A/B Testing
Products that provide A/B testing capabilities to help teams experiment and optimize features through controlled testing environments.
Updated June 21, 2026
Products that define this theme
A representative set of Feature Management Software products that exemplify A/B Testing, curated as a starting point for finding similar software.
Selected from G2's verified user reviews and ratings, then matched to this theme for relevance.
How Did G2 Choose These A/B Testing Products?
The 15 products shown represent a defining sample for the "A/B Testing" theme within Feature Management Software on G2 — not an exhaustive list. They are a curated starting point for discovering similar software.
- Sourced from products with verified G2 user reviews and ratings.
- Matched to this theme based on each product's described capabilities and fit, ordered by relevance.
- Rankings and inclusion are unbiased and are not influenced by vendor payment.
Refreshed weekly. Last updated: June 21, 2026.
Optimizely Feature Experimentation is a full-stack experimentation and feature management platform built for product, engineering, and data teams. Run A/B and multivariate tests across web, mobile,...
Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test...
Statsig combines experimentation, feature flagging, product analytics, and session replays into a single, powerful platform - helping your team build faster, and make smarter product...
GrowthBook is the most popular open source experimentation and feature flagging platform. Created in 2021 , GrowthBook is a modern and highly customizable platform that works with your unique...
Flagsmith is an open-source feature management platform that lets developers release with confidence. We work with security-conscious organisations across the world to help them securely transition...
Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why...
At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation,...
We're a next-gen feature flagging and experimentation platform for data, product and ML teams to run 10x more experiments with existing infrastructure and headcount.
PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct...
Part of the Amplitude AI Analytics Platform, Amplitude Feature Experimentation lets you test and control your products with the same user data in your analytics. Roll out tests quicker and get more...
Simplify your developer experience with the world's first AI-augmented software delivery platform. Upgrade your software delivery with Harness' innovative CI/CD, Feature Flags, Infrastructure as...
Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first...
Founded in 2014 and headquartered in Oakland, California, LaunchDarkly serves over thousands of enterprises, including a quarter of the Fortune 500. LaunchDarkly is the runtime control platform for...
DevCycle is a feature management platform built for developers who want the flexibility of open standards combined with the reliability, scalability and security of enterprise-grade SaaS. DevCycle...
Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization...