Content Experience Platforms Resources

Hi all! I’m helping a small team evaluate tools that can track how content is actually being used, not just stored or published. We need something that shows real engagement—like clicks, views, interactions, and how content helps move deals or educate audiences—without requiring a full enterprise analytics stack.

Here are a few platforms from our shortlist that stood out based on G2 reviews and how they handle engagement insights:

• Adobe Experience Manager — Offers strong analytics around content performance across channels. AEM helps teams see which pages and assets are attracting engagement and supports integrations with analytics tools to tie content behavior back to business outcomes.
• Sprinklr Marketing — Built for multi-channel social and digital content, Sprinklr shines in engagement analytics. It provides detailed metrics on audience interactions, sentiment, and campaign performance across platforms.
• Showpad — Tracks content usage by sales teams and buyers, giving visibility into which assets reps share most and how recipients engage with them. Great for tying content directly to pipeline progress.
• Allego — Focuses on sales enablement analytics, including content engagement insights in training and buyer communication, helping teams understand what content resonates most with reps and customers.
• Navattic and Storylane — Both are strong for tracking engagement on interactive content like demos and guided experiences, offering insights into how prospects interact step by step.

For small teams weighing cost vs. insight depth, deciding whether you need broad channel analytics (like social and web performance) or audience-specific engagement (like sales interactions) can help narrow your choice.

Hi everyone! I’m exploring tools that help teams plan, manage, and distribute content across multiple channels—like web, email, social, and in-app—while keeping content consistent and centralized. The ideal solution would help with collaboration, publishing workflows, and analytics across channels.

Here are some platforms from the Content Experience Platforms category on G2 that seem built for multi-channel content delivery:

• Adobe Experience Manager – A powerful content hub for delivering personalized experiences across web, mobile, and digital channels. Great for enterprises managing large content estates.
• Sprinklr Marketing – Focused on social and digital channels with advanced scheduling and analytics, helping teams manage multi-channel campaigns from one place.
• Foleon – Lets teams build rich, interactive content and publish it across web and other channels with ease.
• Shorthand – Known for immersive storytelling, ideal for publishing long-form content across web and other digital touchpoints.
• Navattic and Storylane – Great for interactive demos and guided experiences that can be embedded or delivered across channels like email, web, and sales sequences.
• Allego and Showpad – While focused on sales enablement, these help deliver the right content to reps across channels like CRM, mobile, and email.

If you’re balancing delivery across multiple customer touchpoints, how are you tying all that content flow back to performance metrics and insights? I’d love to hear what’s actually worked for your team.