Optivo

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Optivo enables you to retarget anonymous site visitors who are not in your CRM with an email. It is built for the UK market and is GDPR-compliant. It is a technology solution that enables you to identify and link to an email address for those who visit the site, leave and are not in your CRM. It then triggers an email journey that encourages them to either subscribe to your newsletter or return to the site to make a purchase. It leverages esbconnect's email community of 17m in the UK, to ensure you can reach new customers whilst staying compliant.