Best Insurance CRM Software - Page 4

How Many Insurance CRM Software Products Does G2 Track?

Total Products under this Category: 93

Category Stats (Nov 2026)

  • Average Rating: 4.59/5 (↑0.05 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: telecrm (+0.68%) - Among all products in this category, telecrm recorded the largest rating increase compared to last month

Last updated: November 12, 2026

How Does G2 Rank Insurance CRM Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 25,000+ Authentic Reviews
  • 93+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Insurance CRM Software

G2 Grid® for Insurance CRM Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Sales Hub, AgencyZoom, Zoho CRM, and Salesmate.

Underlying data: [Grid® JSON](https://www.g2.com/categories/insurance-crm/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=vertafore-agencyzoom&focus%5B%5D=zoho-crm&focus%5B%5D=salesmate)

Freshsales

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities.

Average Rating: 4.5/5.0

Total Reviews: 1,203

Who Is the Company Behind Freshsales?

  • Seller: Freshworks
  • Year Founded: 2010
  • HQ Location: San Mateo, CA
  • LinkedIn® Page: www.linkedin.com
    7,783 employees on LinkedIn®
  • Ownership: NASDAQ: FRSH
  • Phone: +1 (866) 832-3090

Who Uses This Product?

  • Who Uses This: CEO, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 68% Small, 27% Medium

What Do G2 Reviewers Say About Freshsales?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Freshsales, facilitating quick onboarding and efficient sales management from day one.
  • Users appreciate the user-friendly design and extensive features of Freshsales, enhancing sales efficiency and organization.
  • Users appreciate the speed and ease of use of Freshsales, benefiting from its powerful CRM capabilities and organization.
  • Users value the responsive customer support of Freshsales, enhancing their experience with timely assistance.
  • Users appreciate the intuitive interface of Freshsales, finding it easy to use and navigate even for beginners.
Cons
  • Users express frustration with missing features in Freshsales, such as limited contact management and report customization.
  • Users find limited features in Freshsales, with some reporting basic reporting and automation capabilities that could be improved.
  • Users face note navigation issues and find email metrics unreliable, requiring external tools for better integrations.
  • Users find the learning curve challenging, particularly with advanced features that can overwhelm new users.
  • Users find limited customization options frustrating, particularly for reports and advanced features in Freshsales.

What Are Recent G2 Reviews of Freshsales?

What Are G2 Users Discussing About Freshsales?

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Guani Hub

GUANI HUB es un CRM especializado para asesores y agencias de seguros en México. Centraliza clientes y prospectos, pólizas, cobranzas, renovaciones, citas, oportunidades, trámites, comisiones y reportes en una sola plataforma.

Who Is the Company Behind Guani Hub?

HealthSherpa for Agents

A Healthcare.gov certified web broker, giving people, employers, and nonprofits a simple platform for enrolling in ACA-compliant healthcare.

Who Is the Company Behind HealthSherpa for Agents?

  • Seller: Health Sherpa
  • Year Founded: 2014
  • HQ Location: Sacramento, California, United States
  • LinkedIn® Page: www.linkedin.com
    231 employees on LinkedIn®

iAssure by Imds

iAssure | An ERP built for Insurance Brokers Insurance Broking Intelligence Platform An insurance-native ERP built exclusively for insurance brokers, corporate agents and IMFs. Every department works on one platform, from automated RFQs, QCRs and placement slips to policy booking, billing and receipts, powered by Assurance Intelligence.

Who Is the Company Behind iAssure by Imds?

Infor CRM

Your customer relationships are the driving force of your business. By offering a complete view of every customer touch point across your sales, marketing, customer service, and support teams, Infor CRM enables you to maximize the impact of every interaction—across the entire customer lifecycle—whether in the office or out in the field. The best part about Infor CRM is that it’s built for your business. Industry-specific capabilities, deep integration, and unparalleled flexibility and control in how you deploy, use, and pay for your solution offers a best-of-breed CRM solution without compromise.

Average Rating: 3.3/5.0

Total Reviews: 77

Who Is the Company Behind Infor CRM?

  • Seller: Infor
  • Year Founded: 2002
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    22,165 employees on LinkedIn®
  • Phone: 800-260-2640

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 29% Small

What Do G2 Reviewers Say About Infor CRM?

