Best Identity Resolution Software - Page 4

How Many Identity Resolution Software Products Does G2 Track?

Total Products under this Category: 74

Category Stats (Nov 2026)

  • Average Rating: 4.36/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Listrak (+0.31%) - Among all products in this category, Listrak recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Identity Resolution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 3,600+ Authentic Reviews
  • 74+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Identity Resolution Software

G2 Grid® for Identity Resolution Software plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Informatica MDM & 360 Applications, Senzing, Tealium, Wunderkind, Tie, Treasure Data Customer Data Platform, and Signal.

Underlying data: [Grid® JSON](https://www.g2.com/categories/identity-resolution/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=informatica-mdm-360-applications&focus%5B%5D=senzing&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=wunderkind&focus%5B%5D=tie&focus%5B%5D=treasure-data-customer-data-platform&focus%5B%5D=transunion-signal)

ActiveIQ

ActiveIQ is an intent technology that transforms B2B ads and content into leads and sales growth. ActiveIQ helps you improve sales efficiency, shorten the sales cycle and increase revenue by optimizing your sales funnel and filling the pipeline with only the most qualified leads from targeted accounts.

Average Rating: 4.5/5.0

Total Reviews: 2

How Do G2 Users Rate ActiveIQ?

  • Quality of Support: 7.5/10 (Category avg: 8.8/10)

Who Is the Company Behind ActiveIQ?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of ActiveIQ?

BDEX

BDEX is one of the Inc 5000 fastest-growing privately-owned U.S. companies. Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. There’s plenty to love about our ID Resolution’s comprehensive data. Enjoy access to dozens of vetted data sources in one place, including SDKs, App Publishers, and Aggregators, plus real-time API for accessing identity linkages in milliseconds. The company also provides privacy-focused machine learning modeling technology that allows marketers to effortlessly understand and target their audience. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate BDEX?

  • Quality of Support: 5.0/10 (Category avg: 8.8/10)

Who Is the Company Behind BDEX?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of BDEX?

Delivr.ai

Delivr.ai transforms anonymous website visitors into identified people and companies in real time. Our deterministic identity resolution delivers 50%+ match rates, 2x industry standard, with verified data and person-level intent signals across 22,000+ topics. No cookies. No guessing.

Average Rating: 3.8/5.0

Total Reviews: 2

How Do G2 Users Rate Delivr.ai?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)
  • Quality of Support: 7.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Delivr.ai?

  • Seller: Delivr.ai
  • Year Founded: 2023
  • HQ Location: Satellite Beach , US
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Delivr.ai?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Delivr.ai, making it simple to target and connect with their audience effectively.
  • Users value the seamless audience activation of Delivr.ai, enhancing targeting and campaign effectiveness across platforms.
  • Users value the customer insights from Delivr.ai, enhancing strategies based on real-time client intent and interests.
  • Users find easy integrations with Delivr.ai beneficial for accessing real-time insights and enhancing client strategies.
  • Users appreciate the seamless cross-platform integrations of Delivr.ai, enhancing targeting and campaign effectiveness significantly.
Cons
  • Users find difficult navigation in Delivr.ai, as the platform lacks polish and can overwhelm less experienced teams.
  • Users find integration issues with Delivr.ai frustrating, as it's lacking the polish of established tools.
  • Users find the limited functionality of Delivr.ai challenging, lacking polish and integrations compared to established tools.

What Are Recent G2 Reviews of Delivr.ai?

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How it works

Identity Resolution

Identity resolution is the process of connecting multiple identifiers across devices and touchpoints to build a cohesive, unified view of individuals, ultimately culminating in personally identifiable information. With our identity resolution, you're not just guessing about customer behavior – you're knowing. This leads to more informed decisions and more effective strategies.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Identity Resolution?

  • Quality of Support: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Identity Resolution?

  • Seller: Delivr.ai
  • Year Founded: 2023
  • HQ Location: Satellite Beach , US
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Identity Resolution?

