# Best E-Commerce Analytics Software - Page 2

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability.

While most [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some [analytics software](https://www.g2.com/categories/analytics) providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category.

To qualify for inclusion in the E-Commerce Analytics category, a product must:

- Provide KPIs and analytics that are specific to e-commerce
- Integrate with e-commerce software out of the box or through APIs
- Deliver dashboards that display e-commerce KPIs and analytics
- Analyze e-commerce sales on multiple channels
- Utilize web analytics to monitor user behavior
- Track the performance of campaigns and promotions




  
## How Many E-Commerce Analytics Software Products Does G2 Track?
**Total Products under this Category:** 291

### Category Stats (May 2026)
- **Average Rating**: 4.58/5 (↑0.01 vs Apr 2026)
- **New Reviews This Quarter**: 93
- **Buyer Segments**: Small-Business 38% │ Mid-Market 32% │ Enterprise 30%
- **Top Trending Product**: Prefixbox (+0.3)
*Last updated: May 18, 2026*

  
## How Does G2 Rank E-Commerce Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,100+ Authentic Reviews
- 291+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which E-Commerce Analytics Software Is Best for Your Use Case?

- **Leader:** [Stackline](https://www.g2.com/products/stackline/reviews)
- **Highest Performer:** [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews)
- **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews)
- **Top Trending:** [SuperAGI](https://www.g2.com/products/superagi/reviews)
- **Best Free Software:** [Triple Whale](https://www.g2.com/products/triple-whale/reviews)

  
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---

  ## What Are the Top-Rated E-Commerce Analytics Software Products in 2026?
### 1. [Metorik](https://www.g2.com/products/metorik/reviews)
  Established in 2016 and Based in Melbourne Australia, Metorik is an eCommerce Reporting and Email Automation tool loved by tens of thousands of Shopify & WooCommerce store owners, worldwide. In just a few clicks, Metorik gives your Shopify or WooCommerce store a powerful real-time dashboard, unifying your store’s orders, customers, and products, helping you understand your data and make more informed decisions every day. Metorik spins up detailed reports and charts faster than any other tool available. It also reduces the load on your site’s admin dashboard since you can do everything from Metorik. Metorik includes a ton of reports, covering everything from revenue to sales by state, customer stats and cart abandonment metrics. Every report can be exported, all charts can be downloaded as beautiful custom images, and you can forecast any report in a single click. Better yet, every single report can be filtered, letting you build custom reports with zero code using our intuitive segmenting system. With Metorik Engage and it’s accompanying cart tracking and segmenting system, you can send targeted emails to customers automatically as soon as they match certain rules. For example, email customers whenever they’ve spent over $500 and include a coupon code uniquely generated for them for 20% off. Writing emails couldn’t be easier with Engage’s email builder and each automation comes with a comprehensive report so you can see which emails are converting and which ones are being ignored.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate Metorik?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 9.8/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind Metorik?**

- **Seller:** [Metorik](https://www.g2.com/sellers/metorik)
- **Year Founded:** 2016
- **HQ Location:** Melbourne, AU
- **Twitter:** @metorikhq (1,215 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/metorik/ (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 92% Small-Business, 8% Mid-Market


#### What Are Metorik's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Comprehensive (2 reviews)
- Customer Support (2 reviews)
- Helpful (2 reviews)
- Response Time (2 reviews)


### 2. [MikMak](https://www.g2.com/products/mikmak/reviews)
  MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 66
**How Do G2 Users Rate MikMak?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Reports:** 8.1/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.1/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind MikMak?**

- **Seller:** [MikMak](https://www.g2.com/sellers/mikmak)
- **Company Website:** https://www.mikmak.com
- **Year Founded:** 2014
- **HQ Location:** New York, NY
- **Twitter:** @mikmaktv (948 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mikmak-tv/ (148 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Marketing and Advertising
  - **Company Size:** 39% Mid-Market, 31% Enterprise


#### What Are MikMak's Pros and Cons?

**Pros:**

- Helpful (14 reviews)
- Customer Support (10 reviews)
- Response Time (7 reviews)
- Staff Service (6 reviews)
- Communication (5 reviews)

**Cons:**

- Difficult Learning (2 reviews)
- Difficult Navigation (2 reviews)
- Limitations (2 reviews)
- Missing Features (2 reviews)
- Navigation Issues (2 reviews)

### 3. [Webeyez](https://www.g2.com/products/webeyez/reviews)
  Webeyez is the secret weapon that online businesses use to immediately fix leaky funnels and grow revenue. The platform illuminates every step of the onsite consumer journey and uses machine learning to surface and prioritize points of hidden friction – giving revenue leaders a heat-seeking missile to instantly identify issues causing conversion drops and revenue loss. • Identify critical issues hurting online conversions (real time) • Prioritize the items that require immediate attention (based on revenue loss and users affected) • Execute quickly using Webeyez’ data based insights The SaaS platform provides real time reporting and alerts on each event while also measuring the financial impact to online conversions and actual revenue loss ($$). Webeyez provides Session Recordings and full tech details of each event. Webeyez implementation is seamless and results are immediate (single click plugins for Magento, WooCommerce and Google Tag Manager (GTM) and any JavaScript based site).


