Best Marketing Analytics Tools - Page 14

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 649

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 72,200+ Authentic Reviews
  • 649+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, LocaliQ, CleverTap, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics)

Nudge

The easiest way to improve your content. Nudge brings together everything that's needed to measure content - wherever it is. Nudge's products power marketing & product teams globally, for media companies and brands. From startup to enterprise The full suite of tools provides access to startups, mid-size and enterprise. Developer tools include APIs. Enabling them to measure content, get insight and attribute to business outcomes. Features like, content measurement, new metrics on your content, benchmarking for intelligence, attribution to track business outcomes and automated insights to go from insight to action faster. Whether its branded content, content marketing or digital content - they have a solution. Explore Analytics, Attribute, Docs & Enterprise.

Average Rating: 4.5/5.0

Total Reviews: 10

How Do G2 Users Rate Nudge?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Nudge?

  • Seller: Nudge
  • Year Founded: 2023
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Large, 40% Small

What Are Recent G2 Reviews of Nudge?

Weberlo ROI

Weberlo.com is an online platform that offers advanced marketing and advertising tools, primarily focusing on real-time marketing and Pay-Per-Click (PPC) attribution. The service is designed to provide businesses with cookieless tracking, ensuring accuracy while complying with modern privacy standards. It helps businesses maximize their Return On Ad Spend (ROAS) through precise ad tracking and offers insights into the customer journey from initial interest to post-purchase behavior.

Average Rating: 4.7/5.0

Total Reviews: 6

How Do G2 Users Rate Weberlo ROI?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Weberlo ROI?

  • Seller: Weberlo
  • Year Founded: 2020
  • HQ Location: Coimbra, PT
  • Twitter: @weberlo4
    15 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 83% Small, 17% Large

What Do G2 Reviewers Say About Weberlo ROI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the responsive customer support of Weberlo ROI, especially through live chat availability.
Cons
  • Users find the limited access to custom tracking domain on the business plan restrictive for their needs.

What Are Recent G2 Reviews of Weberlo ROI?

What Are G2 Users Discussing About Weberlo ROI?

AdVu

AdVu is an AI-powered marketing intelligence platform that helps businesses bring their advertising data, insights, alerts, and reporting into one place. AdVu connects with advertising platforms such as Google Ads and Meta Ads to provide a unified cross-channel view of campaign performance. Instead of switching between multiple dashboards and manually analysing data, marketing teams can use AdVu to monitor key metrics, identify performance changes, and understand what is happening across their campaigns. The platform offers AI-powered insights, custom performance alerts, drag-and-drop reporting, and campaign management tools such as UTM, QR code, and naming convention generators. AdVu also allows teams to create dedicated Streams, enabling different departments, brands, markets, or stakeholders to access the campaign data and reports most relevant to them. AdVu is designed for marketing teams, agencies, and businesses that want to reduce manual reporting, improve visibility across advertising channels, and make faster, data-informed marketing decisions.

Average Rating: 5.0/5.0

Total Reviews: 5

How Do G2 Users Rate AdVu?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind AdVu?

Who Uses This Product?

  • Company Size: 60% Medium, 40% Small

What Are Recent G2 Reviews of AdVu?

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Anteriad

Anteriad puts B2B marketers in front of their next customer and ahead of their competition. We are the demand generation partner for teams that need outcomes, not another software subscription. Our award-winning Anteriad Marketing Cloud tracks more than 500 billion buyer-related signals each month across 450 million+ global contacts, and our managed campaign experts turn that intelligence into coordinated, full-funnel programs that engage entire buying groups and drive growth. Today’s buying journey demands that level of coordination. Buyers start with AI, stay anonymous until they are deep into their decision process, and move in buying groups across finance, IT, procurement, and end users. Inbound alone is no longer enough, and disconnected point solutions create gaps between data, execution, and measurable impact. Anteriad connects intelligence directly to activation. The Anteriad Marketing Cloud identifies which accounts are actively researching, what they care about, and where they are in the buying process. Our managed campaign teams orchestrate multichannel programs across display, email, content syndication, programmatic, and CTV, ensuring every signal translates into meaningful engagement. Our data is Neutronian-certified and ranked in the top 1% for quality and transparency, giving marketing teams confidence they are reaching real buyers, not recycled lists. Clients have achieved 200x ROI, 20% revenue growth, and 1,900% higher click-through rates. Trusted by IBM, Microsoft, Lenovo, Forbes, SHRM, and hundreds of global B2B brands, Anteriad delivers accountable growth across industries and markets. If you are ready for coordinated, full-funnel execution that drives measurable growth, we are ready to put you in front of your next customer.

