Emma
Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. Built with an intuitive interface, Emma enables marketers, especially in higher education, nonprofits, franchises, and growing businesses, to create high-impact engagement with minimal effort. Seamlessly integrating with existing tech stacks, Emma ensures every campaign stays consistent, compliant, and on-brand through robust controls, flexible user permissions, and reliable integrations. Backed by over 20 years of combined expertise, the Emma team supports customers at every stage with on-demand training, guided tutorials, and strategic insights—empowering teams to streamline workflows, maximize value, and drive stronger results.
Average Rating: 4.0/5.0
Total Reviews: 537
How Do G2 Users Rate Emma?
- Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)
- Performance and Reliability: 8.4/10 (Category avg: 8.7/10)
- Sending Outbound Emails: 8.8/10 (Category avg: 8.9/10)
- Building and Personalizing Emails: 8.3/10 (Category avg: 8.8/10)
Who Is the Company Behind Emma?
- Seller: Marigold
- Company Website:
- Year Founded: 2017
- HQ Location: Nashville, US
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LinkedIn® Page: www.linkedin.com
965 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Marketing Director, Marketing Coordinator
- Top Industries: Marketing and Advertising, Higher Education
- Company Size: 50% Small, 36% Medium
What Do G2 Reviewers Say About Emma?
AI-generated summary from verified user reviews
Pros
- Users appreciate Emma for its intuitive design, enabling effortless creation of professional campaigns without coding expertise.
- Users love the intuitive design of Emma, enabling effortless creation of professional email campaigns for everyone.
- Users appreciate Emma's intuitive design, enabling effortless creation of professional email campaigns without coding expertise.
- Users value the personalization features of Emma, enabling tailored, effective campaigns that enhance audience engagement.
- Users value the intuitive design and versatile templates of Emma, simplifying professional campaign creation across various audiences.
Cons
- Users find Emma's limited features restrictive, particularly in customization, analytics depth, and automation capabilities.
- Users find the missing features in Emma, such as custom dashboards and flexible templates, hinder their overall experience.
- Users find the pricing too high, particularly for small businesses, making it less accessible for many.
- Users find Emma's limited customization options restrictive, hindering tailored designs and advanced analytics capabilities.
- Users find the limited options for customization and integrations in Emma restrict their ability to tailor experiences effectively.
What Are Recent G2 Reviews of Emma?
"Easy Template Creation and Customization"
Rating: 4.5/5.0 stars
— Bailey F.
"Streamlined Partner Messaging with Subaccounts, Templates and Consistent Branding"
Rating: 5.0/5.0 stars
— Carolyn S.