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 16
**How Do G2 Users Rate Webeyez?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Webeyez?**

- **Seller:** [Webeyez](https://www.g2.com/sellers/webeyez)
- **Year Founded:** 2018
- **HQ Location:** Caesarea, Hefa, Israel
- **Twitter:** @WebeyezHQ (93 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/webeyez/ (16 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 44% Mid-Market, 38% Small-Business


#### What Are Webeyez's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Alerts (2 reviews)
- Real-time Updates (2 reviews)
- Analytics (1 reviews)
- Automation (1 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Complex Usability (1 reviews)
- Data Inaccuracy (1 reviews)
- Data Management Issues (1 reviews)
- Difficulty (1 reviews)

### 4. [Segmentify](https://www.g2.com/products/segmentify/reviews)
  Segmentify is an AI-powered personalisation platform that helps eCommerce businesses improve customer experiences and increase conversions. Growth Solutions Boosts conversions and retention with personalised recommendations, engagement campaigns, and upsell strategies. Search and Discovery Enhances shopping with personalised search, dynamic filtering, and product discovery. Channel Marketing Drives multi-channel segmented engagement via email, push notifications.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 69
**How Do G2 Users Rate Segmentify?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Reports:** 8.1/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.6/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind Segmentify?**

- **Seller:** [Segmentify](https://www.g2.com/sellers/segmentify)
- **Year Founded:** 2015
- **HQ Location:** London, England
- **Twitter:** @segmentify (1,838 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5213969/ (72 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 52% Small-Business, 36% Mid-Market


#### What Are Segmentify's Pros and Cons?

**Pros:**

- Sales Growth (5 reviews)
- Automation (4 reviews)
- Customer Engagement (4 reviews)
- Customer Support (4 reviews)
- Helpful (4 reviews)

**Cons:**

- Data Management Issues (1 reviews)
- Expensive (1 reviews)
- High Subscription Costs (1 reviews)
- Poor Customer Support (1 reviews)
- Slow Loading (1 reviews)

### 5. [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews)
  The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data management and enables personalized marketing campaigns across channels, without technical dependencies. Key Features: Data Collection & Identity Resolution: The platform collects data from websites, CRMs, point-of-sale systems, and other offline sources, unifying them into a comprehensive customer profile. Identity resolution maps anonymous users across multiple touchpoints for a complete 360° view of customer behavior. Advanced Segmentation & Personalization: Create custom audience segments based on user activity (e.g., high-value customers or repeat buyers). These segments help marketers design personalized campaigns across multiple channels like Google Ads, Facebook, and email. Server-Side Tracking & First-Party Server Cookies: The platform offers robust server-side tracking, ensuring that key audience signals are accurately captured and synced with ad platforms, even with modern privacy restrictions. Additionally, it employs lifelong first-party server cookies, which prevent cookie expiration (e.g., fbclid, gclid) and improve attribution and reporting by storing cookies indefinitely​. Offline & Enhanced Conversions: Sync and analyze offline purchase data with online campaigns to enhance Google Offline Conversions and LinkedIn CAPI, optimizing full-funnel performance and reducing acquisition costs. Improved ROAS & Attribution: By maintaining persistent server-side cookies and real-time data syncing, the platform helps achieve higher audience match rates, improving ROAS and ensuring that campaigns are optimized for high-intent, high-value users


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 29
**How Do G2 Users Rate CustomerLabs 1PD Ops Platform?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 9.5/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind CustomerLabs 1PD Ops Platform?**

- **Seller:** [CustomerLabs](https://www.g2.com/sellers/customerlabs)
- **Year Founded:** 2013
- **HQ Location:** Willington, US
- **Twitter:** @customerlabsco (342 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2828395 (47 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 52% Small-Business, 21% Mid-Market


#### What Are CustomerLabs 1PD Ops Platform's Pros and Cons?

**Pros:**

- Customer Support (9 reviews)
- Ease of Use (6 reviews)
- Easy Setup (6 reviews)
- Helpful (6 reviews)
- Setup Ease (6 reviews)

**Cons:**

- Expensive (2 reviews)
- Complex Reporting (1 reviews)
- Cost (1 reviews)
- Difficult Reporting (1 reviews)
- Difficult Setup (1 reviews)

### 6. [CAKE](https://www.g2.com/products/cake/reviews)
  CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 60
**How Do G2 Users Rate CAKE?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind CAKE?**

