Best E-Commerce Platforms for Small Business - Page 6

How Many E-Commerce Platforms Products Does G2 Track?

Total Products under this Category: 1,399

Category Stats (Nov 2026)

  • Average Rating: 4.43/5 (↑0.02 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Envoy B2B (+7.71%) - Among all products in this category, Envoy B2B recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank E-Commerce Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 26,800+ Authentic Reviews
  • 1,399+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for E-Commerce Platforms

G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence

Highlighted products: Shopify, Shopify Plus, Big Cartel, WooCommerce, Salesforce B2C Commerce, Wix Studio, Salesforce B2B Commerce, and Ecwid.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=big-cartel&focus%5B%5D=woocommerce&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=wix-studio&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=ecwid&segment=small-business)

SamCart

SamCart is the digital business platform that builds, runs, and scales your online business, from your first sale to your first million. SamCart's AI-powered platform writes, designs, and builds your products, pages, and funnels for you to increase your revenue and conversions. SamCart's AI is trained on $7 Billion+ in real transaction data. Over 75,000 online businesses since 2014 use SamCart to sell over $7 billion of their own products, goods and services. Learn more at samcart.com.

Average Rating: 4.3/5.0

Total Reviews: 91

How Do G2 Users Rate SamCart?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 8.9/10)
  • Extensibility: 10.0/10 (Category avg: 8.4/10)
  • Customization: 10.0/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind SamCart?

  • Seller: SamCart
  • Year Founded: 2014
  • HQ Location: Austin, Texas
  • Twitter: @samcart
    10 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Health, Wellness and Fitness, E-Learning
  • Company Size: 90% Small, 5% Medium

What Do G2 Reviewers Say About SamCart?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of SamCart, appreciating its intuitive interface and quick setup for businesses.
  • Users enjoy the easy and quick setup of SamCart, making it accessible for non-technical teams without IT support.
  • Users love the simple setup of SamCart, enabling hassle-free payment collection and seamless checkout experiences.
  • Users love the easy setup of SamCart, facilitating hassle-free payment collection and streamlined checkout experiences.
  • Users praise the quick setup of SamCart, enabling easy and fast launching of their sales platforms effortlessly.
Cons
  • Users desire improved integration options and customization for enhanced functionality and control over the checkout experience.
  • Users highlight the need for improved customer support, feeling undervalued when seeking assistance with their issues.
  • Users find SamCart's pricing to be expensive, suggesting that better customization and integration options are needed.
  • Users find inadequate reporting limits their ability to segment customers and track wholesale promotions effectively in SamCart.
  • Users find that integration difficulty arises as some features need extra development work to function properly.

What Are Recent G2 Reviews of SamCart?

What Are G2 Users Discussing About SamCart?

Spree Commerce

An open-source e-commerce platform for multi-language and multi-currency global brands. Available for free with a web storefront, PWA, or headless.

Average Rating: 3.7/5.0

Total Reviews: 16

How Do G2 Users Rate Spree Commerce?

  • Has the product been a good partner in doing business?: 6.9/10 (Category avg: 8.9/10)
  • Extensibility: 8.3/10 (Category avg: 8.4/10)
  • Customization: 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Spree Commerce?

  • Seller: Spree Commerce
  • Year Founded: 2008
  • HQ Location: Bethesda, MD
  • Twitter: @spreecommerce
    2,718 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 76% Small, 24% Medium

What Are Recent G2 Reviews of Spree Commerce?

What Are G2 Users Discussing About Spree Commerce?

Volusion

Simple and customizable ecommerce built for growth. With Volusion, you can create a unique store with powerful features - no coding required.

Average Rating: 3.2/5.0

Total Reviews: 66

How Do G2 Users Rate Volusion?

  • Has the product been a good partner in doing business?: 6.5/10 (Category avg: 8.9/10)
  • Extensibility: 5.6/10 (Category avg: 8.4/10)
  • Customization: 6.1/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.2/10 (Category avg: 8.4/10)

Who Is the Company Behind Volusion?

  • Seller: Volusion
  • Year Founded: 1999
  • HQ Location: Austin, TX
  • Twitter: @Volusion
    30,739 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    118 employees on LinkedIn®
  • Phone: 1-800-646-3517

Who Uses This Product?

  • Top Industries: Retail, Internet
  • Company Size: 71% Small, 24% Medium

What Do G2 Reviewers Say About Volusion?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Volusion, finding it simple to manage their online stores effortlessly.
  • Users praise the clean UI of Volusion, finding the back end admin very user-friendly and intuitive.
  • Users appreciate the easy management of online stores with Volusion, simplifying tasks like payment setup and inventory tracking.
  • Users appreciate the easy setup of Volusion, simplifying the process of running an online store effortlessly.
  • Users appreciate the intuitive backend admin of Volusion, making e-commerce management straightforward and accessible.
Cons
  • Users frequently highlight integration issues with Volusion, limiting the ability to customize and enhance their stores effectively.
  • Users desire limited customization in Volusion, wishing for more modern templates and better app integration for uniqueness.
  • Users express a need for improved customization options and modern templates to enhance their store's uniqueness.
  • Users feel Volusion suffers from outdated software, hindering its competitiveness against modern platforms like Shopify.
  • Users struggle with template issues on Volusion, highlighting a need for better customization and modern designs.

What Are Recent G2 Reviews of Volusion?

What Are G2 Users Discussing About Volusion?

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Excellor

Excellor offers an end-to-end eCommerce solution designed to integrate with existing systems and help deliver an Omni-channel experience.

Average Rating: 4.3/5.0

Total Reviews: 29

How Do G2 Users Rate Excellor?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.9/10)
  • Extensibility: 7.1/10 (Category avg: 8.4/10)
  • Customization: 8.0/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Excellor?