Average Rating: 4.5/5.0

Total Reviews: 33

How Do G2 Users Rate Anteriad?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)

Who Is the Company Behind Anteriad?

  • Seller: Anteriad
  • Company Website:
  • Year Founded: 2000
  • HQ Location: New York, NY
  • Twitter: @Anteriad_B2B
    104 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,127 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 37% Medium, 34% Small

What Are Recent G2 Reviews of Anteriad?

Ascent360

Start driving more direct bookings with precisely segmented, automated marketing powered by your guest data. Ascent360 is the proven AI-first Customer Data Platform built specifically for the hospitality industry, helping hoteliers unify guest data across PMS, F&B, spa, golf, booking, and more into a single, golden guest record. With a 360-degree view of every guest, marketing teams can easily launch highly targeted campaigns across email, SMS, and guest feedback - fueling direct bookings, repeat stays, and stronger guest relationships through true personalization. Intuitive automations save your team time while maximizing revenue throughout the guest journey. With 150 integrations and growing, Ascent360 fits seamlessly into your existing tech stack, empowering hoteliers to activate the guest data they already have and turn it into direct and ancillary revenue.

Average Rating: 4.5/5.0

Total Reviews: 10

How Do G2 Users Rate Ascent360?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 9.4/10 (Category avg: 9.0/10)
  • Campaign Insights: 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Ascent360?

  • Seller: Ascent360
  • Year Founded: 2013
  • HQ Location: Golden, CO
  • Twitter: @Ascent360
    194 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 60% Medium, 30% Small

What Are Recent G2 Reviews of Ascent360?

What Are G2 Users Discussing About Ascent360?

Behavio

What people say is not what people do. Behavio measures what actually drives buyers. Behavio is a marketing research platform that measures how consumers actually decide, using implicit, behavioral testing on representative samples of real people. Growing B2C brands use it for ad testing, brand tracking, and market mapping across 25+ countries, and every report ends with clear next steps, not just charts. Behavio has worked with 500+ consumer brands including Notino, Kiwi.com, and Heineken, backed by a benchmark database of 5,000+ brands. AD TESTING Test any creative at any stage, from concept and storyboard to final video, with 500+ real respondents per test. You get second-by-second emotion and brand recall curves, AI attention heatmaps, and scene-level fixes ("move the brand cue to the first 2.5 seconds") in 5–7 days. BRAND TRACKING See how your brand is known, felt, and chosen over time, and against competitors. Because Behavio measures fast, intuitive memory associations rather than considered survey answers, shifts show up before they hit sales. Every wave includes a human-validated Key Insight that translates metric movement into business outcomes. First results in 14 days after kickoff. MARKET MAPPING Map which consumer needs drive purchase in your category, which are already owned by competitors, and which are free to take. You get a ranked shortlist of the highest-opportunity needs in the same dashboard, with results in two weeks.

Average Rating: 5.0/5.0

Total Reviews: 15

How Do G2 Users Rate Behavio?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Behavio?

  • Seller: Behavio
  • Year Founded: 2015
  • HQ Location: Prague, CZ
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 80% Medium, 20% Small

What Do G2 Reviewers Say About Behavio?

AI-generated summary from verified user reviews

Pros
  • Users find Behavio exceptionally easy to use, providing valuable insights and excellent support for brand management.
  • Users value the user-friendly reports of Behavio, which provide actionable insights for effective brand management.
  • Users praise the excellent customer support of Behavio, making it invaluable for marketers seeking guidance and clarity.
  • Users appreciate the ease of use and excellent support of Behavio, making it a valuable tool for marketers.
  • Users highlight the user-friendly reports of Behavio, which simplify complex insights and enhance brand understanding.
Cons
  • Users note a lack of information regarding country and language availability, impacting their overall experience with Behavio.
  • Users note the limited customization options in Behavio, which may not meet everyone's specific needs and preferences.
  • Users express concern over the limited geographic coverage of Behavio, affecting its accessibility in various regions.
  • Users report limited language support, which restricts usage in various countries and affects accessibility.