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus (3,401 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25050544/ (3,919 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 70% Small-Business, 25% Mid-Market


#### What Are CAKE's Pros and Cons?

**Pros:**

- Customization (5 reviews)
- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- Customizability (4 reviews)
- Data Management (4 reviews)

**Cons:**

- Complex Reporting (4 reviews)
- Inadequate Reporting (4 reviews)
- Poor Reporting (3 reviews)
- Slow Reporting (3 reviews)
- Complexity (2 reviews)

### 7. [SPS Commerce Revenue Recovery](https://www.g2.com/products/sps-commerce-revenue-recovery/reviews)
  SPS Revenue Recovery is a powerful deduction management solution that helps suppliers identify revenue losses, recover invalid deductions, and prevent future fines — all in one place. SPS Revenue Recovery is trusted by leading retail suppliers like McCormick, Bayer, Crayola, Peet's Coffee, Hanes Brands, and more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 137
**How Do G2 Users Rate SPS Commerce Revenue Recovery?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Reports:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.1/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind SPS Commerce Revenue Recovery?**

- **Seller:** [SPS Commerce](https://www.g2.com/sellers/sps-commerce)
- **Company Website:** https://www.spscommerce.com
- **Year Founded:** 1987
- **HQ Location:** Minneapolis, MN
- **LinkedIn® Page:** https://www.linkedin.com/company/15345/ (3,339 employees on LinkedIn®)
- **Ownership:** NASDAQ:SPSC

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Manufacturing
  - **Company Size:** 50% Small-Business, 43% Mid-Market


#### What Are SPS Commerce Revenue Recovery's Pros and Cons?

**Pros:**

- Ease of Use (37 reviews)
- Customer Support (21 reviews)
- Helpful (17 reviews)
- Time-saving (16 reviews)
- Efficiency (14 reviews)

**Cons:**

- Improvement Needed (5 reviews)
- Data Management Issues (4 reviews)
- Invoicing Issues (4 reviews)
- Missing Features (4 reviews)
- Data Inaccuracy (3 reviews)

### 8. [Glew](https://www.g2.com/products/glew/reviews)
  Automate 100% of Your Commerce Data Journey With Glew. Glew’s Commerce Data Cloud is the only end-to-end retail intelligence platform that simplifies your data journey from start to finish. With seamless data ingestion, advanced data warehousing, and powerful reporting and analytics, you can confidently make informed decisions that propel your business toward sustainable growth. Glew empowers commerce companies to seamlessly connect data across their entire tech stack with an expansive suite of over 170 integrations and robust API capabilities. By centralizing data, Glew enables marketing, e-commerce, finance, retail, operations, and merchandising departments to work as a cohesive force, making smarter, growth-driven decisions that lead to unprecedented business growth.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 57
**How Do G2 Users Rate Glew?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Glew?**

- **Seller:** [Glew](https://www.g2.com/sellers/glew)
- **Year Founded:** 2014
- **HQ Location:** Charlotte, North Carolina, United States
- **Twitter:** @GlewAnalytics (949 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/27133701/ (97 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 74% Small-Business, 19% Mid-Market


#### What Are Glew's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Efficiency (4 reviews)
- Helpful (4 reviews)
- Reporting (4 reviews)
- Dashboard Customization (3 reviews)

**Cons:**

- Data Management Issues (2 reviews)
- Data Inaccuracy (1 reviews)
- Expensive (1 reviews)
- Filtering Issues (1 reviews)
- Improvement Needed (1 reviews)

### 9. [Lebesgue](https://www.g2.com/products/lebesgue/reviews)
  Lebesgue exists to make sophisticated analytics easy and effective for every Shopify/WooCommerce brand. Our platform unifies all your data (store, ad accounts & marketing tools and even your competitor's activities) into one easy-to-use dashboard. Lebesgue connects with 30+ e-commerce tools including Amazon, Google Ads, Meta Ads, TikTok Ads, Pinterest, Klaviyo, Google Analytics, Microsoft Ads, Shopify and WooCommerce. Our goal is to move you from complex data to confident decisions. Lebesgue's proprietary AI, trained on real e-Commerce data gives you simple, written suggestions on what to do to grow more efficiently and boost your profit. You'll get clear guidance on how to improve your return on ad spend (ROI), cut wasted budget, and increase overall profit. With our own first-party pixel, Le Pixel, you can finally get accurate attribution data you can trust, even with all the recent privacy changes. Dive deep into your most important growth levers. Our tools make it easy to understand true customer LTV (Lifetime Value) so you can improve retention, and our competitor intelligence gives you a strategic edge by showing you what other brands are doing. Automated ad audits and our AI assistant, Henri, provide steps to improve your marketing efficiency. Delta business breakdowns helps you compare any two time periods to understand what changed in your business and why. This helps you spot trends and find the drivers behind your performance. This is powerful AI marketing analytics, made simple and accessible. What truly sets us apart is that we combine this technology with real, hands-on expert support. We're a team of e-commerce veterans who are passionate about helping you succeed. Lebesgue is a great fit for: - Data-driven Shopify and WooCommerce store owners who want to increase profitability. - E-commerce marketing managers looking for a unified view of their multi-channel performance. - Digital advertising specialists aiming to optimize ad spend and improve ROI. - Marketing agencies that need an efficient, powerful tool to deliver better results for their e-commerce clients.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 13
**How Do G2 Users Rate Lebesgue?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Lebesgue?**