NetOwl EntityMatcher

NetOwl EntityMatcher provides highly accurate, fast, and scalable entity resolution to identify records that refer to the same real-world entity (e.g., person, organization). NetOwl performs entity resolution based on any combination of available entity record fields, such as name, date of birth, address, place of birth, nationality, employer, spouse, associate, etc. NetOwl leverages its machine learning-based fuzzy name matching and uses optimized matching models for each entity type, including person, place, organization, address, date, email, phone, etc. NetOwl’s built-in NLP-based name parsing reduces the need for data cleansing. For example, it automatically handles person names with honorifics or job titles, addresses with abbreviations, dates and phone numbers in different formats, etc. Through field weights, customers can specify which fields are most important to the overall match and produce an overall matching score to meet the customers’ business requirements. NetOwl supports multiple languages and scripts, including languages written in Latin-based alphabets (e.g., English, Spanish), Arabic, Chinese (traditional and simplified), languages written in Cyrillic-based alphabets (e.g., Russian), Greek, Hebrew, Japanese (kanji, hiragana, katakana), Korean (Hangul), and Persian (Farsi and Dari).

Average Rating: 2.5/5.0

Total Reviews: 1

How Do G2 Users Rate NetOwl EntityMatcher?

  • Quality of Support: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind NetOwl EntityMatcher?

  • Seller: NetOwl
  • Year Founded: 1996
  • HQ Location: Falls Church, US
  • Twitter: @NetOwlAnalytics
    102 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

Optivo

Optivo enables you to retarget anonymous site visitors who are not in your CRM with an email. It is built for the UK market and is GDPR-compliant. It is a technology solution that enables you to identify and link to an email address for those who visit the site, leave and are not in your CRM. It then triggers an email journey that encourages them to either subscribe to your newsletter or return to the site to make a purchase. It leverages esbconnect's email community of 17m in the UK, to ensure you can reach new customers whilst staying compliant.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Optivo?

  • Quality of Support: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Optivo?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Optivo?

Roq.ad

Using probabilistic modeling and machine learning, Roq.ad connects all devices to a consumer to serve synchronized advertising. Understanding your audience and their online behavioral patterns are crucial to define the perfect strategy to increase engagement between your brand and consumers. Roq.ad has helped a number of major brands with identity resolution.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Roq.ad?

  • Quality of Support: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Roq.ad?

  • Seller: Roq.Ad
  • Year Founded: 2016
  • HQ Location: New York , US
  • LinkedIn® Page: www.linkedin.com
    42 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Roq.ad?

Throtle

Throtle is a data centric identity resolution and data onboarding company. We pride ourselves on accurately connecting people to data and devices, and driving personalized marketing based on real individuals. With decades of data expertise at our core, Throtle developed technology and data processes to ensure brands obtain and understand their customers at the highest levels of fidelity. Our Mission: To securely connect identities in the digital and offline world, helping brands leverage the power of our data and identity solutions to empower individual-based marketing and create personalized and relevant experiences. Our solutions include identity resolution, data onboarding, data intelligence, and connected TV.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Throtle?

  • Quality of Support: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Throtle?

  • Seller: Throtle Onboarding
  • Year Founded: 2015
  • HQ Location: Red Bank, US
  • Twitter: @throtle_io
    115 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Throtle?

What Are G2 Users Discussing About Throtle?

Acxiom InfoBase®

With InfoBase, Acxiom’s data-driven marketing tool, you get access to over 400 anonymised customer insights based on a rich, unique combination of public and historic data. Ethically sourced over decades, our data provides the deepest level of customer intelligence. This powerful platform uses cohorts to consolidate personal information, maximizing accuracy and predictability while keeping identities secure. Plus, with full coverage of all UK addresses, you’ll never miss a valuable lead!

Who Is the Company Behind Acxiom InfoBase®?

  • Seller: Acxiom
  • Year Founded: 1969
  • HQ Location: Conway, Arkansas, United States
  • Twitter: @Acxiom
    18,095 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,871 employees on LinkedIn®
  • Ownership: NASDAQ: ACXM

Acxiom Real ID™

Acxiom Real ID™ delivers sub second decisions to power relevant messages in real time, enabling the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences.

Who Is the Company Behind Acxiom Real ID™?

  • Seller: Acxiom
  • Year Founded: 1969
  • HQ Location: Conway, Arkansas, United States
  • Twitter: @Acxiom
    18,095 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,871 employees on LinkedIn®
  • Ownership: NASDAQ: ACXM

Black Crow AI

Black Crow AI is a Shopify app that predicts shopping behavior patterns to efficiently acquire and reach more customers across digital marketing channels. We empower e-commerce brand growth by unlocking the hidden value in the customer data you already own.