What Are Recent G2 Reviews of Behavio?

BlueOceanAI (Formally BlueOcean Brand Navigator)

BlueOcean is Context AI for Marketers. Generic AI doesn't know your brand, your market, or your competitors. BlueOcean does, synthesizing 3,000+ proprietary data sources and 150+ marketing signals into the intelligence your team needs to move faster, decide with confidence and out-position competitors. BlueOcean synthesizes the intelligence. You bring the judgment. Customers report 97% faster execution, trusted by AWS, Microsoft, and SAP.

Average Rating: 4.0/5.0

Total Reviews: 9

How Do G2 Users Rate BlueOceanAI (Formally BlueOcean Brand Navigator)?

  • Data Collection: 7.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)

Who Is the Company Behind BlueOceanAI (Formally BlueOcean Brand Navigator)?

  • Seller: BlueOcean.ai
  • Year Founded: 2019
  • HQ Location: San Francisco, US
  • LinkedIn® Page: linkedin.com
    183 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 33% Large, 33% Small

What Do G2 Reviewers Say About BlueOceanAI (Formally BlueOcean Brand Navigator)?

AI-generated summary from verified user reviews

Pros
  • Users find BlueOceanAI’s analytics capabilities invaluable for quickly comparing brand positioning and competitor insights.
  • Users find analytics expertise in BlueOceanAI invaluable for quick insights on brand positioning and competitor analysis.
  • Users find BlueOceanAI's competitor analysis feature invaluable for gaining quick insights on brand positioning and competition.
  • Users find BlueOceanAI's ease of use valuable for quickly gaining insights on brand positioning and competition.
  • Users find quick insights on brand positioning invaluable, streamlining competitor analysis and saving significant research time.
Cons
  • Users find the dashboard slow and hard to navigate, which can complicate their overall experience with BlueOceanAI.
  • Users find the difficult navigation of BlueOceanAI somewhat challenging, requiring time to adjust to the dashboard.
  • Users find the limited coverage in navigation and speed of the BlueOceanAI dashboard challenging at times.
  • Users find the navigation difficulty of BlueOceanAI a bit challenging, requiring time to acclimate to the dashboard.
  • Users find the dashboard to be slow and hard to navigate, requiring time to adjust for better use.

What Are Recent G2 Reviews of BlueOceanAI (Formally BlueOcean Brand Navigator)?

Connectif

Marketing automation platform that allows you to perform advanced segmentations, create multichannel workflows and personalise your users' experience based on their behaviour. Connectif puts the power of data into the hands of marketers. We enable you to track the online behavior of all your clients, even anonymous users, to help you personalize your marketing efforts and increase conversions by delivering the right message to the right audience. Interact effortlessly with your customers through automated workflows to deliver hyper-personalized experiences. Make use of over 100 predefined templates that best suit your marketing strategies, or quickly build your own on the fly. Follow the user on their customer journey in real time, and choose the most effective channel to communicate with them for maximum results. Access advanced dashboards and personalized reports based on hundreds of metrics to help you stay ahead of the market and make better decisions for your business. Get ready to unlock the full potential of your ecommerce business with Connectif! Know more here: https://youtu.be/PQSzL7yMPng

Average Rating: 4.8/5.0

Total Reviews: 22

How Do G2 Users Rate Connectif?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)

Who Is the Company Behind Connectif?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 77% Small, 23% Medium

What Do G2 Reviewers Say About Connectif?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the automation efficiency of Connectif, enabling them to easily track and analyze user behavior.
  • Users value the responsive customer support of Connectif, appreciating its readiness to assist with any inquiries.
  • Users find the easy setup of Connectif very intuitive, making implementation straightforward and customizable.
  • Users value the intuitive design of Connectif, making daily tasks effortless and enhancing overall user experience.
  • Users appreciate the automation features of Connectif, which enable effortless tracking and monitoring of marketing strategies.
Cons
  • Users express concern over campaign issues due to account pauses after reaching usage limits, causing planning difficulties.
  • Users find parts of Connectif to be highly technical and difficult to implement without prior knowledge.
  • Users experience integration issues with Connectif, as not all data is imported effectively via direct integrations.
  • Users express frustration over poor customer support, especially regarding account reactivation and usage limits during critical times.