- **Seller:** [Lebesgue](https://www.g2.com/sellers/lebesgue)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/lebesgue (22 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


#### What Are Lebesgue's Pros and Cons?

**Pros:**

- Ad Management (3 reviews)
- Helpful (3 reviews)
- Analytics (2 reviews)
- Attribution Accuracy (2 reviews)
- Efficiency (2 reviews)

**Cons:**

- Expensive (1 reviews)
- Expensive Pricing (1 reviews)
- Limitations (1 reviews)
- Limited Features (1 reviews)
- Limited Templates (1 reviews)

### 10. [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews)
  Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 197
**How Do G2 Users Rate Appier AIRIS (formerly Woopra)?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Reports:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.9/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Appier AIRIS (formerly Woopra)?**

- **Seller:** [Appier](https://www.g2.com/sellers/appier)
- **Year Founded:** 2012
- **HQ Location:** Taipei, Taiwan
- **Twitter:** @GoAppier (1,230 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/appier/ (864 employees on LinkedIn®)
- **Ownership:** TYO: 4180

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 53% Small-Business, 34% Mid-Market


#### What Are Appier AIRIS (formerly Woopra)'s Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Intuitive (2 reviews)
- AI Integration (1 reviews)
- Analytics (1 reviews)
- Capabilities (1 reviews)

**Cons:**

- Complexity (2 reviews)
- Steep Learning Curve (2 reviews)
- Bug Issues (1 reviews)
- Complex Setup (1 reviews)
- Complex Usability (1 reviews)

### 11. [Bluecore](https://www.g2.com/products/bluecore/reviews)
  Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 91
**How Do G2 Users Rate Bluecore?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.1/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Bluecore?**

- **Seller:** [Bluecore](https://www.g2.com/sellers/bluecore)
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @Bluecore (3,913 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3119015/ (344 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 48% Mid-Market, 28% Enterprise


#### What Are Bluecore's Pros and Cons?

**Pros:**

- Ease of Use (14 reviews)
- Helpful (12 reviews)
- Customer Support (11 reviews)
- Automation (9 reviews)
- Email Marketing (9 reviews)

**Cons:**

- Campaign Issues (6 reviews)
- Learning Curve (6 reviews)
- Missing Features (6 reviews)
- Difficult Learning (5 reviews)
- Email Management (5 reviews)

### 12. [Dataweave](https://www.g2.com/products/dataweave/reviews)
  DataWeave is a SaaS-based digital commerce enablement platform providing digital shelf analytics and dynamic pricing solutions for global consumer brands and retailers. The company’s digital commerce enablement and channel optimization platform enables global consumer brands and retailers to accelerate sales growth, expand market share and compete profitably at scale. With more and more digital channels launching, DataWeave’s customers leverage the company's proprietary technology to gain superior performance measurement capabilities across each of their online channels that in turn help them in making smarter and faster decisions. The unique capabilities delivered through DataWeave’s platform provide customers with the right KPIs – including price competitiveness, content quality and benchmarking, product availability, promotion performance, search & media share of voice, rating and review analysis – on a real-time basis, driving increased sales and market share while empowering clients to compete profitably. The platform is language-agnostic which is critical in facilitating DataWeave to serve global accounts.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 78
**How Do G2 Users Rate Dataweave?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Reports:** 7.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.4/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Dataweave?**

- **Seller:** [DataWeave](https://www.g2.com/sellers/dataweave)
- **Year Founded:** 2011
- **HQ Location:** Bangalore
- **Twitter:** @dataweavein (1,032 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2256618/ (234 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 49% Enterprise, 35% Mid-Market


#### What Are Dataweave's Pros and Cons?

**Pros:**

- Customer Support (3 reviews)
- Ease of Use (2 reviews)
- Features Variety (2 reviews)
- Communication (1 reviews)
- Competitive Analysis (1 reviews)

**Cons:**

- Filtering Issues (1 reviews)
- Inadequate Tracking (1 reviews)
- Tracking Issues (1 reviews)

