecture & Tool Orchestration: • Unified Workspace: Centralized command center organizing all marketing activities around Brand → Campaign → Project hierarchies for clear operational structure • API-First Integration: Native connectivity with marketing automation, CRM, email builders, analytics platforms, and third-party tools through standardized interfaces • Contextual AI Assistance: Retrieval-Augmented Generation (RAG) and Model Context Protocol (MCP) providing brand-aware content generation and workflow automation • No-Code/Low-Code Capabilities: Marketing-led configuration and workflow creation without technical dependencies or IT intervention Collaboration & Workflow Management: • Cross-Functional Coordination: Shared workspaces enabling seamless collaboration between marketing, sales, service teams, and external agencies • Asset Management: Centralized brand guidelines, content libraries, and campaign assets with version control and approval workflows • Performance Analytics: Unified reporting across all connected tools providing comprehensive campaign insights and ROI measurement • Scalable Governance: Flexible permission systems and role-based access controls supporting complex organizational structures and compliance requirements JustRelate Home transforms marketing technology from a collection of disconnected tools into an intelligent, responsive system that amplifies team capabilities while reducing operational complexity.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind JustRelate Home?

- **Seller:** [JustRelate Group](https://www.g2.com/sellers/justrelate-group-23149e10-24ff-4248-9521-b748eaf01bbf)
- **Year Founded:** 1989
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a5b4d515879f1f20290c9fdfe06d81369cf584cf8ff0a9ec37597294ea48d31&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjustrelate-group&secure%5Burl_type%5D=linkedin_company_website)  
131 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of JustRelate Home?

**["Streamlined HR Operations with Powerful Integration"](https://www.g2.com/survey_responses/justrelate-home-review-13168399)**

**Rating:** 4.0/5.0 stars

_— Verified User in Human Resources_

[Read full review](https://www.g2.com/survey_responses/justrelate-home-review-13168399)

### [kutoma](https://www.g2.com/products/kutoma/reviews)

Full-service online Shop HighStreetPharma services to all of your needs,

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind kutoma?

- **Seller:** [Pedro Macamero](https://www.g2.com/sellers/pedro-macamero)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [LeadMetrics](https://www.g2.com/products/leadmetrics/reviews)

Lead-Metrics is a marketing attribution and lead tracking platform focused primarily on lead tracking and performance measurement for businesses that rely on inbound leads. The platform helps businesses understand which marketing channels are actually driving qualified leads and revenue, rather than just clicks or impressions.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind LeadMetrics?

- **Seller:** [LeadMetrics](https://www.g2.com/sellers/leadmetrics)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34905f20ae72e56548554fd8584e59035cf2799b038f2ce6a935734dd6a0b5db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadmetrics-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of LeadMetrics?

**["Advanced Attribution and Integration Challenges"](https://www.g2.com/survey_responses/leadmetrics-review-13168341)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/leadmetrics-review-13168341)

### [MacroStack](https://www.g2.com/products/macrostack/reviews)

Macrostack is an AI-powered marketing suite built for fast-moving growth teams. It unifies campaign creation, audience targeting, lead forms, and cross-channel automation across Meta, Google, email, and WhatsApp so you can launch and scale paid campaigns.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate MacroStack?

- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind MacroStack?

- **Seller:** [CodeWord](https://www.g2.com/sellers/codeword)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About MacroStack?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly interface** and reliable performance of MacroStack for effective campaign management.
- Users value the **predictive insights** offered by MacroStack, which help optimize campaigns effectively.
- Users value the **user-friendly interface** of MacroStack, ensuring easy setup and smooth navigation for everyone.
- Users appreciate the **easy navigation** of MacroStack, making setup and use straightforward and efficient.
- Users appreciate the **easy setup** of MacroStack, finding the interface user-friendly and navigation straightforward.

##### Cons

- Users are frustrated by the **limited integrations** and inadequate support resources available for MacroStack.
- Users note the **limited features** of MacroStack, citing fewer integrations and inadequate support resources as major drawbacks.
- Users find **limited integrations** with MacroStack, which hampers their ability to connect with other essential tools.
- Users face **poor customer support** due to limited documentation and few resources available for assistance.

#### What Are Recent G2 Reviews of MacroStack?

**["great AI Driven marketing automation for growth teams"](https://www.g2.com/survey_responses/macrostack-review-11757318)**

**Rating:** 4.0/5.0 stars

_— Bernardo V._

[Read full review](https://www.g2.com/survey_responses/macrostack-review-11757318)

### [Markate](https://www.g2.com/products/markate/reviews)

Personalized invoicing, estimates, scheduling, appointment reminders, work orders which can all be emailed on the field

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Markate?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Markate?

