Best Email Marketing Software - Page 50

How Many Email Marketing Software Products Does G2 Track?

Total Products under this Category: 871

Category Stats (Nov 2026)

  • Average Rating: 4.37/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Mailarrow (+8.82%) - Among all products in this category, Mailarrow recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Email Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,700+ Authentic Reviews
  • 871+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Email Marketing Software

G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence

Highlighted products: Constant Contact, Brevo, Intuit Mailchimp Email Marketing, lemlist, Instantly, Dotdigital, Flodesk, and Pipedrive.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=brevo-brevo&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=lemlist&focus%5B%5D=instantly&focus%5B%5D=dotdigital&focus%5B%5D=flodesk&focus%5B%5D=pipedrive)

Odoo

Odoo Enterprise is an all-in-one management software that offers a range of business applications that form a complete suite of business management software aimed at businesses of all sizes.

Average Rating: 3.9/5.0

Total Reviews: 18

How Do G2 Users Rate Odoo?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Odoo?

  • Seller: Odoo
  • Year Founded: 2005
  • HQ Location: Brussels, Belgium
  • LinkedIn® Page: www.linkedin.com
    8,815 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 79% Small, 26% Medium

What Do G2 Reviewers Say About Odoo?

AI-generated summary from verified user reviews

Pros
  • Users find Odoo's ease of use beneficial, especially for invoicing, sales, and reporting tasks.
  • Users appreciate the user-friendly interface of Odoo, making navigation simple and efficient for everyone.
  • Users appreciate the easy navigation of Odoo, finding the interface intuitive and efficient for quick information access.
  • Users value the module variety in Odoo, enhancing usability and reducing reliance on multiple systems.
  • Users appreciate the ease of use for accounting in Odoo, benefiting both developers and end-users thanks to its open-source nature.
Cons
  • Users criticize Odoo for being expensive, with high implementation and ongoing costs affecting overall usability.
  • Users face customization issues that increase costs and reduce the intuitive experience, complicating overall functionality.
  • Users find difficult customization in Odoo leads to increased costs and a lack of intuitive functionality.
  • Users face functionality issues due to complexity and high costs for customization and ongoing support in Odoo.
  • Users highlight the complexity and high costs of implementing and maintaining Odoo, affecting overall usability and adoption.

What Are Recent G2 Reviews of Odoo?

Om Lead

OmLead is a smart lead generation and outreach platform designed to help businesses find, verify, and convert high-quality leads faster. It brings together lead discovery, email verification, and campaign management in one simple dashboard. With automation, accurate data, and seamless integrations, OmLead helps teams streamline sales workflows, improve outreach results, and scale growth with confidence—without unnecessary complexity.

Who Is the Company Behind Om Lead?

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Oncord

Oncord is the complete website and digital marketing platform. Simple, secure and connected. Take control of your website pages and publish blog articles with an intuitive drag-and-drop page editor. Use web forms to grow an accurate contact database. Get better results from your digital marketing efforts by sending targeted email and SMS messages. Improve your campaigns with insightful statistics. Sell online, and integrate with popular accounting and CRM solutions.

Average Rating: 5.0/5.0

Total Reviews: 4

How Do G2 Users Rate Oncord?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Oncord?

  • Seller: Oncord
  • Year Founded: 2005
  • HQ Location: Brisbane, AU
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 75% Small, 25% Medium

What Do G2 Reviewers Say About Oncord?

AI-generated summary from verified user reviews

Pros
  • Users value the customizability of Oncord, making it easy to create beautiful, tailored websites effortlessly.
  • Users love the easy customization of Oncord, allowing seamless integration of key tools for a beautiful website.
  • Users find Oncord's ease of creation invaluable, enjoying the intuitive design for customizing their websites effortlessly.
  • Users love the ease of use of Oncord, finding it intuitive and perfect for creating customized websites.
  • Users love the easy creation of customized websites with Oncord, streamlining their key tools into a single platform.

What Are Recent G2 Reviews of Oncord?

What Are G2 Users Discussing About Oncord?