### 13. [Littledata](https://www.g2.com/products/littledata/reviews)
  Littledata boosts performance in Google, Meta and Klaviyo by tracking more customers and revenue Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably tracking revenue back to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For GA4, get a tracking upgrade over Google Sales Channel. Double revenue from abandoned cart flows in Klaviyo with better flow triggers Focus the ad algorithms on high-converting customers by matching Shopify revenue No more dumb ads: target full-funnel events sent via Conversions API (CAPI) Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 58
**How Do G2 Users Rate Littledata?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Littledata?**

- **Seller:** [Littledata](https://www.g2.com/sellers/littledata)
- **Year Founded:** 2019
- **HQ Location:** Newbury, GB
- **Twitter:** @littledatauk (3,358 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5267584 (24 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services, Retail
  - **Company Size:** 59% Small-Business, 41% Mid-Market


### 14. [Etail Solutions](https://www.g2.com/products/etail-solutions/reviews)
  Etail Solutions helps brands, distributors, 3PLs, and retailers optimize ecommerce fulfillment across multiple sales channels, fulfillment locations, and existing software systems and platforms. Etail combines real-time inventory visibility, intelligent order routing, and deep integration capabilities to cut ecommerce fulfillment costs and scale profitably. In 2025, Etail introduced its latest innovation, The Distribution Network. Etail’s latest innovation turns regional distributors into D2C fulfillment hubs by connecting their inventory to brands’ ecommerce channels. Orders are automatically routed to the closest distributor, optimizing for speed, cost, and availability. Distributors unlock new revenue. Brands get fast, nationwide delivery with less overhead, using partners they already know and trust. Founded in 2010, Etail is designed to simplify complex ecommerce fulfillment challenges. The platform supports distributed inventory and order management, multi-vendor sourcing, cartonization, rate shopping, and native shipping – all powered by automation and real-time data. With flexible integrations, it adapts to even the most complex fulfillment setups. Etail is the operating system for modern ecommerce fulfillment – engineered for flexibility, built to handle complexity, and ready to scale with you. WHAT SETS US APART? Lower Costs: Automate routing for the most cost-effective delivery and reduce shipping expenses. Scalable Growth: Easily onboard vendors, manage catalogs, and scale profitably with drop shipping support. Flexible Integration: Connect with any system via EDI, APIs, or custom integrations—no replacement needed. Accurate Data: Sync inventory and pricing across channels and build custom reports effortlessly. READY TO SCALE SMARTER? Follow us for insights or visit our website to learn more.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 41
**How Do G2 Users Rate Etail Solutions?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 6.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 6.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Etail Solutions?**

- **Seller:** [Etail Solutions](https://www.g2.com/sellers/etail-solutions)
- **Company Website:** https://www.etailsolutions.com
- **Year Founded:** 2010
- **HQ Location:** Minneapolis, MN
- **Twitter:** @TeamEtail (615 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/etail-solutions (21 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Retail
  - **Company Size:** 46% Small-Business, 44% Mid-Market


#### What Are Etail Solutions's Pros and Cons?

**Pros:**

- Attentive (1 reviews)
- Communication (1 reviews)
- Customer Support (1 reviews)
- Helpful (1 reviews)
- Response Time (1 reviews)

**Cons:**

- Delay Issues (1 reviews)
- Delivery Delays (1 reviews)
- Time-Consuming (1 reviews)
- Time-Consuming Tasks (1 reviews)
- Time Consumption (1 reviews)

### 15. [Exatom](https://www.g2.com/products/exatom/reviews)
  Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost. ❌ GA4 can’t help you here. ✅ Exatom can. Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you: • Instant clarity on where users drop off • Actionable insights to fix friction fast • No developers needed (no-code implementation, cookieless) 💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now. Stop leaking conversions. Start hitting your targets with forms that actually convert. What insights do our FORM ANALYTICS offer you? - quantifying the happy path: form view -\> start -\> submit -\> convert - quantifying the drop-offs: not starting - start but not submitting - submitting but failed - UX experiences like autofill rates, error rates, duration to complete - analysis by browser, by device, by UTM - for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks - instant view of form SESSION REPLAYS, linked to the analytics (no sampling) - INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form - CRO PULSE, out Chrome Extension to view your analytics directly on your website What does FORM MONITORING do? - weekly overview by email showing the 6 key metrics and its trends for each form - alert notifications when your form or check-out performance deviates from the past - alert notifications when the situation is back to normal How will SMART TOOLTIPS help you? - digital marketers can create and manage their own tooltip campaigns - personalised and triggered upon user behaviour - functional messages, i.e. to help to create a correct password - motivational messages, i.e. to provide more info and nudge a user to continue - testing and preview before publishing - A/B testing within the platform - form optimisation without the need of developers


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 44
**How Do G2 Users Rate Exatom?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Exatom?**

- **Seller:** [Exatom](https://www.g2.com/sellers/exatom)
- **Year Founded:** 2021
- **HQ Location:** Leuven, BE
- **Twitter:** @Exatom_io (4 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/exatom/ (9 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive, Marketing and Advertising
  - **Company Size:** 48% Mid-Market, 30% Small-Business