- **Seller:** [Markate](https://www.g2.com/sellers/markate)
- **Year Founded:** 2015
- **HQ Location:** Scottsdale, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5eff93e6494153fc7cdd9eb47ae7ce2b5713e562f338db0657d6654d214aa8e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15085839&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Markate?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Markate's **ease of use** , appreciating its efficient communication and responsive customer support features.
- Users appreciate the **responsive customer support** of Markate, consistently providing timely assistance and communication.
- Users value the **easy communication** features of Markate, enhancing client interaction and support efficiency.
- Users love the **effective communication tools** in Markate, enhancing client interaction and support responsiveness.
- Users love Markate for its **real-time data features** , enhancing communication and customer engagement effectively.

##### Cons

- Users encounter **bugs** with Markate, particularly with QuickBooks integration and invoice management causing confusion and errors.
- Users often face **connection issues** with QuickBooks, leading to doubled invoices and clients, complicating their workflow.
- Users encounter **connectivity issues** with QuickBooks, causing invoice duplication and complicating their workflow.
- Users experience **delays** due to bugs and invoice issues, but Markate generally resolves problems effectively.
- Users encounter **error issues** like invoice duplication and changes causing complications, but Markate addresses them diligently.

#### What Are Recent G2 Reviews of Markate?

**["CRM"](https://www.g2.com/survey_responses/markate-review-10469638)**

**Rating:** 5.0/5.0 stars

_— Kevin K._

[Read full review](https://www.g2.com/survey_responses/markate-review-10469638)

**["Essential Daily Tool with Outstanding Support"](https://www.g2.com/survey_responses/markate-review-12084836)**

**Rating:** 4.5/5.0 stars

_— Verified User in Construction_

[Read full review](https://www.g2.com/survey_responses/markate-review-12084836)

#### What Are G2 Users Discussing About Markate?

- [What is Markate used for?](https://www.g2.com/discussions/what-is-markate-used-for)

### [MarketezeAI](https://www.g2.com/products/marketezeai/reviews)

MarketEze.ai is an all-in-one AI-powered marketing platform designed to simplify and automate marketing for businesses. It eliminates the need for multiple tools and expensive agencies by providing a complete marketing solution - from strategy to execution - in a single platform. Starting at £49/month, it offers an affordable alternative to traditional marketing agencies and fragmented tool stacks

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind MarketezeAI?

- **Seller:** [MarketezeAI](https://www.g2.com/sellers/marketezeai)
- **Year Founded:** 2025
- **HQ Location:** Manchester, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6c11723e460eccee1a730e02b7f1ecb6be7c8ddb7b924a615e75eb0103e4499&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketezeai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About MarketezeAI?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of MarketezeAI, appreciating its curated lists that save time and effort.
- Users value the **time efficiency** of MarketezeAI, streamlining their search for the best marketing tools.

##### Cons

- Users find the **learning curve steep** due to the overwhelming range of tools and insufficient guidance for beginners.
- Users find the **missing advanced filtering options** makes navigating the features overwhelming, especially for beginners.

#### What Are Recent G2 Reviews of MarketezeAI?

**["Curated Marketing Tools at Your Fingertips"](https://www.g2.com/survey_responses/marketezeai-review-12140072)**

**Rating:** 4.0/5.0 stars

_— Manish M._

[Read full review](https://www.g2.com/survey_responses/marketezeai-review-12140072)

### [Marketing Automation](https://www.g2.com/products/beschannels-marketing-automation/reviews)

Zhiqu Baichuan is a Martech (Marketing Technology) company, focusing on SCRM and marketing automation products in B2B and B2 large-c low-frequency and high-frequency consumer industries, aiming to help enterprises better achieve customer acquisition, transformation and growth, and provide technical infrastructure for enterprises in the process of digital marketing transformation.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Marketing Automation?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 9.0/10)
- **Customization :** 5.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Marketing Automation?

- **Seller:** [Beschannels](https://www.g2.com/sellers/beschannels)
- **Year Founded:** 2016
- **HQ Location:** 上海, CN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a963638e6e7cff7ba35574bb71d4c0dfeef9fdb4bc5de6489fcf4e5f532edaf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsales-marketing-hub%2F&secure%5Burl_type%5D=linkedin_company_website)  
169 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [MarketingOne](https://www.g2.com/products/marketingone/reviews)

Paragon's user-friendly marketing platform MarketingOne is versatile and streamlines processes, saving you time and money. Continuously improved and updated to keep it up to scratch. MarketingOne is the marketing software suite where marketing and compliance meet. A platform that has been tried and refined over the years. It is designed to be useful in many different types of businesses and applications. Users benefit from time and cost savings as it provides consistency across media channels and assets. MarketingOne's modules enhance the efficiency of your marketing efforts, from planning and execution to evaluation. ​The platform allows you to coordinate all your marketing materials nationally and internationally while allowing for local adaptations. MarketingOne enables teamwork across the organisation with rapid responses to changing circumstances. It helps you to integrate all your communications while allowing you to modify and add processes according to the requirements of your business.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate MarketingOne?

- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind MarketingOne?

