# Best Cross-Channel Advertising Software - Page 9 ## How Many Cross-Channel Advertising Software Products Does G2 Track? **Total Products under this Category:** 197 ### Category Stats (Aug 2026) - **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** GoMarble AI (+5.56%) - Among all products in this category, GoMarble AI recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Cross-Channel Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,300+ Authentic Reviews - 197+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Cross-Channel Advertising Software ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=19103&focus%5B%5D=1393260&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5974) Highlighted products: StackAdapt, Bloomreach, Adobe Real-Time CDP, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), and Prisma. Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=prisma-mediaocean) **Sponsored** ### Janek Performance Group Janek Performance Group is an award-winning global sales performance company that provides a comprehensive solution across sales training, consulting, and AI-powered orchestration technology specifically designed to embed predictable sales execution into daily workflows. This innovative approach addresses the critical “execution gap” that often arises when traditional training methods and fragmented systems fail to translate strategy into consistent selling behavior. By emphasizing execution design over mere effort, Janek equips sales leaders with the tools necessary to improve results and drive measurable outcomes. Sales leaders and organizations of all sizes and industries are increasingly challenged to deliver consistent sales performance in a competitive landscape. Yet many existing sales systems prioritize reporting over the needs of sellers and frontline managers, leading to inconsistent results, stalled deals, and training that quickly loses its effectiveness. Janek believes the issue is not the effort exerted by sales teams; it is the design of their execution strategies. This understanding informs Janek's integrated execution approach, which empowers sales teams to overcome these challenges and achieve their goals. At the heart of Janek's offering is Jenius CC™, an AI-powered orchestration and coaching platform that seamlessly embeds learning, guidance, and AI-driven support into the flow of work, allowing for real-time reinforcement, scalable coaching, and lasting behavior change. Skills are continuously reinforced. Managers coach more effectively at scale. Sellers receive timely guidance when it matters most. Janek’s connected execution framework delivers: • A unified system that aligns strategy, skills, and technology • Learning in the flow of work built around Prepare, Practice, Perform, and Process • AI-enabled roleplay and coaching for continuous skill reinforcement • Embedded guidance at the moment of need • Scalable coaching tools for frontline managers • Real-time visibility into execution, pipeline health, and forecast confidence Together, Janek’s training, consulting, and AI-powered orchestration create a more agile and responsive sales environment. This practical, modern approach is tailored to meet the demands of today’s complex buying environments. The result is faster ramp time, stronger customer conversations, consistent execution, and more deals won. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-08-02T16%3A46%3A36Z&secure%5Bdisplayable_resource_id%5D=1961&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=27342&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=27342&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising%3Fpage%3D9&secure%5Btoken%5D=b90398e09a5c69330656dd30a16694d920ecae6c3b47a59a3f9447143705dcbc&secure%5Burl%5D=https%3A%2F%2Finfo.janek.com%2Fnegotiation-sales-training%3Futm_campaign%3D45361201-G2%2520Advertising%25202026%26utm_source%3Dppc%26utm_term%3DG2%2520PPC%26utm_content%3DNegotiation&secure%5Burl_type%5D=custom_url) ### [Azameo](https://www.g2.com/products/azameo/reviews) Azameo offers ecommerce store owners a comprehensive ad management solution that streamlines the process of creating, setting up, and managing ad accounts all in one platform. Azameo uses Artificial Intelligence to create and run high-converting Ads across top Ad networks including Google Ads, Google Shopping, Microsoft Ads, Display RTB and Retargeting. Simplify Ad Management and Maximize ROAS with Azameo’s All-in-One Platform. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Azameo? - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Azameo? - **Seller:** [AZAMEO S.A.S](https://www.g2.com/sellers/azameo-s-a-s) - **Year Founded:** 2014 - **HQ Location:** Valbonne, FR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=43a8adff5d29c9d2078685bdc9b654e39dd935382edb43f60f63e68bd55d4ae2&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fazameo&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Azameo? **["Strongly recommend"](https://www.g2.com/survey_responses/azameo-review-7465845)** **Rating:** 5.0/5.0 stars _— Verified User in Apparel & Fashion_ [Read full review](https://www.g2.com/survey_responses/azameo-review-7465845) ### [BidsCube DSP](https://www.g2.com/products/bidscube-dsp/reviews) BidsCube Demand-Side Platform is a comprehensive solution for brands and agencies to create ultimate campaigns. The industry-leading advertising software for your success! Start real-time bidding on ad spaces on a wide variety of sites and apps to achieve next-step efficiency and advertise using the best publishers’ inventory within milliseconds. With BidsCube DSP, thousands of publishers and their inventory are at your fingertips! **Average Rating:** 3.