#### What Are Exatom's Pros and Cons?

**Pros:**

- Helpful (14 reviews)
- Insights (13 reviews)
- Ease of Use (10 reviews)
- Analytics (9 reviews)
- Conversion Optimization (8 reviews)

**Cons:**

- Complexity (6 reviews)
- Learning Curve (6 reviews)
- Steep Learning Curve (6 reviews)
- Complex Usability (3 reviews)
- Lack of Information (3 reviews)

### 16. [Adverity](https://www.g2.com/products/adverity/reviews)
  Centralized Data Management for the Modern Marketer Adverity is the marketing intelligence platform that empowers agencies and enterprises to transform complex data into confident, AI-powered decisions. Through automated connectivity to 600+ data sources and destinations, unrivalled data transformation capabilities, powerful data governance, and built-in agentic and conversational AI for streamlined data access and insight activation, Adverity enables smarter, faster decision-making. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, Dentsu, and more.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 258
**How Do G2 Users Rate Adverity?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Reports:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Adverity?**

- **Seller:** [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh)
- **Company Website:** https://www.adverity.com
- **Year Founded:** 2015
- **HQ Location:** Vienna, Austria
- **Twitter:** @myadverity (1,759 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5340622/ (292 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Data Analyst, Data Engineer
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 43% Small-Business, 41% Mid-Market


#### What Are Adverity's Pros and Cons?

**Pros:**

- Ease of Use (19 reviews)
- Data Management (14 reviews)
- Integrations (13 reviews)
- Easy Integrations (12 reviews)
- Customer Support (11 reviews)

**Cons:**

- Time-Consuming (8 reviews)
- Data Management (6 reviews)
- Lack of Information (6 reviews)
- Time Delays (6 reviews)
- Difficult Learning (5 reviews)

### 17. [Shoppable Where to Buy](https://www.g2.com/products/shoppable-where-to-buy/reviews)
  They say you have to crawl before you can walk. But with PriceSpider’s proprietary crawl tech, brands sprint toward higher revenue and profit margins by gaining access to every data point they need. The driving purpose of every component of PriceSpider’s Brand Commerce Platform is to help brands big and small build long-lasting relationships with shoppers across the globe by enriching the consumer journey. PriceSpider’s Where To Buy solution allows brands to provide consumers with store location, real-time pricing, stock availability, ratings & reviews, and product bundling for online and local retailers. It allows brands to leverage full-cart visibility, receipt-level data, widgets, and campaign performance to measure marketing ROI and optimize their customer experience. The soul of this technology lies in its powerful data and insights. It empowers brands to present their products at the moment of desire, across all possible digital touchpoints to close sales without friction. Shoppers get a 360 experience at every possible touchpoint; brands get to take back control of the customer journey and drive more sales with global reach and local precision.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 37
**How Do G2 Users Rate Shoppable Where to Buy?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Shoppable Where to Buy?**

- **Seller:** [Wayvia](https://www.g2.com/sellers/wayvia)
- **Company Website:** https://wayvia.com/
- **Year Founded:** 2004
- **HQ Location:** Irvine, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/wayvia/ (220 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods
  - **Company Size:** 59% Enterprise, 30% Mid-Market


#### What Are Shoppable Where to Buy's Pros and Cons?

**Pros:**

- Comprehensive (1 reviews)
- Features (1 reviews)
- Powerful Capabilities (1 reviews)
- Product Development (1 reviews)


### 18. [DataFeedWatch by Cart.com](https://www.g2.com/products/datafeedwatch-by-cart-com/reviews)
  What is DataFeedWatch by Cart.com? DataFeedWatch is a Feed Marketing solution that combines data transformation & optimization with help & advice. It empowers Merchants and Agencies to succeed on ecommerce channels. With DataFeedWatch you can optimize your product feed file and spread products to different channels in 60+ countries! By improving your product feed you'll also increase the performance of advertising campaigns on channels like Google Shopping, Facebook, Instagram, Amazon, eBay & many more! Optimizing your product list will speed your sales and boost your overall campaign ROI. You can use pre-loaded templates and AI features (NEW!) to create optimized feeds - no coding or IT team needed. DataFeedWatch enables you to create complex rules for your shopping feeds with ease. Plus you can enjoy a 15-day free trial and 24/7 support!