AI-generated summary from verified user reviews

Pros
  • Users value the easy access to Infor CRM, enhancing customer satisfaction from anywhere.
  • Users appreciate the ease of use with Infor CRM, particularly for scheduling sales calls via the calendar feature.
  • Users appreciate the easy navigation of Infor CRM, facilitating convenient access and customer satisfaction.
  • Users appreciate the user-friendly login of Infor CRM, ensuring customer satisfaction from any location.
Cons
  • Users desire a mobile app for Infor CRM, as using a laptop on the road is impractical.
  • Users experience slow loading times due to the large volume of data, impacting their overall efficiency.

What Are Recent G2 Reviews of Infor CRM?

What Are G2 Users Discussing About Infor CRM?

InsuraCRM

InsuraCRM is a customer relationship management software developed by Damco. It empowers insurance agencies, brokers, agents, and carriers with automation technologies and enables them to enhance customer relationships. The comprehensive insurance CRM software helps in improving sales, automating processes, and making strategic decisions to drive growth. It brings together contact management, customer servicing, underwriting, analytics, and more under a single roof.

Who Is the Company Behind InsuraCRM?

InsureGrades

InsureGrades is a directory of licensed insurance agents, where verified agents are checked against the National Insurance Producer Registry (NIPR) and rated by their clients. Consumers use it free to find, compare and rate agents. Producers subscribe to claim their listing, get a NIPR-verified badge, receive quote requests that are never resold, monitor their licenses every business day, track continuing education, keep E&O and other credentials in a vault, and research prospects across 826,000+ employer benefit plans, nearly 2 million motor carriers, 1.9 million healthcare organizations and more. Agencies can put every producer on one bill at the same per-seat price with a team compliance view. Plans from $29.99 a month, no contracts.

Who Is the Company Behind InsureGrades?

insureio

Insureio is a comprehensive customer relationship management (CRM) platform tailored specifically for insurance professionals. It streamlines the sales process by integrating lead management, marketing automation, and policy tracking into a single, user-friendly interface. Designed to enhance productivity and client engagement, Insureio empowers agents to manage their business more effectively. Key Features and Functionality: - Lead Management: Efficiently capture, organize, and track leads to ensure no opportunity is missed. - Marketing Automation: Deploy targeted email campaigns and follow-ups to nurture client relationships and drive conversions. - Policy Tracking: Monitor policy statuses, renewals, and client interactions to maintain up-to-date records. - Customizable Workflows: Adapt workflows to fit specific business processes, enhancing operational efficiency. - Reporting and Analytics: Gain insights into sales performance and client behavior through detailed reports and analytics. Primary Value and Solutions Provided: Insureio addresses the common challenges faced by insurance agents, such as disorganized client information, inconsistent follow-ups, and time-consuming administrative tasks. By consolidating essential functions into one platform, it reduces manual work, minimizes errors, and allows agents to focus on building client relationships and growing their business. The automation of marketing and follow-up processes ensures timely communication, leading to higher client satisfaction and retention rates.

Who Is the Company Behind insureio?

  • Seller: insureio
  • Year Founded: 2014
  • HQ Location: Roseville, US
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Kaisurance

Kaisurance is an affordable, cloud-based insurance CRM designed specifically for independent insurance agents and small teams. The platform helps agents manage client relationships, organize policies, track sales opportunities, and streamline daily operations in one easy-to-use dashboard. Key features include contact and policy management for life, health, Medicare, and property & casualty insurance; customizable sales pipelines; policy renewal tracking; state insurance license monitoring with expiration alerts; commission organization; client birthday reminders; task management; and follow-up reminders. Kaisurance also includes monthly income goal tracking and daily motivational quotes to help agents stay focused and consistent. Team functionality allows agencies to assign contacts, manage users, and collaborate efficiently. Unlike complex, general-purpose CRM systems, Kaisurance focuses on the practical needs of insurance professionals without unnecessary complexity or expensive software packages. Kaisurance offers a 14-day free trial with no credit card required. Plans start at $49 per month for individual agents, with team plans available for growing agencies. Learn more at https://kaisurance.com.

Who Is the Company Behind Kaisurance?

Keap

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

Average Rating: 3.9/5.0

Total Reviews: 32

Who Is the Company Behind Keap?