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate BidsCube DSP? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind BidsCube DSP? - **Seller:** [BidsCube](https://www.g2.com/sellers/bidscube) - **Year Founded:** 2020 - **HQ Location:** Wrocław, Poland - **Twitter:** @BidsCube\_Ads 9 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=808ce6b3f848ac37fa24588bd98846e4c63a5182412685b549f7fd2937f83e47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidscube%2F&secure%5Burl_type%5D=linkedin_company_website) 55 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small ### [Consultad](https://www.g2.com/products/consultad/reviews) Consultad is an AI-powered ad management platform that lets agencies, freelancers, and e-commerce teams manage Meta Ads, Google Ads, and TikTok Ads from a single dashboard and AI chat interface. Instead of switching between three ad managers, you manage everything from one place: analyze cross-platform performance, adjust budgets, create campaigns, and generate client reports - through a conversational AI interface that proposes actions you approve before anything goes live. Key capabilities: - Unified dashboard: spend, ROAS, conversions, and CPA across Meta, Google, and TikTok side by side - AI chat management: describe what you need, review the recommendation, approve in one click - Automated reporting: scheduled reports with AI-written performance summaries delivered to clients - Multi-client workspaces: each client's data fully isolated - designed for agency scale - EU data residency: GDPR compliant, DPA available Pricing starts at 149 PLN/month (usage-based). 14-day free trial, no credit card required. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Consultad? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Consultad? - **Seller:** [Consultad](https://www.g2.com/sellers/consultad) - **Year Founded:** 2019 - **HQ Location:** Warszawa, PL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92f3214eb439c1c0fd254adf7d8bc82e0777b572af86644d1445b700d4f8b0a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconsultyourads%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Consultad? **["A Powerful All-in-One Platform for Smarter Advertising Management"](https://www.g2.com/survey_responses/consultad-review-12978996)** **Rating:** 5.0/5.0 stars _— Gabi Roxana A._ [Read full review](https://www.g2.com/survey_responses/consultad-review-12978996) ### [Cross-advertising](https://www.g2.com/products/cross-advertising/reviews) Cross-advertising is a multi-channel booking system that let's you manage your entire adverting workflow in one place. A browser-based solution providing end-to-end multi-channel advertising management, covering the whole advertising process from sales, CRM and booking to production and invoicing. Cross-advertising can be delivered as Saas, in the cloud or on premise. Cross-advertising is user-friendly, easy to navigate and accessible via desktop, tablet and mobile device through its responsive design. An enterprise application with a flexible module-based package solution for print, online, radio with fully customisable workflows. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Cross-advertising? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Cross-advertising? - **Seller:** [Atex](https://www.g2.com/sellers/atex-8494c16e-67ae-4cf7-b757-b003074df8d5) - **Year Founded:** 1973 - **HQ Location:** Reading, Berkshire - **Twitter:** @atexglobal 765 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df98b9fd75506ebac7f5e81835f4f07f49ef9622d63175649461c99e9c67bee8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fatex%2F&secure%5Burl_type%5D=linkedin_company_website) 330 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Cross-advertising? **["An Innovative Tool For Advertisers"](https://www.g2.com/survey_responses/cross-advertising-review-7975325)** **Rating:** 4.5/5.0 stars _— Maham K._ [Read full review](https://www.g2.com/survey_responses/cross-advertising-review-7975325) ### [ExactDrive](https://www.g2.com/products/exactdrive/reviews) Energize your media buys. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate ExactDrive? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind ExactDrive? - **Seller:** [ExactDrive](https://www.g2.com/sellers/exactdrive) - **Year Founded:** 2011 - **HQ Location:** Milwaukee, US - **Twitter:** @ExactDrive 11,381 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=738e7a72a2c81d8ed23cc12020ee84302100f9692bcb3898c2f15a295efc5e7b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexact-drive-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large, 100% Small #### What Are Recent G2 Reviews of ExactDrive? **["Good program"](https://www.g2.com/survey_responses/exactdrive-review-565981)** **Rating:** 5.0/5.0 stars _— Verified User in Education Management_ [Read full review](https://www.g2.com/survey_responses/exactdrive-review-565981) #### What Are G2 Users Discussing About ExactDrive? - [What is ExactDrive used for?](https://www.g2.com/discussions/what-is-exactdrive-used-for) ### [Jamloop](https://www.g2.com/products/jamloop/reviews) JamLoop is a connected TV (CTV) and digital performance advertising platform designed for brands and agencies—from national advertisers with local markets to mid-market teams new to TV—that need streaming TV to deliver measurable business outcomes. The platform helps performance-focused teams plan, activate, and measure streaming TV campaigns with the same accountability and operational rigor applied to channels like search and social. JamLoop operates as a unified, CTV-first platform that combines media buying, campaign management, and outcome-based measurement in a single system. It is commonly used by national brands with local markets, regional and franchise advertisers, and agencies responsible for proving performance across distributed markets, physical locations, and mixed online and offline revenue models. The platform is commonly used by national brands with local markets, regional advertisers, franchise organizations, and agencies managing performance-driven clients across multiple locations. Unlike many CTV solutions built on third-party DSPs and legacy TV measurement models, JamLoop is built with proprietary technology that emphasizes transparency, control, and exposure-based attribution. This allows advertisers to understand how streaming TV influences real consumer behavior—where revenue is actually generated—not just proxy metrics like impressions or clicks. Key capabilities of JamLoop include: - Unified CTV planning and activation through a CTV-first DSP that centralizes buying, pacing, and optimization without relying on opaque supply paths - Exposure-based attribution that ties performance outcomes directly to impression-level CTV exposure for clearer, defensible measurement - Offline outcome measurement, including foot traffic attribution and offline sales attribution using first-party transaction data - Online and offline outcome unification, bringing ecommerce conversions, store visits, and offline sales into a single performance view - Market- and location-level reporting, enabling analysis of performance by ZIP code, region, or individual location - Real-time campaign controls, allowing advertisers to adjust budgets, targeting, frequency, and creative while campaigns are live JamLoop is built to support the evolving definition of “performance TV,” recognizing that while streaming audiences are digital, many purchasing decisions still occur offline. By measuring tangible business outcomes instead of simply clicks and impressions, JamLoop helps advertisers evaluate whether streaming TV worked, justify continued investment, and operate CTV as a scalable performance channel rather than a post-campaign awareness tactic. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Jamloop? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Jamloop? - **Seller:** [Jamloop](https://www.g2.com/sellers/jamloop) - **Company Website:** www.jamloop.com - **Year Founded:** 2018 - **HQ Location:** Walnut Creek, US - **Twitter:** @Jamloop 335 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4670038aba83aff0e6d281cce4b8c4c007df6219e5f9bd526c0d5ab9c6b4b4d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjamloop&secure%5Burl_type%5D=linkedin_company_website) 66 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About Jamloop? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **real-time analytics** of Jamloop, enhancing campaign performance and optimizing strategies effectively. - Users appreciate the **comprehensive audience targeting** of Jamloop, enhancing campaign effectiveness and strategy refinement. - Users appreciate the **straightforward campaign management** of Jamloop, making it accessible and effective for optimizing advertising strategies. - Users value the **transparent performance results** of Jamloop, enabling optimized ROI and refined strategies for campaigns. - Users value the **transparent reporting capabilities** of Jamloop, enhancing ad placement insights and optimizing marketing strategies. ##### Cons - Users note **limited customization** options in Jamloop's reporting dashboard, which hinders their campaign optimization efforts. - Users face **optimization issues** due to a steep learning curve and occasional lags in performance data updates. - Users face **reporting limitations** with Jamloop due to lag in data updates and lack of customization options. - Users report a **slow performance** in data updates, hindering timely optimization of their campaigns on Jamloop. - Users find the **time-consuming learning curve** challenging, hindering effective use of Jamloop's advanced features. #### What Are Recent G2 Reviews of Jamloop? **["A Powerful Platform for Streamlined Media Buying and Targeted Campaigns"](https://www.g2.com/survey_responses/jamloop-review-11774848)** **Rating:** 5.0/5.0 stars _— Tharindu S._ [Read full review](https://www.g2.com/survey_responses/jamloop-review-11774848) ### [Kuma Agents](https://www.g2.com/products/kuma-agents/reviews) Kuma Agents is an AI ads copilot for agencies, PPC specialists, e-commerce managers, and marketing teams running paid media across Google Ads, Meta Ads, Microsoft Ads, and more. It eliminates the hours spent manually checking accounts by running automated scans across your entire portfolio. \*\*How it works.