Best Local SEO Software with Google My Business Capabilities

How Many Local SEO Software Products Does G2 Track?

Total Products under this Category: 343

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: LeadSnap (+5.56%) - Among all products in this category, LeadSnap recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Local SEO Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 27,500+ Authentic Reviews
  • 343+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Local SEO Software

G2 Grid® for Local SEO Software plotting products by satisfaction and market presence

Highlighted products: Semrush, Birdeye, Yext, SOCi, Local Falcon, Google My Business, Localo, and Pluspoint.

Underlying data: [Grid® JSON](https://www.g2.com/categories/local-seo/grids.json?focus%5B%5D=semrush&focus%5B%5D=birdeye&focus%5B%5D=yext&focus%5B%5D=soci&focus%5B%5D=local-falcon&focus%5B%5D=google-my-business&focus%5B%5D=localo&focus%5B%5D=pluspoint)

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Average Rating: 4.4/5.0

Total Reviews: 4,199

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Dashboards and Reporting: 8.8/10 (Category avg: 9.1/10)
  • Rank Tracking: 9.0/10 (Category avg: 9.0/10)
  • Online Listings: 8.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them manage everyday SEO tasks with ease.
  • Users value having a broad range of SEO tools and data in one platform, helping them manage their work centrally.
  • Users value the keyword tools for uncovering relevant terms, evaluating search potential, and exploring a broad range of keywords.
  • Users find setup easy and straightforward, making it simple to get started.
  • Users value the detailed competitor insights and comparisons, which reveal rivals’ keywords, rankings, traffic, and marketing activity.
Cons
  • Users find the base subscription expensive, particularly for small businesses, freelancers, and smaller teams.
  • Users say useful features, modules, and seats often come with extra charges, making the overall subscription expensive.
  • Users say the learning curve is steep, and mastering the many tools takes time, particularly for beginners.
  • Users find the interface cluttered and navigation unintuitive, making tools, reports, and information difficult to locate.
  • Users find the abundance of tools, features, and information overwhelming and sometimes confusing, especially when getting started.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

Birdeye

Birdeye builds AI coworkers for multi-location brands — trusted by the world's largest enterprise brands, including Aspen Dental, Sun Auto, and Caesars Entertainment. We give you AI coworkers at every location, across marketing, operations, and customer experience, that own the jobs your business needs done: winning AI visibility, booking appointments, and driving consistent CX. AI Coworkers → Own the Jobs Jay (marketing), Myna (operations), and Robin (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. An agent carries out an action, but it doesn't own an outcome. A coworker holds a job. Agents give you capacity; coworkers give you ownership. Your team manages three coworkers instead of thirty agents — and the work gets done at every location, without stretching anyone thinner. Agents → Do the Work Each coworker orchestrates multiple agents that work together to complete a job, and how those agents work is what makes us different. Most software tells you what's happening; ours decides what to do and does it. That runs on BirdAI, our Agent OS: it consolidates every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reasons with your industry, brand, and location context, backed by 13 years of multi-location data infrastructure; and acts — autonomously or with a human in the loop, your call per workflow. So one review, one campaign, one missed call becomes a finished outcome, not a line item in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need — so you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye serves multi-location brands in healthcare, dental, restaurants, financial services, auto, retail, and property management.

Average Rating: 4.7/5.0

Total Reviews: 4,192

How Do G2 Users Rate Birdeye?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Dashboards and Reporting: 9.1/10 (Category avg: 9.1/10)
  • Rank Tracking: 8.6/10 (Category avg: 9.0/10)
  • Online Listings: 9.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Birdeye?

  • Seller: Birdeye
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • LinkedIn® Page: www.linkedin.com
    1,477 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Hospital & Health Care, Real Estate
  • Company Size: 46% Small, 34% Medium

What Do G2 Reviewers Say About Birdeye?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, making everyday tasks simple to learn and use.
  • Users value the responsive, helpful support team for quickly answering questions and assisting with their needs.
  • Users value straightforward messaging tools for quickly connecting with customers and keeping conversations organized.
  • Users like how automation streamlines recurring tasks and reduces manual work, saving time for their teams.
  • Users like how easy review requests help them collect more customer reviews.
Cons
  • Users find navigation unintuitive and clunky, with features and settings sometimes difficult to locate.
  • Users find the pricing high for the value, with costs limiting access for smaller teams and multi-location businesses.
  • Users report limited integrations, difficult setup, and connections that sometimes fail or break.
  • Users report platform glitches, bugs, freezes, and occasional downtime that disrupt use.
  • Users report slow support responses and difficulty reaching someone who can resolve issues.

What Are Recent G2 Reviews of Birdeye?

What Are G2 Users Discussing About Birdeye?