What Are Recent G2 Reviews of Connectif?

What Are G2 Users Discussing About Connectif?

GrowByData Market Intelligence

Be Visible Where It Matters. GrowByData provides the precision intelligence enterprise leaders need to grow and defend Share of Voice across Google Search and AI LLMs. In an era where search is fragmenting into Google AI Overviews, Merchant Listings, and generative platforms like ChatGPT and Perplexity, we provide the granular data and expert engagement required to thrive. We specialize in Search & AI Intelligence for advanced SEO practitioners at $100M+ ARR brands. Our platform delivers a unified view of visibility integrating search trends, competitive price intelligence, and AI citations to identify gaps in your market share across top US metros and categories. Why Enterprise Leaders Choose GrowByData: 1. Master the Modern SERP: Capture opportunities in Rising SERP areas, including Google AIO, Reddit, Video, and 'Things to Know.' 2. LLM Visibility & Sentiment: Track your brand's footprint and citations across ChatGPT, Perplexity, and other generative AI platforms. 3. E-Commerce Dominance: Unlock trends in Google Free Merchant Listings and Shopping to maximize organic and paid performance. 4. Expert Engagement: Go beyond software with an enterprise-grade team that helps you turn SERP volatility into a competitive advantage. Founded in 2014, GrowByData is trusted by global brands in retail, finance, and B2B to protect their brand equity and dominate the search landscape.

Average Rating: 4.9/5.0

Total Reviews: 15

How Do G2 Users Rate GrowByData Market Intelligence?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 6.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind GrowByData Market Intelligence?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 60% Large, 20% Medium

What Do G2 Reviewers Say About GrowByData Market Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users praise GrowByData for its exceptional customer support, highlighting the team's engagement and expertise in delivering insights.
  • Users find GBD's real-time, detailed reports invaluable for tracking SERP features and optimizing performance across platforms.
  • Users highlight the expert insights and support from GrowByData, empowering effective SEO strategies and market understanding.
  • Users laud GrowByData for its rapid insights and expert support, enhancing their SEO strategies and market understanding.
  • Users highlight the rapid insights and exceptional support from GrowByData, significantly enhancing their business growth strategies.
Cons
  • Users find the difficult learning process of GrowByData overwhelming, especially with the extensive data and views available.
  • Users find limited features for drilling down into specific query levels, favoring broader SERP trend insights instead.
  • Users note the complexity in obtaining specific query insights compared to broader SERP trend analysis in GrowByData.
  • Users find the dashboard complex, which can lead to a longer learning curve for report utilization.
  • Users find the difficult learning curve of GrowByData Market Intelligence challenging, requiring support to navigate complexity.

What Are Recent G2 Reviews of GrowByData Market Intelligence?

Improvely

Improvely is a marketing analytic platform that tracks, tests, and optimizes its users online marketing campaigns.

Average Rating: 5.0/5.0

Total Reviews: 5

How Do G2 Users Rate Improvely?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Improvely?

  • Seller: Improvely
  • HQ Location: N/A
  • Twitter: @improvelycom
    1,662 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Medium, 20% Small

What Are Recent G2 Reviews of Improvely?

What Are G2 Users Discussing About Improvely?

Intempt

Intempt is an agentic GTM platform where AI agents help your team design, market, sell, and measure from one shared customer context. With Intempt you can replace 7+ GTM software and tools with one connected platform instead of building a complex martech stack or relying on GTM engineering to connect everything. You can Launch campaigns, run experiments, build customer journeys, track revenue, and manage sales from one place. Every AI agent works on the same customer profile, so your marketing, sales, design, and analytics stay connected from the first touch to the final sale.

Average Rating: 4.5/5.0

Total Reviews: 10

How Do G2 Users Rate Intempt?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Intempt?