  • Seller: Excellor
  • Year Founded: 2015
  • HQ Location: Cyberabad, Kondapur Post, Hyderabad, IN
  • Twitter: @Excellor_Ecom
    51 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 43% Small, 40% Medium

What Do G2 Reviewers Say About Excellor?

AI-generated summary from verified user reviews

Pros
  • Users commend Excellor for its ease of use, simplifying complex tasks and enhancing overall efficiency in business processes.
  • Users appreciate how Excellor offers process simplification, turning complex tasks into a smooth and organized experience.
  • Users praise the 24/7 customer support of Excellor, finding it invaluable for smooth setup and assistance.
  • Users appreciate the unified e-commerce experience of Excellor, which simplifies business processes seamlessly and efficiently.
  • Users appreciate the quick setup of Excellor, benefiting from an intuitive interface and excellent support during onboarding.
Cons
  • Users find the learning curve challenging, as setup and understanding features can be overwhelming initially.
  • Users find Excellor to be expensive for smaller businesses, limiting accessibility and competitive pricing in the e-commerce market.
  • Users report inadequate training, making the onboarding process challenging and sometimes confusing for new employees.
  • Users find Excellor to have limited features, especially when compared to more comprehensive platforms like Shopify.
  • Users find Excellor's platform not user-friendly, struggling with its UI/UX learning curve and documentation for non-tech users.

What Are Recent G2 Reviews of Excellor?

Liferay Commerce

Liferay Commerce is a digital commerce platform that promises to equip B2B sellers with a fully-integrated suite of digital engagement tools. The vendor promises the following key benefits: Erase B2B Complexity: Manage commerce sites faster with configurable rules for tiered pricing, organizational hierarchy, contract pricing, order workflows and more. Unite Customer Touchpoints: Eliminate frustration by offering your customers a single place to learn about products, manage their accounts and make purchases while simplifying your stack. Combine Content and Commerce: Liferay Commerce includes a full, enterprise-grade CMS that allows companies to create and reuse content or assets across microsites, product pages and other touchpoints. Commerce applications can be quickly added to any page, allowing you to deliver a complete commerce experience with one platform. Expand Globally: Liferay Commerce can be localized for your markets, making it easy for business users to tailor sites for different regions and ensure each sees language and content relevant to them. Multicurrency and multilingual support keeps the purchasing experience intuitive for every audience, with tools to manage exchange rates, shipping options and taxes for each country. Fast and Scalable Search: Liferay Commerce uses Elasticsearch 6 to ensure that customers find the right product with beautiful results pages, category views and related products.

Average Rating: 4.4/5.0

Total Reviews: 21

How Do G2 Users Rate Liferay Commerce?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 8.9/10)
  • Extensibility: 9.4/10 (Category avg: 8.4/10)
  • Customization: 7.8/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Liferay Commerce?

  • Seller: Liferay
  • Year Founded: 2004
  • HQ Location: Diamond Bar, CA
  • Twitter: @Liferay
    9,177 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,071 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 50% Small, 32% Medium

What Are Recent G2 Reviews of Liferay Commerce?

ShopWired

ShopWired is the UK's leading ecommerce platform allowing merchants to build, launch and grow their online store with the tools we provide. Using ShopWired merchants can build beautiful store fronts, sell across multiple sales channels (web, mobile, social media, marketplaces and pop-up shops). Using our powerful administration system, merchants can manage every aspect of their online business, accessing powerful reports to enhance marketing and profitability to build and grow a successful business. ShopWired is built with reliability and scalability using enterprise level hosting and technology provided by Amazon's hosting platform, AWS. ShopWired powers thousands of stores across the UK, US and Europe including world brands such as Superdrug, Wowcher, The Spectator Magazine and many more.

Average Rating: 4.8/5.0

Total Reviews: 99

How Do G2 Users Rate ShopWired?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.9/10)
  • Extensibility: 9.2/10 (Category avg: 8.4/10)
  • Customization: 9.2/10 (Category avg: 8.4/10)

Who Is the Company Behind ShopWired?

  • Seller: ShopWired
  • Year Founded: 2013
  • HQ Location: Birmingham
  • Twitter: @shopwired
    4,043 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director, Owner
  • Top Industries: Retail, Arts and Crafts
  • Company Size: 93% Small, 6% Medium

What Do G2 Reviewers Say About ShopWired?

AI-generated summary from verified user reviews

Pros
  • Users find ShopWired to be incredibly user-friendly, allowing efficient management of their online store without technical expertise.
  • Users find ShopWired's efficient inventory management essential for seamless order processing and streamlined operations.
  • Users praise ShopWired for its user-friendly all-in-one platform, making e-commerce management efficient and straightforward.
  • Users find the initial setup incredibly easy, allowing them to launch their store quickly without technical skills.
  • Users highly value ShopWired's efficiency, streamlining e-commerce management with its user-friendly and comprehensive system.
Cons
  • Users note the limitations in design customization and slow support responses, impacting their overall experience with ShopWired.
  • Users express frustration with limited design customization, stating the themes lack flexibility for personalization and unique branding.
  • Users find ShopWired to be expensive, especially given the limitations in features and necessary third-party integrations.
  • Users experience integration issues with ShopWired, often needing workarounds for third-party tools and data synchronization.
  • Users find limited integrations with ShopWired frustrating, requiring workarounds for essential e-commerce tools and functionalities.

What Are Recent G2 Reviews of ShopWired?

What Are G2 Users Discussing About ShopWired?

Subhransu Sahu
SS
Researched and written by Subhransu Sahu
Updated