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 111
**How Do G2 Users Rate DataFeedWatch by Cart.com?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 7.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 6.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind DataFeedWatch by Cart.com?**

- **Seller:** [Cart.com](https://www.g2.com/sellers/cart-com)
- **Year Founded:** 2020
- **HQ Location:** Houston, US
- **Twitter:** @cartdotcom (966 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cartdotcom (872 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 75% Small-Business, 20% Mid-Market


#### What Are DataFeedWatch by Cart.com's Pros and Cons?

**Pros:**

- Customer Support (8 reviews)
- Helpful (6 reviews)
- Response Time (4 reviews)
- Ease of Use (3 reviews)
- Feed Management (3 reviews)

**Cons:**

- Learning Curve (2 reviews)
- UX Improvement (2 reviews)
- Complexity (1 reviews)
- Complex Usability (1 reviews)
- Data Management Issues (1 reviews)

### 19. [Metrilo](https://www.g2.com/products/metrilo/reviews)
  Metrilo helps ecommerce brands grow by making marketing and customer data actionable, and focusing on retention and higher CLTV. The tools include real-time reporting, customer database, segmentation, email marketing and automation. Integration for major ecommerce platforms is seamless. Free 14-day trial available.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 23
**How Do G2 Users Rate Metrilo?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Reports:** 5.8/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Metrilo?**

- **Seller:** [Metrilo](https://www.g2.com/sellers/metrilo)
- **Year Founded:** 2014
- **HQ Location:** Sofia, Bulgaria
- **Twitter:** @GetMetrilo (368 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/metrilo/ (3 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Health, Wellness and Fitness
  - **Company Size:** 92% Small-Business, 8% Mid-Market


### 20. [Polar Analytics](https://www.g2.com/products/polar-analytics/reviews)
  Polar Analytics is the easiest way for brands to dig into their data and understand how their business is doing. No migration or setup is required. We do all the heavy lifting for you. Connect all your data sources in one click, make informed decisions in minutes, and say goodbye to manual reporting. Polar is equivalent to having Supermetrics + Data Studio + A Data-Scientist into one app. Trusted by over 1500+ Shopify stores including Fanjoy, Hero Cosmetics, Soko Glam, AYBL, and From Future. You can use the platform to: - Optimize Customer Acquisition and manage performance marketing more effectively - Automate your Reporting and never download CSVs again - Increase Retention and LTV with the most robust views on retention and repeat orders for Shopify Stores - Improve merchandising with advanced reports on Product Analytics - Improve Engagement marketing with advanced email marketing reports Here's what you get: 10+ Data Connectors Unlock the full potential of your eCommerce and marketing data with pre-built integrations for Shopify, Google Analytics, Google Ads, Facebook Ads, Bing Ads, Pinterest Ads, Tiktok Ads, Snapchat Ads, Klaviyo, and Google Sheets. All-in-one Actionable Analytics Dashboard Get all the key advanced reports you need to monitor and improve your marketing spend, CAC (Acquisition Costs), LTV (Customer Lifetime Value), Cohorts, ROAS, and more. Multi Brands and Multi Shopify Stores capabilities Aggregate data from all your Shopify stores in the app. Create views to segment this data by Country or by brand if you are an agency or an e-commerce venture studio Smart Alerts and Insights You can set smart alerts on your most important KPIs: drop in conversion rate, increase in Customer Acquisition Cost, etc. Get notified immediately via e-mail or Slack. Email and Slack Snapshots reports Schedule Email or Slack Snapshots. Choose the metrics and frequency you want and share them with your team. Unlimited Users Share the dashboard with team members, contractors, or investors. Give visibility on your most important KPIs and align your team on what's next. Agency Plans Provide analytics and Reporting as part of your agency services. Centralize all your clients in one place to improve Customer retention and save time doing manual reporting.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 21
**How Do G2 Users Rate Polar Analytics?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Reports:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Polar Analytics?**

- **Seller:** [Polar Analytics](https://www.g2.com/sellers/polar-analytics)
- **Year Founded:** 2020
- **HQ Location:** Paris, FR
- **Twitter:** @polar_analytics (476 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/polaranalytics/ (38 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 86% Small-Business, 14% Mid-Market


#### What Are Polar Analytics's Pros and Cons?

**Pros:**

- Customer Support (6 reviews)
- Ease of Use (6 reviews)
- Helpful (4 reviews)
- Reporting (4 reviews)
- Response Time (4 reviews)

**Cons:**

- Integration Issues (4 reviews)
- API Issues (2 reviews)
- Poor Customer Support (2 reviews)
- Connector Issues (1 reviews)
- Data Management Issues (1 reviews)

### 21. [Air360](https://www.g2.com/products/air360/reviews)
  The go-to-platform for an easy to start, conversion rate optimization. Air360 is a AI-powered digital experience analytics software that uncovers user behavior and optimizes conversion rates of your website and mobile app. It uncovers hidden user behaviors across customer journeys.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 15
**How Do G2 Users Rate Air360?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Reports:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.4/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind Air360?**

- **Seller:** [Air360](https://www.g2.com/sellers/air360)
- **Year Founded:** 2016
- **HQ Location:** Tokyo, Japan
- **Twitter:** @weareair360 (203 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/air360/ (13 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 63% Small-Business, 31% Mid-Market