\*\* Connect your ad accounts and choose a monitoring schedule: daily, three times per week, or weekly. Kuma scans each ad platform and combines findings into a prioritized action list, ranked by financial impact. Teams save up to 4 hours per week, with full portfolio coverage every cycle. \*\*What it detects.\*\* CPM spikes, CTR drops, CPA and ROAS drift, zombie campaigns, rejected and disapproved ads, budget pacing issues, zero-spend detection, ad spend anomalies, fraud signals and invalid traffic, search term waste, impression share loss, Quality Score degradation, Meta creative fatigue, audience saturation, and Performance Max optimization opportunities. \*\*What you get.\*\* A portfolio dashboard showing all clients and their open alerts. Per-client reports with cross-platform breakdowns. Objectives: set KPI targets (CPA, ROAS, CTR, and more) per ad platform and campaign. Kuma tracks progress against each objective and steers its recommendations toward helping you reach them. One-click fix recommendations that improve performance without increasing budget. From alert to fix in under 60 seconds. Nothing changes in your ad accounts without your explicit approval. An alert inbox with team assignment so every issue has an owner. ROI tracking that quantifies the impact of every resolved alert. \*\*Built for teams.\*\* Multi-user organizations, role-based access, and client sharing. Kuma standardizes expert-level optimizations across your team, giving every member, junior or senior, the same quality of guidance. New hires get up to speed faster, and performance no longer depends on a handful of key individuals. Free setup assistance included. Free trial available, no credit card required. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Kuma Agents? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Kuma Agents? - **Seller:** [Ursa Marketing](https://www.g2.com/sellers/ursa-marketing) - **Year Founded:** 2017 - **HQ Location:** St-Jean-Sur-Richelieu, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=272523da1a78c4dfbff73d04a3286af62bf6bd4bd2ccc2c5880194825cdd5ce7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fursa-marketing%2F&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Kuma Agents? **["Simplicity and Efficiency with Kuma Agents"](https://www.g2.com/survey_responses/kuma-agents-review-12923876)** **Rating:** 5.0/5.0 stars _— Eric R._ [Read full review](https://www.g2.com/survey_responses/kuma-agents-review-12923876) ### [MacroStack](https://www.g2.com/products/macrostack/reviews) Macrostack is an AI-powered marketing suite built for fast-moving growth teams. It unifies campaign creation, audience targeting, lead forms, and cross-channel automation across Meta, Google, email, and WhatsApp so you can launch and scale paid campaigns. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate MacroStack? - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind MacroStack? - **Seller:** [CodeWord](https://www.g2.com/sellers/codeword) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About MacroStack? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **user-friendly interface** and reliable performance of MacroStack for effective campaign management. - Users value the **predictive insights** offered by MacroStack, which help optimize campaigns effectively. - Users value the **user-friendly interface** of MacroStack, ensuring easy setup and smooth navigation for everyone. - Users appreciate the **easy navigation** of MacroStack, making setup and use straightforward and efficient. - Users appreciate the **easy setup** of MacroStack, finding the interface user-friendly and navigation straightforward. ##### Cons - Users are frustrated by the **limited integrations** and inadequate support resources available for MacroStack. - Users note the **limited features** of MacroStack, citing fewer integrations and inadequate support resources as major drawbacks. - Users find **limited integrations** with MacroStack, which hampers their ability to connect with other essential tools. - Users face **poor customer support** due to limited documentation and few resources available for assistance. #### What Are Recent G2 Reviews of MacroStack? **["great AI Driven marketing automation for growth teams"](https://www.g2.com/survey_responses/macrostack-review-11757318)** **Rating:** 4.0/5.0 stars _— Bernardo V._ [Read full review](https://www.g2.com/survey_responses/macrostack-review-11757318) ### [Odore](https://www.g2.com/products/odore/reviews) At Odore, we believe communities power the future of beauty. We're revolutionizing how leading brands connect with their most passionate advocates. Our platform builds custom-branded digital spaces where brands like L'Oréal, Estée Lauder, and Coty engage, manage and grow their creator communities. Through these environments, AI-powered tools, and end-to-end support, we convert traditional marketing into collaborative storytelling—creating a beauty industry where authentic connections flourish and brands build advocacy that transcends traditional influence and drives lasting loyalty. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Odore? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Odore? - **Seller:** [Odore](https://www.g2.com/sellers/odore) - **Year Founded:** 2018 - **HQ Location:** London England ,United Kingdom - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=805215b3a1269ea722c50c8c16bfd9e48a6260f53517287215248fb11fda4ea0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fodore&secure%5Burl_type%5D=linkedin_company_website) 40 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About Odore? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **effective campaign builders** of Odore, enhancing marketing performance and driving business growth. - Users value the **data insights** from Odore, which enhance marketing performance and drive business growth. - Users appreciate the **enhanced marketing performance** of Odore, boosting business growth and success through valuable client insights. - Users value the **campaign builders** of Odore for enhancing marketing performance and aiding business growth. ##### Cons - Users find the **difficult learning curve** of Odore frustrating due to lack of guidance and support for new users. - Users find the lack of **guidance and assistance** frustrating, making it time-consuming to learn how to use Odore. #### What Are Recent G2 Reviews of Odore? **["creative and organized"](https://www.g2.com/survey_responses/odore-review-6639985)** **Rating:** 5.0/5.0 stars _— MOMHIE N._ [Read full review](https://www.g2.com/survey_responses/odore-review-6639985) #### What Are G2 Users Discussing About Odore? - [What is Odore used for?](https://www.g2.com/discussions/what-is-odore-used-for) ### [Pace](https://www.g2.com/products/pace-2025-12-10/reviews) Pace is an AI-powered ad management platform that helps agencies, in-house marketing teams, and performance marketers manage campaign budgets across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads, all from a single dashboard. Most teams managing paid media across multiple platforms spend hours every week pulling spend data into spreadsheets, manually adjusting daily budgets, and checking whether campaigns are on pace to hit monthly targets. By month-end, accounts are overspent or underspent, search term waste goes undetected, and performance anomalies surface too late to act on. Pace was built to solve this. At its core, Pace automates ad budget pacing using AI. The platform analyses 45 days of historical performance data per account and adjusts daily campaign budgets up to three times per day, moving spend from underperformers to high-potential campaigns, detecting saturation, and enforcing platform-specific budget minimums. Every change is logged with full reasoning, creating a complete audit trail your team can review or share with clients. Beyond budget pacing, Pace includes overspend protection with hard guardrails enforced every five minutes, AI-powered anomaly detection (called Sparks) that surfaces CPA spikes, creative fatigue, and conversion drops before they become costly, and Search Lens, an n-gram analysis tool that identifies wasted ad spend from irrelevant search terms and lets you add negative keywords with one click. For agencies managing dozens of client accounts, Pace offers portfolio management to group and blend performance across accounts, role-based team access (Owner, Admin, Member), automated weekly reports delivered via email and Slack, and a built-in AI chat assistant called Pace Intelligence that can investigate ad account data in real time using plain language questions. Pace connects to all four major ad platforms through secure OAuth integrations. Credentials are never stored in the browser, and every API call is proxied through Pace's backend. The platform supports MCC hierarchies for Google and Microsoft Ads, making it straightforward to onboard large agency account structures. Founded by Jordan Parrello, an agency owner and performance marketer based in Sydney, Australia, Pace was built from firsthand experience managing paid media at scale. The platform is currently in public beta with a 14-day free trial, no credit card required. Plans start at $49 per month. Whether you're a solo media buyer managing five accounts or an agency managing five hundred, Pace gives you the automation, visibility, and control to land every budget on target, without the spreadsheets. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Pace? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Pace? - **Seller:** [Pace](https://www.g2.com/sellers/pace-a1eec822-03a8-463f-b91a-0bec581957c6) - **Year Founded:** 2025 - **HQ Location:** Sydney, Australia - **Twitter:** @trypaceads - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6172dacd3c64138c48557b936df81c1c47033a90ab4f7ccda31efec68fe57405&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaceads%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Pace? **["Pace Saves Me 15 Hours a Week Managing 25 Clients"](https://www.g2.com/survey_responses/pace-review-12546244)** **Rating:** 5.0/5.0 stars _— Jordan P._ [Read full review](https://www.g2.com/survey_responses/pace-review-12546244) ### [ReBid ADP](https://www.g2.com/products/rebid-adp/reviews) ReBid's Advertising data platform (ADP) is built to revolutionise advertising efficiency. It modularly connects to all major CDPs to provide intuitive dashboards designed to help marketers monitor, analySe & optimise media plans, campaigns, channels, and ad creatives across all ad platforms across Search, Social, Programmatic, Adserver, Analytics & more. ReBid not just a platform but a strategic partner, helping you to understand the impact of various advertising channels on leads, engagements and revenue, optimise your ad spend, and boost Return on Ad Spend (ROAS). Our full stack platform empowers you to make optimal decisions powered by harmonised omni-channel customer data, 360 customer view, advanced segmentation, hyper-personalisation along side Ad-to-Acquisition and storytelling visualisations. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate ReBid ADP? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 3.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 10.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind ReBid ADP? - **Seller:** [ReBid](https://www.g2.com/sellers/rebid) - **Year Founded:** 2020 - **HQ Location:** Mumbai, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=123dffefe67f96079560afd6b6c91de0d6a16c779448fc738f230d69acc3e2ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3533446&secure%5Burl_type%5D=linkedin_company_website) 48 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of ReBid ADP? **["payroll mangement"](https://www.g2.com/survey_responses/rebid-adp-review-8777471)** **Rating:** 5.0/5.0 stars _— ATUL S._ [Read full review](https://www.g2.com/survey_responses/rebid-adp-review-8777471) ### [ReMake](https://www.g2.com/products/remake/reviews) ​ReMake is a versioning platform that allows you to make content changes and achieve unprecedented simplicity, speed and scale. ​A no compromise, work-from-anywhere solution that enables instant versioning and lightning fast approvals from anywhere. In your browser, at your fingertips and always ready to go whether you want 20 assets or 2,000. Brands around the world are adding ReMake to their tech stack to release creativity, optimise campaigns and realise the potential reach of their brand story. All at a fraction of the cost of an agency.​ ReMake empowers any team, anywhere in the world, to update any piece of creative instantly. Our no-experience-needed platform conquers the often painful process of content versioning and localization, allowing organizations to move at speed and deliver content at scale by downloading for deployment or sharing directly to social - in the right language, with the right message, at the right moment, and with absolute accuracy. Your creative. Limitless versions. In seconds. Product Description An easy-to-use platform that lets you quickly version any aspect of your creative. Switch out straplines, pricing, logos, packshots, backgrounds and more in a few clicks. Deliver approved, broadcast-quality video direct to Clearcast, Extreme Reach and others. The industry was crying out for ReMake. It’s here. And it’s indispensable. Speed up production by a factor of 30 Drastically speed up production Radically increase the output capacity of your existing teams Test without fear of failure, learn at lightning speed Enjoy cost savings of up to 90% ReMake integrates seamlessly with your existing tech stack and workflow, allowing your creative teams to focus on what they do best – creating. It’s frictionless and effortless. Sign on easily with OpenID, OAuth or SAML. Deploy iPass to ensure secure access and transport of your content. Let our advanced asset management system take the strain. How do you position yourself against competitors? Packed with ground-breaking features, ReMake is the ultimate campaign power-up. Here’s the thing. Most versioning platforms bend or break creativity. Their templates force square pegs into round holes. When software is in charge, brand compliance suffers. But ReMake is uniquely smart. It automates intelligently. NO TEMPLATES. Version the way YOU want, not how the software tells you CONTROL YOUR CONTENT. Keep track of what’s happening with our advanced asset management system. IMPORT INSTANTLY. Drag & drop your Adobe project, and you’re ready to go. VERSION AT VOLUME. Generate limitless brand-compliant ads from one master. RESIZE PAINLESSLY. One size in, multiple sizes out – with pixel precision. INTEGRATE AD DELIVERY. Quickly generate high-quality assets ready for global distribution - including Extreme Reach and Google. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate ReMake? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind ReMake? - **Seller:** [ReMake](https://www.g2.com/sellers/remake) - **Year Founded:** 2020 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e92777ed20e60db6965a04046e3e0ff558ef028fe2901826df56aebd60756337&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweareremake%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of ReMake? **["Browser-based interface is incredibly handy"](https://www.g2.com/survey_responses/remake-review-9813839)** **Rating:** 4.5/5.0 stars _— Yasmine H._ [Read full review](https://www.g2.com/survey_responses/remake-review-9813839) ### [ResponsiveAds](https://www.g2.com/products/responsiveads/reviews) ResponsiveAds™ is the leading engagement-driving creative automation ad tech for brands, agencies & publishers to produce, deliver & optimize high-impact HTML5 ads that adapt to any size, shape, or variant. We simplify resizing rich-media ads. — Thus accelerating revenue lift. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate ResponsiveAds? - **Ease of Use:** 5.0/10 (Category avg: 8.5/10) - **Quality of Support:** 5.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind ResponsiveAds? - **Seller:** [ResponsiveAds](https://www.g2.com/sellers/responsiveads) - **Year Founded:** 2012 - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=98be31449c56b59526dcdf277d6f17e1f116147b3311d4043ca9707fe2edf316&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresponsiveads&secure%5Burl_type%5D=linkedin_company_website) 32 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of ResponsiveAds? **["good for advertisements"](https://www.g2.com/survey_responses/responsiveads-review-8587357)** **Rating:** 4.0/5.0 stars _— Saikumar G._ [Read full review](https://www.g2.com/survey_responses/responsiveads-review-8587357) ### [Spotify Advertising](https://www.g2.com/products/spotify-advertising/reviews) Spotify Advertising is a digital advertising platform that enables businesses to reach audiences across Spotify’s music and podcast streaming ecosystem. It allows advertisers to deliver campaigns using a range of formats, including audio, video, display and podcast ads, designed to engage listeners during key moments in their streaming experience. The platform supports brand awareness, consideration and performance-driven objectives across Spotify’s global user base. The platform provides audience targeting capabilities using Spotify’s first-party data, allowing advertisers to reach users based on factors such as demographics, interests, listening behaviours, genres and contextual signals. Campaigns can be managed through Spotify Ads Manager, a self-serve interface that enables advertisers to set objectives, define budgets, select audiences, create or upload creative assets, and launch campaigns within a short timeframe. Spotify Advertising also includes measurement and reporting tools that help advertisers assess campaign performance against defined goals. These insights allow brands to understand reach, engagement and delivery, and to optimise campaigns over time. Overall, the platform is designed to give advertisers control over planning, execution and measurement while leveraging Spotify’s audio-first environment to connect with engaged audiences. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Spotify Advertising? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Spotify Advertising? - **Seller:** [Spotify](https://www.g2.com/sellers/spotify) - **Year Founded:** 2006 - **HQ Location:** Stockholm, Stockholm County - **Twitter:** @Spotify 20,489,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22b8b9a4351a0d53121e31e63739ef3e55ced1730a54471836a583458873c26c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F207470%2F&secure%5Burl_type%5D=linkedin_company_website) 18,797 employees on LinkedIn® - **Ownership:** NYSE - New York Stock Exchange #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Spotify Advertising? **["Captures and Keeps My Podcast Audience Engaged"](https://www.g2.com/survey_responses/spotify-advertising-review-12658286)** **Rating:** 4.0/5.0 stars _— chris t._ [Read full review](https://www.g2.com/survey_responses/spotify-advertising-review-12658286) ### [Synter](https://www.g2.com/products/synter/reviews) AI agent operator for ads. Manage campaigns across 14 platforms through a single MCP server integration. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Synter? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Synter? - **Seller:** [Synter Media](https://www.g2.com/sellers/synter-media) - **HQ Location:** N/A - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ae4e010cf368830175101e9bc1880c682c449e10ebf317ff89a3c0a27f08270&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fsyntermedia%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Synter? **["The Best AI Media Platform — A Total Game-Changer for Our Team!"](https://www.g2.com/survey_responses/synter-review-12961242)** **Rating:** 5.0/5.0 stars _— Joel H._ [Read full review](https://www.g2.com/survey_responses/synter-review-12961242) - [‹ Prev‹ Prev](/categories/cross-channel-advertising?order=g2_score&page=8#product-list) - [1](/categories/cross-channel-advertising?order=g2_score#product-list) - [2](/categories/cross-channel-advertising?order=g2_score&page=2#product-list) - … - [5](/categories/cross-channel-advertising?order=g2_score&page=5#product-list) - [6](/categories/cross-channel-advertising?order=g2_score&page=6#product-list) - [7](/categories/cross-channel-advertising?order=g2_score&page=7#product-list) - [8](/categories/cross-channel-advertising?order=g2_score&page=8#product-list) - 9 - [10](/categories/cross-channel-advertising?order=g2_score&page=10#product-list) - [11](/categories/cross-channel-advertising?order=g2_score&page=11#product-list) - [12](/categories/cross-channel-advertising?order=g2_score&page=12#product-list) - [13](/categories/cross-channel-advertising?order=g2_score&page=13#product-list) - [14](/categories/cross-channel-advertising?order=g2_score&page=14#product-list) - [Next ›Next ›](/categories/cross-channel-advertising?order=g2_score&page=10#product-list) Spotlight Categories [Quality Management Systems (QMS)](https://www.g2.com/categories/quality-management-qms) [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) [Board Management Software](https://www.g2.com/categories/board-management) [Security Compliance Software](https://www.g2.com/categories/security-compliance) [Core HR Software](https://www.g2.com/categories/core-hr) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) - [Native Advertising](/categories/native-advertising) [Browse Cross-Channel Advertising Themes](/categories/cross-channel-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated April 9, 2026 Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel. ### Core Capabilities of Cross-Channel Advertising Software To qualify for inclusion in the Cross-Channel Advertising category, a product must: - Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video - Offer features for uploading or creating online advertisements - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Cross-Channel Advertising Software In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include: - Running coordinated campaigns across search, social, and display from a single management interface - Buying ads in real time via integrated demand-side platform (DSP) capabilities - Tracking and reporting unified ROAS and conversion metrics across all active channels ### How Cross-Channel Advertising Software Differs from Other Tools Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers. ### Insights from G2 on Cross-Channel Advertising Software Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption. Show More * * * ## How Do You Choose the Right Cross-Channel Advertising Software? ### What You Should Know About Cross-Channel Advertising Software ### What is Cross-Channel Advertising Software? Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels. To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads. Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals. Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel. Key Benefits of Cross-Channel Advertising Software - Create more touchpoints for brands, increasing the chances of conversions - Create a single cross-channel view of the customer buying journey across channels - Multiple connections with buyers or customers through their preferred channels - Provide a positive brand experience and build lasting relationships - Gain better insights into cross-channel campaigns and advertisements - Increase brand visibility and customer engagement ### Why Use Cross-Channel Advertising Software? **Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing. **Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist. **Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation. **Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground. **Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment. ### Who Uses Cross-Channel Advertising Software? Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits. **Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise. ### Cross-Channel Advertising Software Features **Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting. **Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts. **Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation. **Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better. **Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory. **Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail. **Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet. ### Trends Related to Cross-Channel Advertising Software Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects. Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts. Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel. ### Potential Issues with Cross-Channel Advertising Software **Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy. **Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues. ### Software and Services Related to Cross-Channel Advertising Software [**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. [**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. [**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. [**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives. [**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.