Roq.ad

2 reviews

Roq.ad is a provider of GDPR/CCPA-compliant identity resolution solutions, specializing in connecting digital devices to individual users through advanced probabilistic modeling and machine learning techniques. This enables businesses to deliver synchronized advertising across multiple devices, enhancing campaign effectiveness and user engagement. Key Features and Functionality: - Cookieless Identity Resolution: Identifies users without relying on third-party cookies, ensuring privacy compliance while improving campaign ROI and audience understanding. - Identity Graph: Creates a probabilistic identity graph that expands audience device pools and enriches user profiles, benefiting adtech companies by providing a comprehensive view of user interactions. - Data Onboarding: Connects hashed emails and IP addresses to mobile advertising IDs in key European markets, maintaining privacy compliance throughout the process. - Household Graph: Predicts and connects users within the same household, enabling targeted advertising at both individual and household levels. - Segment Extension and Translation: Extends digital audience reach by broadening segments and refines targeting by focusing on necessary IDs, optimizing marketing efforts. Primary Value and User Solutions: Roq.ad addresses the challenges of multi-device ownership and fragmented digital identities by providing privacy-compliant identity resolution services. Their solutions empower advertisers, agencies, and publishers to deliver personalized, cross-device marketing campaigns without relying on third-party cookies. By accurately mapping digital devices to individuals and households, Roq.ad enhances audience targeting, improves campaign performance, and ensures compliance with stringent data privacy regulations.