# Best Enterprise Audience Data Providers

  *By [Ayushi Mahato](https://research.g2.com/insights/author/ayushi-mahato)*

   Products classified in the overall Audience Data Providers category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Audience Data Providers to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Audience Data Providers category.

In addition to qualifying for inclusion in the Audience Data Providers category, to qualify for inclusion in the Enterprise Business Audience Data Providers category, a product must have at least 10 reviews left by a reviewer from an enterprise business.




  ## How Many Audience Data Providers Products Does G2 Track?
**Total Products under this Category:** 38

  
## How Does G2 Rank Audience Data Providers Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 600+ Authentic Reviews
- 38+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
  
  ## What Are the Top-Rated Audience Data Providers Products in 2026?
### 1. [Comscore](https://www.g2.com/products/comscore/reviews)
  Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 73

**Who Is the Company Behind Comscore?**

- **Seller:** [Comscore](https://www.g2.com/sellers/comscore)
- **Year Founded:** 1999
- **HQ Location:** Reston, VA
- **Twitter:** @ComscoreAPAC (2,025 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/7360/ (1,003 employees on LinkedIn®)
- **Ownership:** NASDAQ: SCOR

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Broadcast Media
  - **Company Size:** 43% Mid-Market, 41% Enterprise


#### What Are Comscore's Pros and Cons?

**Pros:**

- Data Accuracy (2 reviews)
- Helpful (2 reviews)
- Analytics (1 reviews)
- Business Support (1 reviews)
- Comprehensive Data (1 reviews)

**Cons:**

- Complexity (3 reviews)
- Difficult Navigation (2 reviews)
- Navigation Difficulty (2 reviews)
- Navigation Issues (2 reviews)
- Complex Querying (1 reviews)

### 2. [LiveRamp](https://www.g2.com/products/liveramp/reviews)
  LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 102

**Who Is the Company Behind LiveRamp?**

- **Seller:** [LiveRamp](https://www.g2.com/sellers/liveramp)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @LiveRamp (6,431 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2241197/ (1,537 employees on LinkedIn®)
- **Ownership:** NYSE: RAMP

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 48% Enterprise, 32% Mid-Market


#### What Are LiveRamp's Pros and Cons?

**Pros:**

- Ease of Use (11 reviews)
- Platform Integration (10 reviews)
- Audience Activation (6 reviews)
- Data Management (6 reviews)
- Channel Management (5 reviews)

**Cons:**

- Difficult Learning (6 reviews)
- Learning Curve (4 reviews)
- Long Waiting Times (4 reviews)
- Poor Customer Support (4 reviews)
- Complexity (3 reviews)

### 3. [Dstillery](https://www.g2.com/products/dstillery/reviews)
  Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 21 patents (and counting) for the AI technology that powers our precise, scalable audiences. Our newest technology, ID-free®, is patented, privacy-safe behavioral targeting that can reach any display ad impression and can be used with any Dstillery product. Our premier user segment product, Custom AI Audiences, is a just-for-your-brand targeting solution that refreshes hundreds of millions of users every 24 hours to deliver the best performance. To learn more, visit us at www.dstillery.com.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 116

**Who Is the Company Behind Dstillery?**

- **Seller:** [Dstillery](https://www.g2.com/sellers/dstillery)
- **Year Founded:** 2008
- **HQ Location:** New York
- **Twitter:** @Dstillery (3,815 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dstillery (94 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 57% Mid-Market, 28% Small-Business


#### What Are Dstillery's Pros and Cons?

**Pros:**

- Customer Support (2 reviews)
- Artificial Intelligence (1 reviews)
- Audience Analysis (1 reviews)
- Campaign Management (1 reviews)
- Customer Engagement (1 reviews)

**Cons:**

- Aggressive Sales Tactics (1 reviews)
- Poor Customer Support (1 reviews)

### 4. [Nielsen Marketing Cloud](https://www.g2.com/products/nielsen-marketing-cloud/reviews)
  Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement.


  **Average Rating:** 3.6/5.0
  **Total Reviews:** 56

**Who Is the Company Behind Nielsen Marketing Cloud?**

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen (182,782 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1714/ (29,043 employees on LinkedIn®)
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 42% Enterprise, 31% Small-Business


#### What Are Nielsen Marketing Cloud's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Helpful (4 reviews)
- Analytics (2 reviews)
- Data Management (2 reviews)
- Market Segmentation (2 reviews)

**Cons:**

- Expensive (2 reviews)
- Learning Curve (2 reviews)
- Complexity (1 reviews)
- Expensive Pricing (1 reviews)
- High Complexity (1 reviews)

### 5. [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews)
  Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 113

**Who Is the Company Behind Lotame Spherical Platform?**

- **Seller:** [Lotame](https://www.g2.com/sellers/lotame)
- **Year Founded:** 2006
- **HQ Location:** Columbia, MD
- **Twitter:** @Lotame (7,062 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/64620/ (122 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 56% Mid-Market, 30% Small-Business



    ## What Is Audience Data Providers?
  [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)