Best Insurance CRM Software - Page 2

How Many Insurance CRM Software Products Does G2 Track?

Total Products under this Category: 38

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: HubSpot Sales Hub (+0.07%) - Among all products in this category, HubSpot Sales Hub recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank Insurance CRM Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 18,100+ Authentic Reviews
  • 38+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Insurance CRM Software

G2 Grid® for Insurance CRM Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Sales Hub, AgencyZoom, Zoho CRM, and Salesmate.

Underlying data: [Grid® JSON](https://www.g2.com/categories/insurance-crm/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=vertafore-agencyzoom&focus%5B%5D=zoho-crm&focus%5B%5D=salesmate)

ARLO CRM

ARLO CRM is insurance agency management software for independent agents handling commercial and personal lines. Using optical character recognition, it extracts coverage details, limits, deductibles, and premiums from policy documents like declaration pages. Agents can upload policies, and the system auto-fills quote fields with extracted data. An AI assistant creates ACORD forms, including 125, 126, 130, and 137, for carrier submissions. The platform supports general liability, property, auto, workers' compensation, homeowners, umbrella, and flood insurance. A client portal offers policyholders access to policy details, document downloads, ID cards, and tools to request changes or file claims. The certificate generator produces ACORD 25, 27, and 28 forms by extracting data from declaration pages. Dashboards track agency performance, lead pipelines, and renewals. Multi-carrier quoting enables rate comparisons, while market access helps new agents quote carriers without appointments.

Who Is the Company Behind ARLO CRM?

Assurevo

Assurevo est une solution SaaS conçue spécifiquement pour les courtiers en assurance. Hébergée en Europe et conçue dans le respect du RGPD, elle réunit au sein d’une plateforme unique un CRM métier, des outils d’automatisation, des fonctionnalités de conformité, des services patrimoniaux et des capacités d’intelligence artificielle. La plateforme centralise la gestion quotidienne de l’activité. Chaque client dispose d’une fiche patrimoniale complète regroupant ses informations, son patrimoine, ses contrats, son suivi de conformité DDA et l’historique de ses échanges. Le pipeline commercial et les tableaux de bord en temps réel offrent une vision claire de la production, des encours et des commissions, afin de piloter efficacement l’activité. Assurevo intègre également son module dédié au patrimoine et à la réalisation de bilans patrimoniaux. Il permet de structurer, analyser et synthétiser la situation patrimoniale des clients afin d’aider les utilisateurs à formuler des recommandations pertinentes et personnalisées. La plateforme automatise les processus opérationnels, notamment grâce à l’import intelligent des bordereaux. L’intelligence artificielle identifie et rattache automatiquement chaque ligne au bon client ou contrat, puis calcule les commissions à plusieurs niveaux pour les mandataires, les managers et le cabinet. Les formulaires intégrés, les parcours automatisés et les séquences de relance facilitent la collecte et la maturation des leads, tout en réduisant les tâches manuelles. La conformité est intégrée au cœur d’Assurevo. La solution accompagne les cabinets dans le respect de leurs obligations réglementaires, notamment celles liées à la DDA et au RGPD. Elle prend également en charge la signature électronique conforme au cadre eIDAS ainsi que l’archivage sécurisé des documents dans un coffre-fort documentaire. Les documents sont horodatés et les accès tracés afin de garantir sécurité, transparence et traçabilité. L’intelligence artificielle constitue un autre pilier d’Assurevo avec Elias IA, un assistant spécialisé en assurance disponible 24 h/24 et 7 j/7 dans le CRM. Elias répond aux questions métier, analyse les appels après interaction et génère des résumés ainsi que des indicateurs utiles. La compatibilité MCP/IA permet également de connecter des outils d’intelligence artificielle externes aux données du cabinet, dans un environnement contrôlé et personnalisable. Assurevo propose enfin une expérience en marque blanche. Les cabinets peuvent personnaliser l’interface avec leur logo, leurs couleurs et leur propre domaine. Un espace client sécurisé permet aux assurés d’accéder à leurs contrats, documents et signatures, renforçant ainsi la qualité de la relation avec leur courtier.

Who Is the Company Behind Assurevo?