Yext

Yext — Enterprise Agentic Marketing Platform Yext is the enterprise agentic marketing platform for multi-location brands that need to win across both AI and traditional search. AI is reshaping how customers discover brands. They're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and Grok — and the brands that show up in those responses are the ones with verified, structured data distributed to the right places. Yext is built to make that happen at enterprise scale. What Yext does Yext delivers three core capabilities from one platform. Scout, Yext's visibility intelligence engine, analyzes 10 billion signals across four AI models and more than 12 million business locations. Every scan surfaces 150 visibility metrics across 20 competitors, down to the location level, so marketing leaders know exactly where they're losing and why — across both AI and traditional search. The Yext Knowledge Graph is the verified source of truth for every location in a brand's portfolio. Data agents maintain it automatically, connecting data across sources, verifying it at scale, and resolving inconsistencies before they reach a customer. When AI models generate responses about your brand, they pull from this verified record. Content generation agents create on-brand content across every channel from verified brand data: local pages, social posts and replies, review campaigns and responses, and email and SMS campaigns. Distribution agents syndicate that content and data in real time to LLMs, voice assistants, listings, maps, social and review platforms, and email — with no aggregator in between. What Yext pushes is what AI and search engines actually see and trust. Who it's for Yext is built for CMOs, SVPs, and VPs of marketing at multi-location enterprise brands in financial services, healthcare, retail, hospitality, and food. If your brand competes at the local level and needs to show up accurately and consistently across AI and traditional search, Yext is built for you. Why Yext Most platforms deliver insight or distribution, not both. Yext closes the loop — from competitive intelligence to verified data to agentic content creation and real-time distribution — in one system with no disconnected tools and no aggregator delays. Thousands of brands trust Yext, including top US banks, leading hospital systems, and the world's largest restaurant and retail chains.

Average Rating: 4.4/5.0

Total Reviews: 1,101

How Do G2 Users Rate Yext?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Dashboards and Reporting: 8.2/10 (Category avg: 9.1/10)
  • Rank Tracking: 8.0/10 (Category avg: 9.0/10)
  • Online Listings: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind Yext?

  • Seller: Yext
  • Company Website:
  • Year Founded: 2006
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    2,427 employees on LinkedIn®
  • Ownership: NYSE: YEXT

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Hospital & Health Care
  • Company Size: 37% Large, 30% Medium

What Do G2 Reviewers Say About Yext?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Yext, benefiting from streamlined management and excellent support services.
  • Users find Yext to be easy to use with excellent support, streamlining their listing management tasks effectively.
  • Users value the centralized management of Yext, enabling efficient updates and consistent information across multiple locations.
  • Users appreciate the great support team of Yext, which allows them to prioritize other tasks efficiently.
  • Users value Yext's centralized management of listings and reviews, enhancing efficiency and consistency across multiple locations.
Cons
  • Users find the complex usability of Yext frustrating, particularly when managing and duplicating posts across locations.
  • Users note a challenging learning curve when adapting to Yext's features, despite helpful support and documentation.
  • Users find the difficult learning process in Yext challenging, suggesting improvements in onboarding and training resources.
  • Users find the difficult navigation of Yext's website interface leads to confusion and slows down updates.
  • Users note the limited features of Yext, such as no LinkedIn page management and the inability to duplicate posts easily.

What Are Recent G2 Reviews of Yext?

What Are G2 Users Discussing About Yext?

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Google My Business

Google My Business is a free tool that enables businesses to manage their online presence across Google Search and Maps. By creating and verifying a business profile, companies can provide essential information such as operating hours, contact details, and location, enhancing their visibility to potential customers. Key Features and Functionality: - Business Information Management: Update and display critical details like address, phone number, and business hours. - Customer Interaction: Respond to customer reviews and questions, fostering engagement and trust. - Insights and Analytics: Access data on how customers find and interact with your business online. - Photos and Videos: Showcase your products, services, and premises through visual content. - Posts and Updates: Share news, offers, and events directly on your business profile. Primary Value and Solutions: Google My Business enhances local SEO, making it easier for customers to discover and connect with businesses. It provides a centralized platform for managing online information, ensuring accuracy and consistency across Google services. By facilitating direct communication with customers and offering valuable insights, it helps businesses improve their online reputation and tailor their marketing strategies effectively.