- **Seller:** [Paragon.eu](https://www.g2.com/sellers/paragon-eu)
- **Year Founded:** 1995
- **HQ Location:** Deventer, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bdf7caf514e4c5eff2948051d68be132d7ca63f70b5b8a3e7ec5b30ddcefe4da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fparagon.eu&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of MarketingOne?

**["Inovation for Intelligence"](https://www.g2.com/survey_responses/marketingone-review-8244765)**

**Rating:** 4.5/5.0 stars

_— Ryan W._

[Read full review](https://www.g2.com/survey_responses/marketingone-review-8244765)

### [MarketMasher](https://www.g2.com/products/marketmasher/reviews)

MarketMasher turns a single URL into a complete, multi-platform marketing campaign in about 10 minutes. It's a story-first AI marketing automation tool — one of the first to offer story-based campaigns as a distinct mode alongside traditional direct-response copywriting. Drop in a link, pick a copywriter or storyteller voice, and specialized AI agents generate ready-to-publish content across 8 platforms, with affiliate support and AutoPilot scheduling built in.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate MarketMasher?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind MarketMasher?

- **Seller:** [Launch Ninjas](https://www.g2.com/sellers/launch-ninjas-70c75bd3-25a9-43c7-b828-8b5bf33207c4)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of MarketMasher?

**["MarketMasher Delivers Outstanding Copy with Minimal Input"](https://www.g2.com/survey_responses/marketmasher-review-12986171)**

**Rating:** 5.0/5.0 stars

_— Steve B._

[Read full review](https://www.g2.com/survey_responses/marketmasher-review-12986171)

### [MarketWide](https://www.g2.com/products/marketwide/reviews)

MarketWide is DSI’s innovative database marketing tool that can be used by companies and marketing agencies alike. If you have an existing customer or lead database and want to reach your customers with direct communications,

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind MarketWide?

- **Seller:** [DSI Marketing Services](https://www.g2.com/sellers/dsi-marketing-services)
- **Year Founded:** 1989
- **HQ Location:** Landover, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d17d6c62c9eed119e77c846ebc763ff09b68df0baeb75832dc08624759aaa07f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdecision-software&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of MarketWide?

**["MarketWide"](https://www.g2.com/survey_responses/marketwide-review-5355477)**

**Rating:** 5.0/5.0 stars

_— Rachel B._

[Read full review](https://www.g2.com/survey_responses/marketwide-review-5355477)

#### What Are G2 Users Discussing About MarketWide?

- [What is MarketWide used for?](https://www.g2.com/discussions/what-is-marketwide-used-for)

### [Marqait AI](https://www.g2.com/products/marqait-ai/reviews)

Marqait is an AI-powered marketing automation platform that helps to scale businesses. With our AI marketing automation solutions, streamline your email campaigns, automate social media posts, campaign generators, blog agent, seo analysis, and more. You can access 15+ AI tools designed to help you create stunning content, build marketing campaigns, launch websites, and grow your business. Our mission is to enable anybody to use AI with minimal effort, time, and cost. Marqait is all-in-one AI powerhouse for marketing automation, content & business growth.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Marqait AI?

- **Seller:** [Marqait](https://www.g2.com/sellers/marqait)
- **HQ Location:** Bengaluru
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a1ebe505c81bd27e282511c19f323664f7a00fb004e04569b7b43bc380b1482c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarqait-ai&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Marqait AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **automation efficiency** of Marqait AI, enhancing their marketing management and optimizing brand consistency.
- Users value the **personalized results** from Marqait AI, enhancing brand consistency and streamlining marketing efforts.
- Users value the **personalization services** of Marqait AI for delivering tailored results that enhance brand consistency.
- Users value the **seamless integration** of Marqait AI, which enhances marketing efficiency and brand consistency effortlessly.

##### Cons

- Users find Marqait AI to be **inefficient** when the underlying data is biased or incomplete, leading to unreliable outcomes.
- Users find the **learning curve steep** due to the need for high-quality data to ensure accurate results.

#### What Are Recent G2 Reviews of Marqait AI?

**[""Effective Marketing Automation Backed by Strong AI""](https://www.g2.com/survey_responses/marqait-ai-review-11785403)**

**Rating:** 4.5/5.0 stars

_— Parth P._

[Read full review](https://www.g2.com/survey_responses/marqait-ai-review-11785403)

**["Excellent AI for business needs"](https://www.g2.com/survey_responses/marqait-ai-review-11707692)**

**Rating:** 5.0/5.0 stars

_— Voggu A._

[Read full review](https://www.g2.com/survey_responses/marqait-ai-review-11707692)

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Spotlight Categories

[Travel Management Solutions](https://www.g2.com/categories/travel-management)

[Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm)

[Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm)

[VoIP Providers](https://www.g2.com/categories/voip)

[Event Management Platforms](https://www.g2.com/categories/event-management-platforms)

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- [Blogger Outreach](/categories/blogger-outreach)
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- [Content Curation](/categories/content-curation)
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- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

Show More

* * *

## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.