Better.agency

Better Agency is an all-in-one platform designed specifically for insurance agents, offering a comprehensive solution for marketing, prospecting, sales, and client retention. By integrating a sales-driven Agency Management System and Customer Relationship Management , it streamlines agency operations, enabling agents to manage the entire customer lifecycle efficiently. With over 100 pre-built automation campaigns, Better Agency empowers agencies to enhance productivity and focus on growth without the complexity of multiple systems. Key Features and Functionality: - Automated Campaigns: Access to more than 100 pre-built SMS, email, and task automation campaigns tailored for sales, service, claims, and renewals, facilitating consistent and effective client engagement. - Agency Video Proposals: Create personalized, branded video proposals to build trust and improve conversion rates with prospects. - Two-Way Email Sync: Seamless integration with email platforms ensures all communications are automatically attached to the relevant contact records, enhancing tracking and collaboration. - Customizable Pipelines: Tailor sales pipelines to match specific agency workflows, improving lead tracking and sales performance. - Document Storage: Securely store and manage client documents within the platform, ensuring easy access and data ownership. - Zapier Integration: Connect with thousands of third-party applications via Zapier, expanding workflow possibilities and automating tasks beyond the core platform. Primary Value and Solutions Provided: Better Agency addresses the common challenge of independent insurance agencies relying on disparate tools not designed for their specific needs. By offering a unified system that combines AMS and CRM functionalities with robust automation, it eliminates the need for "duct-taping" multiple tools together. This integration leads to increased efficiency, allowing agents to focus on selling more policies and retaining customers. The platform's user-friendly design and comprehensive support ensure quick onboarding, enabling agencies to see a positive return on investment promptly.

Who Is the Company Behind Better.agency?

Guani Hub

GUANI HUB es un CRM especializado para asesores y agencias de seguros en México. Centraliza clientes y prospectos, pólizas, cobranzas, renovaciones, citas, oportunidades, trámites, comisiones y reportes en una sola plataforma.

Who Is the Company Behind Guani Hub?

InsuraCRM

InsuraCRM is a customer relationship management software developed by Damco. It empowers insurance agencies, brokers, agents, and carriers with automation technologies and enables them to enhance customer relationships. The comprehensive insurance CRM software helps in improving sales, automating processes, and making strategic decisions to drive growth. It brings together contact management, customer servicing, underwriting, analytics, and more under a single roof.

Who Is the Company Behind InsuraCRM?

  • Seller: Damco Solutions
  • Year Founded: 1996
  • HQ Location: Plainsboro, New Jersey
  • Twitter: @damcosol
    2,474 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,192 employees on LinkedIn®

insureio

Insureio is a comprehensive customer relationship management (CRM) platform tailored specifically for insurance professionals. It streamlines the sales process by integrating lead management, marketing automation, and policy tracking into a single, user-friendly interface. Designed to enhance productivity and client engagement, Insureio empowers agents to manage their business more effectively. Key Features and Functionality: - Lead Management: Efficiently capture, organize, and track leads to ensure no opportunity is missed. - Marketing Automation: Deploy targeted email campaigns and follow-ups to nurture client relationships and drive conversions. - Policy Tracking: Monitor policy statuses, renewals, and client interactions to maintain up-to-date records. - Customizable Workflows: Adapt workflows to fit specific business processes, enhancing operational efficiency. - Reporting and Analytics: Gain insights into sales performance and client behavior through detailed reports and analytics. Primary Value and Solutions Provided: Insureio addresses the common challenges faced by insurance agents, such as disorganized client information, inconsistent follow-ups, and time-consuming administrative tasks. By consolidating essential functions into one platform, it reduces manual work, minimizes errors, and allows agents to focus on building client relationships and growing their business. The automation of marketing and follow-up processes ensures timely communication, leading to higher client satisfaction and retention rates.

Who Is the Company Behind insureio?

  • Seller: insureio
  • Year Founded: 2014
  • HQ Location: Roseville, US
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Keap

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

Average Rating: 3.8/5.0

Total Reviews: 32

Who Is the Company Behind Keap?

  • Seller: Thryv
  • Year Founded: 2012
  • HQ Location: Dallas, TX
  • Twitter: @thryv
    8,415 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5,823 employees on LinkedIn®
  • Ownership: NASDAQ: THRY

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 76% Small, 21% Medium

What Do G2 Reviewers Say About Keap?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the advanced automation capabilities of Keap, simplifying management with integrated tools for marketing and client relations.
  • Users appreciate the advanced automation features of Keap, streamlining processes and enhancing efficiency in managing clients.
  • Users find Keap's platform extremely easy to use, allowing quick learning and efficient client management.
  • Users highlight the high level of automation in Keap, enhancing campaign management and client information handling.
  • Users appreciate the automation capabilities of Keap, enhancing efficiency in managing tasks and marketing effectively.
Cons
  • Users find that Keap's complexity can overwhelm smaller businesses and new users, limiting its effective use.
  • Users find Keap to be quite expensive, leading some to switch to more affordable alternatives.
  • Users find Keap's lack of flexibility limits customization options, making it challenging to tailor the tool effectively.
  • Users find the steep learning curve with Keap makes it challenging to fully leverage its capabilities.
  • Users face rigid invoicing features and complexities, limiting Keap's usability for smaller businesses and entrepreneurs.

What Are Recent G2 Reviews of Keap?

What Are G2 Users Discussing About Keap?

Live 360

Live 360 is an AI-powered CRM platform designed specifically for insurance agents and independent agencies to streamline ACA health insurance quotation and enrollment. The platform automates quote generation using real-time data, enabling agents to provide instant plan comparisons and personalized recommendations to consumers. Live 360 includes built-in electronic signature capabilities, multi-channel campaign management (email, WhatsApp), and comprehensive client relationship management in a unified dashboard. The platform manages the complete customer journey—from lead capture and quote generation to enrollment and compliance tracking. Key features include real-time analytics, consumer consent workflows, campaign automation, and compliance-ready operations. Live 360 is designed to help insurance agencies scale their ACA business while maintaining professional service delivery and transparent customer relationships.

Who Is the Company Behind Live 360?

MiO

Who Is the Company Behind MiO?

NIU AGENT

NIU AGENT is a CRM platform tailored for insurance advisors and promotional teams, combining AI-powered consultation tools with automated client management. AI advisory sessions offer personalized financial diagnoses, helping clients understand coverage needs and encouraging referrals. Spiid lead generation tools capture prospects via WhatsApp, LinkedIn, Instagram, and TikTok without programming expertise. The platform features customizable landing pages, automated scheduling, and client portals for policyholders to access coverage details. CRM tools include automated reminders, pre-formatted messages, payment tracking, and policy renewal management, notifying advisors when action is needed. It maintains complete client histories and sends automatic birthday reminders. NIU AGENT offers monthly AI tokens, cloud storage, KPI tracking, and scalable subscription options for individuals and teams, with training resources for larger deployments.

Who Is the Company Behind NIU AGENT?

Onyx CRM

Onyx is an AI-powered CRM built specifically for life insurance agents and agencies in the United States. The platform combines lead management, automated follow-up, appointment booking, and AI-driven sales tools into a single system designed to help agents convert more leads and grow their book of business. Onyx uses AI across the entire sales lifecycle. Intelligent SMS appointment setting engages leads in natural, two-way conversations across seven insurance verticals - mortgage protection, final expense, IUL, annuity, life insurance, ACA/health, and Medicare. An AI lead resurrection bot re-engages cold or aged leads automatically, while AI call grading provides agents with real-time transcription and performance scoring on every dial. Voice AI capabilities handle inbound and outbound calls, qualifying prospects and booking appointments without agent involvement. The platform is built for agents at every stage - from solo producers managing their own pipeline to large agencies and enterprises onboarding hundreds of subaccounts. With three plan tiers (Core, Prime, and Elite), Onyx scales from essential CRM functionality to full AI and Voice AI automation.

Who Is the Company Behind Onyx CRM?

  • Seller: Onyx
  • Year Founded: 2023
  • HQ Location: Melbourne, AU
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Onyx Platform

Onyx brings the technology underneath your insurance agency or upline into one connected platform: CRM, dialer and telephony, lead management, compliance, QA, and reporting. Leads route to the right licensed agent using your rules. Customer profiles, policy data, scripts, recordings, dispositions, and follow-ups stay connected, while live dashboards show performance by agent, source, campaign, state, and more. Built-in call recording, DNC processes, QA scorecards, and audit-ready records strengthen your compliance foundation. Onyx also connects with quoting, enrollment, communication, and lead partners. A dedicated launch team supports data import, number porting, routing setup, configuration, and training. Built by insurance operators and technologists, Onyx gives your team technology they can count on, helps you make decisions from cleaner data, and supports a stronger, more valuable business.

Who Is the Company Behind Onyx Platform?

Peaccce

Who Is the Company Behind Peaccce?

  • Seller: Peaccce
  • Year Founded: 2022
  • HQ Location: High Wycombe, GB
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
Neya Kumaresan
NK
Researched and written by Neya Kumaresan
Updated December 14, 2025