Average Rating: 4.6/5.0

Total Reviews: 371

How Do G2 Users Rate Google My Business?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.1/10)
  • Dashboards and Reporting: 8.9/10 (Category avg: 9.1/10)
  • Rank Tracking: 8.4/10 (Category avg: 9.0/10)
  • Online Listings: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Google My Business?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Founder, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 73% Small, 22% Medium

What Do G2 Reviewers Say About Google My Business?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Google My Business, enhancing visibility and communication for their businesses.
  • Users value the efficient review management features of Google My Business, simplifying customer feedback and response tracking.
  • Users value the centralized platform of Google My Business for efficiently managing client profiles across multiple surfaces.
  • Users value the convenience of Google My Business, enhancing visibility and simplifying communication with clients and employees.
  • Users value the cross-platform compatibility of Google My Business for streamlined location management and information control.
Cons
  • Users face delayed updates from Google My Business, leading to outdated information and frustrating management experiences.
  • Users face slow and inconsistent reporting issues, impacting their ability to manage location updates effectively.
  • Users report review inaccuracy issues due to fake reviews and outdated business information, impacting trustworthiness.
  • Users face persistent email access issues, leading to frequent password resets for new employees.
  • Users find the verification process difficult, leading to frustrations and a less efficient experience with Google My Business.

What Are Recent G2 Reviews of Google My Business?

What Are G2 Users Discussing About Google My Business?

Synup

Synup is a local marketing platform for agencies, resellers, and multi-location businesses. You run it by talking to it. Sydekick, Synup's AI agent, executes local marketing work through conversation: no dashboards to click through, no data to collect by hand, no reports to stitch together. Meet Sydekick:- Tell Sydekick to update business hours across 400 locations, respond to this week's reviews in each client's brand voice, or pull a performance report across the full portfolio, and it does the work. Sydekick goes well beyond routine execution. It audits your local presence and flags what needs fixing. It browses websites to fetch the information it needs. It builds custom landing pages. It designs reports to answer the exact question you asked, in the format you want, rather than forcing you into a fixed reporting template. Skills and Playbooks:- Sydekick works from skills and playbooks. Start with the ready-made library covering common local marketing workflows. Create your own skills for the processes unique to your agency or brand, and reuse and refine them over time so Sydekick gets better at your specific work. When you're stuck, just ask the Synup team. Listings Management:- Business information stays in sync across Google, Apple, Bing, Facebook, and every major listing platform. Bulk changes across thousands of locations happen through a single instruction. Synup verifies that data is indexed and visible to searchers, not just submitted. Reputation Management:- Sydekick monitors reviews across Google, Facebook, and every major review site, drafts and posts responses that match each brand's voice, and runs review request campaigns over email and SMS to grow review velocity for every location. Social Media Management:- Publish across Google Business Profile, Facebook, Instagram, and LinkedIn for hundreds of locations. Sydekick generates localized content per location so every post feels native to its market. Local SEO Analytics:- Local rankings, GBP performance, and review sentiment tracked for every location. Ask Sydekick for the analysis you need in plain language and get answers across the portfolio, or have it build a custom-designed report for a client presentation. Local SEO Tools API:- Agencies, platforms, and SaaS companies use the Synup API to power listings sync, review management, and GBP automation inside their own products. Headless and built to scale across millions of locations. Synup MCP Server:- Synup connects to Claude, ChatGPT, and any MCP-compatible AI assistant, so teams can query listings, pull review data, and manage locations through the AI tools they already use. White-Label Everything:- Every surface can be fully white-labeled under your brand: custom domains, your logo, your colors, your client-facing experience. Your clients never know Synup is in the stack. Synup keeps every location accurate, responsive, and visible in search. You describe the outcome. Sydekick does the work.

Average Rating: 4.6/5.0

Total Reviews: 329

How Do G2 Users Rate Synup?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Dashboards and Reporting: 9.0/10 (Category avg: 9.1/10)
  • Rank Tracking: 9.0/10 (Category avg: 9.0/10)
  • Online Listings: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Synup?

  • Seller: Synup
  • Company Website:
  • Year Founded: 2013
  • HQ Location: New York, New York
  • LinkedIn® Page: www.linkedin.com
    67 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 77% Small, 19% Medium

What Do G2 Reviewers Say About Synup?

AI-generated summary from verified user reviews

Pros
  • Users find Synup's interface easy to use, appreciating its automated features and helpful customer support.
  • Users appreciate the ease of use of Synup, enjoying its auto-pilot features and responsive customer support.
  • Users highlight the responsive and helpful customer support from Synup, enhancing their overall experience with the product.
  • Users love the dynamic review monitoring of Synup, which effectively identifies and analyzes client feedback.
  • Users benefit from the centralized management features of Synup, streamlining business listings and social interactions efficiently.
Cons
  • Users find the learning curve steep due to complex features and the need for consistent training.
  • Users find feature limitations in Synup, noting a lack of advanced tools and issues with existing functions.
  • Users find the difficult learning curve of Synup challenging, requiring extensive training to utilize its features effectively.
  • Users note that reporting features need improvement for better customization and alignment with business needs.
  • Users note a lack of features in Synup, especially with social media tools and additional costs for some functions.

What Are Recent G2 Reviews of Synup?

What Are G2 Users Discussing About Synup?