  • Seller: Thryv
  • Year Founded: 2012
  • HQ Location: Dallas, TX
  • LinkedIn® Page: www.linkedin.com
    5,823 employees on LinkedIn®
  • Ownership: NASDAQ: THRY

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 79% Small, 18% Medium

What Do G2 Reviewers Say About Keap?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the advanced automation capabilities of Keap, simplifying management with integrated tools for marketing and client relations.
  • Users appreciate the advanced automation features of Keap, streamlining processes and enhancing efficiency in managing clients.
  • Users find Keap's platform extremely easy to use, allowing quick learning and efficient client management.
  • Users highlight the high level of automation in Keap, enhancing campaign management and client information handling.
  • Users appreciate the automation capabilities of Keap, enhancing efficiency in managing tasks and marketing effectively.
Cons
  • Users find that Keap's complexity can overwhelm smaller businesses and new users, limiting its effective use.
  • Users find Keap to be quite expensive, leading some to switch to more affordable alternatives.
  • Users find Keap's lack of flexibility limits customization options, making it challenging to tailor the tool effectively.
  • Users find the steep learning curve with Keap makes it challenging to fully leverage its capabilities.
  • Users face rigid invoicing features and complexities, limiting Keap's usability for smaller businesses and entrepreneurs.

What Are Recent G2 Reviews of Keap?

What Are G2 Users Discussing About Keap?

Kizen

Kizen is a leading AI platform for the future of work, redefining how people and AI seamlessly move and improve as one. Founded on the principle that technology should make work more meaningful, Kizen creates AI systems and assistants that learn, adapt, and improve over time, just like the people who use them. Today, Kizen powers millions of mission-critical experiences for leading organizations in highly regulated industries like insurance, healthcare, and financial services. We help companies realize the AI opportunity by delivering production-ready AI assistants for their teams. It molds to your unique business set-up and keeps your teams in charge and performing at their best. The result: up to 4-8x productivity and climbing across regulated fields.

Average Rating: 4.4/5.0

Total Reviews: 32

Who Is the Company Behind Kizen?

  • Seller: KIZEN
  • Year Founded: 2018
  • HQ Location: Austin, Texas
  • LinkedIn® Page: www.linkedin.com
    99 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Small, 31% Medium

What Do G2 Reviewers Say About Kizen?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Kizen, enabling streamlined workflows and efficient management of customer data.
  • Users value the effective automation capabilities of Kizen, enhancing efficiency in marketing and sales processes effortlessly.
  • Users value Kizen's automation efficiency, which simplifies workflows and enhances marketing and sales processes significantly.
  • Users value the powerful automation features of Kizen, which streamline workflows and enhance marketing efficiency.
  • Users appreciate the streamlined automation capabilities of Kizen, significantly enhancing workflows and reducing manual efforts.
Cons
  • Users find that advanced configurations are limiting, making deeper adjustments challenging and sometimes frustrating.
  • Users find the limited native integrations with third-party tools hinder seamless workflow, affecting usability and efficiency.
  • Users find access restrictions frustrating, as advanced configurations can be limiting and difficult to adjust.
  • Users find that some complex features of Kizen feel limiting and are difficult to adjust as needed.
  • Users find that advanced configurations feel limiting, making deeper adjustments a challenge in Kizen.

What Are Recent G2 Reviews of Kizen?

What Are G2 Users Discussing About Kizen?

LeadByte

LeadByte is a powerful software solution designed for lead buyers and sellers seeking to streamline their lead management process and automate growth. With LeadByte, businesses can capture, validate, and distribute leads in real-time, saving valuable time and increasing lead quality while maximizing return on investment. The software enables users to buy back time, automate lead delivery, and optimize their marketing efforts for higher ROI. Whether you're a small business owner or a marketing professional, LeadByte can help you achieve your goals by providing an efficient and effective lead management solution.

Average Rating: 4.9/5.0

Total Reviews: 10

Who Is the Company Behind LeadByte?

  • Seller: LeadByte
  • Year Founded: 2012
  • HQ Location: Chester, England
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small

What Are Recent G2 Reviews of LeadByte?

What Are G2 Users Discussing About LeadByte?

Lead Capsule

Lead Capsule is the premiere solution for lead management, lead generation, lead aggregation, lead distribution, customer relationship management, affiliate marketing and lead commerce. Buying and selling leads can be difficult to manage; this is especially true when working with multiple verticals. The Lead Capsule lead management system simplifies the management of vendors, clients, and delivers leads quickly and accurately to any CRM.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Lead Capsule?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Lead Capsule?

What Are G2 Users Discussing About Lead Capsule?

Neya Kumaresan
NK
Researched and written by Neya Kumaresan
Updated December 14, 2025