  • Seller: Intempt
  • Year Founded: 2017
  • HQ Location: Austin, Texas
  • Twitter: @intempt
    120 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Intempt?

Klar

Klar is the eCommerce Attribution & Insights Platform for profitable DTC growth. It unifies all your data and attribution to show what truly drives scalable profit. By seamlessly connecting all your daily data sources and providing a full measurement setup, Klar brings your marketing, margins, and retention analytics together in one place. Klar’s unifying attribution uncovers what drives profit, so you can scale what works - giving you total clarity over your performance. Klar uniquely combines Measurement (Tracking & Attribution) with full Business Controlling & Reporting, empowering DTC brands to: - Make data-driven decisions on where to allocate and scale marketing budgets effectively. - See which campaigns, creatives, and influencers truly drive purchases - beyond clicks & traffic, but focusing on conversions - Identify the right customer segments, understand their behavior, and unlock retention opportunities for maximum loyalty and lifetime values - Learn how different customer groups respond to creatives and campaigns, optimise landing pages, and tailor communication for first-timers vs. returning customers - Save valuable time and resources by automating manual reporting and data maintenance. Klar’s attribution engine uses a first-party tracking script and machine learning models to transparently map every touchpoint of the customer journey. With a full Measurement Setup combining Multi-Touch Attribution (MTA), Marketing Mix Modelling (MMM), and Incrementality, Klar goes beyond clicks, incorporating correlations between channels, interactions, and non-click-based engagements. For the most realistic and reliable, data-driven attribution. Getting started with Klar is easy. Onboarding takes minutes, not months. For all industries, shop sizes, and levels of complexity, yet it feels tailor-made for your business. Easily mirror your individual setup with no-code customisations, no matter how complex your structure may be. Klar is fully GDPR-compliant and ISO 27001-certified, hosting all data 100% in the EU. So your data remains safe, secure, and private.

Average Rating: 5.0/5.0

Total Reviews: 5

Who Is the Company Behind Klar?

Who Uses This Product?

  • Company Size: 60% Small, 40% Medium

What Are Recent G2 Reviews of Klar?

Launched

Launched is the all-in-one marketing and sales technology platform powered by Nova, the most advanced AI Salesperson on the market. Nova transforms how businesses approach sales by automating time-consuming tasks such as prospecting, personalised outreach, follow-ups, and even replies to emails and LinkedIn messages. Nova learns like a human through multi-level training, building deep knowledge about your company, users, and campaigns, enabling her to create authentic and hyper-personalised interactions. With Launched, businesses can optimise marketing and sales strategies, drive revenue growth, and exceed targets with less effort.

Average Rating: 5.0/5.0

Total Reviews: 5

How Do G2 Users Rate Launched?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Launched?

  • Seller: Launched
  • Year Founded: 2021
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small, 80% Medium

What Do G2 Reviewers Say About Launched?

AI-generated summary from verified user reviews

Pros
  • Users love the LinkedIn integration that enables seamless, personalized outreach and follow-up management for sales teams.
  • Users value the multi-channel automation of Nova, enhancing efficiency and effectiveness in sales outreach and follow-ups.
  • Users admire the automation capabilities of Nova, efficiently streamlining outreach and enhancing sales efficiency.
  • Users value the ease of use of Launched, appreciating its intuitive design for all tech proficiency levels.
  • Users value the personalized outreach capabilities of the product, streamlining their sales communications effectively.
Cons
  • Users find Nova's robotic demeanor in B2B negotiations lacking emotional intelligence, raising concerns about its effectiveness and reliability.
  • Users find the product expensive and question its value, especially with unclear pricing and overhyped claims.
  • Users express concerns about the lack of customization, leading to generic-looking websites that don't stand out.
  • Users feel that the lack of information regarding pricing and results makes Nova's bold claims seem overhyped.
  • Users find Nova's approach can be too robotic and aggressive, requiring careful training for better interactions.

What Are Recent G2 Reviews of Launched?