OneSignal

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.

Average Rating: 4.7/5.0

Total Reviews: 1,235

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How Do G2 Users Rate OneSignal?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.8/10)

Who Is the Company Behind OneSignal?

  • Seller: OneSignal
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Mateo, California
  • LinkedIn® Page: www.linkedin.com
    164 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 54% Small, 24% Medium

What Do G2 Reviewers Say About OneSignal?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of OneSignal impressive, especially with clear coding guides and efficient setup across platforms.
  • Users love the easy setup and reliable delivery of OneSignal notifications, making user engagement seamless and efficient.
  • Users value the intuitive notification features of OneSignal, enabling effortless campaign creation and effective user engagement.
  • Users highlight the easy setup of OneSignal, enabling quick configuration for both Android and web apps seamlessly.
  • Users love the intuitive scheduling and automation features of OneSignal, making notification management effortless.
Cons
  • Users find the AI assistance lacking in features, particularly in message personalization and segment options, hindering their experience.
  • Users find the learning curve of OneSignal challenging, yet the support team offers helpful guidance for advanced options.
  • Users note the limited features in the free plan, making it challenging for developers to scale and personalize effectively.
  • Users find that OneSignal can become very expensive as their app gains popularity and user numbers grow.
  • Users experience notification issues with OneSignal, finding unreliable delivery and challenges with VOIP notifications across devices.

What Are Recent G2 Reviews of OneSignal?

What Are G2 Users Discussing About OneSignal?

OnVoard

Email Marketing for Ecommerce

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate OnVoard?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind OnVoard?

  • Seller: OnVoard
  • Year Founded: 2017
  • HQ Location: Singapore, SG
  • LinkedIn® Page: linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Large

What Are Recent G2 Reviews of OnVoard?

What Are G2 Users Discussing About OnVoard?

OptCulture

OptCulture simplifies retail marketing. It replaces fragmented tools with a single AI-powered platform. The goal is simple: maximize customer lifetime value and drive repeat revenue. It unites custom loyalty programs, automated campaigns, and real-time personalization, both online and in-store. The connection doesn’t stop at checkout. OptCulture uses interactive e-receipts and wallet integrations (Apple and Google) to bring shoppers back. First-time buyers become loyal regulars. Every interaction turns into measurable growth. Key Capabilities: - Unified Engagement & Loyalty: Seamlessly combines customizable loyalty programs, campaign automation, offer management, and real-time personalization across all online and offline touchpoints. - Data-Driven Personalization: Leverages a unified view of customer data to trigger automated, targeted campaigns and behavior-based offers that turn first-time buyers into loyal repeat customers. - Enhanced Post-Purchase Experience: Extends engagement past checkout with interactive e-receipts, feedback capture, and direct integration with Apple and Google Wallet for effortless redemption of loyalty cards, coupons, and gift cards.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind OptCulture?

  • Seller: OptCulture
  • HQ Location: Hyderabad, India
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
  • Phone: +1 (325) 880-1871

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of OptCulture?

What Are G2 Users Discussing About OptCulture?

OutMass

OutMass is a Chrome and Edge extension for Outlook on the web that enables bulk email campaigns directly from the inbox. It supports mail merge with contact imports from CSV files and merge tags from your own CSV columns, like {{firstName}} and {{company}}, for personalized messaging. Real-time open and click tracking provides engagement insights. Automated follow-ups target non-responders and stop when replies are received. These follow-ups are managed server-side for reliable delivery. Scheduled sends and OneDrive attachments are built in, and both Microsoft 365 and Outlook.com accounts are supported. OutMass uses the Microsoft Graph API for sending emails, improving deliverability by routing messages through the sender's own account. Features include A/B subject testing, an AI email writer, and reusable email templates. The free plan includes 250 emails per month; paid tiers unlock higher volumes and advanced options.

Who Is the Company Behind OutMass?

outreachbin

OutReachBin lets you send unlimited mass emails that land in inbox! Get more opens, more leads, and more sales. Increase sender reputation and deliverability. Automations and sequences. Never miss a follow-up. Email personalization. Raise sender reputation.