Average Rating: 4.8/5.0

Total Reviews: 12

How Do G2 Users Rate Black Crow AI?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Quality of Support: 10.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.3/10 (Category avg: 10/10)

Who Is the Company Behind Black Crow AI?

  • Seller: Black Crow AI
  • HQ Location: New York, NY
  • Twitter: @BlackCrowAI
    288 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    73 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 58% Small, 33% Medium

What Are Recent G2 Reviews of Black Crow AI?

Celebrus

Celebrus – Real-Time Digital Identity & Data Platform Celebrus empowers enterprises to unlock the full value of their customer data by delivering real-time, first-party identity and behavioral insights across marketing, fraud prevention, and analytics. Unlike legacy CDPs, fraud tools, or analytics platforms, Celebrus captures and connects every customer interaction — across channels, devices, and sessions — in milliseconds. The result is a persistent digital identity and a single, trusted source of truth for every team. With Celebrus AI-Ready solutions you get what most CDPs cannot deliver: Full-Journey Data Capture: Real-time, tag-free, first-party data collection across every digital touchpoint. Persistent Digital Identity Resolution: Resolve identity seamlessly across channels, sessions, and devices for a single customer view. Fraud Prevention Beyond Login: Stop fraud before authentication and across the entire journey with contextual, behavioral, and biometric evidence. Marketing Personalization in Real Time: Deliver individualized, consented customer experiences the instant they happen. Analytics Without Limits: Enable faster, deeper insights with clean, connected, and transparent customer data — always within your four walls. Privacy & Compliance by Design: Data never leaves your environment (VPC-ready) with a fully transparent audit trail. • Marketing Teams use Celebrus to power personalization, boost engagement, and maximize ROI with real-time activation. • Fraud & Risk Teams use Celebrus to stop fraud earlier, improve identity verification, and protect revenue with adaptive, evidence-based defense. • Data & Analytics Teams use Celebrus to unify siloed data, accelerate time to insight, and trust the accuracy of every decision. Celebrus is the missing layer in today’s martech, fraud, and analytics stacks: a real-time data foundation that delivers measurable business outcomes.

Who Is the Company Behind Celebrus?

  • Seller: Celebrus
  • Year Founded: 1985
  • HQ Location: Sunbury-on-Thames, GB
  • LinkedIn® Page: www.linkedin.com
    156 employees on LinkedIn®

Chuck

Meet Chuck, your customer data’s new best friend. Chuck embeds Amperity's customer data expertise into command-line AI that works natively in Databricks.

Who Is the Company Behind Chuck?

  • Seller: Amperity
  • Year Founded: 2016
  • HQ Location: Seattle, Washington, United States
  • Twitter: @amperity
    1,308 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    272 employees on LinkedIn®

Criteo Commerce Max (Retail Media)

Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchandising decisions.

Average Rating: 4.0/5.0

Total Reviews: 18

How Do G2 Users Rate Criteo Commerce Max (Retail Media)?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.1/10)
  • Quality of Support: 8.3/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Criteo Commerce Max (Retail Media)?

  • Seller: Criteo
  • Year Founded: 2005
  • HQ Location: Paris, France
  • Twitter: @criteo
    18,673 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,978 employees on LinkedIn®
  • Ownership: NASDAQ:CRTO

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 39% Small, 33% Medium

What Are Recent G2 Reviews of Criteo Commerce Max (Retail Media)?

What Are G2 Users Discussing About Criteo Commerce Max (Retail Media)?

Criteo Commerce Yield

Commerce Yield is the monetization platform built for retailers and marketplaces to unlock new revenue streams from their digital properties and first-party data. With modular solutions (ranging from a white-label self-service platform to flexible APIs), Commerce Yield powers direct demand while also unlocking incremental growth through brand, agency, and partner integrations. Commerce Yield’s AI-driven retail media technology ensures ad relevancy, optimizes campaign performance, and delivers closed-loop measurement so brands can directly connect investment to outcomes. Retailers maintain full control over their inventory, UX, data, pricing, and media offerings while protecting and enhancing the shopper experience.

Who Is the Company Behind Criteo Commerce Yield?

  • Seller: Criteo
  • Year Founded: 2005
  • HQ Location: Paris, France
  • Twitter: @criteo
    18,673 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,978 employees on LinkedIn®
  • Ownership: NASDAQ:CRTO
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024