MarketingTracker

MarketingTracker is a market and brand performance analytics platform that gives commercial, marketing, and insights teams a continuous view of what is happening in their markets, how their brands are performing, and what is driving it, updated at the pace their decision-making requires. Rather than producing periodic reports that arrive after decisions have been made, MarketingTracker automates the collection, enrichment, and integration of marketing and market data, and surfaces insights through storyboards and presentations generated automatically in line with management reporting cycles. Teams spend their time on interpretation and action, not on building reports. For brands investing in upper-funnel and brand-building activity, MarketingTracker connects the dots between advertising exposure, consumer perception, brand equity, and market performance — giving marketing and finance teams the evidence they need to defend brand investment with confidence. Key capabilities: - Market and brand performance tracking across markets, segments, and competitive set - Automated data integration across marketing, consumer, and market data sources - Brand equity and advertising effectiveness measurement — awareness, consideration, preference over time - Driver analysis: not just what happened, but why - Storyboard reporting: automatically generated, presentation-ready outputs aligned to management reporting cadences - Consumer insight integration: surveys, behavioral data, and market metrics in a unified view - Decision support designed for commercial and brand teams, not data specialists Designed for marketing directors, brand managers, category leads, insights leads, and commercial teams at mid-to-large consumer brands who need a reliable, continuously updated view of market and brand performance, without building bespoke analytics infrastructure.

Average Rating: 4.7/5.0

Total Reviews: 5

How Do G2 Users Rate MarketingTracker?

  • Data Collection: 7.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 6.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 5.8/10 (Category avg: 8.8/10)

Who Is the Company Behind MarketingTracker?

  • Seller: ScanmarQED
  • Year Founded: 1995
  • HQ Location: Houten, Utrecht
  • Twitter: @ScanmarQED
    37 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    52 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 60% Medium, 40% Small

What Are Recent G2 Reviews of MarketingTracker?

What Are G2 Users Discussing About MarketingTracker?

MSIGHTS

MSIGHTS has been supporting marketing teams for 17+ years in helping to make their data great for reporting and analysis. Our Platform, a 2019 MarTech Breakthrough Awards winner for "Best Overall Marketing Campaign Management Solution", helps across these critical areas: * Automate the collection, integration, and transformation of all your marketing results sources -- digital, social, search, offline, lead gen, direct mail, media plans, and sales (plus more) -- into reporting-ready datasets. * Streamline marketing analysis with harmonized datasets specifically designed for results analysis, optimization, attribution, MMM, as well as datasets that feed back into your data lake. Go beyond fields from just your taxonomy with MSIGHTS' robust data schema. * Build detailed reporting views and executive dashboards using MSIGHTS' free cloud reporting platform or connect from your own visualization tool like Tableau, Excel, Domo, or Looker (to name a few).

Average Rating: 3.8/5.0

Total Reviews: 6

How Do G2 Users Rate MSIGHTS?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind MSIGHTS?

  • Seller: MSIGHTS
  • Company Website:
  • Year Founded: 2004
  • HQ Location: Charlotte, US
  • Twitter: @msights
    225 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 43% Large, 29% Medium

What Do G2 Reviewers Say About MSIGHTS?

AI-generated summary from verified user reviews

Pros
  • Users praise the analytics expertise of MSIGHTS, benefiting from tailored solutions and exceptional customer support.
  • Users find MSIGHTS incredibly helpful for s simplifying data gathering and normalizing analytics, streamlining their workflow efficiently.
  • Users find MSIGHTS' automation capabilities invaluable for simplifying data gathering and minimizing integration time.
  • Users value the expert support and flexibility of MSIGHTS, enhancing their ability to manage complex data needs effectively.
  • Users commend MSIGHTS for their exceptional communication and dedicated support, ensuring efficient responses and strategic guidance.
Cons
  • Users find the limited data visualization options of MSIGHTS frustrating when presenting marketing performance trends.
  • Users highlight the data inaccuracy issues, suggesting improvements in validation and integration with third-party vendors.
  • Users highlight integration issues with MSIGHTS, calling for better data validation and more vendor partnerships.
  • Users find the lack of customization in data visualization options frustrating when presenting marketing trend results to stakeholders.
  • Users feel there is a lack of integrations with third-party vendors, limiting the product's appeal and functionality.

What Are Recent G2 Reviews of MSIGHTS?

What Are G2 Users Discussing About MSIGHTS?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026