Average Rating: 3.9/5.0

Total Reviews: 18

How Do G2 Users Rate outreachbin?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind outreachbin?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 95% Small

What Are Recent G2 Reviews of outreachbin?

What Are G2 Users Discussing About outreachbin?

OutSends

The complete outbound platform, and Automation .

Who Is the Company Behind OutSends?

Paloma

Paloma is a Swedish platform for newsletters, SMS, events and marketing automation, built and supported in Sweden since 2003. Create and send newsletters with ready-made templates and a drag-and-drop editor, reach customers by SMS, run events with registration pages and tickets, and set up automated flows that send themselves. All four modules share the same contacts, so you work in one place. Why organisations choose Paloma: - Data stored in Sweden at Telia Cygate (ISO 27001), GDPR-compliant, with a data processing agreement included. - Personal support in Swedish. In September 2026, 97% of customers who contacted support were very satisfied. - Used by more than 1,500 organisations, including over 40 municipalities, 6 regions and 25 government agencies and universities. - Unlimited contacts in every plan. Pricing is based on sending volume. - Free plan with 250 sends per month, no credit card and no time limit. Paid plans from 95 SEK per month, no binding period. Rated 4.57 of 5 on BusinessWith.

Who Is the Company Behind Paloma?

  • Seller: Paloma
  • Year Founded: 2007
  • HQ Location: Hedemora, SE
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Paminga

Paminga is enterprise marketing automation built specifically for marketing operations professionals. Where legacy platforms have aged in place, Paminga was designed around how MOps teams actually work today — modern asset builders that don't require specialized skills, conditional content logic that's visual and maintainable, and the complex CRM integrations, multi-touch lead scoring, and campaign architecture that enterprise MOps actually demands. Built to make marketing operations possible. Not harder. Native integrations with Salesforce, Microsoft Dynamics 365, and IFS are built for real enterprise data volumes. Paminga's Salesforce sync averages approximately 250,000 records per hour — eliminating the sync backlogs that plague MOps teams on legacy platforms and ensuring your MAP is always working from clean, current data. Marketing operations has evolved. The platforms running it haven't. Paminga was built to close that gap — purpose-built for the MOps professional who's been working around their MAP for too long.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Paminga?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Paminga?

  • Seller: Paminga
  • Year Founded: 2003
  • HQ Location: Denver, Colorado, United States
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Paminga?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of Paminga, enhancing their overall experience with timely assistance.
  • Users find Paminga's interface remarkably easy to use, benefiting from a consistent and efficient building process.
  • Users love how easy creation of forms is with Paminga, making sharing seamless and efficient.
  • Users highlight the easy implementation of Paminga, appreciating its quick setup and responsive support for feedback.
  • Users value the easy integrations of Paminga, enhancing workflow efficiency across various platforms effortlessly.
Cons
  • Users find the price to be too high, especially considering its focus on forms and emails.

What Are Recent G2 Reviews of Paminga?

Pathway Insurance Automation Software

Intuitive automation solution for insurance agencies and brokerages. Since launching in 2016, Pathway's founders have been on a mission to help brokerages automate and digitize insurance to better serve today's mobile policyholders. In short, the Toronto-based software provider has become the top choice for some of Canada's, the US, and the UK's largest brokerages. With 4 core products to choose from–including Office Bot, Marketing Bot, Form Builder, and Self-Service Kiosk – Pathway has an affordable solution for large and small insurance brokerages. - Office Bot streamlines renewals, automates billing processes, and delivers policy documents. - Marketing Bot helps insurance brokerages focus on growth using online reviews, cross-selling, and much more. - Form Builder turns all PDF questionaries and applications into convenient online forms. - Self-Service Kiosk simplifies how clients access their information. From answering questions, sending policy documents, and solving problems that policyholders can instantly access. All 4 products arm insurance brokerages with the tools they need to thrive in the increasingly competitive insurance industry.

Who Is the Company Behind Pathway Insurance Automation Software?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026