![Carolyn S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carolyn S.")
CS

Carolyn S.

Director of Marketing and Communications

Mid-Market (51-1000 emp.)

4/14/2026

"Streamlined Partner Messaging with Subaccounts, Templates and Consistent Branding"

5/5

What do you like best about Emma?

As the Director of Marketing & Communications, Emma is so helpful as a solution for multiple partners across campus to have their own subaccount, their own templates and their own contact audiences. Partners are able to craft their messaging accordingly and, when done, submit their emails for approval from our office. This streamlines sending so audiences aren't getting multiple emails on the same day and it keeps our branding consistent. Review collected by and hosted on G2.com.

What do you dislike about Emma?

We keep running into issues with our contact limit. Many of our contacts in the system are inactive or hard bounce, but that number still counts against our total number of contacts, which creates problems with my CFO when it's time to upgrade. Review collected by and hosted on G2.com.

What problems is Emma solving and how is that benefiting you?

Branding consistency, University voice consistency, and creating a helpful user experience for our audiences. Emma has also helped our IT team immensely because of its robust security. Emails aren't being flagged as spam and they are being delivered to more users than competitor programs. Review collected by and hosted on G2.com.

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Response from Lori Farrell of Emma

[Editedit](https://www.g2.com/survey_responses/emma-review-12627740/official_response/edit)

Hi Carolyn! Thank you so much for your 5-star Emma review. We love hearing that the sub-account structure is making life easier for your campus partners. That approval workflow is such a game-changer for teams trying to protect their brand without becoming a bottleneck.

I'm sorry to hear you are having issues with your contact limit. Hard bounces are automatically moved to error status, which means they stop counting against your total the following month. Your CSM can also walk you through some list hygiene steps that'll help keep those numbers manageable going forward.

Thanks again for sharing your experience; feedback like this genuinely helps us get better. I would love to hear more if you're willing to chat sometime. Please reach out at lori.farrell@meetmarigold.com. Thanks for choosing Emma!

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

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