#### What Are Air360's Pros and Cons?

**Pros:**

- Helpful (4 reviews)
- Conversion Optimization (3 reviews)
- Ease of Use (3 reviews)
- Insights (3 reviews)
- Analytics (2 reviews)

**Cons:**

- Complexity (1 reviews)
- Difficult Learning (1 reviews)
- Expensive (1 reviews)
- Feature Overload (1 reviews)
- Filtering Issues (1 reviews)

### 22. [Conjura](https://www.g2.com/products/conjura/reviews)
  Profit powered by data. Let Conjura optimise your eCommerce performance by taking out the guesswork with our recommendation engine. Take action with Conjura to make your business profitable.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 22
**How Do G2 Users Rate Conjura?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Conjura?**

- **Seller:** [Conjura](https://www.g2.com/sellers/conjura)
- **Year Founded:** 2018
- **HQ Location:** London, England
- **Twitter:** @Conjura_ (235 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13427722 (30 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 59% Small-Business, 27% Mid-Market


### 23. [daasity](https://www.g2.com/products/daasity/reviews)
  Daasity enables omnichannel consumer brands to be data-driven. Built by analysts and engineers, the Daasity platform supports the varied data architecture, analytics, and reporting needs of consumer brands selling via eCommerce, Amazon, retail, and wholesale. Using Daasity, teams across the organization get a centralized and normalized view of all their data, regardless of the tools in their tech stack and how their future data needs may change. For more information about Daasity, our 60+ integrations, and how the platform drives more profitable growth for 1600+ brands, visit us at Daasity.com.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 17
**How Do G2 Users Rate daasity?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 9.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind daasity?**

- **Seller:** [daasity](https://www.g2.com/sellers/daasity)
- **Year Founded:** 2017
- **HQ Location:** San Diego, US
- **Twitter:** @Daasity (186 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18214289 (38 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods
  - **Company Size:** 47% Mid-Market, 47% Small-Business


#### What Are daasity's Pros and Cons?

**Pros:**

- Comprehensive (1 reviews)
- Customer Support (1 reviews)
- Data Visualization (1 reviews)
- Documentation (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Dashboard Issues (1 reviews)
- Dashboard Usability (1 reviews)
- Data Management (1 reviews)
- Data Management Issues (1 reviews)
- Feature Issues (1 reviews)

### 24. [AiHello](https://www.g2.com/products/aihello/reviews)
  AIHello manages inventory across ecommerce sites and uses machine learning algorithms and deep learning to accurately optimize product.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate AiHello?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind AiHello?**

- **Seller:** [Aihello](https://www.g2.com/sellers/aihello)
- **HQ Location:** Toronto, Ontario
- **Twitter:** @AiHellos (1,633 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/aihellos/ (39 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 93% Small-Business, 7% Mid-Market


### 25. [Profitero+](https://www.g2.com/products/profitero/reviews)
  Profitero+ is the leading digital commerce company, trusted by more than 9,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth. Learn more at profitero.com.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 26
**How Do G2 Users Rate Profitero+?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Reports:** 8.2/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 6.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Profitero+?**

- **Seller:** [Profitero+](https://www.g2.com/sellers/profitero)
- **Year Founded:** 2010
- **HQ Location:** Boston, MA
- **LinkedIn® Page:** https://www.linkedin.com/company/1509232 (439 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Food & Beverages
  - **Company Size:** 52% Enterprise, 30% Mid-Market


#### What Are Profitero+'s Pros and Cons?

**Pros:**

- Advertising Optimization (1 reviews)
- Campaign Management (1 reviews)
- Comprehensive (1 reviews)
- Customizability (1 reviews)
- Data Accuracy (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Data Inaccuracy (1 reviews)
- Data Management Issues (1 reviews)
- Difficult Learning (1 reviews)
- Integration Issues (1 reviews)


    ## What Is E-Commerce Analytics Software?
  [E-Commerce Software](https://www.g2.com/categories/e-commerce)
  ## What Software Categories Are Similar to E-Commerce Analytics Software?
    - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
    - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
    - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence)

  
---

## How Do You Choose the Right E-Commerce Analytics Software?

### What You Should Know About E-Commerce Analytics Software

### What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

- Real-time data from a variety of sources related to an e-commerce business
- Insight into customer behavior and demographics
- Website data based on how users interact with the e-commerce store itself
- Data to help refine personalization algorithms to better cater to individual customers

### Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

**Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

**Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

**Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

### Who Uses E-Commerce Analytics Software?

**E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

**Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

**Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

### E-Commerce Analytics Software Features

**Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

**Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

**Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

**Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

**Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

**Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.

### Trends Related to E-Commerce Analytics Software

**E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner.

**Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud.

### Software and Services Related to E-Commerce Analytics Software

[**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data.

[**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well.

[**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps.

[**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.