---
title: Optivo Reviews
meta_title: 'Optivo Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Optivo works for a business like yours.
date_modified: '2026-09-02'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# Optivo Reviews
**Vendor:** Optivo powerf by esbconnect  
**Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution)
## About Optivo
Optivo enables you to retarget anonymous site visitors who are not in your CRM with an email. It is built for the UK market and is GDPR-compliant. It is a technology solution that enables you to identify and link to an email address for those who visit the site, leave and are not in your CRM. It then triggers an email journey that encourages them to either subscribe to your newsletter or return to the site to make a purchase. It leverages esbconnect's email community of 17m in the UK, to ensure you can reach new customers whilst staying compliant.






- [View Optivo pricing details and edition comparison](https://www.g2.com/products/optivo-powerf-by-esbconnect-optivo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-06+16%3A00%3A49+-0500&secure%5Bsession_id%5D=d1b9a533-ad1a-4461-b29e-984dd41189dc&secure%5Btoken%5D=d1b2a26b0d51967df73eb9bfbe8759ca5386741a6db56a8266e557a60f157616&format=llm_user)

## Optivo Features
**Agentic AI - Firewall Software**
- Autonomous Task Execution
- Adaptive Learning
- AI/Machine Learning

## Top Optivo Alternatives
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  - [Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews) - 4.3/5.0 (308 reviews)