Paloma is a digital communication platform integrating email marketing, SMS messaging, event management, and marketing automation into one system. It enables organizations to create newsletters, send SMS messages, manage event registrations, and automate workflows using a shared contact database for multi-channel strategies. Features include GDPR-compliant email design, time-sensitive SMS, event tools for invitations, ticket sales, and participant tracking, plus marketing automation for targeted messaging. Contact management supports importing lists or collecting subscribers via forms. Data is stored on Swedish servers via Telia Cygate, with consent management and double opt-in verification. Operating since 2003, Paloma offers real-time tracking of campaign performance, including opens, clicks, and registrations, with Swedish customer support during business hours. Pricing is based on sending volume with unlimited contacts in every plan, and a free plan is available with no credit card